Adweek
JUNE 23, 2023
The work that wins at Cannes Lions is often indicative of what the industry sees as its true purpose. This year, the buzz at the festival was that there would be a shift towards awarding more big brands and proper commercial campaigns, to prove the argument that advertising is ultimately about selling products and building.
MNTN
JUNE 23, 2023
Surprising exactly no one, Connected TV seems likely to continue its meteoric rise this year—and this time the forecast is global. GroupM’s Mid-Year Forecast predicts that global CTV ad spend will reach a substantial $25.9 billion in 2023, an increase of 13.2% over last year. Linear TV, on the other hand, can expect to see a decline of 1.2% in global spend—ouch.
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Adweek
JUNE 23, 2023
A digital solution for a country facing destruction due to climate change just won one of the ad industry's most prestigious honors-the Cannes Lions Titanium Grand Prix. The Titanium jury awarded the Grand Prix to The Government of Tuvalu's "The First Digital Nation," created by Sydney agency The Monkeys, part of Accenture Song. Tuvalu, a.
AdExchanger
JUNE 23, 2023
"How did they let us into this thing?" After a week at the Cannes Lions, Sarah and Allison share what they learned from advertising's networking festival, set against the backdrop The post The Big Story: Candid Cannes appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 23, 2023
To celebrate the debut of its Ultra luxury credit card, financial company Revolut launched an augmented reality campaign called "The Ultra Experience" in London's Covent Garden. Created in collaboration with brand experience agency Sense, the activation allows people in Covent Garden to scan a QR code at the base of a "platinum portal" sculpture with.
Martech
JUNE 23, 2023
HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. Here are the updates relevant for managers: Prospecting SDR/BDR workspace (beta) Coaching playlists (beta) AI content assistant for social media (beta) Content approvals for website pages, landing pages and blog posts Goal releases Create ad goals within ads (beta) Goals-based Workflows Weekly and custom goal durations Cus
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
JUNE 23, 2023
The wrong question is, “our project isn’t catching on, how do we promote it better?” The right question is a little more nuanced and far more important, “We’re seeking to make a change in part of the world. How do we find the right people and tell them the right (true) story that helps them get to where they’re going–and that they’ll tell to their peers?
Adweek
JUNE 23, 2023
CANNES, France--72andSunny's partnership with the NFL took off this year with "Run With It." The spot, which was one of Adweek's top picks of the game, featured flag football quarterback Diana Flores running through a gauntlet of NFL players and sports legends. Four months later, the campaign continued here in Cannes as Flores, Vanita Krouch.
Marketing Dive
JUNE 23, 2023
A bold, multichannel approach by the Kimberly-Clark brand ditches euphemisms as part of ongoing efforts to reduce stigmas around menstruation.
Adweek
JUNE 23, 2023
The New York Liberty are a certified superteam, and fans and brands are on board. Keia Clarke, CEO of the WNBA team, joins this episode of Champions of Change to discuss how her background in marketing led her to a career in professional basketball. Learn how Clarke navigates media rights deals, her thoughts on the.
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Marketing Dive
JUNE 23, 2023
Supporters of the climate action program will have one year to set public net zero targets and are required to report progress annually.
Adweek
JUNE 23, 2023
Beneath deep white concrete eaves, you peer through floor-to-ceiling windows into the seemingly floating building before you gleaming with ambient light. Inside, screens and slats take the place of walls while traces of cypress, cedar and yuzu citrus linger in the air. The deep resonance of a taiko drum blends with a wind chime and.
Marketing Dive
JUNE 23, 2023
The former YouTube exec has been a public face of TikTok, providing a sense of stability via her various appearances on behalf of the app.
Adweek
JUNE 23, 2023
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart chat with Chips Ahoy! U.S. senior director Sabrina Sierant. Celebrating its 60th year around the sun, the group discusses the grandiose birthday party the iconic cookie brand is throwing (hint: It involves a yacht), walking.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Badger
JUNE 23, 2023
SUBSCRIBE Ad Badger PPC Campaign Manager Clement Hynaux sits down with Michael to talk about comparing search volumes for Amazon. Read More One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon [The PPC Den Podcast] The post One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
JUNE 23, 2023
Did you know that Pride was born at The Stonewall Inn? The bar's riot in 1969 sparked the celebration of Pride Month worldwide. Stonewall Inn is a gay bar in the Greenwich Village neighborhood of New York. It is famous for being the site of the Stonewall riots of 1969, which is widely regarded as.
Brid.tv
JUNE 23, 2023
While live streaming isn’t as widespread as video-on-demand , it built a steady footing in the industry during the COVID-19 pandemic, becoming a common practice in business, entertainment, and education. Even in 2023, live streaming remains relevant, with 24% of global viewing time on the Internet spent watching live content. With its growing popularity, more and more content creators and broadcasters are turning to live streaming as an additional revenue stream.
Adweek
JUNE 23, 2023
CANNES, France--Tech giant Apple and U.K. nonprofit Campaign Against Living Miserably (CALM) each won a coveted Film Grand Prix at Cannes Lions today. Film Lions is one of the few categories at Cannes allowed to award two Grand Prix. This year, the jury recognized two very different campaigns: a comedy short promoting a product and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
InMobi
JUNE 23, 2023
As the mobile app landscape continues to evolve rapidly, it has become crucial to rethink and reimagine various chapters of the mobile user acquisition (UA) playbook. At the recent Mobile Apps Unlocked (MAU) conference, industry leaders came together to discuss this transformative journey and hear from industry experts on how they are actively transforming challenges into opportunities and gaining a competitive edge in this dynamic environment.
Adweek
JUNE 23, 2023
CANNES, France--For one week every year, the seaside restaurants along the Mediterranean are taken over by global companies ranging from Google, Yahoo, Spotify and Pinterest to the world's biggest holding companies including WPP, Publicis and Dentsu. This year, there was a new entrant: Stagwell Group and its more than 70 agencies. Most of these activations.
Digital Remedy
JUNE 23, 2023
Digital Remedy is proud to announce our partnership with Digital Culture Group (an NMSDC-certified advertising solutions company) and the appointment of its founder Crystal Foote , as Executive Director & Head of Multicultural to its leadership team. This strategic move will drive greater diversity in advertising by providing advertisers with unprecedented insights into their audience segments, targeting solutions, and campaign effectiveness.
Adweek
JUNE 23, 2023
After Russia invaded Ukraine, millions of Ukrainians were displaced, many arriving in Poland. The humanitarian crisis moved Mastercard to helped get them settled to alleviate a housing crisis. The brand's effort, "Where to Settle," earned the Sustainable Development Goals Grand Prix at Cannes today. The Glass Lion for Change went to an effort to help.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
EGC Group
JUNE 23, 2023
We’ve all heard the expression: “Word of mouth is the best form of advertising.” Have you ever considered that this expression might well have been the foundation of public relations? Let’s take a look at public relations (a.k.a. PR) and its power for making the presence of a person, brand or event known.
Basis
JUNE 23, 2023
The following is adapted from Basis Technologies’ guide, Cannabis Advertising in the Roaring 2020’s. For even more cannabis advertising-related insights and statistics, download the guide today. "Of course I know how to roll a joint.” If you had to guess which celebrity is responsible for the above quote, would you choose A) Snoop Dogg, B) Seth Rogen, or C) Martha Stewart?
EGC Group
JUNE 23, 2023
Meta is taking its Reels feature to new heights and going in new directions. Business owners and marketers, take note: These new developments will be beneficial for boosting promotion and visibility.
Smarty Ads
JUNE 23, 2023
It's no secret that we're living in a mobile world. People use phones everywhere they go. Everything seems to be trending in a mobile direction in 2023. Moreover, you can find some facts about mobile marketing statistics below: Over 90% of mobile time is spent on apps; 50% of.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JUNE 23, 2023
Cannes week has ended and the AI backlash is already in full swing. Maybe it’s the collective hangover, but along with talking smack about AI, some Cannes attendees gave the industry’s creative output a bit of a mauling in the press. TBWAWorldwide President Troy Ruhanen thinks creativity is ‘bloody average’ and ‘not in its boldest. The post Jane Austin in Cannes: creativity under fire – but a richly-deserved Film Grand Prix for CALM first appeared on More About Advertising.
Exchange Wire
JUNE 23, 2023
This week: tech giants discuss landmark content deals with publishers, Twitter revamp focuses on video and commerce. A week of shake-ups and show downs began with reports that Google, Microsoft, Adobe, and OpenAI are talking with media outlets to secure landmark deals [.] The post The Stack: Big Tech & Publishers Discuss Content Deals for AI; Twitter to Focus on Video, Commerce appeared first on ExchangeWire.com.
More About Advertising
JUNE 23, 2023
Why aren’t CMOs looking more knackered? The only explanation can be industrial amounts of Botox and filler. I say this because their role has expanded so much that CMOs are now doing about ten different jobs, and marketing seems to be the least of them. During a discussion at Cannes on the evolving role of. The post Jane Austin in Cannes: a cry for help from battered CMOs – “I’m still branding” first appeared on More About Advertising.
VideoWeek
JUNE 23, 2023
In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR).
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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