Martech
AUGUST 12, 2024
HubSpot rolled out another huge batch of updates in July, and we’ve sifted through them to pick out the game-changers from the nice-to-haves. This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.
Adweek
AUGUST 12, 2024
Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its search results. Despite its innocuous name, the update dramatically reshaped the search landscape, throttling traffic to smaller, independent websites while increasing the visibility of others, according to Ewen Finser, the founder of growth agency ReddVisible.
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Martech
AUGUST 12, 2024
Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. Is it just me, or were there more commercials than usual during these Olympic Games? I saw the Google Gemini and Microsoft Copilot commercials what seemed like a thousand times. I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the c
Adweek
AUGUST 12, 2024
Ad Net Zero, a global initiative to curb the advertising industry's climate impact, will take over sole ownership of an ongoing effort to standardize media decarbonization. The Global Media Sustainability Framework was previously a joint effort between ANZ and the World Federation of Advertisers' Global Alliance for Responsible Media (or GARM), a nonprofit that was.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 12, 2024
Even the best CRM is nearly useless without clean data. Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. On the flip side, clean data lets you excel at tasks like prospecting, reporting, tracking capacity and ensuring your emails get delivered. Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do
Adweek
AUGUST 12, 2024
The biggest challenge for retailers this holiday season will be chasing cash-strapped shoppers. The consistent uptick in prices for everything from groceries to fast food could also hit retailers, who often pull out big deals to win key holiday sales, according to retail experts. Research firm Mintel found that 64% of consumers surveyed want to.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
AUGUST 12, 2024
Another executive is reportedly exiting Paramount. Today, Sabrina Caluori, evp, kids and family marketing at Paramount+ and CMO, Nickelodeon, announced she's exiting the company in a memo to staff covered by numerous media outlets. Paramount did not immediately reply to a request for comment. "Writing notes like this one is never easy," Caluori said in.
Martech
AUGUST 12, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
AUGUST 12, 2024
Football is a team sport, and the NFL doesn't want to keep certain fans on the sidelines until there's a special day to acknowledge them. So when the NFL and the NFL Players Association decided to continue the NFL Votes public awareness and voter registration campaign launched in 2020, they wanted Hispanic and Latinx fans.
Seth Godin
AUGUST 12, 2024
It’s surprising to realize that they’re the same. They are both places to hide. When we ship average work, it’s not our fault. We’re simply doing what the manual says, and if you don’t like it, blame the culture and the system. And when we hold back on shipping because it isn’t perfect, we’re also hiding. Who can blame us for refusing to sign off on something if we can find something (anything) that could still be discussed or improved?
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Adweek
AUGUST 12, 2024
Every Olympic season is a chance to get obsessed with some sport you just learned about, cry over an athlete from a place you didn't know about winning gold, and generally get worked up at a perfect Simone Biles floor routine. It wasn't long ago (circa 2010s) when the Olympics meant catching the games at.
AdExchanger
AUGUST 12, 2024
TikTok isn’t just racing YouTube and Meta to be on every smartphone or mobile device.It has a plan for practically any screen you can imagine. “There are billions of additional screens outside of mobile phones, outside of mobile phones,” Dan Page, TikTok’s global head of partnerships and new screens, told AdExchanger. “We want to be […] The post TikTok Wants To Win All The Screens, Not Just Your Smartphone appeared first on AdExchanger.
Adweek
AUGUST 12, 2024
Four years ago, Brazilian agency Propeg became a global agency. The 58-year-old independent agency was already a success in Brazil, but it wanted a reach beyond Brazilian borders. In 2020, Worldwide Partners (WPI) came calling, inviting Propeg to be part of its global network while retaining its independence. There had been previous attempts by holding.
Ad Monsters
AUGUST 12, 2024
With 60% of publishers expecting revenue growth and a focus on direct deals and tech investments, publishers are gearing up for success in the coming year. As digital publishers prepare for the coming year, the landscape is one of cautious optimism. A survey conducted by AdMonsters reveals that 60% of publishers anticipate revenue growth, with direct deal advertising emerging as the top opportunity.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
AUGUST 12, 2024
Welcome to this special greatest hits episode of the Marketing Vanguard podcast. It's a pleasure to welcome Raja Rajamannar, Mastercard's chief marketing and communications officer and founding president of its healthcare business. Rajamannar is a transformation leader with substantial senior management experience at companies around the world. He has managed large-scale businesses at Fortune 500.
AdExchanger
AUGUST 12, 2024
Just a few short weeks ago, the digital advertising industry stopped in its tracks for a moment when Google announced that it no longer plans to deprecate third-party cookies on Chrome. But that’s all the pause this announcement warrants—a moment. The trajectory of digital advertising remains unchanged. There are plenty of signs that the investments […] The post Forget Chrome’s Cookie Concerns: Solutions To Signal Loss Are Already Here appeared first on AdExchanger.
More About Advertising
AUGUST 12, 2024
So much of branding is tied up in the intangible, irrational emotions that drive preference and purchase. At Landor we call this “putting a dollar-value on a feeling”. Current estimates suggest that up to €9 billion was invested in the Games, with half of that going on infrastructure projects in transport, construction, and urban renewal. … The post Paris 2024: has there ever been a better example of putting a $ value on a feeling?
AdExchanger
AUGUST 12, 2024
Hope you weren’t waiting to shop for Super Bowl ads – they’re almost sold out. Plus, Apple might be the ad tech dark horse. The post The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
AUGUST 12, 2024
Seasons are no longer finite. Back to school isn’t just for August. ( Prime Day had retailers push back to school deals early this year. ) Celebrating all things frightening isn’t solely for autumn. (Throughout July, people were making jack-o-lanterns out of watermelons and purchasing Halloween garb months in advance as part of a newly dubbed “holiday” called Summerween.
More About Advertising
AUGUST 12, 2024
Outside of the flagship Christmas campaign, working for a retailer like M&S can be quite a grind for an agency. Mother has managed to maintain a light touch with am M&S back to school campaign that doubles down on the durability of the clothes, presumably to justify higher prices than some of its supermarket rivals. … The post Mother takes M&S back to school with durability message first appeared on More About Advertising.
Digiday
AUGUST 12, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Facebook is certainly no slouch when it comes to brands’ and retailers’ social media marketing strategies. But, according to a Digiday+ Research survey conducted among 67 brand and retailer professionals this summer, while brands’ Facebook usage and spend remain strong, the platform is being eclipsed by Meta sibling Instagram.
More About Advertising
AUGUST 12, 2024
With an ambition to open 60 stores in the US, Primark is asking American consumers to “fall in love” with the brand’s low prices and high style in a new campaign by VCCP. Two new films rely on a straightforward message, a simple aesthetic, and stirring music. There’s also a big OOH push, all building … The post Primark and VCCP launch first US brand campaign first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
AUGUST 12, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify With so many changes happening across the digital marketing landscape, sometimes the best strategy is to have no strategy at all — at least when it comes to social media, according Melissa Ben-Ishay, co-founder and CEO of dessert company Baked By Melissa. Instead, Ben-Ishay props her phone up on her kitchen counter at least once a week, where she walks her TikTok followers through everything from how to make crispy rice to gnocchi, and,
Digital Remedy
AUGUST 12, 2024
The ad tech industry has relied on third-party cookies for nearly 3 decades to support online consumer experiences, such as easy logins and being shown relevant ads. While these functionalities have allowed consumers a more seamless online experience, they have also created risks around consumer privacy. Browsers such as Firefox, DuckDuckGo, and Apple’s Safari blocked third-party cookies a while ago, and they have not replaced them with new tracking tools, more private or otherwise.
Digiday
AUGUST 12, 2024
This story was published on Digiday’s sister site, Modern Retail. Black Friday is more than three months away, but Amazon’s third-party sellers are already scrambling to plan ahead. In a message to sellers earlier this month, Amazon recommended that third-party sellers place their Black Friday inventory in the company’s fulfillment centers by Oct. 19, a week earlier than the same deadline set last year.
OpenX
AUGUST 12, 2024
Gil Sommer , VP of Global Product at OpenX, joined host Wayne Tassie , Chair of IAB Europe’s Programmatic Trading Committee and Group Director, Integrated Solutions at DoubleVerify on Programmatic Perspectives to discuss the latest trends and developments in the digital advertising ecosystem. Listen to their chat here , and read on for the biggest takeaways from the conversation. 1.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
AUGUST 12, 2024
Looks like it’s open season on ad industry powerhouses. First, Elon Musk launched a antitrust legal assault on the World Federation of Advertisers (WFA), accusing the trade group of acting like a mob to block ad dollars from his platform, X. Then, right-wing video platform Rumble jumped in with its own lawsuit against the same group. Now, News Corp sounds like it wants to join the fray with similar intentions.
VideoWeek
AUGUST 12, 2024
Back in February, European broadcasting rivals RTL Group and ProSiebenSat.1 announced a new partnership which will bring together their ad tech businesses, Smartclip and Virtual Minds respectively, creating a new combined offering for advertisers. The two said that creating a scaled ad tech proposition tailored to the European market would provide a significant boost to European broadcasters’ ad revenues.
Exchange Wire
AUGUST 12, 2024
On today’s news digest: GARM Gone; Amazon Strikes E-Commerce Deals with TikTok and Pinterest; Epic Games and Spotify Speak Out Against Apple’s Revised DMA Compliance Plan Last week, X lashed out at the World Federation of Advertisers (WFA) and those associated [.] The post GARM Gone; Amazon Partners with TikTok and Pinterest; Epic Games and Spotify Speak Out Against Apple’s Revised DMA Compliance Plan appeared first on ExchangeWire.com.
Digiday
AUGUST 12, 2024
Looks like it’s open season on ad industry powerhouses. First, Elon Musk launched a antitrust legal assault on the World Federation of Advertisers (WFA), accusing the trade group of acting like a mob to block ad dollars from his platform, X. Then, right-wing video platform Rumble jumped in with its own lawsuit against the same group. Now, News Corp sounds like it wants to join the fray with similar intentions.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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