Adweek
JULY 28, 2023
They've been called "gerbils with birth defects," "Mr. Potato Rats," "hell lemurs" and "the weirdest corporate mascot of all time." Since appearing in ads for Quiznos in 2004, Spongmonkeys have divided customers. While the characters were meme-worthy, there were also reports that they made some children cry. Quiznos' former agency partner The Martin Agency was.
MNTN
JULY 28, 2023
Your feeds have no doubt been painted pink and black as the world is dazzled by the releases of “Barbie” and “Oppenheimer” this past weekend (affectionately named Barbenheimer…oh, how we missed the couple names of the early ‘00s). While theaters reveled in the post-COVID return to blockbuster events, strikes are already affecting their upcoming slate of content.
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Adweek
JULY 28, 2023
This summer has given the ad industry several reasons to be cheerful. Not only is "out of office" season well underway, but after a cloudy start to 2023, the market's outlook is slightly sunnier, too. The ad revenues of major tech platforms, responsible for driving a downward trend in previous quarters, are sprouting green shoots.
Martech
JULY 28, 2023
The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 28, 2023
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well. That's according to Fabrice Beaulieu, who has worked across various roles within the business since 1999. In April 2022, he was appointed to Reckitt's Group Executive Committee, overseeing marketing and sustainability.
Martech
JULY 28, 2023
The big tech companies’ earnings reports this week showed mixed results in digital ad revenues. Meta had double-digit growth in the second quarter of 2023, while Microsoft and Alphabet were both close to flat. Meta The winner. Meta’s ad revenue increased 12% to $31.5 billion YoY, beating analyst expectations and returning it to double-digit growth for the first time since 2021.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
JULY 28, 2023
With ad spend in the digital audio advertising market projected to reach US$2.23bn (~£1.74bn) this year, the Asia-Pacific region has been witnessing an impressive surge in digital audio consumption over the past few years. With the proliferation of smartphones, faster [.] The post Hearing APAC Out: Key Audio Trends Shaping the Region appeared first on ExchangeWire.com.
Adweek
JULY 28, 2023
The 2023 Emmy Awards will be pushed back from its September broadcast date as the Writers Guild of America and SAG-AFTRA continue to strike. Top line Sources close to the awards show confirmed to Adweek that the ceremony will be delayed from its original Sept. 18 airdate, set to broadcast on Fox. A new date.
Seth Godin
JULY 28, 2023
But not all real problems lead to good businesses. There are problems all around us. People need housing, health care and food. They want delight, belonging and status. When a company shows up in the marketplace with a product or service that people eagerly choose to buy, it’s possible to make a profit. If there are assets and other ways to offer something at a premium, a business can actually thrive.
Adweek
JULY 28, 2023
Rapper Drake is incorporating augmented reality into his It's All a Blur tour by overlaying Snapchat's popular Crying Lens on concert attendees. During Drake's performance of "Laugh Now Cry Later," the stage screens will show audience members with the Crying Lens applied to their faces through augmented reality in real time, making it appear as.
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Seth Godin
JULY 28, 2023
It’s simple: This surgery will fix your problem and you’ll be better. It’s complicated: Changes in lifestyle, diet and attitude will, over time, help you feel better. Or… Our enemies are bad, and we’re good. Vote for me. The world is a big place that is filled with nuance, shifting alliances and constant change. It’s worth taking a minute to look for what works.
Adweek
JULY 28, 2023
F1 is growing in popularity worldwide--especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world champion for the past two years. Dutch brewer Heineken is tapping into that enthusiasm by making Verstappen the face of its new responsible drinking campaign. Created by Publicis Groupe agency Le Pub and directed by.
Digiday
JULY 28, 2023
As agencies seek a competitive edge and strive to deliver high-quality results for their clients, they are looking to save time by optimizing workflows and processes with new tech solutions. These solutions are often sold with the promise of more transparency and efficiency but with the caveat that everything needs to be done differently. Disruption of the processes is considered an outcome in and of itself.
Adweek
JULY 28, 2023
Building responsive marketing is key to continued success. Paired with creative ideas and intuition, navigating unique trends and changes in the industry and our broader culture and society can drive this responsiveness.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Single Grain
JULY 28, 2023
If you’re looking to improve your website’s search engine rankings and drive more organic traffic, hiring an SEO freelancer can be an cost-effective alternative to hiring a full-time role. However, finding the right freelancer for your specific SEO needs can be challenging. You don’t have time to hire a one-trick pony; you need someone who can hold their own and drive results.
Adweek
JULY 28, 2023
The FIFA brand is strong, but the EA Sports brand may be stronger. Andrea Hopelain, svp of brand for EA Sports, joins Champions of Change to explain how she's overseeing the rebrand of the iconic FIFA video game franchise into EA Sports FC, arriving in 2024, following a record-breaking FIFA '23 launch.
VideoWeek
JULY 28, 2023
In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements. Top Stories Netflix Looks to Sell Ads Through More Partners at Lower Prices Netflix is restructuring its advertising partnership with Microsoft, the WSJ reported on Thursday, with plans to also sell ads through other partners.
Exchange Wire
JULY 28, 2023
Richard Simons has been appointed interim CEO of Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, as Paul Coggins steps down after nine years at the helm. In March 2023, Adludio secured a significant follow-on investment from its [.] The post Adludio Announces Appointment of Richard Simons as Interim CEO appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
EGC Group
JULY 28, 2023
Unless you’ve tuned out from all media—print, broadcast, and social media—you know that the Barbie doll is everywhere, thanks to the release of a blockbuster movie from Warner Brothers. Yes, the movie “Barbie” may set a higher bar for summer movie releases, not to mention the marketing of merchandise opportunities.
Single Grain
JULY 28, 2023
If you’ve ever heard the term “white labeling” before, you may have wondered if it has any place with your own company. We’re here to help you process that question and decide if partnering with a white label agency is right for you. In this post, we’re going to cover some major aspects of white labeling and why it can potentially be a game-changer for any business, including yours.
EGC Group
JULY 28, 2023
Just when you thought you’d read, heard, or seen all you could about the ups, downs, and changes to Twitter—something else happens. The Twitter birdie has taken flight to be replaced by an “X” symbol. This radical change to a familiar image symbolizes and only hints at the inner workings, now and in the future.
Single Grain
JULY 28, 2023
Newsletters have become a popular way for individuals and businesses to share their thoughts and connect with their audience. But is the newsletter business model really profitable? In this post, we’ll delve into the potential for success with newsletters, exploring the revenue possibilities and benefits and challenges of charging for subscription services.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Basis
JULY 28, 2023
Over the past several years, the B2B advertising landscape has evolved dramatically. Perhaps the most notable shift is the rapid increase in digital ad spend, from just 29% of total B2B ad spend in 2019 to 47% in 2023. That’s a growth of more than 62% over just a few years! This digital transformation is due to a variety of factors, including the lasting impacts of the COVID pandemic, a new demographic of younger B2B buyers , prolonged economic uncertainty, and the explosion of both time and adv
Single Grain
JULY 28, 2023
If you’re running paid advertising campaigns, you know that managing costs while maximizing results is crucial for your business’s success. Luckily, we have a few quick tips that you can apply to your paid ad campaigns in an effort to maximize your profit while sparing you any added expenses. Without further ado, let’s get started! Work With Us 5 Simple Strategies to Lower Your Paid Ad Costs In this section, we’ll explore practical and simple techniques that can help you optimi
Exchange Wire
JULY 28, 2023
This week: Google, OpenAI, Microsoft, and Anthropic launch a new initiative to regulate AI, X Corp cuts ad prices by up to 50%. AI dominated the tech industry once again this week, which opened with reports that OpenAI's head of trust [.] The post The Stack: Tech Giants Unite to Regulate AI; X Corp Offers Discounts to Woo Advertisers appeared first on ExchangeWire.com.
More About Advertising
JULY 28, 2023
Looked at one way ITV, the UK’s biggest terrestrial broadcaster – or “linear” as they say these days – is well and truly stuck. Ad revenue in the first six months of 2023 is down 11%, helping to slash first half profits from £219m in the same period of 2022 to £45m. Yet ITV shares … The post Ads still ITV’s most profitable activity – why is it prepared to manage decline?
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JULY 28, 2023
Bespoke jewellery company Abbott Lyon has appointed St Luke’s as its lead creative agency. Abbott Lyon was recently named in the Sunday Times’ list of the 100 fastest growing companies in the UK. Abbott Lyon was set up by entrepreneurs Jezz and Nick Skelton in 2014. It specialises in premium, personalised jewellery and has grown … The post St Luke’s wins Abbott Lyon jewellery first appeared on More About Advertising.
More About Advertising
JULY 28, 2023
Creative agency Now and media agency December19 have been appointed by the Internet Advertising Bureau (IAB UK) to produce a campaign to shift perceptions of digital advertising. This will build on research, insight and creative strategy work from Walnut Unlimited, part of the Unlimited group, which helped to define the brief. Now and December19 will … The post Now and December19 win IAB brand-building drive first appeared on More About Advertising.
More About Advertising
JULY 28, 2023
Mother always seems to get its clients on the telly, even though it genuflects in all the right places to modern meejah. Here’s another fine example with TikTok influencer GK Barry, getting confused about the branding for KFC’s new Teriyaki burger. Mother has put on piles of new biz recently although it sometimes misses out … The post MAA Ad of the Week: Mother for KFC first appeared on More About Advertising.
More About Advertising
JULY 28, 2023
Influencers have become a short cut for marketers looking for a hotline to an audience at a reasonable price. But influencers are always a gamble and a short term fix, and now even Accenture Song is admitting that the current “flashy” crop may not be the best bet. This year’s Love Island is finishing up, … The post Influencers are dead.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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