Adweek
DECEMBER 26, 2023
This is the time of year that everyone weighs in on what they think the next year will have in store for us. Unsurprisingly, artificial intelligence is on everyone's minds. Some see AI as a source of good while recognizing it has its downsides as the technology advances. Agency leaders around the globe have their.
Martech
DECEMBER 26, 2023
Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.
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Adweek
DECEMBER 26, 2023
This year was officially the hottest ever recorded, thanks to humans' industrial-era obsession with burning fossil fuels. And despite a weak, loophole-riddled agreement to transition away from those climate-warming fuels at the United Nations' recent climate summit, the world is on track to see much more warming in the years to come. Meanwhile, despite a.
AdExchanger
DECEMBER 26, 2023
Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast revenue in 2023, up from 2% in 2021 and 5% in 2022, according to an October podcast ad revenue study from the IAB. But […] The post Can Programmatic Audio Rise In The Charts In 2024?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 26, 2023
Whether it was the Barbie movie, Taylor Swift's Eras Tour, Beyonce's glittering Renaissance roadshow or girl math, pink-hued "girly" vibes have dominated pop culture over the last 12 months. So much so that 2023 has been christened 'The Year of the Girl.' But was it really? Women's equality and rights are going backward in many.
AdExchanger
DECEMBER 26, 2023
Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so gloomy? It’s a combination of […] The post M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 26, 2023
Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. But times have changed, what with digital marketing, marketing automation, adjustments in buyer behavior, and the increased speed and complexity of business today.
Seth Godin
DECEMBER 26, 2023
Add up all the senses you use and the things you notice: that’s your umwelt. It’s pretty obvious that your dog has a different one than you do. They see fewer colors and smell far more intelligently. Sea slugs see a much wider range of colors, and bats can sense vibrations. Among humans, we each have our own uwelt. Paying attention, after all, requires payment.
Martech
DECEMBER 26, 2023
This article was co-authored by Nicole Greene. Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Tools like Google’s Fairness Indicators and Amazon’s Sagemaker Clarify help data scientists detect and mitigate harmful bias in the datasets and models they build with machine learning.
Ad Badger
DECEMBER 26, 2023
SUBSCRIBE January is for reflection! Sit down with Michael as he reflects on the strategy to send Google ads traffic. Read More 1 Year Reflection: Sending Google Ads Traffic To Amazon [The PPC Den Podcast] The post 1 Year Reflection: Sending Google Ads Traffic To Amazon [The PPC Den Podcast] appeared first on Ad Badger.
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Martech
DECEMBER 26, 2023
Year’s end is the perfect time to review all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: CDP. How CPGs can realize the value of first-party data with a CDP by Jeremy Brugger. Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform.
Brid.tv
DECEMBER 26, 2023
User-generated content has gained rapid popularity in the digital sphere, with both publishers and advertisers looking for ways to capitalize on this industry trend. However, finding quality UGC and implementing it into advertising strategies is easier said than done. To prompt advertisers to use UGC effectively in their campaigns, we decided to showcase why and how user-generated content advertising can be successful.
Digiday
DECEMBER 26, 2023
Gaming advertising is still in its early days, with some brands remaining skeptical about spending more on that sort of content. Going into 2024, convincing marketers to spend more confidently in gaming will be key to the success of companies in the space. After an explosion in global gaming activity during the COVID-19 pandemic, gaming came back to the ground somewhat in 2023, but it is now firmly established as one of the most popular entertainment channels, and perhaps even the most popular ,
AdvertiseMint
DECEMBER 26, 2023
Would you like to learn about spam Snaps? Spam Snaps are irrelevant or excessive snaps sent via Snapchat or other platforms. They have become a common annoyance for Snapchat’s young audience. This blog post will explain the basics of Snapchat spam and how to avoid it. What is Snapchat Spam, and How Do They Work? Spam Snaps refers to unwanted and often annoying messages users receive on Snapchat.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
DECEMBER 26, 2023
“ AI ,” “ ChatGPT ” and “ hallucinate ” were all deemed the “word of the year” in 2023, as advancements in generative artificial intelligence technology swept across the world, in large part due to the launch of OpenAI’s chatbot ChatGPT and followed by efforts from tech giants like Google and Microsoft to develop their own large language models (LLMs).
Ad Monsters
DECEMBER 26, 2023
AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. Of course, we have great speakers for each session, but there is nothing like a great keynote to set the day’s tone or end the day with a severe mic drop. In 2023, the ad tech industry was preparing for many significant shifts — Chrome cookie deprecation, the generative AI takeover, and supply chain complexity — but we had leaders guiding the
Digiday
DECEMBER 26, 2023
This year has been a bit of an emotionally exhausting one, whether you’re talking about marketing or media. The economy, fragmenting social platforms, revenue (or lack thereof) — we’ve all been through a lot. Throughout the year, Digiday+ Research tracked the ups and downs in the media and marketing industries through regular surveys of publisher, agency, brand and retailer professionals.
Single Grain
DECEMBER 26, 2023
AI has revolutionized content creation by consistently delivering a wide variety of written materials. Through advanced natural language processing algorithms and machine learning, AI systems have become adept at generating articles, essays, marketing copy, and much more. These systems analyze vast datasets, mimic human writing styles, and adapt to specific tones and objectives, enabling them to craft content that engages, informs, and persuades.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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