Adweek
APRIL 24, 2025
In light of Google's drastic cookie reversal, ID-centric adtech firms and open web publishers rejoicewhile Googles Privacy Sandbox investors and privacy advocates nurse their wounds.
Martech
APRIL 24, 2025
Marketers may not know what keeping third-party cookies in Chrome means for Google , but they know it is not a green light to return to old habits. The industry-wide shift toward privacy-first marketing strategies continues whether Chrome catches up or not. “Google hitting pause on third-party cookie deprecation doesn’t stop the shift,” said Matt Spiegel, EVP at TransUnion. “Marketers can’t keep leaning on a tool that’s losing support across browsers and plat
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Adweek
APRIL 24, 2025
Havas Chicago has appointed Frank Dattalo as chief creative officer (CCO), the agency exclusively shared with ADWEEK.
Seth Godin
APRIL 24, 2025
Not a lack of power, but feeling as though we have none. Some people have been indoctrinated to prefer a life with no agency, as it also brings no responsibility. At the other extreme, some folks have decided that they have more power than they actually do. Video games offer people a chance to experience virtual power–an opportunity to feel a lack of powerlessness.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
APRIL 24, 2025
Imagine your inbox is no longer a hodgepodge of personal messages, replies, announcements, alerts and commercial messages you must scroll through endlessly. Instead, your inbox has become interactive with an Alexa-like AI agent, one that sorts and acts on your incoming emails according to a system based on your behavior in email, on websites and across the digital sphere.
Adweek
APRIL 24, 2025
The tech behemoth recorded expectation-busting ad revenues and reinforced its commitment to AI development.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
APRIL 24, 2025
OpenAI execs previously testified in court, stating the company would consider buying Chrome if Google is forced to sell.
Martech
APRIL 24, 2025
At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. For context, Terakeet is an online brand management partner focused on owned asset optimization, building long-term digital equity across a brand’s owned platforms.
Adweek
APRIL 24, 2025
WBD is introducing a new feature that allows one out-of-home member to be added to an existing Max subscription.
Martech
APRIL 24, 2025
Can OpenAI make money? Execs at the of the revolutionary, money-burning company think so. They are telling investors it will turn cash flow positive in 2029. That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.
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Adweek
APRIL 24, 2025
The new Panda Express campaign, "Have You Eaten Yet?," comes from AOR Opinionated, making the connection between food and love.
illumin
APRIL 24, 2025
The search engine giant will no longer be removing third-party cookies on Chrome. Find out how this will impact advertisers and industries. After years of back-and-forth, Google has now officially pulled the plug on its plan to deprecate third-party cookies in Chrome. In a shocking twist, Google officially released a statement in mid-April 2025, announcing that they have now scrapped their plans for their supposed changes to third-party cookies in Chrome along with how their Privacy Sandbox init
Adweek
APRIL 24, 2025
Ted Sarandos says Netflix remains a 'subscription revenue service' at the Time100 Summit.
Digiday
APRIL 24, 2025
After a mere three months of testing, Meta announced on Wednesday that ads on Threads are now available to all eligible advertisers globally. While it might seem quick testing periods can typically take anything from six months to a year prior to an official global launch the anticipation of when this might drop has lingered since Threads first launched in July 2023.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
APRIL 24, 2025
Samsung Ads reveals a new suite for creating interactive ads and monitoring results.
Single Grain
APRIL 24, 2025
Traditional forms of advertising are no longer engaging users. Instead, consumers demand interactive experiences. Brands can use immersive marketing to meet this demand. The global immersive marketing market has reached $6.90 billion in 2024, sending a clear message to marketers everywhere: multisensory, interactive brand experiences aren’t just innovativethey’re essential.
Adweek
APRIL 24, 2025
The company noted that changing consumer habits will also lead to lower revenue.
Single Grain
APRIL 24, 2025
A new search paradigm is emerging. And that trend is using generative AI for search. Traditional SEO has focused on optimizing content for Google’s algorithm. Digital marketers optimized content and configured web pages to make them easier for Google bots to crawl. However, the rise of AI-powered search tools like ChatGPT, Claude, and Perplexity fundamentally changes how users discover information online.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
APRIL 24, 2025
The show starts airing this weekend
Single Grain
APRIL 24, 2025
Reddit’s search visibility nearly tripled in 2024, jumping from a Visibility Index of 667.8 to a staggering 1942.3. This dramatic 190% increase isn’t an anomalyit’s part of a larger trend where forum content is gaining unprecedented traction in search results. For marketing professionals looking to expand their SEO toolkit, forum optimization has evolved from a supplementary tactic to a critical strategy.
Adweek
APRIL 24, 2025
The test rolls out to select YouTube Premium users in the U.S.
Single Grain
APRIL 24, 2025
Perplexity AI is a powerful search engine transforming how marketers research, strategize, and execute their SEO campaigns. Unlike traditional search engines, Perplexity AI delivers synthesized, contextual information that can dramatically streamline marketing workflows and enhance decision-making. This article explores Perplexity marketing, how it works, and why this AI search engine will become an indispensable resource in 2025.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
APRIL 24, 2025
Watters led The Five among Adults 25-54 viewers.
Single Grain
APRIL 24, 2025
Marketers continuously seek innovative tools to gain a competitive edge in a rapidly evolving digital landscape. Perplexity AIs game-changing solution combines search engine power with advanced AI capabilities. Unlike traditional tools, Perplexity AI doesn’t just provide informationit delivers contextual insights that can transform your marketing strategy.
Adweek
APRIL 24, 2025
The AI startup claimed Google's phone deals blocked its distribution path.
VideoWeek
APRIL 24, 2025
One month on from the Online Safety Act coming into force in the UK (and from Adolescence landing on Netflix), Ofcom has introduced new child safety measures designed to prevent children from encountering harmful content. Starting in July, companies that provide online services, such as social media, gaming websites and search companies, must implement a range of safeguards as part of duties mandated by the new legislation.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
APRIL 24, 2025
The music video network Vevo is unveiling a new suite of ad products designed to offer ease of buying across its different channels.
Single Grain
APRIL 24, 2025
Brands are constantly told that word-of-mouth marketing is the secret to revenue growth. But how can brands apply this concept to their marketing and advertising campaigns? Customer advocacy programs are the secret. This tactic still drives trust among consumers while enhancing brand presence and reputation. More than half of today’s organizations have embraced a robust growth strategy that turns their most satisfied customers into revenue-generating assets.
Adweek
APRIL 24, 2025
Plus, the duty of brands amid a loneliness epidemic.
Exchange Wire
APRIL 24, 2025
In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isnt just entering advertising, its infiltrating it. Take WPP, which revealed that it's already [.] The post AI in Ad Tech: Revolution, or Just Programmatic Rebranded?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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