AdExchanger
SEPTEMBER 10, 2023
YouTube is now a rival to TV networks. Yet many networks still post their content to the platform via friendly licensing agreements. In the current war for viewer attention, this is The post YouTube Now Competes With Networks. So Networks Should Cut YouTube appeared first on AdExchanger.
Seth Godin
SEPTEMBER 10, 2023
I used to drive 200 miles to Boston once a week or so. After a few trips on the highway, my subconscious figured out that getting behind a few trucks for the entire ride enabled me to spend four hours without using much conscious effort on driving. Every day, we make decisions. These require effort, and there’s probably a finite amount of energy available for these focused choices.
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AdExchanger
SEPTEMBER 10, 2023
Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media. The post GroupM Nexus Commerce Is Laser Focused On The Confluence Of Commerce And Performance appeared first on AdExchanger.
Digiday
SEPTEMBER 10, 2023
As Roblox continues to expand, brands are still top of mind for the leaders of the metaverse platform. Over the weekend, a select group of developers, marketers and Roblox users gathered in San Francisco for the latest iteration of the annual Roblox Developers Conference. At this year’s event, Roblox rolled out a slate of new tools and functions — all of which at least partially intended to make the metaverse platform more accessible to brands and marketers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
SEPTEMBER 10, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Is Fair In Love And Panels Nielsen has changed its mind: It won’t force Amazon streaming data into The post Nielsen Nixes Its Plan To Force Amazon Streaming Data Into Its Panels; Brands Feel The Wrath Of The Video Privacy Protection Act appeared first on AdExchanger.
Digiday
SEPTEMBER 10, 2023
The shifting sands of the $630 billion digital advertising landscape have seen the leading lights of independent ad tech jockey for position amid an uncertain future. In the past 18 months demand-side, and supply-side platforms have altered their propositions in a manner that blurs the lines of the traditional media-trading sector with The Trade Desk’s OpenPath, arguably the starter-pistol.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
SEPTEMBER 10, 2023
With so much generative AI news happening, Digiday has created a new weekly AI Briefing with news, analysis, research, recaps, previews, interviews and more across this burgeoning landscape. In the coming weeks, this AI Briefing will evolve and expand to look at the ways this market- and world-altering revolution intersects with marketing, media, commerce, technology, regulatory and other topics.
AdvertiseMint
SEPTEMBER 10, 2023
Are you wondering what to sell on Amazon FBA? Amazon allows its sellers to take advantage of its vast resources via the Fulfillment by Amazon (FBA) program. However, figuring out the perfect products to list on this platform can be both exciting and challenging. This blog post will unravel the secrets of finding profitable items to sell on Amazon FBA.
Exchange Wire
SEPTEMBER 10, 2023
In today's ExchangeWire news digest: agencies concerned by Google ad transparency; Meta unveils new features for Threads as user base sinks; and Alibaba eyes an expansion of its B2B business in the US. Agencies concerned by transparency issues at Google Following Adalytics’ [.] The post Agencies’ Faith in Google Tested; Meta Bolsters Threads’ Offerings as Users Nosedive appeared first on ExchangeWire.com.
AdvertiseMint
SEPTEMBER 10, 2023
Are you looking to explore Amazon retail arbitrage? Amazon retail arbitrage is a smart way to leverage your shopping skills and turn them into a money-making endeavor. With research, dedication, and careful planning, retail arbitrage sellers can transform their bargain-hunting adventures into successful online businesses. This blog will help you understand Amazon retail arbitrage and how you can get started.
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More About Advertising
SEPTEMBER 10, 2023
US telecoms giant Verizon has moved its $3bn plus US ad account to Ogilvy from McCann. Verizon spent $3.4bn in 2021 so the move will impoact both holding companies, WPP/Ogilvy and Interpublic/McCann. McCann has handled Verizon since 2015. Verizon’s Kristin McHugh says: Ogilvy has proven to be a highly strategic creative partner. Since last year, … The post $3bn Verizon creative goes to Ogilvy first appeared on More About Advertising.
AdvertiseMint
SEPTEMBER 10, 2023
Are you curious about TikTok ads specs? TikTok’s unique ad formats offer exciting opportunities to businesses. However, you need to understand their specifications to maximize them. This article will explore TikTok ad specifications, including TikTok ad formats, sizes, and guidelines. Whether you are a seasoned marketer or new to the TikTok scene, you will discover the key components of successful TikTok ad campaigns.
Digiday
SEPTEMBER 10, 2023
Assembly has strung together a series of client wins over the last six months, including luggage maker Vera Bradley, Brooks running shoes and financial services firm T Rowe Price. Going back 18 months, the agency also picked up wins for Lenovo and hair care brand Amika. Those wins are the fruit of the holding company’s pivot to consultation as a driving force in pitches.
More About Advertising
SEPTEMBER 10, 2023
WPP’s EssenceMediacom has added Sofology’s £4m digital account to other work. Sofology is owned by DFS which reappointed EssenceMediacom earlier this year. The Sofology digital business moves from the7stars. Creative is handled by The Corner. So far this year the merged agency has won Flutter Entertainment and Sky Bet, DFS, Cancer Research UK, eBay and … The post EssenceMediacom adds Sofology digital business first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
SEPTEMBER 10, 2023
Publishers have a new tool in their efforts to limit AI’s threat to their businesses. And it’s from the company behind one of the predominant threats. In August, OpenAI announced that website owners can now block its GPTBot web crawler from accessing their webpages’ content. Since then, 12% of the 1000 most-visited sites online have done so , according to Originality AI.
AdvertiseMint
SEPTEMBER 10, 2023
Are you an Amazon seller looking to conduct Amazon product research? In the competitive e-commerce world, you need to find the right product niche and best-selling products. Fortunately, an effective Amazon product research tool can point you in the right direction. This article will provide all the information you need to conduct successful product research on Amazon.
Digiday
SEPTEMBER 10, 2023
As more media companies reported their annual workforce diversity numbers this summer , one trend in the data stood out among several publishers: There is an uptick in the percentage of people choosing not to disclose or self-report their ethnic or racial background. This cohort has increased in size by one to three percentage points year over year at companies like Condé Nast, Vox Media and The Washington Post.
AdvertiseMint
SEPTEMBER 10, 2023
Are you thinking of selling products to a worldwide audience on Amazon marketplaces? Amazon marketplaces are not just a single entity but a vast ecosystem of platforms, each catering to specific regions and customer bases. Selling on these platforms opens doors to a global customer base and countless opportunities. Whether you are an expert seller or a budding entrepreneur, understanding how these marketplaces work can be a game-changer.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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