Adweek
DECEMBER 19, 2022
Since its U.K. relaunch in mid-2021, Wendy's has opened 25 restaurants in the market, with sites in London, Sheffield and Brighton. Now, following a successful 18 months, it has ambitious plans to ramp things up with new spaces in Liverpool and Greater Manchester. The Republic of Ireland is also on the menu for 2023, with.
Marketing Dive
DECEMBER 19, 2022
Our new digital ecosystem has brought new channels, tools and trends to explore for marketing businesses – but what will ultimately help businesses succeed and create a lasting impact?
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Adweek
DECEMBER 19, 2022
Instagram added its own flavor to the traditional end-of-year recap from social platforms, delivering its 2022 Recap in Reels form with narration from users' choice of Bad Bunny, Badshah, DJ Khaled or Priah Ferguson from Stranger Things. Prompts will begin appearing in Instagrammers' feeds Monday enabling them to create a 2022 Recap, or the option.
Martech
DECEMBER 19, 2022
In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. You wholeheartedly believe it is required in every recipe, but you’re not always sure of the right amount or when to apply it. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 19, 2022
Vox Populi, Vox Dei? A drama-filled weekend at Twitter--clearly because five-day work weeks are not for the hardcore--was highlighted by a poll tweeted by Elon Musk asking if he should step down as "Chief Twit." A total of 17,502,391 accounts weighed in--no estimate was presented on how many were bots--and 57.4% (10,063,044) voted yes, versus.
AdExchanger
DECEMBER 19, 2022
Brand safety’s detrimental impact on diverse, equitable and inclusive media goals is a question of automation gone wrong, ham-fisted implementation and industry leaders choosing the easy route, writes Charles Cantu, The post Brand Safety Is Blocking Black-Owned Media appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 19, 2022
Over the past few years, brands and marketers have been bombarded with an ever-changing landscape around identity and privacy regulations. Throw in Apple’s privacy restrictions and Google’s impending deprecation of third-party cookies , and it’s no wonder everyone’s dizzy trying to keep their data-driven campaigns from falling off a cliff.
Adweek
DECEMBER 19, 2022
Gaming has a lot of underrated benefits, potentially serving as a therapeutic tool during times of stress and a bonding activity for many. Some of our best memories can come from playing video games, inspiring nostalgia when reflecting on the characters and legacy franchises that have impacted our lives. Leaning into the potential every game.
Marketing Dive
DECEMBER 19, 2022
Two-thirds of media executives cite transparency issues as a reason to cut back on spend, per an IAS report.
Adweek
DECEMBER 19, 2022
Ahead of the Christmas holiday, Messenger released a "Christmas" chat theme that allows users to add a Christmas sweater background to conversations. When this theme is activated, the conversation's emoji will automatically be updated to the Christmas tree emoji. In addition, three word effects will automatically be added to the conversation for the words "tree,".
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Marketing Dive
DECEMBER 19, 2022
The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products.
Adweek
DECEMBER 19, 2022
WhatsApp introduced an accidental delete feature on Android and iOS for cases when a user meant to delete messages from being seen by anyone on the application and mistakenly tapped on Delete for Me instead. People have five seconds to take advantage of accidental delete. The Delete for Everyone option debuted with a seven-minute window.
Marketing Dive
DECEMBER 19, 2022
The lead-up to the big game comes amid tough economic times and sponsorship switch-ups. Tune in here for updates on all of the brand announcements ahead of kickoff on Feb. 12.
Adweek
DECEMBER 19, 2022
Twitter found time amid this past weekend's drama to share two brand safety-related updates following the company's meeting earlier this month with the World Federation of Advertisers, during which it reaffirmed its commitment to the Global Alliance for Responsible Media. Starting Monday, advertisers on the platform have access to Adjacency Controls, which are pre-bid controls.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
DECEMBER 19, 2022
To help prepare for 2023, we compiled a list of the measurement strategies leading marketers are using to deliver on their business objectives and navigate changes to the marketing and ad tech ecosystem.
Adweek
DECEMBER 19, 2022
For nearly a decade, the digital advertising ecosystem has been dominated by a handful of social media platforms, whose data-rich targeting, ease of use and reliable performance revolutionized the field. But according to proprietary data collected for Adweek by market research firm NewtonX, a confluence of emerging factors has loosened the platforms' stranglehold on the.
Exchange Wire
DECEMBER 19, 2022
Audio has experienced rampant growth in recent years and shows no signs of slowing down. Over the last year, 11% of smartphone users paid for streamed music, whilst global ad spend on traditional radio advertising is set to hit a [.]. The post Audio: Predictions for 2023 appeared first on ExchangeWire.com.
Adweek
DECEMBER 19, 2022
Ahead of Christmas, TikTok released a "Santa" text-to-speech voice that will allow users to have Santa Claus read the text in their videos. Our guide will show you how to use the Santa text-to-speech voice in the TikTok application. Note: These screenshots were captured in the TikTok app on iOS. Step 1: On TikTok's video.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
DECEMBER 19, 2022
As sports engagement continues to evolve, HS&E will support the league’s global expansion and build fan experiences.
Adweek
DECEMBER 19, 2022
To celebrate the holiday season, Instagram released a "Christmas" chat theme that adds a Christmas sweater background to conversations. This sweater pattern features a reindeer, snowflakes and more. Our guide will show you how to use the Christmas chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS.
AdExchanger
DECEMBER 19, 2022
The European Commission just left Meta a lump of coal in its stocking. On Monday, European regulators charged Meta with antitrust violations for “distorting competition in the markets for online. The post European Regulators Accuse Meta Of Using Ad-Related Data To Harm The Competition appeared first on AdExchanger.
Adweek
DECEMBER 19, 2022
American consumers may have lost some of their appetite for faux meat, but they're still snapping up non-dairy ice cream, veggie-centric snacks, grain-based milks and egg substitutes at grocery stores, restaurants and fast food chains. As the $7.4 billion U.S.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
DECEMBER 19, 2022
Tweet. Liz Carter, CMO at Reputation chats about the key elements that are fruitful to any modern-day marketing strategy in this quick catch up: _. Welcome to this MarTech Series chat, Liz, tell us about yourself and your role at Reputation as its new CMO…. I recently joined Reputation as CMO, overseeing the organization’s global marketing function, which includes growth and field marketing, corporate marketing and communications, and product marketing.
Adweek
DECEMBER 19, 2022
In this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by audience engagement director Jess Zafarris and European creative editor Brittaney Kiefer to discuss the best ads of the year and the future of creativity. The 30 Best Ads of 2022 Stream the.
Advendio
DECEMBER 19, 2022
As 2022 draws to a close, everyone at ADvendio is reflecting on a successful and exciting year. From continued product improvements and added features, webinars, new hiring, and a return to in-person events. The ADvendio team is now looking forward to celebrating the holidays and preparing for 2023. Here’s what we’ve been up to during Q4 of 2022: Industry Events.
Adweek
DECEMBER 19, 2022
Agency executives want their people back in the office. They would rather not waste away their real estate--which has been redesigned to accommodate collaborative work--but they also don't want people who prefer working from home to resign in protest. Every major holding company has told Adweek that it hasn't issued an official mandate in writing.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Playwire
DECEMBER 19, 2022
Key Points. Unified pricing rules are a great tool to maximize your yield. Most publishers, and even ad monetization companies, are using basic strategies to manage unified pricing rules at best. A comprehensive price flooring strategy is key to success. Playwire’s Proprietary Price Floor Controller is a completely AI-driven approach to managing price floors, and provides on average a 20% increase in revenue out of the box.
Adweek
DECEMBER 19, 2022
In this week's episode of To Dine For, host Kate Sullivan is joined by Francesca Nonino a sixth-generation grappa maker from Friuli, Italy. Nonino transports us to her beautiful part of the world and shares the history of Amaro Nonino and L'Aperitivo Nonino. Sullivan and Nonino spoke in person at Misi in Williamsburg, Brooklyn, an.
AdExchanger
DECEMBER 19, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long Story Short Short-form video content is often thought of as tangentially competitive to traditional TV broadcasters and entertainment. The post Winning By Lowering The Quality Bar; I Can’t Make Heads Or Retails Of This appeared first on AdExchanger.
Adweek
DECEMBER 19, 2022
In summer 2022, a viral tweet showing 1993 classic game Doom running on a McDonald's kiosk sent gamers wild. As it turns out, the inspired "hack" was a Photoshop job. Now archrival Burger King has now brought gaming to its self-service screens for real. Expanding on its collaboration with Activision's Call of Duty: Modern Warfare.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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