Adweek
JULY 6, 2023
Tan France was a huge Care Bears fan as a kid. Now, the Queer Eye fashion star is acting alongside Funshine Bear in an ongoing campaign for Alaska Airlines. "I was the ultimate Care Bears fan as a kid. I was obsessed with the TV show. And so the fact that I get to interact.
Fuel Lines
JULY 6, 2023
Exploring the myriad advantages of Threads, highlighting how it is reshaping the landscape of social media. In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate. Among these innovative platforms, Threads is rapidly emerging as a frontrunner, offering a unique and enriching experience for users.
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Adweek
JULY 6, 2023
The rise of artificial intelligence (AI) has raised concerns when it comes to using the technology to create celebrity deepfakes. But Jennifer Lopez is embracing its potential by giving Virgin Voyages permission to use her likeness for a "Jen AI" custom invite tool. Created by VMLY&R, the tool hosted within virginvoyages.com allows consumers to invite.
Martech
JULY 6, 2023
Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed. Of those who said they were familiar with ChatGPT: 12% agree the information produced by ChatGPT is accurate 81% are concerned about possible security and safety risks 63
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 6, 2023
Publisher G/O Media began using generative artificial intelligence to create editorial content on Wednesday, according to an internal memo seen by Adweek, making the company the latest in a growing list of publishers experimenting with the tech. In an email shared with staff last week, editorial director Merrill Brown described the venture as a limited.
AdExchanger
JULY 6, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: A Stain You Can’t Wash Out appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 6, 2023
Amazon will run its yearly summer Prime Day promotions July 11 and 12. Amazon Prime members will have access to deals, while Amazon’s competitors will court bargain-hunters online and in-store. As a result, it’s a great snapshot of ecommerce trends. Why we care. As this year’s Prime Day proves, digital retail is never exclusively online. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals.
Adweek
JULY 6, 2023
At the end of June, Olivier Francois, the CEO of Italian car brand Fiat made a bold declaration: "Fiat will no longer produce gray cars." It was a brave statement, given the shade's popularity among drivers in Europe. However, it was made even braver because Francois made the rallying cry sitting inside a Fiat 600.
Martech
JULY 6, 2023
Does it sometimes feel like you and your team are running in circles with your marketing? You’re doing great work but not seeing the results you expected? It’s almost always the result of one fundamental piece that’s missing. Last year, I found myself stuck in the middle of a corn maze. I was lost, confused and disoriented. It was nearly impossible to find my way out and it took countless wrong turns and endless frustration.
Adweek
JULY 6, 2023
To promote the Barbie movie, premiering July 21, Warner Bros. Discovery and Snapchat launched an augmented reality campaign featuring virtual clothing try-on and worldwide Landmarker experiences in the Snapchat app. The Barbie AR lens allows people to virtually try on costumes inspired by the film in augmented reality. There are multiple options inspired by the.
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AdExchanger
JULY 6, 2023
Based on the growing flurry of lawsuits against creators, it's clear that many of them are dangerously unaware of the legal risks involved in influencer marketing. The post Without The Right Precautions, Influencers Could Be At Risk For Legal Trouble appeared first on AdExchanger.
Adweek
JULY 6, 2023
You can't invest in what you can't measure. And in TV advertising, rarely has there been a more dynamic time for measurement. New currencies--agreed-upon units of value with which media buyers and sellers transact--are gaining traction in the market. On the heels of TV upfront season, here are three key questions marketers should ask to.
Seth Godin
JULY 6, 2023
A new business is complicated. It involves weaving together suppliers, partners, customers, processes, technology, leases, employees, logos, capital and more. Along the way, it’s easy to get distracted, but focusing on the hard parts is a useful way to move forward. You could work hard on the logo, or double your supplier roster or, as I did once, spend time with your corporate lawyers brainstorming the way to make your terms of service more interesting.
Adweek
JULY 6, 2023
In 1952, Revlon created one of the most iconic, paradigm-shifting ad campaigns known as "Fire & Ice," which put a dramatic twist on why women wear makeup. Instead of seeking male admiration, it empowered women by prioritizing their ambitions and needs. For decades, Revlon spearheaded feminism and cosmetic innovation, establishing itself as the world's second-largest.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JULY 6, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Caught Thread-Handed Tech companies rarely credit competitors when they copycat a feature or product. When Mark Zuckerberg published The post Can Meta Thread The Needle Twitter Couldn’t?; The Ad Industry Learns To Cope appeared first on AdExchanger.
Adweek
JULY 6, 2023
After 16 years of making his way up the ranks at Denny's, John Dillon is now president of the iconic diner that's redefining the restaurant space. In our latest episode of Marketing Vanguard, Dillon discusses the mishaps that led him to transform the brand. "The key is to learn from it and learn from them.
AdExchanger
JULY 6, 2023
Phrasee, a UK-based SaaS platform that uses generative AI to create, test and optimize content for large enterprise companies, has run experiments on its customers’ content for the past eight The post Phrasee Aims To Be In the Minority Of Generative AI Startups That Survive appeared first on AdExchanger.
Adweek
JULY 6, 2023
Oregon becomes the 12th state to pass comprehensive digital privacy legislation. If signed by Governor Tina Kotek, the Oregon Consumer Privacy Act (OCPA) will give the state's 4 million residents the right to opt out of online targeted ads starting next July. Who does the law apply to? The law applies to companies that conduct.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JULY 6, 2023
When MediaMath filed for bankruptcy last week, the company’s co-founder and former CEO, Joe Zawadzki, was on the outside looking in. AdExchanger spoke with Zawadzki just a few hours after The post MediaMath Founder Joe Zawadzki Weighs In On The Company’s Bankruptcy And His ‘Third Act’ appeared first on AdExchanger.
Adweek
JULY 6, 2023
He set up boxing's upset of the year in 2022 when he let Canelo Alvarez go up a weight class and lose to Dimitry Bivol. He teamed with Jake Paul and WWE to pack Madison Square Garden for the fight of the year between Katie Taylor and Amanda Serrano. Those events--and the pro wrestling/mixed-martial arts.
Digiday
JULY 6, 2023
As the race to become the supreme text-based social media app heats up, social media managers say they’re feeling the burn. On Wednesday, Meta launched its Twitter rival Threads. That came after Twitter alternatives, Spill and Bluesky, both picked up steam over the weekend after Elon Musk’s decision to limit views, based on whether users pay, to tweets.
Adweek
JULY 6, 2023
The game of musical chairs continues at NBCUniversal. Donna Langley, former chairman of Universal Filmed Entertainment Group, has been promoted to head up all of the company's entertainment divisions, including film and TV. The move comes as Susan Rovner, chairman of entertainment content for NBCUniversal's television and streaming division, exits the company.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JULY 6, 2023
Mix a classic 80s ballad, a lovable farm animal and a potentially dangerous means of transport and you have VCCP’s formula for success with Virgin Media. First we had a motorcycling Highland cow, and now it’s a hang-gliding goat who is here to inspire confidence in Virgin Media’s broadband coverage. As St Elmo’s Fire by … The post Hang gliding goat takes Virgin Media to new heights for VCCP first appeared on More About Advertising.
Adweek
JULY 6, 2023
Content creation can seem daunting, but with the right approach it can be a fulfilling and rewarding experience. Becoming a consistent creator requires planning ahead, establishing a content schedule and honing in on your message. Chronic illness advocate and creator Gigi Robinson is on a mission to help those around her not just gain followers.
Digiday
JULY 6, 2023
Advertising on Twitter is becoming a risky circus act, with marketers feeling like they’re trying to catch a slippery eel while riding a unicycle. The more they try to get a grip on it, the more it eludes their grasp. To make matters worse, Twitter’s recent antics, which involved owner Elon Musk imposing a rate limit to users’ Twitter feeds, have introduced flaming hoops into the mix.
Adweek
JULY 6, 2023
The Premier League Summer Series runs from July 22-30, and to celebrate, the Premier League worked with metaverse consultancy Doppelg?nger and AR developer Rose Digital to launch an augmented reality trophy hunt that will give fans the chance to win a variety of prizes. The Premier League Summer Series will feature six Premier League soccer.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JULY 6, 2023
This article was first published by Digiday sibling WorkLife Businesses are starting to panic over the artificial intelligence regulations coming down the pike in Europe. Perhaps for good reason. Once the European Union’s AI Act comes into fruition, any business that flouts its guidelines around the responsible and ethical use of AI, faces eye-watering fines that make even the hefty penalties brought by the General Data Protection Regulation (GDPR) seem like small potatoes.
Adweek
JULY 6, 2023
"Should we make our logo rainbow this year?" was one question clients asked Lauren Gray, an Edelman svp and a leader of its Out Front LGBTQ+ task force, before this June's Pride celebrations. Nervous about marketing to the LGBTQ+ community, many marketers sought Out Front's guidance on how to do it right. Two high-profile marketing.
More About Advertising
JULY 6, 2023
Adam&eveDDB is venturing back into much-lauded CALM territory with this new campaign – #ShareWithCare – from adam&eveBERLIN & DDB Germany for Deutsche Telekom warning of the the increased risks parents face thanks to the rise of data misuse and our old pal artificial intelligence (AI). Ella is the unfortunate girl who, as a woman, finds … The post Adam&eveDDB Berlin spells out perils of AI and social media first appeared on More About Advertising.
Brid.tv
JULY 6, 2023
In our previous platform update, we introduced an array of smaller upgrades and bug fixes. In this Platform Update 6.6.0., we are continuing the trend of implementing small changes that make a big difference. Check out the full platform update 6.6.0. changelog below. Full Platform Update 6.6.0. Changelog Added Added Assertive Yield implementation possibilities.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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