This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Of all the advertising functions that the third-party has been co-opted to perform, keeping track of the content — including the ads — that someone is exposed to online is among the most basic uses. This fundamental use case is the focus of a proposal in Google’s Privacy Sandbox called Shared Storage.
Shared Storage basically serves as a storage locker within people’s browsers that advertisers, publishers and ad tech firms can use to stash information across sites and to act on that information. For example, an advertiser can use Shared Storage to tally the number of times someone was served a specific ad and cycle in a new ad to serve next, as covered in the video below.
More in Marketing
Why The Voice is investing in a cross-platform metaverse strategy
ITV Studios’ expansion into metaverse platforms represents one way the company is looking to take advantage of its ownership of the broader The Voice brand without having to deal with regional partners such as NBC.
Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play
The Coca-Cola Company and Hershey share influencer plans ahead of the Games.
Research Briefing: Still images receive more attention than Reels on Instagram
In this edition of the Digiday+ Research Briefing, we examine how influencers see more Instagram engagement with still images than Reels, how publishers aren’t yet worried about the impact of a potential TikTok ban on their revenues and what types of first-party data are most important to marketers for ad targeting on streaming platforms, as seen in recent data from Digiday+ Research.