Adweek

APRIL 28, 2025

Other potential remedies include a sell-off of its Chrome browser, and banning default placements on phones.

Ad Tech 315

Ad Tech 315

Martech

APRIL 28, 2025

Traditional industries are having their digital awakening. Sectors once proud of doing things “the way they’ve always been done” are now navigating a digital landscape that shifts every few months. From manufacturing to craft stores, they’re finally diving in. But this isn’t just about adopting new tools it’s about bridging generations to make a real impact.

Manufacturing 114

Manufacturing Retail Audience Affiliates 114

Adweek

APRIL 28, 2025

OpenAIs move pits it against Perplexity, a contender in AI search which introduced a similar shopping experience last year.

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Martech

APRIL 28, 2025

AI is changing how clients view creative work. Even the best human efforts are starting to be questioned not for quality, but for authenticity. I recently saw this firsthand. The feedback I was not expecting Below is recent feedback from a client on some content we created. “I do have a piece of feedback for them. I’m not sure which AI writing tool they’re using to create these, but they may want to take a second pass a lot of these pieces of copy are clearly first pass AI gen

Agency 114

Agency Audience Marketing MarTech 114

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 28, 2025

There is a huge gap in U.S. lawthere are virtually no rules for how companies should behave in the digital advertising marketplace.

Advertising 292

Advertising Ad Tech 292

Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market. CTV is expected to grow another 13% in 2025 to reach $26.6 billion.

Marketing 100

Marketing Pharmaceuticals Retail Video Ads 100

Martech

APRIL 28, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How does conversion lift testing work, and which ad platforms offer it to advertisers? Conversion lift testing, also known as “lift tests” or “lift studies,” is a method used by marketers to measure the incremental impact of their advertising efforts on conversions.

Conversion 76

Conversion Control Group Conversion Rate MarTech 76

Adweek

APRIL 28, 2025

NBCU is looking to pitch Super Bowl 60, the Winter Olympics, and the NBA All-Star Game at the upfront.

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VideoWeek

APRIL 28, 2025

US CTV ad spend growth rebounded in 2024 after a relatively slow 2023, according to IAB’s 2025 Digital Video Ad Spend & Strategy Report, driven by the end of the actors’ strike, a surge in live sports streaming and increased buying via self-serve tools. IAB’s report, developed in partnership with Advertiser Perceptions and Guideline, found that CTV ad spend grew 16 percent year-on-year in 2024, a significant jump from 2023’s nine percent growth.

Video Ads 59

Video Ads Media Audience Advertising 59

Adweek

APRIL 28, 2025

Clothing brand Jenni Kayne’s vp of growth marketing, Laura Savage-Finch, has left the company, ADWEEK has learned.

Marketing 264

Marketing Retail 264

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what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

AdPulp

APRIL 28, 2025

Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercards Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrows Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies.

Marketing 62

Marketing Communications Food Agency 62

Adweek

APRIL 28, 2025

Video consumption on the streaming platform has increased by 40% since January.

Marketing 252

Marketing 252

Single Grain

APRIL 28, 2025

Banks with the highest customer advocacy scores experience 1.7x faster revenue growth than their competitors. This doesn’t happen by accidentit emerges from customer collaborations. While most businesses claim to value customer relationships, there’s a profound difference between basic service interactions and true collaborative partnerships that drive measurable business outcomes.

Conversion 52

Conversion Education Communications Media 52

Adweek

APRIL 28, 2025

Mahon oversaw the channels digital transformation, as it became one of the U.K.s largest social media brands.

Media 238

Media 238

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Playwire

APRIL 28, 2025

Key Points for Publishers LTV measures the total revenue a user generates throughout their entire relationship with your site Publishers who optimize for LTV rather than short-term metrics see 30-40% higher sustainable revenue growth Different audience segments show dramatically different LTV profiles, with email subscribers often delivering 5-7 higher lifetime value than social visitors Focusing acquisition efforts on high-LTV channels typically yields better ROI than pursuing raw traffic throu

ROI 59

ROI Audience Ad Tech Advertising 59

Adweek

APRIL 28, 2025

The women's sports event attracts more brands as it celebrates the New York Liberty, expansion teams, new leagues, and a growing fanbase.

Media 217

Media Marketing 217

Single Grain

APRIL 28, 2025

While most organizations focus exclusively on carefully crafted corporate messaging, forward-thinking companies are empowering employees to create authentic content that resonates with audiences on a deeper level. Employee-shared content generates 8x more engagement than content shared from a brand’s official page. That’s not just an impressive statisticit’s a wake-up call for marketing professionals who haven’t yet tapped into their most valuable content creators: their

Audience 52

Audience Impressions Marketing Communications 52

Adweek

APRIL 28, 2025

Pace was the news director at WOI in Des Moines, Iowa.

Affiliates 204

Affiliates 204

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Ad Monsters

APRIL 28, 2025

Googles ad tech dominance faces a major legal challenge. AdExchangers Allison Schiff and AdMonsters Lynne d Johnson break down the DOJ verdict, whats next for publishers and advertisers, and why the fight for the open web isnt over yet. When a federal judge ruled that Google had illegally monopolized the publisher ad server and ad exchange markets, it wasn’t entirely unexpected.

Ad Server 59

Ad Server Ad Tech Ad Exchange Conversion 59

Adweek

APRIL 28, 2025

Major holding companies are bracing for the potential impact of new tariffs, with leaders from WPP and Omnicom directly acknowledging growing uncertainty, while IPG and Publicis emphasized broader macroeconomic volatility without specifically citing tariffs.

Advertising 203

Advertising Agency 203

Exchange Wire

APRIL 28, 2025

In todays Digest, we explore Yahoos interest in acquiring Google Chrome, ChatGPTs new content partnership with The Washington Post to enhance its news responses, and Amazons expansion of its Haul storefront. Yahoo Eyes Chrome Acquisition Amid Google Antitrust Trial Yahoo has expressed [.] The post Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership appeared first on ExchangeWire.com.

Media 59

Media 59

Adweek

APRIL 28, 2025

Jansing spoke with TVNewser about this weekend's funeral, and what happens next.

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203

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Single Grain

APRIL 28, 2025

Marketing is more than just creating effective advertising strategies or writing great content. Design is one of the most vital aspects of a marketing campaign. Marketing designers use their skills to create icons, logos, flyers, and more, contributing to the visuals and branding that will make your company recognizable. However, creating these visual elements can be challenging for non-designers.

Marketing 52

Marketing A/B Testing Media Audience 52

Adweek

APRIL 28, 2025

The gold medalist wants to bring more attention to womens track and field.

Marketing 200

Marketing 200

Single Grain

APRIL 28, 2025

Generation Alpha children were born from 2010 onwards. This group is still young, but theyre becoming one of the most dominant consumer groups. Thats why its integral for marketers to understand this age group and know how to target them. Many qualities make Gen Alpha unique. They grew up with the internet and expect brands to be active on social media.

Marketing 52

Marketing Communications Conversion Education 52

Adweek

APRIL 28, 2025

Slaughter admitted that his attitude may have played a part in the firing.

Affiliates 171

Affiliates 171

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

VideoWeek

APRIL 28, 2025

Channel 4 has announced the departure of CEO Alex Mahon, who will leave the UK broadcaster this summer. Jonathan Allan, the company’s Chief Operating Officer, will serve as interim CEO until a permanent replacement is found. Mahon joined the UK broadcaster in 2017 as the channel’s first female CEO, after more than 20 years in the TV and production sector, including leadership roles at Fremantle, Shine Group and Foundry.

Conversion 52

Conversion Entertainment Media Marketing 52

Adweek

APRIL 28, 2025

Advertisers can now measure sales from in-store digital ads across retailers including Hy-Vee, Cub Foods, and ShopRite. These retailers and others use Grocery TV‘s tech to sell in-store ads.

Retail 167

Retail Advertising Food Media 167

Playwire

APRIL 28, 2025

Key Points for Publishers Despite GA4's evolution, bounce rate remains a critical metric for publishers, with direct correlation to ad impression opportunities and programmatic quality signals Average bounce rates vary significantly by vertical: news sites typically see 55-65% while video-focused publishers average 35-50% Content-driven strategies like compelling introductions and mixed media integration can reduce bounce rates by 15-25% without major site overhauls Technical factors like page s

Impressions 52

Impressions Audience Media Ad Tech 52

Adweek

APRIL 28, 2025

Goldfish, part of the Campbell Soup empire, drops a cheeky campaign from Mischief @ No Fixed Address as consumers cut back on snack spending.

Food 158

Food 158

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing