Adweek
JANUARY 4, 2024
In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are obsessed. With an estimated spending power of $360 billion and an increasing sphere of influence (41 million Gen Zers will be eligible to vote in the 2024 U.S. elections), it's little wonder brands are keen.
AdExchanger
JANUARY 4, 2024
New Year’s resolutions were made to be broken. But on Jan. 4 – today! – after multiple delays and deadline extensions, Google finally disabled third-party cookies for 1% of randomly selected Chrome users globally, which is the first step in its plan to fully phase out third-party cookies in its browser by the end of this year. […] The post And So Begins The Beginning Of The End Of Third-Party Cookies In Chrome appeared first on AdExchanger.
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Adweek
JANUARY 4, 2024
Many words are ubiquitous in brand language these days but perhaps none is quite so omnipresent as "content." That reductive, catch-all term that means everything and nothing, and is touted by so many as the way to "connect with an audience" and "build community" (a couple more buzzwords there for you). That's not to say.
Martech
JANUARY 4, 2024
Website speed is often seen as the main factor impacting customer conversions. However, speed is just one element that contributes to broader digital friction. Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. Factor fixation Recently, my boss, Ken Goldshvartz, was on The Frictionless Experience podcast to discuss putting website speed into a broader context.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 4, 2024
To build buzz for its new VNL line of long-haul semi trucks, Volvo Trucks stripped a model of all its brand markers and parked it at a high-traffic rest stop with no context except the hashtag #WhatTheTruck. For its first campaign as Volvo Trucks' agency of record, North Carolina-based shop Baldwin& hid mics and cameras.
AdExchanger
JANUARY 4, 2024
MediaWallah made a new identity verification product to help standardize labels and definitions for CTV inventory because the ad industry still struggles to classify what counts as CTV and what doesn’t. The post MediaWallah Is Trying To Clean Up Messy CTV Identity Data appeared first on AdExchanger.
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Martech
JANUARY 4, 2024
Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. It’s so important and also constantly changing. New channels, new platforms, new customer expectations, how do you keep on top of them all? Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce.
Adweek
JANUARY 4, 2024
Fan engagement platform ARound partnered with spatial computing and augmented reality localization company Immersal to produce a WebAR solution that will allow sports fans to engage with shared AR experiences without the need to download a mobile app.
AdExchanger
JANUARY 4, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Initiative Meet yet another TV ad standards initiative. GroupM announced the Ad Innovation Accelerator on Thursday, which it hopes could lead to more nonstandard streaming ad formats – and technical standards for those formats to make sure they can run on any […] The post GroupM’s New Streaming Ad Initiative; Programmers Place Their Bets On Programmatic appeared first on AdExchanger.
Adweek
JANUARY 4, 2024
After a challenging 2023, BuzzFeed Inc. will face a series of financial hurdles in the coming months that it will need to navigate deftly to ensure its stability. The company will see $150 million of debt obligations come due in December in the form of convertible notes it raised in June 2021, according to public.
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Ad Monsters
JANUARY 4, 2024
Are marketers crying over their keyboards or getting on with the business of advertising? After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. Today, Google has implemented Tracking Protection for 30 million Chrome users, or about 1% of its user base.
Adweek
JANUARY 4, 2024
Samba TV's AI is looking to give brands better ROI. Today, measurement and tech company Samba TV announced that Samba's AI offering, a suite of generative AI and machine learning technologies, will allow brands to accurately and quickly measure the impact of exposure for paid media, product placements or even sponsorships across linear and streaming.
Martech
JANUARY 4, 2024
TransUnion today announced the launch of a new and improved identity graph to deliver better identity resolution and demographic enrichment. TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The identity graph supports the full range of these solutions. The graph uses AI to cluster identifiers into individuals and households and evaluate the strength of the resulting profiles.
Adweek
JANUARY 4, 2024
TV Advertisers can finally take a break from traditional 30-second ad breaks. Today, GroupM, WPP's media investment group, announced the launch of its Ad Innovation Accelerator, a program focused on evolving traditional ads and creating more engagement between advertisers and audiences.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JANUARY 4, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: New Year, New You appeared first on AdExchanger.
Adweek
JANUARY 4, 2024
'Tis the season for reflections and resolutions--that is to say, it's a time for embracing change in all its myriad forms. Making positive adjustments might only require a simple revision of a person's daily routines. It could, on the other hand, entail upgrading from a pour-over to an espresso machine or filling an apartment with.
AdExchanger
JANUARY 4, 2024
Ad tech faces the biggest change in its existence: the end of third-party cookies. How much should marketers care? On the one hand, many marketers see value in making the media ecosystem sustainable and competitive. That’s why big marketing leaders create industry task forces or urge the industry to clean up its act. On the […] The post The Big Story: The Cookieless Expanse Ahead appeared first on AdExchanger.
Adweek
JANUARY 4, 2024
Are you curious about the ever-changing retail landscape? This week on The Speed of Culture podcast, we're talking to Rick Gomez, the evp and chief food and beverage officer at Target. Gomez has had a unique career path, shifting from law studies to leading marketing strategies at the big box retailer. His experiences at consumer.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
illumin
JANUARY 4, 2024
E-commerce has shown rapid growth this past decade, and Black Friday 2023 further exemplified how critical online shopping is for retail and advertisers. Black Friday weekend saw record sales in 2023. While e-commerce saw impressive growth, brick-and-mortar sales only grew by a measly 1.1%. Sales growth returned to pre-pandemic levels for Black Friday 2023, with discounts drawing in shoppers and persuading them to loosen their purse strings. eMarketer reports that approximately 72% of holiday
Adweek
JANUARY 4, 2024
Prime Video's upcoming ad-supported tier is beginning to take shape. Disney's Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company has confirmed to Adweek. The executive first announced the news on LinkedIn today.
Seth Godin
JANUARY 4, 2024
If productivity is useful work created by time or money, it’s worth thinking about what we mean by ‘useful’ There are areas where reliability is crucial. It turns out that building an airplane that works 95% of the time is incredibly easy compared to building one that never crashes. I think we’re all pleased that the standard for airplanes is ‘never’ On the other hand, a book that’s missing a few Oxford commas can still change lives or even win a Pulitze
MNTN
JANUARY 4, 2024
As we look back on some of the major changes in the world of streaming during 2023, the arena of sports streaming stands out. According to eMarketer , many of the major players began to hit their stride last year — growing to reach more than 95.5 million viewers. One of the stars was Thursday Night Football on Amazon Prime Video. While the programming may have stumbled a bit at the start, Prime managed to rally with some serious advertiser interest and gain hundreds of millions in ad revenue for
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
JANUARY 4, 2024
Google has begun blocking third-party cookies for one percent of traffic on its Google Chrome web browser, as it kicks off the long awaited (and delayed) process of sunsetting the tracking tool. The move is designed to let web publishers, advertisers, ad tech companies, and any other business which used third-party cookies test their ability to serve cookie-free traffic.
AdExchanger
JANUARY 4, 2024
The “P” in “ChatGPT” is perfect for cookieless targeting. Here “P” stands for pre-trained. It’s an aspect of the latest generation of AI models that deserves a closer look from programmatic advertisers and agencies, along with the concept that powers it: self-supervised learning. Self-supervised learning is at the heart of generative AI, and it’s perfectly […] The post How Self-Supervised Learning In AI Can Reduce Reliance On User Data appeared first on AdExchanger
AdPulp
JANUARY 4, 2024
Last year I tried to resist AI. I had my reasons, and have them still, but I’m adopting a different, more curious, and accepting posture now. That’s what led me to ask my AI Assistant, Claude, to name the 10 most influential voices in the advertising industry today. Claude quickly named Seth Godin and Bob […] The post Influential Voices in the Marketing and Advertising Industry Today appeared first on Adpulp.
AdExchanger
JANUARY 4, 2024
CTV advertising is evolving from prepubescent into a profitable industry, so expect the nascent trends of last year – namely, a focus on measurement and data, transparency, targeting and programmatic – to shape CTV’s next phase of life. The post AdExchanger’s Top 3 CTV Stories Of 2023 appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
JANUARY 4, 2024
Consumers spent $220.1 billion online during the recent holiday season, up $10.4 billion on the previous year, a growth of almost 5%. That’s an all-time record, as measured by Adobe Analytics (based on over one trillion visits to U.S. retail sites). Buy Now Pay Later transactions also broke records. Another driver was major discounting by retailers.
Ad Badger
JANUARY 4, 2024
SUBSCRIBE Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He. Read More How Can I Best Use The Search Query Performance Report? [The PPC Den Podcast] The post How Can I Best Use The Search Query Performance Report? [The PPC Den Podcast] appeared first on Ad Badger.
Digiday
JANUARY 4, 2024
As policymakers and businesses continue discussing possible regulation around AI, 2024 will also be another big year for data privacy. It will be a busy year for anyone tasked with tracking new privacy laws or proposed legislation on an international, national and state level — compounded by rules related to other issues like AI and antitrust. Regulatory discussions are concurrent with Google’s plan to officially begin deprecating third-party cookies.
Martech
JANUARY 4, 2024
Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on Jan. 4, 2024. If you, as a Chrome user, have been affected, you will will receive a notification when you open Chrome on either desktop or Android devices.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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