Adweek
AUGUST 21, 2023
Over the past few years, there has been an industrywide rallying cry about the yawning investment gap between the general market and minority-owned media. Nearly every marketer and media buyer agency has pledged a more diversified spending approach. At the same time, major investors including Tyler Perry, Robert Smith and Byron Allen, as well as.
AdExchanger
AUGUST 21, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Results Are In YouTube told clients earlier this month about plans to start billing some of its The post Google Says It Can Self-Evaluate; MFAs Begone appeared first on AdExchanger.
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Adweek
AUGUST 21, 2023
ABC is making last-minute changes to its Golden hour. Today, Adweek learned that ABC is shaking up its fall lineup ahead of its September premieres, with the highly-anticipated The Golden Bachelor moving from Mondays to Thursdays. The network had previously planned on a reality-heavy fall schedule, seemingly trying to get ahead of any delays caused.
Martech
AUGUST 21, 2023
AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. The lift tends to be even greater if no segmentation was used previously. Many “packaged” CDP offerings have bundled data science that performs critical predictive AI with relatively minimal configuration.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 21, 2023
As Ukraine continues to fight for its sovereignty against Russia's invasion, the country is also attempting to shore up its economy. As part of that, a nonprofit organization and campaign, Spend With Ukraine (SWU), has been established to promote products and services that are available for access to customers all around the world. The online.
AdExchanger
AUGUST 21, 2023
The prevalence of malvertising – the practice of serving ads infected with malware – is both a fact and a growing problem. But how exactly do watchdogs prove that a The post A Behind-The-Scenes Look At How Researchers Investigate Government-Backed Malvertising appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
AUGUST 21, 2023
In the life of every enterprise, the moment arises when a choice has to be made: Are you here for your customers, to give them what they seek, or are you trying to do something to your customers, to squeeze out extra income? This doesn’t mean that the only path is to keep lowering your prices. It’s entirely possible your customers want to pay a lot but get more than they paid for.
Adweek
AUGUST 21, 2023
If you want a snapshot of the sort of conflict that's always simmering between the CMO's office and a company's franchisees, you might start by asking Bruno Cardinali. For three years, Cardinali was the CMO of Popeyes, where he presided over one of the most successful promotional blitzes in recent history--the Popeyes Chicken Sandwich. Introduced.
Seth Godin
AUGUST 21, 2023
The Carbon Almanac is now available in Spanish. For free. Free to download, free to share and free to print a copy at home. While the book has been traditionally published around the world (in Italian , Czech, Chinese, Korean, Japanese and Dutch ), no Spanish-language publisher was willing to do the work. So we purchased the rights from our publisher and did it ourselves.
Adweek
AUGUST 21, 2023
Dude Wipes is encouraging men to drop their drawers to get the best clean for their butts in the first work from agency of record Curiosity. "Best Clean, Pants Down" utilizes an '80s-style jingle to accompany comical scenes of men dropping their pants in public places in an effort to show that the flushable wipe.
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Martech
AUGUST 21, 2023
It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share is down slightly globally and in the U.S. Why we care. When the new Bing launched, it felt like the dawn of an exciting new era in search. Microsoft seemed to have a legitimate chance to erode some of Google’s dominance and become a truly worthy competitor to Google, thanks to its new conversational and generative AI take on search.
Adweek
AUGUST 21, 2023
A cocktail of adverse economic factors has brought the number of merger and acquisition deals in the media sector this year to its lowest level since 2020, according to financial data provider LSEG Deals Intelligence. But a recent swell of positive indicators--including, in time for the fourth quarter, a general market upswing and a resurgence.
Digiday
AUGUST 21, 2023
After more than two years of commitments and promises, yet another report from the 4A’s Foundation points out that the ad industry still has a ways to go in its diversity, equity and inclusion efforts. However, chief diversity officers at U.S. agency holding companies say diversity stats are just a small part of what’s happening across the DE&I landscape.
AdvertiseMint
AUGUST 21, 2023
Are you ready to learn how to make a sound on TikTok? Sound is an essential part of TikTok. From catchy tunes to hilarious voiceovers, TikTok sounds transform videos. If you don’t know how to create your own sound on TikTok, don’t feel left out. This article contains everything you need to make a sound on TikTok. Understanding TikTok Sounds TikTok sounds are the heartbeat of the platform.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
AUGUST 21, 2023
In 2023, gamers are shifting their attention from premium titles to free-to-play and live-service games — and game developers are reacting accordingly. The much-anticipated recession might not have come to fruition as once predicted, but there’s no doubt that fears of economic headwinds have curbed gamers’ spending habits over the past year. As the costs of premium titles balloon , the typical video game consumer is spending more time playing free games or simply watching livestreamers play inst
AdvertiseMint
AUGUST 21, 2023
Are you searching for the best TikTok video editing app? The best TikTok video editing app will provide the necessary tools to create excellent content. However, finding the right app can be tricky as several options are available. To make your search easier, this article will explore the top 5 video editing apps for TikTok and provide tips on how to use them. 1.
Digiday
AUGUST 21, 2023
Now that the threat to agencies of marketers in-housing some of their media-related work has been brought back down to defcon level five — where only a few years ago, some predicted the trend was set to destroy the agency business — agencies large and small are finding new ways to maintain their importance. The principal change to the agency approach to in-housing has developed somewhat organically.
Digital Remedy
AUGUST 21, 2023
The Digital Remedy Team is thrilled to announce that we’ve been selected as a finalist for the 2023 Digiday Technology Awards under the “Best Marketing Analytics Platform” category. Our Performance CTV platform redefines performance marketing! The platform goes beyond the entire ad view, measuring the impact of every CTV impression on real-world actions, including lead generation, sales, revenue, or in-store visits.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
AUGUST 21, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Rather than relying on the continual quarter-by-quarter or even month-by-month sales cycle trends to guide their 2024 campaign strategies, the clients of ad agency Pereira O’Dell are already thinking ahead to 2024, almost six months ahead of time. But in order to accurately plan in an otherwise murky ad market, factoring contingency plans into their 2024 budgets will be a critical step, according to the agency’s president Natalie Nymark.
Digital Turbine
AUGUST 21, 2023
Have you heard? Digital Turbine’s new podcast is here! Mobile Explorers is the ultimate podcast delving into the dynamic relationship between brand and performance in mobile advertising. Hosted by Peggy Anne Salz, one of the most influential thought leaders in mobile marketing, this podcast features compelling conversations with today’s leading mobile players on the trends and challenges facing the industry today.
VideoWeek
AUGUST 21, 2023
Audience engagement with public service media (PSM) companies’ linear and broadcaster video on-demand (BVOD) services has fallen by 15 percent in Europe’s largest markets over the past six years, according to consumer research carried out by Ampere Analysis. Ampere’s report suggests that adoption of broadcaster-owned streaming services hasn’t been high enough to prevent an overall drop in engagement, highlighting the challenges faced by PSMs in holding onto their audience
Exchange Wire
AUGUST 21, 2023
Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [.] The post Harnessing the Power of Mobile Ad Networks appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
AUGUST 21, 2023
Shopping the other day I was somewhat discombobulated to see an array of Halloween kit taking centre stage, pricey kit too. Isn’t there anything for them to sell in the meantime, I wondered. What we do know in adland is Christmas is a mere four and a bit months away and so some agencies will … The post It’s Christmas already – for advertisers, agencies and lucky celebs first appeared on More About Advertising.
Digiday
AUGUST 21, 2023
By proclaiming its own “color of the year,” Behr Paint Company and Home Depot hope to interest content creators focused on home improvement. The two paired up to announce “cracked pepper” as its 2024 color of the year on August 15. The financial agreement between the two brands on this was not disclosed, but they have worked together since 1999.
AdvertiseMint
AUGUST 21, 2023
Pay-Per-Click (PPC) marketing has become a potent tool for companies looking to engage with their target audience in today’s changing digital landscape, where online visibility is crucial. If you’re new to PPC, fear not – this comprehensive beginner’s guide will walk you through the fundamentals, decode the jargon, and unveil the strategies that can drive success for your online ventures.
More About Advertising
AUGUST 21, 2023
It’s hard for agencies to invade other markets without a holding company behind them but New Zealand’s Special opened in London last year and it’s picked up two accounts. Premium Italian tomato brand Mutti (below) has appointed Special London for a European task and it’s also won International Schools Partnership (ISP), a global group of … The post Special gets off the mark in London with Mutti first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Adweek
AUGUST 21, 2023
Multiple industry trade bodies voiced their opposition to the proposed Delete Act (SB 362) in a letter to California lawmakers late last week. The bill--introduced earlier this year--enables California residents to make a single request to delete their data from every data broker registered with the state. Introduced by Sen. Josh Becker, the bill will.
More About Advertising
AUGUST 21, 2023
Say what you like about Apple, it perseveres. Apple Pay may have taken a while to take off but it’s now well and truly part of the fabric. So what do you do? Take the old P&G route with a superior product: advertise the hell out of it (Apple’s ads from TBWAMedia Arts Lab tend … The post A free lesson in effective advertising from Apple Pay first appeared on More About Advertising.
Martech
AUGUST 21, 2023
Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. These range from increasing ROI and meeting data challenges to implementing AI technology. Priorities. The top priorities for B2C marketers were: Increase focus on customer experience (28%); Increase customer engagement across the lifecycle (27%); Improve how our brand is perceived by customers and prospects (26%); Improve the ROI/effectiveness of marketing (25%); Increase our brand’s abilit
Single Grain
AUGUST 21, 2023
People don’t always like to be told what to do. In the pursuit of helping others, we can tend to volunteer unasked-for advice when they weren’t actually asking for it. Although they might benefit from receiving advice, they might also be too distracted by your obtuseness to really hear your words. This is why we think it’s much more effective to try experience sharing.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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