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The Fraggles are about to rock the Macy's Thanksgiving Day Parade, thanks to Apple TV+. On Wednesday, Apple TV+ announced a unique partnership between Fraggle Rock: Back to the Rock and the Macy's Thanksgiving Day Parade. The collaboration will feature the Fraggle known as Uncle "Travelling" Matt participating in a video series that'll roll out.
If you ask agency Lovers Not Haters' founder and CEO Roberto Lastra about his ideal client, he's not going to point to a specific person or brand. For the San Diego-based creative, the right business partner is simply ready to do two vital things: do great work and do the right work. "Great work is.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The third quarter of 2022 was another disappointing three-month period for Meta, as Facebook's parent company posted revenue of $27.71 billion, down 4% from $29.01 billion in the third quarter of 2021. While the company's revenue for the quarter slightly exceeded projections of $27.38 billion from Refinitiv and $27.4 billion from Investopedia, that did little.
The Amazon Marketing Cloud (AMC), which emerged from beta last year, is at the beating heart of Amazon’s advertising ambitions. Amazon touted the product, which is its answer to a. Continue reading » The post Amazon Is Leaning On Its Data Clean Room To Spur Ad Tech Growth appeared first on AdExchanger.
Burger Town, a fictional chain with a logo that resembles Burger King's, has been featured in Activision's Call of Duty video games for more than a decade. Now, Burger King is tapping into that connection with the "Burger Six, Going Dark" campaign from David New York running ahead of the Oct. 27 launch of Call.
Burger Town, a fictional chain with a logo that resembles Burger King's, has been featured in Activision's Call of Duty video games for more than a decade. Now, Burger King is tapping into that connection with the "Burger Six, Going Dark" campaign from David New York running ahead of the Oct. 27 launch of Call.
Multicultural markets are the single biggest growth opportunity for the media and advertising industry. At least according to Marc Pritchard, chief brand officer of Procter & Gamble, speaking at the. Continue reading » The post P&G’s Marc Pritchard: Buyers Need To Step Up Investments In Black-Owned Media appeared first on AdExchanger.
Is bacon a gateway meat for members of the vegan community? Oscar Mayer believes this to be true, and it has survey results to back that assertion up. According to a recent survey of 1,000 participants by Oscar Mayer, 64% of vegans responding wished they could eat bacon, and 56% admitted to being tempted by.
Spotify experienced slow ad revenue growth during the company's 2022 third-quarter earnings call Tuesday but was still up 19% versus the same quarter last year. Top line The audio platform's total Q3 revenue topped $3 billion, up 21% year over year, with ad revenue making up 13% of the company's total revenue. Spotify's ad revenue.
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In the off chance that you haven't heard, Taylor Swift released her newest album, Midnights, last Friday, and Snap inc. teamed up with Blnk on three custom augmented reality lenses to mark the event. Landmarker lenses for Big Ben in London and the clock in Grand Central Terminal in New York will trigger an AR.
Today, Latinos make up nearly 20% of the current U.S. population. They’re also the future of America. Almost 30% of all kids are Latino. But despite U.S. Latino consumer power coming in at around $1.7 trillion annually, only 6% of the overall industry investment goes toward this market. . The post To Reach Latino Consumers, Think Culture and Context appeared first on AdExchanger.
Burger Town, a fictional chain with a logo that resembles Burger King's, has been featured in Activision's Call of Duty video games for more than a decade. Now, Burger King is tapping into that connection with the "Burger Six, Going Dark" campaign from David New York running ahead of the Oct. 27 launch of Call.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that measuring impact is a top operational weakness, followed by resourcing talent and alignment to goals and strategies. That’s why Perkuto + MERGE called some of the brightest minds in marketing operations to get their perspective on this issue. .
Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company's proprietary audience and data management platform, Converged. HMG North America is the first major agency holding company to partner with Samba TV, which sources data from more than 24 television manufacturers. "Samba TV's direct.
The Alphabet C-suite faced a tougher grilling than usual during its quarterly earnings report on Tuesday. The company is dealing with unlucky circumstances for its ad revenue numbers this quarter. Continue reading » The post Alphabet Sees First Annual Drop In YouTube Ad Revenue And Girds For Further Losses appeared first on AdExchanger.
LinkedIn detailed several updates at its Talent Connect conference Wednesday aimed at helping members find and prepare for open jobs at their companies and helping those companies discover qualified internal candidates for open roles. LinkedIn Talent Solutions vice president of product management Hari Srinivasan explained in a blog post, "With organizations bracing for an economic.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Salesforce’s key announcement at this year’s Dreamforce was a new data platform solution, Genie. Genie is the latest stage in Salesforce’s multi-year customer data journey. It launched a CDP , to be known as 360 Audiences in 2020. In early 2021, the name was withdrawn in favor of the simple Salesforce CDP. Now Salesforce is dreaming of Genie.
If you take a few laps, learn the course and get a good look at your field of competitors, you'll eventually determine what it takes to win the race--and if you have enough under the hood to get there. This advice applies equally well to Formula 1 racing teams and their sponsors. Since 2012, F1.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Against Mall Odds TikTok is many things: a payday for influencers, a news service, an entertainment provider, a music. Continue reading » The post Going Mall-In On Social Commerce; The ROI on DEI appeared first on AdExchanger.
ORLANDO--P&G will significantly increase its investment in Black-owned media to grow the market and provide more opportunities for its brands and the industry as a whole to reach Black audiences. "To do our part, P&G intends to be the No.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Forward-looking organizations have been pursuing digital transformation (DX) with the goal of creating new sources of value through digital products, services, and experiences. As an added benefit, the pandemic revealed that digital transformation efforts improve an organization’s resilience against market disruptions. Given its importance to future success, global DX spending is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3%, according
From declining sales to increased competition and consolidation, some of the world's biggest brands right now are on the hunt for new agency partners. Cutting across industries and ranging from Bud Light to HBO Max, Starz, Hanes and Red Lobster, CMOs are under tremendous pressure to make the right decision. This is especially important as.
Smaato, a global omnichannel advertising platform, with unparalleled reach across devices and through a plethora of ad formats, today uncovers the hottest details about the collaboration with SmartyAds. Matthew Deets, Smaato’s general manager answered our questions and provided us with insights regarding how our joined efforts will make.
More data is coming to the Billboard Hot Trending Songs Powered by Twitter chart, which was introduced last October. Starting Nov. 1, the chart--sponsored by Xfinity Mobile--will incorporate conversation velocity over the relative time period in addition to total conversation metrics. Billboard Hot Trending Songs Powered by Twitter will continue to be available in 24-hour.
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Imagine you’re shopping online. Maybe you’re hunting for a new vacuum on Amazon, or simply placing a pick-up grocery order from Kroger (or Smith’s, Fred Meyer’s, Dillon’s, King Sooper’s—whatever it’s called where you live). You log in to the website (or the app, if you’re on-the-go), and are met with a seemingly endless selection to choose from. Case in point: a simple search for “vacuum” on Amazon generates over 3 thousand results , and “cheese” on Smith’s yields over 8 thousand.
Even tech behemoth Google is facing pressure from slowing advertiser spending ahead of tough economic conditions. Google parent Alphabet reported a net profit of $13.9 billion in the third quarter, down 27% from a year earlier, while revenue climbed 6% to $69.1 billion, lower than analysts' estimates of $70.9 billion. "This disappointing quarter for Google.
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