Martech

MAY 30, 2025

B2B buyers aren’t searching the old way anymore. Google’s AI Overviews , OpenAI’s ChatGPT ,Perplexity and Copilot Search in Bing have changed how we find content. Goodbye, traditional ranked blue links. Hello, generating direct, synthesized answers. That has toppled long-held assumptions in B2BSEOand content strategy.In the next-gen search era, where users rely on summarized results, B2B marketers must adapt how they: Build visibility.

SEO 102

SEO Clickbait Impressions Education 102

Single Grain

MAY 30, 2025

SEO and paid advertising are often on opposing sides, competing for a share of your marketing budget. This still overlooks a crucial truth: these channels serve different strategic purposes, and understanding their unique strengths can significantly enhance your marketing effectiveness. The question isn’t whether SEO is better than paid adsit’s about how each fits into your overall business goals and customer acquisition strategy.

SEO 52

SEO ROI Conversion Rate Conversion 52

Martech

MAY 30, 2025

Businesses spend an average of26.6% of their marketing budget on email, but many arent optimizing for inbox placement, according to a report from Kickbox. Nearly two-thirds of businesses (64.6%) say inboxing issues have directly impacted revenueor customer retention, the report found. Kickbox found spam filtering is the top inbox barrier for 60.3%of businesses, making it the most urgent challenge for marketers to tackle.

MarTech 77

MarTech Marketing 77

Single Grain

MAY 30, 2025

Many marketers wonder if investing into SEO is still worth it. After all, AI and zero-click search have been reigning. The question of whether SEO deserves a significant budget isn’t just commonit’s critical. But SEO isn’t going anywhere; it’s just evolving. With limited resources and numerous channels vying for attention, marketing decision-makers need concrete evidence before committing to SEO.

SEO 52

SEO ROI Real Estate Conversion 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Martech

MAY 30, 2025

Side giggers are getting more attention and are growing in number. Platforms like Fiverr, Upwork and others let them easily find side projects, earn a little extra income, practice their craft and/or feed their passions. Over the last seven years, I’ve spoken with (and hired) many side giggers, freelancers and independent contractors.Here’s what I’ve learned about fully employed people looking for a side gig, why they aren’t satisfied with their day jobs and how you, as a

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Marketing MarTech Agency Media 62

Adweek

MAY 30, 2025

Regardless of what agency brand they work for, all staff will now use @omc.com emails.

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Agency Advertising 310

Adweek

MAY 30, 2025

"Around here, facts matter," Holt said in his closing remarks.

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Seth Godin

MAY 30, 2025

There are people and organizations that are working overtime to redirect and manipulate your attention. The question is: Are they more aware and careful in how you spend your attention than you are? The act of focusing on what we focus on pays enormous dividends.

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Adweek

MAY 30, 2025

The podcast will air three times a week on YouTube and major podcast distributors.

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Ad Badger

MAY 30, 2025

SUBSCRIBE In this episode, Michael sits down with Brent Zahradnik to dive deep into how. Read More The post How to Find Products That Sell Organically [The PPC Den Podcast] appeared first on Ad Badger.

Education 82

Education Advertising 82

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Advertising

Adweek

MAY 30, 2025

Lawrence O'Donnell was MSNBC's top show in total viewers.

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Digiday

MAY 30, 2025

Patrick Roman Gut, svp, head of new business, Adstra Modern business relies heavily on the concept of identity and understanding customers and their preferences. The most common proving ground for the concept of identity has long been advertising. Marketers were the first to demand real-time resolution of individuals across platforms, devices and environments.

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Media Marketing Advertising 65

Adweek

MAY 30, 2025

The Weeknight is approaching the end of its first month on the air.

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More About Advertising

MAY 30, 2025

Lloyds Bank is running a new campaign for its Premier account (the one they charge for) via Publicis Groupe (fairly recently anointed as rival Santander’s global AOR) after abandoning adam&eveDDB and putting its black horses out to well-earned pasture. New CMO Suresh Balaji says: “Our new Lloyds Premier campaign is all about bringing our experience-led … The post Lloyds goes to Publicis for its seamless end-to-end experience first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Adweek

MAY 30, 2025

With the help of Creator Authority, the first LinkedIn influencer marketing company, Unilevers K18 is bringing beauty influencing to the platform.

Marketing 244

Marketing Media 244

More About Advertising

MAY 30, 2025

The UK’s Channel 4 helpfully dishes out 1m of airtime to its Diversity in Advertising award winner and this year it’s ‘Sigh of Relief’ for Currys from AMV BBDO. Focussing on the in-store experience of three customers with accessibility needs shopping for tech appliances, part of Currys long-running Beyond Techspectations campaign.

Advertising 59

Advertising Agency 59

Adweek

MAY 30, 2025

Lucia Mastromauro will be responsible for Deliveroo's advertising business.

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Advertising Ad Tech Food Retail 243

More About Advertising

MAY 30, 2025

Champagne is having a hard time it seems, with sales down as the price goes through the roof (the two could, of course, be connected.) The mighty Dom Perignon is taking to the airwaves with ‘Creation is an Eternal Journey’ from BETC Etoile Rouge, reaffirming “its vision of creation as an eternal journey, to inspire … The post Dom Perignon enlists creators for an eternal journey first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Adweek

MAY 30, 2025

The ruling temporarily bars Attorney General Ken Paxton from investigating the media watchdog for research it published about hateful content on X.

Media 242

Media 242

Exchange Wire

MAY 30, 2025

iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has expanded its long-term partnership with Wooga, a leading mobile game developer, by integrating the premium inventory of their game Junes Journey through Amazons Transparent Ad Marketplace (TAM). [.] The post iion Expands its Premium Game Inventory with Top Mobile Publisher Wooga appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

Adweek

MAY 30, 2025

He started working for 22News in 2023.

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VideoWeek

MAY 30, 2025

Where broader publishers are looking to expand their network of advertisers, LGBTQ+ outlet PinkNews is leaning on a smaller pool of brands who “show up for the community”, enabling the publisher to closely integrate advertising with editorial content. “The interesting thing about PinkNews to where I’ve worked in the past is that actually we don’t need hundreds of advertisers,” says Caroline Fenner, Chief Revenue Officer at PinkNews. “We’re really f

Advertising 52

Advertising 52

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Adweek

MAY 30, 2025

Padgett has been with the station for 12 years, and has been its chief meteorologist for nearly a decade.

Affiliates 227

Affiliates 227

More About Advertising

MAY 30, 2025

If ever a brand made the most of a sponsorship, it’s Heineken. The beer brand pays around $65m a year to attach its name to the Champions League, and agency Le Pub has been right behind it all the way to the Munich final this weekend. “Fancom” is big business (and cheaper than bringing in … The post Heineken banishes superfan for Champions League final first appeared on More About Advertising.

Agency 52

Agency Advertising 52

Adweek

MAY 30, 2025

"I never thought it would go viral." She said. "I was completely shocked.

Affiliates 219

Affiliates 219

Exchange Wire

MAY 30, 2025

FunCorp, the company behind the viral app iFunny and other popular entertainment apps, partnered with AppHarbr to proactively boost ad quality, eliminating disruptive ad experiences that erode user experience and derail engagement. With over 50 million installs and a deeply loyal [.] The post FunCorp Secures Ad Quality with AppHarbr by GeoEdge, Cuts Complaints by 25% and Boosts Retention appeared first on ExchangeWire.com.

Entertainment 52

Entertainment 52

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Adweek

MAY 30, 2025

Tribeca Festival, which spans from June 4 to June 14, is diving even deeper into the creator economy by giving 12 creators a red carpet and big screen content debut at a new event, UPNEXT Creators, which will take place on June 12 at 5:30 p.m. at AMC 19th St. East 6 in New York City.

Media 205

Media Marketing 205

Exchange Wire

MAY 30, 2025

Seedtag, the global contextual advertising company, announced the promotion of Brian Danzis to chief revenue officer. In his new role, Danzis will oversee Seedtags worldwide revenue strategy, aligning operations across its 16 markets to support its continued business acceleration and [.] The post Seedtag Appoints Brian Danzis as Global Chief Revenue Officer appeared first on ExchangeWire.com.

Advertising 52

Advertising Marketing Ad Tech 52

Adweek

MAY 30, 2025

How Gainbridge and USL Super League both won a naming rights deal, with the brand getting access to soccer growth and Peacock viewers.

Marketing 197

Marketing 197

VideoWeek

MAY 30, 2025

Signals for CTV are limited compared to mobile and desktop, according to Pia Sturm, Associate Director Programmatic at WPP Media, with content genre signals often not passed by publishers. By sending impression data, view-through rates and brand safety and suitability signals, publishers can help smooth campaign activation. In this interview, Sturm discusses the reliability of geodata, the challenges of consented data, and the metrics that matter in CTV.

Impressions 52

Impressions Media Ad Tech 52

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing