Adweek

APRIL 29, 2025

After losing around 10% of its subscriber base, The Los Angeles Times now has around 335,000 total subscribers.

Media 360

Media 360

More About Advertising

APRIL 29, 2025

Apart from maybe the boss, agencies tend to be full of young people. It’s nothing new, but it’s still worth pointing out that the steady exodus of the over 50s from the industry is draining away an awful lot of talent and experience. Only 8% of people in ad agencies are over 51, compared with … The post Its time for some new age thinking: IPA tackles youth bias in agencies first appeared on More About Advertising.

Agency 40

Agency Advertising 40

Adweek

APRIL 29, 2025

Mark Zuckerberg is under fire after a report found that chatbots on Instagram, Facebook, and WhatsApp sometimes engage in inappropriate conversations with minors.

Conversion 331

Conversion Media 331

Ad Badger

APRIL 29, 2025

Curious about Amazon giveaways? These campaigns are a clever way for sellers to generate buzz, Read More The post Do Amazon Giveaways Really Work? Heres What You Need to Know appeared first on Ad Badger.

Education 59

Education 59

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 29, 2025

The new approach will focus on fewer, larger, franchisable gatherings catering to business audiences, and aims to net double-digit revenue growth

Audience 325

Audience Marketing 325

illumin

APRIL 29, 2025

During Shoptalk Las Vegas, American Eagle CMO Craig Brommers sits down with illumin CSO Seraj Bharwani to discuss how brands can navigate today’s retail landscape with the right balance of innovation, data, and authenticity. Hear why embracing AI thoughtfully and staying true to your brand values is key to long-term success.

Retail 52

Retail 52

Exchange Wire

APRIL 29, 2025

Are we headed for a converged future? And, if we are, who stands to gain from a unified platform advertising ecosystem?Harry Menear examines the evolution of SSPs and DSPs. Thanks largely to trade media coverage over the last few years, [.] The post The Evolution of SSPs & DSPs: Are We Headed for a Converged Future? appeared first on ExchangeWire.com.

Media 52

Media Advertising Ad Tech 52

Adweek

APRIL 29, 2025

Cannabis Media Council, with agency Sister Merci, extends the "I'm High Right Now" campaign to Meta, answering real consumer questions.

Agency 310

Agency Media 310

The Ad Tech Blog

APRIL 29, 2025

I’ve been talking with a few startup friends, and they are telling me the same story: “ We are not hiring anymore, only some specific roles. Thanks to AI, we are now 2-3x more productive. “ They are thinking: “ Instead of hiring a new engineer who could risk my current speed, I’d rather invest in AI to make my team go faster.” After all, why spend $100k a year on a Junior Engineer when I can pay $1k a year to make my Senior Engineer twice as productive?

ROI 130

ROI Communications Marketing 130

Adweek

APRIL 29, 2025

Mastercard, Nissan, PepsiCo, and Citi will not sponsor the 2025 New York City Pride March.

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307

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Seth Godin

APRIL 29, 2025

There are two ways for an artisan or professional to see the world: Scarcity. This is the idea that if there were fewer photographers, more people would hire me to do wedding pictures. That if the bar exam were more selective, it would be easier for my firm to get clients. And if everyone would just stop imagining they could be an author/musician/magician/painter, my life would be a lot better.

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94

Adweek

APRIL 29, 2025

Nike faced backlash for using the phrase Never again in ads that ran near the London Marathon on Sunday.

Marketing 306

Marketing 306

Martech

APRIL 29, 2025

Let’s start with a conversation I have more often than I’d like. Them : “We think we have a deliverability issue can we talk?” Me : “Sure! What’s going on?” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Cue the sad trombone. Marketers, let’s be clear: The Promotions tab is not the spam folder.

Conversion 90

Conversion Education Marketing MarTech 90

Adweek

APRIL 29, 2025

Walmart's chief revenue officer played a big role in the retailers $2.3 billion acquisition of Vizio.

Retail 273

Retail Ad Tech Media 273

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Martech

APRIL 29, 2025

Even the best content is useless if it cant be found or reused. And for too many marketing teams, Digital Asset Management (DAM) systems have become more burden than benefit bogged down by manual tagging, inconsistent metadata, and time-consuming workflows. In Unlock Your DAM: Fuel Your Creative Process with Generative AI , well show how marketers are integrating Generative AI into DAM systems to break through these barriers streamlining asset discovery, automating tagging, and enabling faster

MarTech 82

MarTech Marketing 82

Adweek

APRIL 29, 2025

The pope's passing drove the news cycle for the week.

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264

Martech

APRIL 29, 2025

OpenAI is rolling out shopping features withinChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The shopping features will guide users to find the right product for their queries or questions. What is shopping in ChatGPT. ChatGPT will offer recommendations for products, show product images and product reviews that it thinks you might be interested in.

Electronics 80

Electronics Fashion Retail Conversion 80

Adweek

APRIL 29, 2025

Meta on Tuesday unveiled its standalone AI app, designed to rival assistants like OpenAI's ChatGPT and Anthropic's Claude.

Media 252

Media 252

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. The updates offer richer AI, deeper personalization and new messaging channels. They also help marketing teams tighten their data hygiene and compliance and ease troubleshooting. We’ve reviewed the updates and identified 10 that will help marketing teams by delivering more intelligent automation, higher ROI and leaner ops.

Marketing 66

Marketing ROI Audience Conversion 66

Adweek

APRIL 29, 2025

Publicis Groupe's latest acquisition is Adopt, a global sports and culture-focused marketing agency established by former Nike executives David Creech and Josh Moore and U.S. sports agent and entrepreneur Rich Paul.

Agency 248

Agency Marketing 248

Ad Monsters

APRIL 29, 2025

Before Joetta Gobell, SVP of Data Strategy and Insights at Dotdash Meredith (DDM), was helping steer research and measurement for one of the industrys largest publisher portfolios, she was a painfully shy kid who couldnt speak when called on in class without becoming overwhelmed. Today, shes the oppositeleading conversations across the organization, translating complex data into clear, actionable strategy and championing how tools like DDMs contextual targeting platform D/Cipher can help brands

Cookies 65

Cookies Audience Ad Tech Conversion 65

Adweek

APRIL 29, 2025

Farming Freedom is the story of one family's struggle to buy and keep farmland during Jim Crow

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236

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Digiday

APRIL 29, 2025

Another publisher is taking OpenAI to court. Ziff Davis is the latest media company to sue the tech company over copyright infringement, but the lawsuit highlights a broader reality: Publishers still have no reliable way to stop AI companies from scraping their content for free. Despite growing legal pressure, the web has already been mined. Large language models like ChatGPT were trained on vast amounts of internet data, much of it scraped before publishers began pushing back.

Media 62

Media Marketing 62

Adweek

APRIL 29, 2025

Manchester United and Snapdragon jersey logo swap has fans seeing (RED) as Qualcomm cedes sponsorship space to the global healthcare charity.

Healthcare 235

Healthcare Marketing 235

Rob Campbell

APRIL 29, 2025

Growing old is an interesting experience. A mixture of highs and lows … good and bad … challenging and delightful. It will happen to us all, but one thing that I have found interesting is how quickly the industry you have worked in – regardless of duration – is happy to leave you behind without barely a second thought. On one hand, I get it. + Time never stops. + New people are always coming. + Fresh thinking and ideas are being born. + And your work only really mattered

Conversion 59

Conversion Agency Marketing Advertising 59

Adweek

APRIL 29, 2025

David has been named U.S. agency of record for Natura, Latin America's largest beauty brand, as it ramps up investment to grow fivefold in the market.

Agency 221

Agency Marketing 221

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Exchange Wire

APRIL 29, 2025

LoopMe, the global leader in brand performance, today (April 29th, 2025) announced it has partnered with Microsoft Advertising to integrate its first-to-market real-time brand optimisation PurchaseLoop solution into Microsoft Curate. Through Microsoft Curate, LoopMe has enhanced the addressability of its first-party [.] The post LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate appeared first on ExchangeWire.com.

Advertising 59

Advertising Marketing 59

Adweek

APRIL 29, 2025

Paramount has been utilizing more intimate upfront events since 2023.

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219

More About Advertising

APRIL 29, 2025

I guess now that Im stuck on a desert island, I should probably bring with me 5 pieces of advertising that I consider to be perfect expressions of our industry at its best. Im not saying these are perfect ads necessarily (no such thing) but theyre definitely attain perfection in their own way. Desert Island … The post by The Networks John Mescall picks his Desert Island Ads first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Adweek

APRIL 29, 2025

Sylvia Buxton on how retail media is blurring the lines between trade and marketing.

Marketing 214

Marketing Retail Media Food 214

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing