Adweek
FEBRUARY 19, 2024
VisitBritain's longstanding "Great" tourism campaign, which encourages travelers to flock to Great Britain and Northern Ireland, is set to get even more creative, with ambitions to deliver award-winning work and grow the nation's appeal on the world stage. The campaign has been running for 12 years. It debuted long before Britain's exit from the European.
AdExchanger
FEBRUARY 19, 2024
Google’s Chrome Privacy Sandbox aims to offer an alternative for a cookie-free future, built on privacy principles defined by the Chrome team, with browser capabilities to support digital advertising. However, it’s impossible to replace everything that has been developed over the past 20 years to support online advertising in one giant leap. And let’s face […] The post Six Critical Business Challenges The Privacy Sandbox Must Address appeared first on AdExchanger.
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Martech
FEBRUARY 19, 2024
Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance.
AdExchanger
FEBRUARY 19, 2024
The gradual disappearance of third-party cookies and mobile identifiers has given new life to ecommerce brands’ email marketing methods. Previously, direct-to-consumer (DTC) brands scouted for potential customers on social media, where site pixels, cookies and mobile device IDs facilitated practically endless custom audiences. But now, DTC brands are doubling down on direct outreach via email […] The post DTC Brands Are Trying Email, Since Social Alone Won’t Cut It appeared first on AdExch
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
FEBRUARY 19, 2024
Are you an advertising professional in your late 30s? Great. You have about five years, give or take, to make all the money you can and reach the highest position you can. Don’t let the opportunity pass you by, because soon you’ll be too old to achieve at the highest level. You’ll also be too […] The post AARP Leads Battle Against Ad Industry’s Ageist Hiring Practices appeared first on Adpulp.
AdExchanger
FEBRUARY 19, 2024
Loop Media is squarely focused on monetizing out-of-home streaming in public venues such as bars and restaurants. But it takes legwork to convince advertisers to give "sorta CTV" a try. The post How Loop Media Is Looping Advertisers Into Out-Of-Home Streaming appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 19, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. REPORT IT! Meta’s ad platform misfired again last week, devouring budgets while delivering little value. This is starting to look less like a mistake and more like a page from the Meta playbook. Over the past year, Meta misappropriated hundreds of millions of […] The post How Facebook Profits From Overspending Errors; And, Speaking Of … (Hi, Google) appeared first on AdExchanger.
Seth Godin
FEBRUARY 19, 2024
If you’re a writer, it probably doesn’t pay to chop down trees and make your own paper, or even to set up a little machine shop to make your own pens. That’s pretty obvious. Should the smoothie shop make its own almond milk? It’s pretty clear that Starbucks should have a team of architects, lawyers and graphic artists on staff, but does it pay for them to make their own cups?
Martech
FEBRUARY 19, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Brid.tv
FEBRUARY 19, 2024
In recent years, the digital advertising industry has seen major changes in how brands promote themselves. The days of annoying pop-ups are long behind us. And with the primary goal of the new era being the improvement of user experience, it means less intrusive ads and more subtle ways of advertising. And that’s where models like native video advertising come into play.
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Digiday
FEBRUARY 19, 2024
Amazon’s bold ask of advertisers: Don’t just dabble, go all-in on us for your programmatic ads. The tech giant is trying to persuade advertisers to use its ad tech to buy ads from other publishers, not just on its own media. It’s something they’ve been able to do for a while, but Amazon’s ad executives are really emphasizing it these days.
VideoWeek
FEBRUARY 19, 2024
The great publisher ‘pivot to video’, which peaked in around 2017, has become something of an industry in-joke. Lofty proclamations about the percentage of revenue which publishers would eventually generate from video content and audiences’ unlimited appetites for any kind of video were promptly proven misguided. Some of the brashest attempts to go video-first, such as generating generic video versions of written articles, have since been rolled back.
Digiday
FEBRUARY 19, 2024
This article was first published by Digiday sister site, WorkLife. Organizations and business leaders are struggling to win the trust of their workers – and it’s a growing problem. What’s worse: it seems that the feeling is mutual. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
VideoWeek
FEBRUARY 19, 2024
SkyShowtime, a streaming joint venture (JV) between Comcast and Paramount, has announced plans to launch an ad-supported tier, becoming the latest SVOD service to introduce an AVOD option. The Standard with Ads plan will launch on 23 April across all markets where SkyShowtime operates. The service is available in European countries where Paramount+ is unavailable.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
FEBRUARY 19, 2024
Originally published on April, 10, 2019, this article has been updated to include an explainer video. As the ad industry re-evaluates its approach to personal privacy, advertisers are searching for ways to collect data on people without compromising their privacy. One of those alternatives has been called differential privacy, a statistical technique which allows companies to share aggregate data about user habits while protecting individual privacy.
Exchange Wire
FEBRUARY 19, 2024
Adform, the most powerful and safe media buying platform built for the game changers, today (February 19th, 2024) announces the strategic appointments of Gary Humphreys and Martin Roberts as sales directors. The move marks a giant leap in Adform’s mission [.] The post Adform Bolsters UK Operations with Two Significant Manchester Appointments appeared first on ExchangeWire.com.
More About Advertising
FEBRUARY 19, 2024
Artist Martin Firrell has a longstanding relationship with Out of Home media owner clear Channel UK and now the two are turning their attention to women and power (or lack of it) in a new public art series. It features quote from ITV CEO Carolyn McCall; Royal Academy president Rebecca Salter; novelist and chair of … The post Clear Channel shows power of OOH with women’s empowerment series first appeared on More About Advertising.
Digiday
FEBRUARY 19, 2024
Major marketers are spending more time on brand refreshes — as Digiday previously reported , the recent wave of brand building requests for proposals makes that clear. Throughout 2023, Fanta was one of those marketers as the soda brand sought to modernize its look as well as its product to appeal to younger consumers, particularly Gen Z. The brand refresh is just one aspect of how Coca-Cola-owned Fanta is aiming to appeal to Gen Z today, according to North America brand manager Dane Callis, who
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
FEBRUARY 19, 2024
Few brands have profited more mightily from sport than energy drink Red Bull and what’s now called Oracle Red Bull Racing is embarking on its 20th season in Formula 1, expecting yet another F1 championship. Tech firm Oracle sponsors the team in a deal reportedly worth $500m. It is, indeed, an interesting yarn, told here … The post Red Bull hymns 20 years in F1 – but timing leaves something to be desired. first appeared on More About Advertising.
Digiday
FEBRUARY 19, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify Following an on-stage conversation at the Digiday Programmatic Marketing Summit in December, Kerel Cooper, president of advertising at Group Black, joined Digiday once again on the latest episode of the Digiday Podcast to dive further into his continued efforts to shed light on the legacy programmatic media buying practices that often disadvantage Black-owned media companies.
More About Advertising
FEBRUARY 19, 2024
M&C Saatchi still seems to have a pretty iron grip on government and government-related business, long after the era when Lord Saatchi prowled the corridors of power, and it’s back with “the place to go.” That is, your pharmacist rather than trying in vain to get a GP appointment. Pharmacists are now allowed to supply … The post M&C boosts new NHS pharmacy service first appeared on More About Advertising.
AdvertiseMint
FEBRUARY 19, 2024
Are you unable to access cached pages on Google? Cached web pages helped us find pages that were unavailable in Google searches. However, Google has removed this feature from its search results. This blog post will discuss what happened to Google cache web pages and provide alternative ways to view cached pages on Google. What is a Google Cached Version of a Web Page?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
FEBRUARY 19, 2024
Adam&eveDDB has reclaimed the VW Commercial Vehicles account it lost to BBH five years ago, adding VW’s new range of vans to the main car account (somewhat dormant recently.) The agency says its new ‘brand platform’ is “designed to reflect the unique marriage of function and emotion which the vehicles represent to their owners.
AdPushup
FEBRUARY 19, 2024
Universal ID work is to provide shared identifiers for tracing users throughout the chain of supply without syncing cookies. Universal IDs were modified into what is known as Unified ID, and now Unified ID 2.0 or UID2. For as long as we can remember, data has been at the very heart of how the ad [.
Digiday
FEBRUARY 19, 2024
Leo Messi está apunto de estrenar su primera temporada completa en la MLS, el capitán argentino, quien llegó a EE.UU. a mediados de 2023 , le dio un giro 360 al Inter de Miami, a la liga norteamericana y ciertamente infinidad de posibilidades de contenido a Apple TV. Una de esas oportunidades es la expansión de programación en español que la MLS prepara justamente para que la audiencia hispana reciba las noticias de la liga en su idioma, y por supuesto acceso a contenido exclusivo con la estrell
Exchange Wire
FEBRUARY 19, 2024
SmartyAds today (February 19th, 2023) announces the separation of its white-label solutions department into a separate technology provider brand, Teqblaze. The new company will have a management team consisting of top SmartyAds officers, along with leading technical experts. The development [.] The post SmartyAds Announces the Separation of its White-Label Solutions Department Into a Separate Company Named Teqblaze appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
FEBRUARY 19, 2024
Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. CRMs are used by both marketing and sales teams to manage customer data, including information about contacts, from their job title to their engagement history, to information about companies, including their revenue, headcount, competitors and more.
Exchange Wire
FEBRUARY 19, 2024
On today’s ExchangeWire digest: OpenAI Launches Video Creation Tool Sora; £3bn Legal Action Case Against Meta; Over Half of Modern Gamers Look for Games Popular on Socials Following its enormous success with ChatGPT, OpenAI has launched Sora, a new video creation [.] The post OpenAI Launches Video Creation Tool Sora; £3bn Legal Action Case Against Meta; Over Half of Modern Gamers Look for Games Popular on Socials appeared first on ExchangeWire.com.
Martech
FEBRUARY 19, 2024
Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators.
Single Grain
FEBRUARY 19, 2024
Conversion Rate Optimization (CRO) is a crucial strategy for businesses aiming to maximize their online potential. Yet, for a lot of businesses, CRO remains a complex puzzle wrapped in layers of analytics, user behavior understanding, and continuous testing. As a Senior Manager of Conversion Rate Optimization at Single Grain with 15+ years of experience, my team and I have helped many clients optimize their web performance and achieve their growth goals.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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