Adweek
FEBRUARY 15, 2024
Coca-Cola partnered with Time Out to create a new travel guide of food destinations inspired by culture and entertainment. The beverage brand and the media company produced an interactive map of "Foodmarks," 413 places around the world that have hosted memorable meals paired with Coke over the decades. The campaign, a continuation of last year's.
AdExchanger
FEBRUARY 15, 2024
Deer fight with their antlers. Fencers cross swords on piste. Boxers unleash their fists in the ring. Engineers do battle with reports and technical rebuttals. On Thursday, Google published its response to a report released last week by the IAB Tech Lab’s Privacy Sandbox Task Force. (If you want to read the original report and […] The post Chrome Privacy Sandbox Has A Message For The IAB Tech Lab: Our Baby Isn’t Ugly appeared first on AdExchanger.
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Adweek
FEBRUARY 15, 2024
When TechCrunch shuttered its subscription product last month, the abrupt closure rattled the news industry, triggering fears that reader revenue products, and the stability they provide, were at risk of backsliding. But subscription data from multiple firms, as well as interviews with digital subscription experts, proves the opposite, and trends like an uptick in consumer.
AdExchanger
FEBRUARY 15, 2024
Any advertising trade reporter will tell you that their inbox is clogged by a ceaseless daily parade of press releases and pitches trumpeting ad tech company partnerships. But the partnership announced on Thursday between MediaMath’s new owner, Infillion, and AdLib, a programmatic media buying platform for small and midsize ad buyers, isn’t a typical integration. […] The post MediaMath’s New Owner Is On A Mission To Resign Former Partners appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 15, 2024
Papa John's didn't air an ad during Super Bowl 58, but the pizza chain did bring its marketing team to Las Vegas for a Super Bowl-themed stunt: delivering a pizza worth $58,000 to two sweepstakes winners, a surprise that involved baking fake money into the crust. At a Las Vegas Papa John's location just off.
Martech
FEBRUARY 15, 2024
Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence. This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 15, 2024
The Super Bowl is advertising’s favorite holiday. At $7 million for a 30-second spot, it’s also its most expensive opportunity. Whether it’s the glitz and glam of celebrity and influencer appearances, a repetitious messaging strategy (we’re looking at you, Temu) or trying to force a viral moment, the pressure is on advertisers to stand out […] The post Advertisers In This Year’s Super Bowl Fumble On Sustainability – For Now appeared first on AdExchanger.
Adweek
FEBRUARY 15, 2024
If you followed breathless press releases over the past year, you would think that the marketing industry is being radically transformed by artificial intelligence. The reality, debated and explored at ADWEEK's Marketing Vanguard breakfast at the Interactive Advertising Bureau's Annual Leadership Meeting at the end of January, reveals a more complicated reality.
Seth Godin
FEBRUARY 15, 2024
Community resources are easy to take for granted. Unevenly distributed, they’re the sort of thing we miss only when they’re gone. Invisible things are easy to ignore. I was stunned to see a sign in Connecticut that listed the names of dozens of highway workers who had been killed in accidents while doing their jobs. Too often, we celebrate the rabble rousers or innovators, without acknowledging our investments and efforts to keep things working.
Adweek
FEBRUARY 15, 2024
Google Search could face yet another formidable challenger thanks to OpenAI's latest developments. Top line The ChatGPT maker is working on a web search product partially powered by Microsoft Bing, bringing the startup in more direct competition with Google. The news was first reported by The Information. It's unclear whether this product would be a.
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AdExchanger
FEBRUARY 15, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Roadworthy? appeared first on AdExchanger.
Adweek
FEBRUARY 15, 2024
European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened. The European Parliament made recommendations to strengthen its legal framework, which, alongside vague net zero and sustainability claims, will also include carbon neutral/reduction claims around products and the banning of brand-owned.
AdExchanger
FEBRUARY 15, 2024
Marketers want to reach underserved audiences. But the open programmatic marketplace makes that difficult. The phaseout of third-party cookies and other identity signals means that it’s harder to know who’s on the other side of an ad impression. And brand safety blocklists tend to flag content that appeals to women and minorities as unsafe. Terms […] The post How SHE Media Helps Diverse Publishers Break Barriers To Ad Budgets appeared first on AdExchanger.
Adweek
FEBRUARY 15, 2024
True Detective: Night Country is giving viewers marketing that'll make them stop cold. Premiering almost 10 years to the day of Season 1's debut, the fourth season of True Detective has revitalized the franchise thanks to increasing viewership and marketing stunts that continue to capture fans' imagination. Starring Jodie Foster and Kali Reis, the series.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
FEBRUARY 15, 2024
If one Super Bowl ad is enough to generate buzz, are five ads even better? If you’re Temu, the answer is unequivocal: More is better. Unless you’ve been shielding yourself with an ad blocker over the past year, you’ve likely seen dozens (or thousands) of ads for Temu hawking products for suspiciously low prices. But […] The post The Temu Bowl appeared first on AdExchanger.
Adweek
FEBRUARY 15, 2024
In this week's episode, host Cathy Hackl and guest host Lee Kebler recap the Super Bowl and the tech they noticed during the show. Kebler finally had a chance to demo the Apple Vision Pro and they discuss the use of AI on the device, as well as how it compares to the Meta Quest.
MNTN
FEBRUARY 15, 2024
In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. Despite the rise of digital platforms, linear TV ads continue to be a vital strategy for brands aiming to reach a wide audience through scheduled programming on satellite or cable networks. But what is linear TV and how does it work?
Martech
FEBRUARY 15, 2024
Today we have a tale of two surveys with very different messages. First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. 6% still don’t know what AI is. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. Methodology: Based on conversations with “2000 people based in the U.S. and U.K. working particularly in marketing, holding positions of in-house
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
FEBRUARY 15, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger is taking the day off for Presidents Day. Our daily news roundup will return on Tuesday, Feb. 20. Meta Vs. Apple The tension between Meta and Apple just keeps growing. Their latest feud is over the 30% fee Apple charges US advertisers […] The post Meta And Apple Battle It Out; Nielsen Holds Its Ground Against Competition appeared first on AdExchanger.
Martech
FEBRUARY 15, 2024
Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. It’s a high-visibility project with a tight timeline. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process.
Ad Monsters
FEBRUARY 15, 2024
In a world filled with voices clamoring to be heard, one individual stands out for her dedication to amplifying black voices and creating a platform for authentic storytelling. Angel N. Livas, CEO and founder of the ALIVE Podcast Network, is passionate about helping people feel alive by sharing their stories unapologetically and authentically. The platform promotes a safe space for Black creatives to share content while maintaining ownership.
Basis
FEBRUARY 15, 2024
Audio is everywhere. And digital audio? Some might say it’s having a magic moment. More people than ever are tuning in— 74% of US internet users last year, to be precise—and seasoned listeners are upping their time with the channel. Whether through the true crime podcast they binge on their morning commute, the songs they blast on their smart speakers while cooking dinner, the live sports broadcast they stream on their laptop while knocking out a last-minute work project, or the tunes they jam t
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
FEBRUARY 15, 2024
Decades after Intel introduced its iconic “bong,” another major chipmaker has its own sound to stand out. Qualcomm has crafted a new sonic logo for Snapdragon, the mobile processor platform powering a wave of new AI-enabled smartphones, PCs and headsets. The “Snap Beat,” which debuts today, will show up in an array of marketing efforts from Qualcomm and its various partners.
Exchange Wire
FEBRUARY 15, 2024
Lotame, a technology company that makes customer data smarter, faster, and easier to use for digital marketers, today reinforced its commitment to enabling data collaboration with the launch of Lotame Collaborate. Available through Spherical, Lotame's comprehensive end-to-end data collaboration platform, [.] The post As Cookies Crumble, Lotame Launches New Data Collaboration Solutions to Help Digital Marketers Share, Analyse & Activate Data appeared first on ExchangeWire.com.
Digiday
FEBRUARY 15, 2024
The Xbox brand is transforming — and the rest of the gaming industry is evolving alongside it. On Feb. 15, Microsoft executives Phil Spencer, Sarah Bond and Matt Booty released an official podcast detailing the tech company’s current and future plans for the Xbox brand. The crux of the announcement was that Xbox is planning to open up four previously exclusive titles to other gaming consoles such as the Sony PlayStation 5 and Nintendo Switch.
Exchange Wire
FEBRUARY 15, 2024
Today on the ExchangeWire digest: Amazon Faces Lawsuit Over Prime Video Ad Tier; X to Allow More Control Over Ad Placement; TikTok Moves to Tackle Disinformation In addition to being faced with ads, users of Amazon Prime Video’s ad-supported streaming tier [.] The post Amazon Faces Lawsuit Over Prime Video Ad Tier; X to Allow More Control Over Ad Placement; TikTok Moves to Tackle Disinformation appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
FEBRUARY 15, 2024
Google has responded to a critical analysis from the IAB Tech Lab’s Privacy Sandbox Task Force in what has to be one of the most prolonged diplomatic missions in the history of the online giant. While the wording makes Google’s response to the IAB Tech Lab’s Privacy Sandbox use case assessment short of a full-on rebuke, it maintains the Task Force “appears to ignore” the principles of privacy-enhancing technologies. “In our view, the analysis contains many mis
VideoWeek
FEBRUARY 15, 2024
Sustainability remains a focus for the industry, according to IAB Europe’s new report ‘State of Readiness – Sustainability in Digital Advertising’, with respondents to IAB Europe’s survey saying sustainability is one of their top three current business challenges. But sustainability drives within companies are still at quite early stages according to the report.
Digiday
FEBRUARY 15, 2024
The article was first published by Digiday sibling WorkLife Nate is a Brooklyn-based graphic designer who was laid off from his creative director’s job during the pandemic. Since then, he has managed to carve out a new identity: that of a happy, highly sought after freelancer. “Initially when I got laid off, I found myself almost unhirable because of my salary requirements, because I had worked in smaller companies but was paid very well,” he said.
VideoWeek
FEBRUARY 15, 2024
M6, the French commercial broadcaster, has announced plans for a new streaming service, in the face of continued revenue declines at the TV business. The group’s chairman, Nicolas de Tavernost, is also stepping down, having been involved in M6 since its launch in 1987. He will be replaced by David Larramendy, CEO of M6 Publicité. The RTL-owned broadcaster said the new streaming service will be developed by Bedrock, a streaming technology joint venture between M6 and RTL.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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