Adweek
MARCH 6, 2024
Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences in discussions happening within the IAB Tech Lab over the past month, ADWEEK can exclusively report. These tactics, spurred by signal loss, can obscure digital marketing efficacy, making techniques like conversion tracking and frequency capping.
The Ad Tech Blog
MARCH 6, 2024
Startups that fail to comply with the Gramm-Leach-Bliley Act (GLB Act) could face hefty penalties that include both financial fines and corrective actions mandated by oversight bodies. These penalties are designed to enforce data protection and privacy standards for consumer financial information. What financial penalties can startups expect? Financial penalties for non-compliance with the GLB Act can be severe, potentially reaching up to $100,000 for each violation.
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Adweek
MARCH 6, 2024
The independent agency landscape is dotted with many small shops, with a few big agencies sprinkled in. Two of those larger agencies have now merged to become one of the biggest independents in the U.S., as Barkley and OKRP have merged to become BarkleyOKRP. This new entity now has over 650 employees across five offices.
Martech
MARCH 6, 2024
Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 6, 2024
McDonald's late-night hours make it a go-to spot for a meal after a movie, concert, party or late shift, but a playful campaign positions the chain as a feel-good solution to an unsatisfying fancy dinner. The "After-Dinner Dinner" campaign, created by agency FP7 McCann Dubai for McDonald's UAE, shows off stereotypical tasting menu dishes with.
Martech
MARCH 6, 2024
Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. The aim is to make inboxes safer and less cluttered. For companies in the gray area, the time to adjust is now. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MARCH 6, 2024
On March 17, a crew of 10 ad tech execs will disconnect from their daily lives and head to a small, rural community in the Terai region of Nepal. But they won’t be there on a company retreat or to discuss the latest ad tech trends. They plan to dig the foundation for a three-room […] The post Meet The Executives Taking A Break From Ad Tech To Build Schoolhouses Around The World appeared first on AdExchanger.
Adweek
MARCH 6, 2024
The Securities and Exchange Commission (SEC), Wall Street's regulatory body, today approved rules requiring publicly traded companies to disclose greenhouse gas emissions and climate change-related risk. In a reversal from the initial proposed rules, which the SEC first published in March 2022, the final rules won't require companies to disclose scope 3 emissions, which refer.
AdExchanger
MARCH 6, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We Need Change ASAPI Ad tech execs who are frustrated or outright opposed to the Chrome Privacy Sandbox have few examples they can point to for how an alternative might work. So it’s useful that the Microsoft Edge team just published the specs […] The post Microsoft Edge’s Answer To PAAPI; The DMA Is, Like, A Thing Now appeared first on AdExchanger.
Adweek
MARCH 6, 2024
The road to March Madness is on. TNT Sports teamed up with the NCAA for a free three-day music festival in Phoenix, Ariz., taking place April 5-7 as part of the sports marketing festivities around the Men's Final Four.
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Martech
MARCH 6, 2024
If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating more often? To be fair, that’s a bit of a rhetorical question. I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per w
Adweek
MARCH 6, 2024
In this week's episode, host Cathy Hackl and guest host Lee Kebler discuss tech layoffs in gaming. The dive into the different business models of Sony versus Nintendo and Nvidia. Kebler gives a gaming history lesson about Atari. They talk about AI and how to focus on it as a tool instead of falling for.
Seth Godin
MARCH 6, 2024
“The mean” is the average. Another word for “mediocre.” When an organization gets big enough, by definition, it’s the average. When you have enough customers, they represent the population as a whole. If you find yourself seeking to serve the largest possible number of people, you’ve signed up to be average. Without a doubt, you’re raising the bar compared to the ones who came before, but scale has its costs.
Adweek
MARCH 6, 2024
Topps and parent company Fanatics aren't saying it explicitly, but their recent trading card offerings reflect an unavoidable truth: Millennial sports fans are getting old. Born between 1981 and 1996, the most wizened millennials will be 43 this year. They've already watched Peyton and Eli Manning go from champion quarterbacks to personalities and pitchmen, and.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
MARCH 6, 2024
What does generative AI have in common with customer data platform (CDP) technology? Both are represented in Gartner’s most recent hype cycle, with CDPs languishing in the “trough of disillusionment” and generative AI sitting atop the “peak of inflated expectations.” And this: On Wednesday, CDP startup Amperity released two new generative AI products for marketers […] The post How Amperity Is Building Generative AI Tools Using OpenAI’s GPT Models appeared first on AdExchanger.
Adweek
MARCH 6, 2024
Consumers may not like to think about where their bacon comes from, but the People for the Ethical Treatment for Animals (PETA) forces viewers to confront the realities of factory farming by blending cute animation and a catchy tune with grotesque images.
Martech
MARCH 6, 2024
There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it. This isn’t just a problem for marketing, of course. Some 90% of businesses are facing a shortage of AI professionals, according to a study by IBM’s Institute for Business Value. This isn’t just because AI is suddenly showing up in all facets of business.
Adweek
MARCH 6, 2024
For this year's upfront season, A+E Networks is making sure its content measures up. Today, A+E Networks kicks off its virtual upfront presentation to advertisers, promoting more than 2,500 hours of new, multiplatform content across its portfolio--in addition to a new measurement-focused initiative called InterAction. "A+E continues to move forward with intention and pace in.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
MARCH 6, 2024
Are you searching for the right marketing automation platform to help scale your marketing efforts? As strategies like ABM and personalization become critical for engaging today’s buyers, many companies find they’ve outgrown their current tools and need enhanced functionality. That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market.
Adweek
MARCH 6, 2024
BBC Studios, the commercial arm of the British broadcaster, is in the process of building awareness across the U.S. and will produce a brand campaign created by R/GA to support that aim. The organization has been on a recruitment drive in the U.S. in recent months, hiring various executives to build its expansion of digital.
Ad Beat
MARCH 6, 2024
Founded in 1938, Samsung is a South Korean conglomerate with affiliates selling everything from life insurance to engineering services to oil tankers. But, from a B2C perspective, the company is best known for appliances and other electronics products. It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 percent as of Q4 2023 … Source: Statista …and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and lap
Adweek
MARCH 6, 2024
It can be challenging for young women to find a space where they can stay informed and build a community. Essence's Girls United is just such a space, providing expert guidance on topics like fashion, astrology and culture. Girls United is a digital community for young Black women interested in culture, entertainment, entrepreneurship, relationships, politics.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
MARCH 6, 2024
Ever since Tinuiti’s retail media arm sprouted up from the digital wilds a decade ago, its bosses were bombarded with one singular chant from advertisers: “Amazon, take my money.” That was the alpha and omega of their retail media game plan. Fast forward to about six months ago, and something odd happened: Those same advertisers flipped the script.
Exchange Wire
MARCH 6, 2024
In association with StackAdapt In this exclusive article, Berina Colakovic, director of sales APAC, StackAdapt, dives into APAC’s programmatic landscape to explore the trends making the biggest waves. From data privacy regulations for the post-cookie world to mastering multichannel marketing, [.] The post APAC’s Biggest Programmatic Trends for 2024 appeared first on ExchangeWire.com.
Digiday
MARCH 6, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine how the end of third-party cookies could be a win for ad tech vendors, how publishers’ Q4 earnings paint a gloomy picture of 2023, and how sports media investments are rising in a fragmented media landscape, as seen in recent data from Digiday+ Research.
Martech
MARCH 6, 2024
LinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was impacting users globally, including the U.S. and UK, with more than 48,000 reports of issues via Downdetector. Earlier this week, Meta reported an outage that impacted its Facebook, Instagram and WhatsApp platforms. Why we care.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
MARCH 6, 2024
TikTok has revamped its creator monetisation programme, the short-form video platform announced at its US creator summit. One year since launching its latest monetisation programme in beta, TikTok says total creator revenue has increased by over 250 percent, and the number of creators making $50,000 per month has almost doubled. The Chinese company will rename the scheme as the Creator Rewards Program, and will roll out new monetisation tools in the coming weeks.
Digiday
MARCH 6, 2024
Despite the continued growth of retail media networks this year — even gas station chain Wawa recently unveiled a new retail media offering, Goose Media Network, last month — Home Depot isn’t worried about increased competition for retail media ad dollars given its specialty retailer status. That’s not to say that Home Depot is resting on its laurels and expecting advertisers to spend regardless of their offering — the retailer is continuing to update its offering, under Retail Media+ and capabi
Rob Campbell
MARCH 6, 2024
A few weeks ago, I wrote this post about the silver jubilee anniversary of my Dad dying. I got a lot of lovely messages from lots of people, but I also got this from my cousin, Neil. I have not seen or spoken to my cousin since my Mum’s funeral, back in 2015. Not because of any drama or scandal … just because these things happen, especially when you move countries every few years.
Digiday
MARCH 6, 2024
When developing generative AI strategies, media agencies are thinking not just about content generation, but also about what the technology means for overall data strategies. At the Digiday Media Buying Summit in Nashville this week, media agencies addressed how they’re using AI in practical ways like optimizing existing media. Speaking onstage at the summit, iProspect chief growth officer Amanda Moore mentioned the Dentsu-owned agency is using publicly available information like weather data.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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