Martech

OCTOBER 7, 2024

Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. This includes search results organized by web, including articles, videos, forums and more. Google said in its testing, searchers “have found AI-organized search results pages more helpful.

Retail 128

Retail MarTech Marketing 128

Adweek

OCTOBER 7, 2024

Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. The fact that ads still regularly land on spammy clickbait, while quality publishers continue to struggle, indicates that a little extra help is needed to link buyers up to quality. Enter new curation tech from adtech AI firm Chalice that looks to.

Clickbait 334

Clickbait Media Advertising 334

Martech

OCTOBER 7, 2024

Buy or build stack components? That’s an issue martech practitioners confront all the time. Like it or not, no one will ever get everything they want or need. An important question is whether the cost (effort and budget) is worth building something and then maintaining a custom solution to get closer to meeting all of one’s needs. However, a custom solution will never completely meet all requirements.

MarTech 75

MarTech Brand Awareness Conversion Marketing 75

Adweek

OCTOBER 7, 2024

The media companies Time and The Arena Group partnered with the technology vendor Webflix on Monday to bring short-form vertical video to their portfolio of open web properties. Using Webflix, publishers can insert the vertical video they are already creating for social media directly into their article pages, monetizing the content with a combination of.

Media 325

Media 325

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Martech

OCTOBER 7, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Conversion 67

Conversion Conversion Rate MarTech eCommerce 67

Adweek

OCTOBER 7, 2024

It wouldn't be a proper Halloween without a nightmare-inducing clown, and Six Flags obliges with just such a creature that terrorizes young housemates and then backseat drives them to a theme park outing.

Agency 321

Agency Advertising 321

Adweek

OCTOBER 7, 2024

Global independent agency Tombras has acquired The Burns Group, an independent advertising agency based in New York. The acquisition further bolsters Tombras' capabilities with top CPG clients, including the Swiss cough drop brand Ricola, which Tombras will take over as creative AOR. The Burns Group also works with Haleon brands, previously serving as AOR for.

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Agency Advertising 306

Seth Godin

OCTOBER 7, 2024

Deciding to fix a big dent in a car isn’t perplexing. It’s an easy choice. There’s a huge dent, get it fixed. It’s the little dents that are a dilemma. But not fixing little dents means that pretty soon, we’re driving a car that we’re not happy with. Either that, or we define happiness as, “okay with little dents.” Fixing little dents is a commitment to quality, a constant quest against entropy as we seek to deliver with consistency.

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Adweek

OCTOBER 7, 2024

Generative AI is a fact of life at agencies and creative studios moving forward--that part is in the books. What's missing are the actionable strategies for creatives and producers, from entry-level to vets, that ensure we're all equipped to embrace AI as it becomes embedded in creative and business operations. Over the past year, we've.

Agency 306

Agency 306

AdExchanger

OCTOBER 7, 2024

In a virtual seminar hosted by U of Digital on Friday, Madison and Wall principal Brian Weiser and senior analyst Olivia Morley shared their predictions for the looming TikTok Ban and potential Google ads divestment. The post How Should Advertisers Navigate A TikTok Ban Or Google Breakup? Just Ask Brian Wieser appeared first on AdExchanger.

Advertising 113

Advertising Media 113

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Advertising

Adweek

OCTOBER 7, 2024

Instacart is equipping grocery carts with more ads. The online grocery service is rolling out three new ad formats that appear on the screens built into Instacart's tech-enabled grocery carts, called Caper Carts. The carts use AI and retailers' loyalty card programs to serve up personalized offers based on the location and past purchases of.

Retail 303

Retail Media Advertising 303

AdExchanger

OCTOBER 7, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Curation Nation Chalice, a maker of custom bidding algorithms, integrated with Index Exchange, and it’s not a typical partnership, Adweek reports. What’s new is that Chalice has “containerized” its machine learning models, essentially running a virtual version of its bidding algorithm within Index […] The post Can’t Spell Exchange Without Change; ’Soft On Ad Tech appeared first on AdExchanger.

Ad Tech 104

Ad Tech Machine Learning Advertising 104

Adweek

OCTOBER 7, 2024

TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers. "TikTok is building for the future," global head of monetization product solutions and operations David Kaufman said in a statement.

ROI 299

ROI Advertising eCommerce Media 299

Digiday

OCTOBER 7, 2024

TikTok’s cultural clout is undeniable, but the ad dollars? Not quite there — yet. That’s where Smart+ comes in — TikTok’s answer to Google’s Performance Max and Meta’s Advantage+, the AI-powered ad-buying tools that promise to make campaign management effortless, paving the way for marketers to spend their ad dollars more liberally. Officially launching today (Oct. 7), Smart+ automates everything from creative development to targeting and optimization, streamlining the entire ad-buying process o

Advertising 100

Advertising Media Marketing 100

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Adweek

OCTOBER 7, 2024

Two general managers are retiring from Gray Media. Laura Long is retiring as the general manager of KNOE in Monroe, Louisiana effective October 4, 2024. In Sherman, Texas, Rick Dean will retire as the general manager of KXII effective December 31, 2024. Long began her television career 35 years ago in Monroe, after earning a.

Media 297

Media Affiliates 297

Digiday

OCTOBER 7, 2024

As the craft and science of marketing continues to be plagued by fragmentation and sharply reduced budgets, brand marketers are increasingly more receptive to alternative advertising options to reach consumers. Those marketers are investing in “nontraditional formats,” explained Evan Giordano, strategist at Mother New York, with the hopes of creating moments in culture that consumers actually notice rather than ignore or worse, actively block.

Marketing 90

Marketing Pop-Up Media Advertising 90

Adweek

OCTOBER 7, 2024

Music publisher and entertainment professional Michelle Bell has joined Brand Macro as senior vice president, head of brand partnerships. In this role, she will report to Macro chief brand officer Stacey Walker King and oversee business development, management of new and existing brand strategy clients, branded content creation, and experiential activations.

Entertainment 290

Entertainment 290

Digiday

OCTOBER 7, 2024

01 Introduction It’s shaping up to be a bigger and better year for ad spending in 2024. The U.S. presidential election is boosting political spending, and other key factors like retail media, social video, sports programming and streaming are adding fuel to the economy. Major ad forecasters have predicted improved U.S. media spend totals for 2024 , citing better business conditions.

Retail 89

Retail Media Agency Marketing 89

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Adweek

OCTOBER 7, 2024

Creators make it look like cranking out content is a breeze with slick posts for social media. But the reality is that creating content requires expensive high-end equipment like cameras and a significant amount of time editing and brainstorming new ideas. And creators are hungry for brand deals that offset some of the costs. In.

Media 290

Media 290

Digiday

OCTOBER 7, 2024

Today’s marketers are facing increasing pressure to tie marketing into business performance, catching them between two often conflicting priorities: brand storytelling and performance marketing. Lately, that conversation has been bubbling up among marketers, becoming a talking point on at least three panels on Monday at this year’s Advertising Week conference in New York.

Advertising 87

Advertising Conversion Agency Media 87

Adweek

OCTOBER 7, 2024

The top marketing executive at Sesame Workshop, Samantha Maltin, is waving goodbye to Big Bird, Cookie Monster, and Elmo, according to reports. Business Insider reported Friday that Maltin--who has been executive vice president and chief marketing and brand officer at the global nonprofit behind Sesame Street since 2019--is leaving for a new role at St.

Cookies 290

Cookies Marketing 290

Digiday

OCTOBER 7, 2024

A growing consensus in ad circles: The Trade Desk is veering dangerously close to “bad actor” territory. If this rising unease had a name, it would be “TTD’s Dominance Distress Trauma (DDT)” — a growing fear that the ad tech powerhouse’s influence is pushing the industry into dangerous waters. And bit by bit, the evidence of this anxiety is beginning to pile up, as recently reported by Adexchanger.

Ad Tech 82

Ad Tech Media Marketing 82

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Adweek

OCTOBER 7, 2024

It's the first day of Advertising Week, and Netflix wants to deliver knockout partnerships for its upcoming Jake Paul vs. Mike Tyson fight. Top line The streaming service and Most Valuable Promotions have now partnered with Celsius, DraftKings Sportsbook, Experian, Meta Quest, and Spaten (Brazil) as presenting sponsors for the live event, which takes place.

Advertising 290

Advertising 290

Digiday

OCTOBER 7, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify CMOs are once again grappling with the age old question of their role in the C-suite. The job has gotten more difficult in today’s business landscape as marketers face increasing pressure to tie marketing to business results (all while being asked to do more with less money). In some cases over the last few months, companies like Hyundai and Starbucks, have eliminated the CMO role entirely.

Marketing 81

Marketing Media 81

Adweek

OCTOBER 7, 2024

Apple is touting the filmmaking capabilities of its iPhone 16 Pro with "Capture," a short film that debuted Monday. Aoife McArdle directed "Capture," which salutes classic cinematic tropes with real stunts and effects, demonstrating the iPhone 16 Pro's ability to shoot Hollywood-quality video due to features like its 4K video resolution, 120-frame-per-second rate, and the.

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Digiday

OCTOBER 7, 2024

As the gaming industry embraces the live-service model, some publishers are baking film and TV adaptations into their business plans from the start to help extend the lifespan — and revenue-generating potential — of their top titles. Sony Interactive Entertainment’s official messaging around the game “Ghost of Yotei,” whose first official trailer came out on September 24, made it clear that the game is intended to kick off a new media franchise for the company, replete with its own film and TV a

Media 81

Media Marketing 81

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Adweek

OCTOBER 7, 2024

Hi, this is Ryan Joe, ADWEEK's editor in chief. I'm thrilled to announce the hiring of Alison Weissbrot as our new executive editor. Based in New York City, she'll have direct oversight over our agencies, brands, and creative teams, and she'll also help shape and coordinate our aggressive coverage across the entire ad industry. Many.

Agency 289

Agency Media 289

Rob Campbell

OCTOBER 7, 2024

So I should start by pointing out that the title of this post is misleading. Because while having a child does interrupt your ability to watch a movie at the cinema … both because they often disrupt it with their questions or actions throughout the movie and because you end up watching films you literally would never choose to go and see – let alone pay for – in a million, billion, trillion years … that’s not what this is about.

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64

Adweek

OCTOBER 7, 2024

Top of the Ticker: Monday marked the one year anniversary of Hamas' Oct. 7 attack against Israel. The broadcast, cable and streaming news outlets marked the occasion by reporting from the region as the tentacles of the war continue to spread throughout the Middle East. Last week, NBC News Now premiered the documentary, Freed: One.

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More About Advertising

OCTOBER 7, 2024

But what are they going to do with all those horses? Lloyds has revealed a revamp at the hands of new group CMO Suresh Balaji (from Standard Chartered and HSBC) and, in the TV, not a nag in sight. Rather, to show that Lloyds’ new banking app has ‘The power to do it all’ we … The post Lloyds changes course with new ‘forwards looking’ digital revamp first appeared on More About Advertising.

Advertising 59

Advertising Media Agency 59

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing