Adweek
FEBRUARY 2, 2024
The Grammys should say a big thanks to Dua Lipa--because its ad sales are levitating. Top line The upcoming broadcast of the 2024 Grammys on CBS is seeing "tremendous demand," a Paramount spokeswoman told ADWEEK, with sales being "driven by the incredible lineup of performances." Between the lines The 66th annual Grammys, hosted by Trevor.
AdExchanger
FEBRUARY 2, 2024
Wall Street wanted profits. Big Tech delivered. That was the case for Google, Meta, Microsoft, Apple and – more than any other US tech giant – Amazon. In 2022, Amazon lost $2.7 billion as it managed a larger employee base, inflation and massive supply-chain issues (the start of the Russia-Ukraine War, for one). Last year, […] The post Amazon Juices Profits, With A Big Assist From The Ads Biz appeared first on AdExchanger.
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Adweek
FEBRUARY 2, 2024
Dove's first body positivity spot in the Super Bowl in nearly 20 years will celebrate body confidence for girls in sports. The ad, produced by ADWEEK's Global Agency of the Year Ogilvy, puts on a spotlight on the stat that 45% of girls quit sports because of low body confidence. The spot, titled "Hard Knocks,".
AdExchanger
FEBRUARY 2, 2024
Meta’s business was lambasted by lawmakers during a Senate hearing about online child safety on Wednesday. But if you thought scenes like CEO Mark Zuckerberg apologizing to families who say their loved ones were harmed by Meta’s platforms would ding the company’s stock price – guess again. Meta’s shares surged by nearly 15% after reporting […] The post Despite Clashes With Regulators, Meta Surges On Strong Q4 appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 2, 2024
For the past two years, Google has used its Super Bowl spot to tout the capabilities of its Pixel camera, including its Real Tone skin representation feature and the ability to fix mistakes (or delete entire people) in photographs. For 2024, the trend continues, with Google highlighting its Guided Frame accessibility tool in a 60-second.
More About Advertising
FEBRUARY 2, 2024
The Government has promised every family 30 hours of free childcare from April – double the current amount – but there are nowhere near enough staff in the sector, so Havas London, which won this Department for Education account last year, is doing its best to help with recruitment. A new campaign presents early years … The post Can Havas help government meet ambitious early years promise?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
FEBRUARY 2, 2024
Along the way, folks have talked about “niching down” as a way to help a project find focus. But that’s backward. When we identify and embrace the smallest viable audience, we’re moving up. Up the quality hierarchy. Up in responsibility. Up in the likelihood that we’ll make an impact. To niche up, identify the smallest group of people that would be enough to sustain the project.
Adweek
FEBRUARY 2, 2024
Ahead of the Season 6 premiere of Love is Blind on Netflix Feb. 14, Netflix partnered with wine company Cupcake Vineyards to release a "Love Is Wine" Chardonnay with AR-enabled labels. Shoppers can scan the QR code under the lid of each bottle of Love Is Wine Chardonnay to launch an augmented reality experience that.
MNTN
FEBRUARY 2, 2024
With the Big Game around the corner, all eyes are on the NFL — and who’s streaming it. That’ll be Amazon. As their $1 billion-a- season, 11-year deal with the NFL for Thursday Night Football continues to draw in football and sports fans, the giant’s next conquest has hit the market just in time: ad-supported streaming. This week, they launched their ad-tier, and unlike other walled gardens, Amazon has a distinct advantage — as the world’s largest online retailer and marketplace, one can only ima
Adweek
FEBRUARY 2, 2024
On this episode of the Marketing Vanguard podcast, host Jenny Rooney sits down with Heidi Cooley, chief marketing officer of Crocs, to delve into the brand's transformative journey. From embracing quirkiness to fostering authentic collaborations and maintaining a consumer-centric focus, Crocs stands out as a vibrant brand with a global fan base proudly known as.
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More About Advertising
FEBRUARY 2, 2024
Alistair Schoonmaker, Co-Founder & Managing Director at Ultra Brand Studio picks his Superbowl Desert Island Ads This year’s Super Bowl is looming into view. On 11 February, the San Francisco 49ers take on the Kansas City Chiefs in Las Vegas. It will be the usual mix of sporting drama and American razzamatazz (plus this year … The post Alistair Schoonmaker of Ultra Brand Studio picks his desert island (Super Bowl) ads first appeared on More About Advertising.
Adweek
FEBRUARY 2, 2024
It's almost time for the Big Game, and Paramount wants viewers to know where to tune in. Super Bowl 58 takes place Sunday, Feb. 11, at 6:30 p.m. ET in a matchup featuring the San Francisco 49ers and the Kansas City Chiefs. Paramount has the broadcast rights this year, and it will air the game.
More About Advertising
FEBRUARY 2, 2024
Publicis Health has reached a $350m settlement with all 50 US states in response to accusations that it recklessly increased sales of OxyContin and other opioids (highly addictive painkillers.) New York Attorney General Letitia James, says: “For a decade, Publicis helped opioid manufacturers like Purdue Pharma convince doctors to overprescribe opioids, directly fueling the opioid … The post Opioid scandal costs Publicis $350m first appeared on More About Advertising.
Adweek
FEBRUARY 2, 2024
Two-time Academy Award winner Sir Anthony Hopkins, in a career spanning six decades, has taken on Shakespearean adaptations, superhero franchises, period flicks and crime thrillers. For his latest project, he's getting under the skin of a different beast, starring as the crimson-red mascot for soccer club Wrexham AFC in a SToK Cold Brew ad airing.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
FEBRUARY 2, 2024
MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Since then, MarTechBot responded to another 1,500 prompts — making it high time for another round of intent analysis.
Adweek
FEBRUARY 2, 2024
At $7 million a pop, a national buy in the Super Bowl is a pricey ticket for advertisers. Those who want to save some cash but still get the cache of being in the Big Game opt for a regional or local buy. The tactic lets brands put more precious budget into production while grasping.
MNTN
FEBRUARY 2, 2024
The world of streaming viewership has grown over the last few years, to the point where 88% of U.S. adults now subscribe to at least one streaming platform. And a recent survey from Disqo suggests their opinions aren’t as hardline as you’d imagine. Most viewers are fine with ads as long as they can get a break on their subscriptions fees. In fact, only 13% responded that they are opposed to ad-supported subscription tiers, just a third of the 36% who opposed them in 2022.
Adweek
FEBRUARY 2, 2024
Sports and media publisher Boardroom is on pace to generate eight-figure revenue and record its fourth straight year of profitability in 2024, said cofounder Rich Kleiman. The 30-person publisher, founded in 2019, covers the worlds of sports, hip-hop, sneaker culture, marijuana and music, and it has found solid footing in the unstable business of digital.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Monsters
FEBRUARY 2, 2024
You just had to be there, but ICYMI, we’ve got you covered. IAB ALM was a melting pot of visionary minds converging to navigate trends, obstacles, and tactical blueprints. AdMonsters was in the room at the IAB’s Annual Leadership Meeting 2024 , soaking up every last nugget of wisdom. We were (I mean, I was) part of an immersive dialogue, a collective exploration with industry trailblazers, diving deep into the core of what propels the industry forward.
Adweek
FEBRUARY 2, 2024
Booking.com returns to the Super Bowl for the third-straight year, adding Tina Fey and Glenn Close to its list of stars touting online travel. Back in 2022, Booking.com used its first Super Bowl ad--and Idris Elba--to coax travelers out of their pandemic-driven hibernation. Last year, it recruited Melissa McCarthy (and, to a lesser extent, husband.
Martech
FEBRUARY 2, 2024
Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. For activation it will be agnostic as to DSP choice. Advertisers will not only be able to test these multiple solutions but also test them against each other and develop new success benchmarks.
Adweek
FEBRUARY 2, 2024
Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware District Court against VideoAmp for patent infringement, alleging the rival measurement company violated two technology patents recently issued to Nielsen. The patents relate to the methods and apparatus for determining the duration of viewing sessions.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
FEBRUARY 2, 2024
The allure of martech can be deceptive. It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. More than the financial commitment, you need to evaluate your marketing goals, along with the expertise to integrate these tools seamlessly with your existing systems and the ability to make sense of the data they provide.
Adweek
FEBRUARY 2, 2024
A wise person once said, "don't read the comment section," but there might be some golden nuggets of inspiration hidden there--at least for beauty and skincare brand Eos. Eos has grabbed attention with "Dirty DMs," a playfully NSFW spot. The comical 60-second video introduces viewers to a friendly grandmother, who cheerfully reads a stack of.
Ad Monsters
FEBRUARY 2, 2024
The IAB Tech Lab’s Privacy Sandbox Demo Tool, donated by Index Exchange, was developed to showcase Protected Audience API (PAAPI), a component of Google’s Privacy Sandbox. Using the tool, any ad tech professional can run through a demonstration of PAAPI to see how user interest groups are created and how relevant ads can reach consumers without cookies.
Adweek
FEBRUARY 2, 2024
Every year, social media managers and marketers face the challenge of determining what will be popular and how to make their content unique. In this episode of Young Influentials, ADWEEK digital editor and host Colin Daniels sits down with ADWEEK's social media director, Sami Lambert, and creator marketplace #Paid's editorial lead (and former ADWEEK social.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
FEBRUARY 2, 2024
There’s no such thing as a free lunch. But there is such a thing as a free pizza when you order from Domino’s online. We don’t bestow trophies upon advertising makers (although I hear there’s a lot of money in it), but we do point out when they do something notable. An “Emergency Pizza” from […] The post Adpulp Likes “Domino’s Emergency Pizza” appeared first on Adpulp.
Adweek
FEBRUARY 2, 2024
Following its launch just one year ago, PepsiCo's Starry lemon-lime soda will make its Super Bowl debut in 2024 in a 30-second spot starring rapper Ice Spice. Created by VaynerMedia, the "Love Triangle" ad features Starry's mascots, Lem and Lime, hanging out with Ice Spice as she's confronted by her "ex," another brand of lemon-lime.
Digiday
FEBRUARY 2, 2024
For the last five years, Greek yogurt brand Oikos has advertised around the Super Bowl, as opposed to during it. This year, Danone is expanding its Oikos Big Game playbook to its other brands including Silk, known for plant-based products, and SToK cold brew. The food and beverage company has “successfully hacked the Super Bowl” using this strategy, which includes digital buys, in-store displays, sweepstakes and other tactics focused around the big game, said Linda Bethea, head of marketing for
Adweek
FEBRUARY 2, 2024
Drumstick's first Super Bowl ad introduces its weird mascot, Dr. Umstick, to a wider audience while bringing sweet relief to comedian Eric Andre. As hinted at in the brand's teaser, which depicted Andre going through airport security, the commercial takes place on a plane, 36,000 feet in the air. However, the journey gets off to.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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