Wed.Oct 26, 2022

article thumbnail

Apple TV+ Partnership Lets the Fraggles Rock the Macy’s Thanksgiving Day Parade

Adweek

The Fraggles are about to rock the Macy's Thanksgiving Day Parade, thanks to Apple TV+. On Wednesday, Apple TV+ announced a unique partnership between Fraggle Rock: Back to the Rock and the Macy's Thanksgiving Day Parade. The collaboration will feature the Fraggle known as Uncle "Travelling" Matt participating in a video series that'll roll out.

357
357
article thumbnail

Amazon unveils suite of new video advertising products

Marketing Dive

Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Creative Flavor: Roberto Lastra Wants to Do Work That ‘Leaves No Audience Behind’

Adweek

If you ask agency Lovers Not Haters' founder and CEO Roberto Lastra about his ideal client, he's not going to point to a specific person or brand. For the San Diego-based creative, the right business partner is simply ready to do two vital things: do great work and do the right work. "Great work is.

Audience 246
article thumbnail

Tips to Help you Scale your Content Marketing and Improve your Organic Search Results

Martech Series

There’s always space for improvement in the marketing sector, even if your marketing material is working well. According to common opinion, this does not necessitate a fresh blog post every other day. In fact, with just one blog post, you may significantly increase your website’s SEO traffic development. Continue reading to learn about some of the most effective techniques to grow your marketing material and boost organic search rankings.

SEO 113
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

Meta Continues Slide in Q3 2022 Amid Calls for Cuts in Headcount, Metaverse Investments

Adweek

The third quarter of 2022 was another disappointing three-month period for Meta, as Facebook's parent company posted revenue of $27.71 billion, down 4% from $29.01 billion in the third quarter of 2021. While the company's revenue for the quarter slightly exceeded projections of $27.38 billion from Refinitiv and $27.4 billion from Investopedia, that did little.

246
246
article thumbnail

Amazon Is Leaning On Its Data Clean Room To Spur Ad Tech Growth

AdExchanger

The Amazon Marketing Cloud (AMC), which emerged from beta last year, is at the beating heart of Amazon’s advertising ambitions. Amazon touted the product, which is its answer to a. Continue reading » The post Amazon Is Leaning On Its Data Clean Room To Spur Ad Tech Growth appeared first on AdExchanger.

Ad Tech 109

More Trending

article thumbnail

P&G’s Marc Pritchard: Buyers Need To Step Up Investments In Black-Owned Media

AdExchanger

Multicultural markets are the single biggest growth opportunity for the media and advertising industry. At least according to Marc Pritchard, chief brand officer of Procter & Gamble, speaking at the. Continue reading » The post P&G’s Marc Pritchard: Buyers Need To Step Up Investments In Black-Owned Media appeared first on AdExchanger.

Media 109
article thumbnail

Oscar Mayer Is Giving Up Bacon Nov. 1 for World Vegan Day

Adweek

Is bacon a gateway meat for members of the vegan community? Oscar Mayer believes this to be true, and it has survey results to back that assertion up. According to a recent survey of 1,000 participants by Oscar Mayer, 64% of vegans responding wished they could eat bacon, and 56% admitted to being tempted by.

Food 246
article thumbnail

YouTube revenue shrinks as Google feels pinch of ad slowdown

Marketing Dive

The short-form format remains a focus, but is still in the early days of monetization and facing stiff competition from rival TikTok.

108
108
article thumbnail

Spotify Misses Earnings Goal but Sees Advertising Strategy Working

Adweek

Spotify experienced slow ad revenue growth during the company's 2022 third-quarter earnings call Tuesday but was still up 19% versus the same quarter last year. Top line The audio platform's total Q3 revenue topped $3 billion, up 21% year over year, with ad revenue making up 13% of the company's total revenue. Spotify's ad revenue.

article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

Oscar Mayer gives away a lifetime supply of bacon for World Vegan Day

Marketing Dive

To be eligible to win, consumers must pledge to “BacOff,” or abstain from eating bacon for 24 hours.

105
105
article thumbnail

Snap, Blnk Team Up on 3 Lenses for Taylor Swift’s Midnight

Adweek

In the off chance that you haven't heard, Taylor Swift released her newest album, Midnights, last Friday, and Snap inc. teamed up with Blnk on three custom augmented reality lenses to mark the event. Landmarker lenses for Big Ben in London and the clock in Grand Central Terminal in New York will trigger an AR.

246
246
article thumbnail

To Reach Latino Consumers, Think Culture and Context

AdExchanger

Today, Latinos make up nearly 20% of the current U.S. population. They’re also the future of America. Almost 30% of all kids are Latino. But despite U.S. Latino consumer power coming in at around $1.7 trillion annually, only 6% of the overall industry investment goes toward this market. . The post To Reach Latino Consumers, Think Culture and Context appeared first on AdExchanger.

Marketing 104
article thumbnail

Burger King Rewards Call of Duty’s Most Loyal Soldiers

Adweek

Burger Town, a fictional chain with a logo that resembles Burger King's, has been featured in Activision's Call of Duty video games for more than a decade. Now, Burger King is tapping into that connection with the "Burger Six, Going Dark" campaign from David New York running ahead of the Oct. 27 launch of Call.

Food 246
article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

article thumbnail

4 reasons why it’s hard to prove impact in marketing ops

Martech

Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that measuring impact is a top operational weakness, followed by resourcing talent and alignment to goals and strategies. That’s why Perkuto + MERGE called some of the brightest minds in marketing operations to get their perspective on this issue. .

Marketing 104
article thumbnail

Samba TV Lands First Big 5 Agency Integration With Havas Media Group

Adweek

Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company's proprietary audience and data management platform, Converged. HMG North America is the first major agency holding company to partner with Samba TV, which sources data from more than 24 television manufacturers. "Samba TV's direct.

Agency 246
article thumbnail

Alphabet Sees First Annual Drop In YouTube Ad Revenue And Girds For Further Losses

AdExchanger

The Alphabet C-suite faced a tougher grilling than usual during its quarterly earnings report on Tuesday. The company is dealing with unlucky circumstances for its ad revenue numbers this quarter. Continue reading » The post Alphabet Sees First Annual Drop In YouTube Ad Revenue And Girds For Further Losses appeared first on AdExchanger.

article thumbnail

LinkedIn Sharpens Focus on Helping Members Find New Roles at Their Current Companies

Adweek

LinkedIn detailed several updates at its Talent Connect conference Wednesday aimed at helping members find and prepare for open jobs at their companies and helping those companies discover qualified internal candidates for open roles. LinkedIn Talent Solutions vice president of product management Hari Srinivasan explained in a blog post, "With organizations bracing for an economic.

246
246
article thumbnail

5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

article thumbnail

Genie is a step beyond the Salesforce CDP

Martech

Salesforce’s key announcement at this year’s Dreamforce was a new data platform solution, Genie. Genie is the latest stage in Salesforce’s multi-year customer data journey. It launched a CDP , to be known as 360 Audiences in 2020. In early 2021, the name was withdrawn in favor of the simple Salesforce CDP. Now Salesforce is dreaming of Genie.

article thumbnail

Formula 1 Turns a Decade in Austin Into a Victory Lap Around North America

Adweek

If you take a few laps, learn the course and get a good look at your field of competitors, you'll eventually determine what it takes to win the race--and if you have enough under the hood to get there. This advice applies equally well to Formula 1 racing teams and their sponsors. Since 2012, F1.

Marketing 246
article thumbnail

Going Mall-In On Social Commerce; The ROI on DEI

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Against Mall Odds TikTok is many things: a payday for influencers, a news service, an entertainment provider, a music. Continue reading » The post Going Mall-In On Social Commerce; The ROI on DEI appeared first on AdExchanger.

ROI 104
article thumbnail

P&G’s Marc Pritchard Says the Company Will Significantly Increase Its Investments in Black-Owned Media

Adweek

ORLANDO--P&G will significantly increase its investment in Black-owned media to grow the market and provide more opportunities for its brands and the industry as a whole to reach Black audiences. "To do our part, P&G intends to be the No.

Media 246
article thumbnail

10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

article thumbnail

IDC Spending Guide Sees Worldwide Digital Transformation Investments Reaching $3.4 Trillion in 2026

Martech Series

Forward-looking organizations have been pursuing digital transformation (DX) with the goal of creating new sources of value through digital products, services, and experiences. As an added benefit, the pandemic revealed that digital transformation efforts improve an organization’s resilience against market disruptions. Given its importance to future success, global DX spending is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3%, according

article thumbnail

4 Questions CMOs Should Ask Their Next Agency Partner

Adweek

From declining sales to increased competition and consolidation, some of the world's biggest brands right now are on the hunt for new agency partners. Cutting across industries and ranging from Bud Light to HBO Max, Starz, Hanes and Red Lobster, CMOs are under tremendous pressure to make the right decision. This is especially important as.

Agency 246
article thumbnail

Interview of the Week: Matthew Deets Uncovers Benefits of Smartyads & Smaato Partnership

Smarty Ads

Smaato, a global omnichannel advertising platform, with unparalleled reach across devices and through a plethora of ad formats, today uncovers the hottest details about the collaboration with SmartyAds. Matthew Deets, Smaato’s general manager answered our questions and provided us with insights regarding how our joined efforts will make.

article thumbnail

Conversation Velocity Added to Billboard Hot Trending Songs Powered by Twitter

Adweek

More data is coming to the Billboard Hot Trending Songs Powered by Twitter chart, which was introduced last October. Starting Nov. 1, the chart--sponsored by Xfinity Mobile--will incorporate conversation velocity over the relative time period in addition to total conversation metrics. Billboard Hot Trending Songs Powered by Twitter will continue to be available in 24-hour.

article thumbnail

Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

article thumbnail

4 Things Advertisers Should Know About Retail Media Networks

Basis

Imagine you’re shopping online. Maybe you’re hunting for a new vacuum on Amazon, or simply placing a pick-up grocery order from Kroger (or Smith’s, Fred Meyer’s, Dillon’s, King Sooper’s—whatever it’s called where you live). You log in to the website (or the app, if you’re on-the-go), and are met with a seemingly endless selection to choose from. Case in point: a simple search for “vacuum” on Amazon generates over 3 thousand results , and “cheese” on Smith’s yields over 8 thousand.

Retail 98
article thumbnail

Google Reports Disappointing Earnings Due to Headwinds and Competitors

Adweek

Even tech behemoth Google is facing pressure from slowing advertiser spending ahead of tough economic conditions. Google parent Alphabet reported a net profit of $13.9 billion in the third quarter, down 27% from a year earlier, while revenue climbed 6% to $69.1 billion, lower than analysts' estimates of $70.9 billion. "This disappointing quarter for Google.

article thumbnail

3 steps to superpower your DAM system

Martech

A digital asset management (DAM) system is a must have for marketing organizations. They can accelerate time to market, cut the work it takes to find the right content and get it approved, while providing a single source of truth and brand messaging. That’s the promise, but the reality frequently falls far short. Don’t despair. Michelle Tackabery, digital asset management specialist at Oneida Nation Enterprises, has three simple things you can do to superpower your DAM. 1: Capture workflow proce

Pop-Up 98
article thumbnail

Leaf Group Hires Lindsey Abramo as its New Chief Revenue Officer

Adweek

The lifestyle and arts publisher Leaf Group has hired Lindsey Abramo as its new chief revenue officer, where she will report to chief executive officer Sean Moriarty, Adweek has learned. Abramo began the role Monday. Rather than operate purely as a media company, the Leaf Group portfolio contains a variety of brands with distinct business.

Media 246
article thumbnail

Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.