Adweek
MAY 1, 2023
At Philo, we've observed an intriguing trend: It's not unusual for a quarter of our daily subscription activations to come from customers who have subscribed to our service before. This phenomenon challenges the traditional notion of churn, as it's not remotely a permanent loss of customers. While average churn rates may be higher in today's.
AdExchanger
MAY 1, 2023
Nielsen is reverting back to its panel-based C3 and C7 ratings that track average commercial time over three or seven days. The post Nielsen Went Back On Its Big Data Promise. Now What? appeared first on AdExchanger.
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Adweek
MAY 1, 2023
As streaming has become a well-established presence in U.S. households, Amazon has a new statistic it wants to share this NewFronts. The company said that Prime Video has become the most-subscribed-to streaming service in the U.S. and that advertisers can now reach an average monthly U.S. audience of 155 million across Amazon ad-supported streaming TV.
Martech
MAY 1, 2023
B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. That is according to a new report from B2B marketing solution provider Anteriad. Dig deeper: How clean, organized and actionable is your data?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 1, 2023
Adweek is proud to announce its 2023 class of Brand Genius honorees. For nearly three decades, the Brand Genius Award has stood as the marketing world's highest honor for the most dynamic and results-oriented brand builders. Each year, a panel of Adweek senior editors convenes to review internal and external submissions to identify the most.
Martech
MAY 1, 2023
Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. This might suggest that as a discipline, we’ve maxed out — or will soon max out — our optimal usage. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
MAY 1, 2023
Creative highlights how the fast-food brand is in line with a “big city built below sea level [that] throws logic out the window and beads to strangers.
Adweek
MAY 1, 2023
YouTube used its NewFronts presentation Monday in New York to share a slew of new ad formats available across Shorts, its short-form video TikTok competitor. The platform is also expanding its video reach ads to Shorts. The format uses AI to maximize reach for a brand as efficiently as possible through a blend of formats.
Marketing Dive
MAY 1, 2023
Timed to media-buying season, Tubi prepped a campaign for and about marketers as the platform becomes a central part of Fox's digital efforts.
Adweek
MAY 1, 2023
Since 2015, Charles Skuba, professor emeritus at Georgetown University's McDonough School of Business, has taught an elective course on luxury marketing. And to each class, he gives the same assignment. A wealthy relative, he tells his pupils, plans to give each of them a gift of $50,000 on graduation day--with the proviso that the money.
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Marketing Dive
MAY 1, 2023
Discover how ZiflowAI’s ethical application of generative AI can transform the design industry, enhancing collaboration and innovation for a brighter future.
Adweek
MAY 1, 2023
In this special episode, we flashback to March where sustainability editor Kathryn Lundstrom and digital editor Colin Daniels recorded a very special episode of the podcast live from South by Southwest. During the conversation, they give on-the-ground insights and share their experiences from behind-the-scenes at major brand activations and experiential marketing stunts.
Ad Monsters
MAY 1, 2023
AI has been a fixture in the ad tech ecosystem for quite some time. In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. However, these days, there’s a new kid on the block that has the streets watching.
Adweek
MAY 1, 2023
King Charles's coronation will take place Saturday, and to celebrate, British television network Sky News launched an augmented reality experience that will let people around the world view the coronation crowns to be worn by King Charles and Queen Consort Camilla, as though they're in front of them in the real world. Created by Atlantic.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
MAY 1, 2023
The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year.
Adweek
MAY 1, 2023
In this special episode of Marketing Vanguard, Pernod Ricard Chairman and North America CEO Ann Mukherjee and CMO Pamela Forbus highlight the uniqueness and importance of their relationship in the C-suite to drive growth for the spirits company. Mukherjee, herself a decorated former CMO who held that role at Frito-Lay and SC Johnson, brings knowledge.
Playwire
MAY 1, 2023
Key Points As a tool in the ad tech stack, ad networks, as a standalone entity, have all but disappeared. Today publishers often use the term "ad network" to refer to a more complete ad monetization solution with a richer feature set. For that we recommend reading this article comparing ad monetization platforms. Read below to learn more about the most well-reviewed ad networks.
Adweek
MAY 1, 2023
A woman hugs her young son, tells him to have a good day and watches as his school bus drives away. Only then, when he's out of sight, does her smile fade and her eyes fill with tears. Overcome with emotion, she tries to block the camera that's recording the moment. Too late, though, because.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digital Turbine
MAY 1, 2023
Last July, DT FairBid was an early partner entering a closed beta with limited access to Google bidding. Publishers already taking part in the closed beta saw great results – and we’re happy to now expand access to all publishers as we enter the open beta with Google. The DT FairBid and Google bidding closed beta allowed publishers to enjoy the benefits of quality demand at scale, seeing: Improved performance with more competition for publishers inventory: with Google advertisers now comp
Adweek
MAY 1, 2023
Despite connected TV companies being in the NewFronts for only a few years, brands like Vizio have become a dominant part of the annual conversations. The company made an impression with advertisers last year, with Vizio closing its 2023 upfront negotiations in October and securing more than $200 million in commitments, a 100% increase. So.
Marketing Dive
MAY 1, 2023
Agency resilience is being tested as macro headwinds push clients to prioritize short-term efficiency over effectiveness, executives indicated.
Adweek
MAY 1, 2023
Returning for its fourth year, Adweek's Convergent TV Summit was held last month from March 21-22. In the fast-paced and ever-changing TV industry, it's important to find the best way to reach your customer. This year's summit covered everything from measurement and currency to creative strategies and optimization.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Playwire
MAY 1, 2023
Key Points A monetization platform within the ad space should be evaluated based on platform capabilities, technology, ad units, demand sources, and creative support. Our list of the best ad monetization platforms in 2023 includes both major players in the industry and lesser-known, smaller partners. Look to what actual publishers are saying about their ad tech partners for the most effective way to evaluate ad monetization platforms.
Marketing Dive
MAY 1, 2023
Slowing ad demand stemming from platform changes was partially to blame for a 7% year-over-year drop, with a gloomy outlook extending to Q2.
Playwire
MAY 1, 2023
Key Points Ad exchanges and ad networks are distinct entities that serve different purposes within the advertising space. Ad networks are like the stores in the mall, while ad exchanges are like the mall itself. Both ad networks and ad exchanges have been absorbed into other ad tech tools over time.
Single Grain
MAY 1, 2023
Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget. From driving brand awareness to increasing sales and customer engagement, these 7 case studies of brands that have leveraged Amazon Advertising will provide y
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
MAY 1, 2023
Marketers, agencies and publishers/platforms are still in the early stages of testing live shopping features, but they believe it has the potential to shape commerce media and video content — especially for younger consumers. The idea is similar to QVC shopping channels, but across social media platforms and oftentimes are hosted by content creators.
Marketing Dive
MAY 1, 2023
“Reservationships” offers exclusive experiences with limited availability at in-demand eateries across several major cities.
Digiday
MAY 1, 2023
For years, marketers were laser-focused on their paid media strategies for social media platforms like Facebook and Instagram. What started as a playbook from direct-to-consumer brands looking to quickly acquire new customers and continue to scale became a standard practice for major marketers. Of course, the paid media landscape has dramatically changed in recent years with the rise of TikTok, two years of Apple’s ATT and other various privacy shifts.
InMobi
MAY 1, 2023
A quest for continuous learning and taking up exciting challenges is what led Sudheer to InMobi. In this candid conversation, he talks about experiencing freedom and inclusivity since his early day at InMobi. Tell us about your role at InMobi My role at InMobi as a Staff Engineer II is two dimensional where I primarily work with the supply side platform (SSP) team along with the Centre of Excellence team in some capacity.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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