AdExchanger

MARCH 24, 2024

Here’s some free legal advice from a privacy lawyer: Don’t make privacy claims if you’re not going to stick to them. Regulators notice stuff like that, and it ticks them off, said Daniel Rosenzweig, a data privacy attorney who left Norton Rose Fulbright late last year to found his own boutique law firm called DBR […] The post There’s No Reason Why Marketers And Privacy Lawyers Can’t Speak The Same Language appeared first on AdExchanger.

Marketing 108

Marketing 108

Seth Godin

MARCH 24, 2024

The art of project management includes the dance between velocity and possibility. If you describe the outcome with specificity and remove as many variables as possible, you’ll get the work done with more speed, higher reliability and less cost. That velocity, though, might encourage us to recognize that all sorts of options are available. There are countless chances to make the project better and to find new opportunities.

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AdExchanger

MARCH 24, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investing In Yourself It’s been an eventful March for Bidstack, an in-game ad platform. Bidstack suspended trading on the London Stock Exchange following a failed attempt to secure a buyer. On Friday, the company was acquired by … Bidstack. A team of Bidstack […] The post Bidstack’s New Boss Is The Same As The Old Boss; The Takeover Break’s Over appeared first on AdExchanger.

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Digiday

MARCH 24, 2024

After spending years trying to transcend its origins and become an entertainment giant, Riot Games is scaling back its ambitions this year, with a focus on its core gaming products. Initially, at least, the mindset was encouraged by scale: Riot Games’ user base expanded considerably in 2020, boosted by a COVID-19-fueled rise in worldwide gaming activity, as well as the release of the popular first-person shooter title “Valorant,” Riot’s second major esport after the fan-favorite “Lea

Entertainment 93

Entertainment Media Marketing 93

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

MARCH 24, 2024

In our ever-changing industry, staying quick on your feet is paramount to overcoming obstacles. But even by typical standards, this past year was particularly tumultuous. One of the most significant concerns has been the official onset of cookie deprecation, a long-anticipated development that has sent publishers scrambling. Between the alphabet soup of alternative IDs, addressability […] The post Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture appeared first on AdExch

Cookies 102

Cookies 102

Digiday

MARCH 24, 2024

Amazon is itching for more advertisers to hop on board with its ad tech. But boy, does it have its work cut out, even if buyers demonstrate a clear desire for greater choice when it comes to demand-side platforms. Perceptions of its demand-side platform aren’t great, to say the least. In fairness, they haven’t been for a while. Continue reading this article on digiday.com.

Demand Side Platform 87

Demand Side Platform Ad Tech Media Advertising 87

Digiday

MARCH 24, 2024

Amid the early stages of cookie deprecation, media buyers aren’t quite sold yet on the premiums that some publishers are placing on their first-party audience data and contextual targeting solutions. One publisher who spoke on the condition of anonymity said that they usually charge at least $2 on top of their standard CPMs for their first-party data or contextual targeting capabilities, slightly higher than the $1.50 premium they saw about a year ago.

Media 85

Media Cookies Entertainment Audience 85

Rob Campbell

MARCH 24, 2024

Hello. I’m back again. And I think I’m back for a few weeks now … you must be so happy. Cue: Evil laugh. OK, let’s get on with it shall we? So one of the things I’ve loved about getting healthier , is walking around my neighbourhood. Going down random streets. Seeing at new shops. Just getting a better sense and connection to the place I currently call home.

Communications 64

Communications Marketing Advertising 64

Digiday

MARCH 24, 2024

Of all the advertising functions that the third-party has been co-opted to perform, keeping track of the content — including the ads — that someone is exposed to online is among the most basic uses. This fundamental use case is the focus of a proposal in Google’s Privacy Sandbox called Shared Storage. Shared Storage basically serves as a storage locker within people’s browsers that advertisers, publishers and ad tech firms can use to stash information across sites and to act on that information.

Ad Tech 80

Ad Tech Advertising Media Marketing 80

Bhatnaturally

MARCH 24, 2024

Every week, I attempt to share a compilation of creative ads. The first and most important test for any ad is getting noticed. Everything else – ad being liked or disliked is secondary. Here are a few ads which caught my attention over the last week or so. CRED: Buzzkill Advertising for CRED has created [.] The post Fun ad for CRED, brilliant ad from Alzheimer’s Society and more: creative ads of the week appeared first on Bhatnaturally.

Advertising 59

Advertising 59

Advertisement

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Advertising

Playwire

MARCH 24, 2024

What is SGE? SGE, or Search Generative Experience, is Google’s new interface for searchers that mimics more of a human-to-human, or conversational experience for searchers.

Conversion 59

Conversion 59

AdPushup

MARCH 24, 2024

As a publisher, your ad inventory pricing strategy can make or break your revenue optimization efforts. To get the most out of your ad inventory, you must know how to set the floor price wisely. Here’s all you need to know. The floor price, although frequently overlooked, is a vital aspect for numerous publishers. The [.

Ad Inventory 52

Ad Inventory 52

Digiday

MARCH 24, 2024

This year’s Super Bowl was unlike any other, generating record-smashing ratings thanks in part to the Taylor Swift effect. March Madness has begun, and it’s like none that have come before it because the women’s game is more popular than ever, thanks to Iowa star Caitlin Clark. And superstar Lionel Messi has elevated the international favorite futbol into a major draw for American fans thanks to his joining Major League Soccer’s Inter Miami.

Media 75

Media 75