Adweek
JANUARY 18, 2024
The live-stream platform Twitch quietly ended a series of multi-year partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with the agreements. Twitch invited the publishers to establish channels on its platform--Complex in 2020, Rolling Stone in 2021 and Vice in 2022--as part of a.
AdExchanger
JANUARY 18, 2024
Consolidation has come to the data clean room category. On Wednesday afternoon, LiveRamp announced plans to acquire Habu in a deal worth $200 million. The two companies have clear synergies. Habu is a cross-cloud clean room specialist with native applications for walled garden platforms, including Google’s Ads Data Hub and the AWS-based Amazon Marketing Cloud. […] The post LiveRamp Acquires Habu, As Walled Gardens Put The Squeeze On Indie Data Collaboration Tech appeared first on AdExchang
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Adweek
JANUARY 18, 2024
As always, CES can be an overwhelming display of technology and potential for the future. Focusing on the dynamic landscape of CES, Eureka Park is one of my favorite areas to explore, always emerging as a pivotal platform for innovation while showcasing new products and startups that are set to influence consumer technology in 2024.
Exchange Wire
JANUARY 18, 2024
Despite the gloomy financial climate, the latest IPA Bellwether report suggests a relatively promising outlook for the ad industry: in Q4 2023, marketing budgets saw their biggest growth since Q2 2014. Just over a quarter of panelists saw total marketing budgets [.] The post IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014 appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 18, 2024
Vince Vaughn is eager to steal the spotlight away from multiple Super Bowl-winning quarterback Tom Brady in a new teaser for BetMGM as the brand gears up for the company's first-ever Big Game television commercial. The first Super Bowl teaser, from agency Highdive, features Brady and Vaughn standing side by side, ready to announce the.
AdExchanger
JANUARY 18, 2024
The ad industry’s lofty ambitions for alternative currencies has come back down to planet Earth. Alt currencies struggle to gain market share because most buyers and sellers still transact on Nielsen numbers, while audience panels are back on the measurement menu. The post TV Measurement Returns To Earth appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 18, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Consent String Theory appeared first on AdExchanger.
Adweek
JANUARY 18, 2024
A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024. But the immediate favorite solution among marketers is a data signal that's very old and decisively not symbolic of a new privacy-conscious.
AdExchanger
JANUARY 18, 2024
Roku is making more space for brands on its home screen because it's a good place to reach viewers with lower-funnel marketing messages. The post Roku Wants To Turn Its Home Screen Into An Ad Hub appeared first on AdExchanger.
Adweek
JANUARY 18, 2024
After venturing into sticky territory with Jennifer Coolidge for its first Super Bowl ad last year, e.l.f. Cosmetics will return to the Big Game to spotlight one of its most viral products. For its second Super Bowl outing on Feb. 11, the beauty brand's 30-second spot will air nationally and promote an item that first.
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VideoWeek
JANUARY 18, 2024
A large number of brands saw their UK marketing budgets grow in the last quarter of 2023, and the balance between brands increasing budgets and those lowering budgets is the strongest it’s been for nearly a decade, according to the IPA’s latest Bellwether Report. Video was a significant beneficiary over this period, with a net balance of over six percent of those surveyed saying their video ad budgets increased during Q4.
Adweek
JANUARY 18, 2024
Warner Bros. Discovery is in. Top line Today, Warner Bros. Discovery announced it will return to TV upfront week, presenting on May 15 at 10 a.m. at The Theater at Madison Square Garden.
Martech
JANUARY 18, 2024
Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. “I was about to turn 40 and I didn’t believe that corporate America could give me what I needed.” Instead, he built a new career around speaking, authorship, teaching and what he calls “consulting in a coaching way.” His message? Use AI but don’t let it chip away at your respect for the skills of marketing.
Adweek
JANUARY 18, 2024
Tourism campaigns have grown to focus increasingly on humor in recent years as they attempt to lampoon the absurdity of society's trends while promoting the beauty of their locations. And now, it's the turn of Austria as it offers its artificial intelligence technology to answer tourists' questions--called ChatSkiPT. Even though AI is now seen as.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
MNTN
JANUARY 18, 2024
Think older generations are spending the most on streaming? Think again. According to a new study from Amdocs, a solid 40% of the tech-savvy Generation Z are dropping between $75 and $100 on digital subscriptions, making them the highest spenders in the streaming world. As streaming services attempt to turn their recent losses into wins, Gen Z’s higher willingness to watch ads may just make them the golden ticket.
Adweek
JANUARY 18, 2024
The runaway success of livestream commerce in China has made headlines in the U.S., but replicating that magic has so far been thwarted by back-end tech challenges, changing user behavior and talent issues. There are many differences between the markets in China and the U.S.--more evolved tech platforms and higher rates of mobile commerce, to.
More About Advertising
JANUARY 18, 2024
THE UK’s quarterly Bellwether survey reports that 26% of UK-based companies expect their marketing budgets to increase in 2024, the highest percentage in a decade. 11.3% expect the opposite. So who’s right? Main media (which includes digital and TV) is expected to expand (show a net positive balance) at 14.2%. PR by 10.2%, direct marketing … The post IPA Bellwether survey points to brighter future for main media (after a short recession) first appeared on More About Advertising
Adweek
JANUARY 18, 2024
Last September, a study by RSW/US, an outsourced business development firm that works solely with ad agencies and PR firms, found that small agencies were finding it difficult to land new business. Just a few months later, the outlook is a bit sunnier, as RSW has released its 2024 RSW/US New Year Outlook Report with.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JANUARY 18, 2024
Can creative agencies muscle their way back into media? Mother has launched its Media by Mother in the UK after some success in the US, marcoms group MSQ has Walk-In Media and VCCP, which has been in the media space for a while, has significantly boosted its firepower by hiring two senior execs from Interpublic’s … The post VCCP beefs up media operation with raid on IPG’s Initiative first appeared on More About Advertising.
AdExchanger
JANUARY 18, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Look For Me The FTC isn’t slowing its crackdown on location data brokers. On Thursday, it issued a complaint against InMarket for failing to obtain informed consent from users on its own apps and third-party apps that use InMarket’s SDK before collecting […] The post Location Data Brokers, Beware The FTC; Advertising Lifts All Boats appeared first on AdExchanger.
More About Advertising
JANUARY 18, 2024
The annual Meat & Livestock Australia ad is rather like the down under version of the UK’s John Lewis and agency The Monkeys (isn’t it supposed to be called just Accenture Song these days – Dave will be having a word) has gone to town, featuring an actual “generation gap” of earthquake proportions. Something is … The post Accenture Song’s The Monkeys seals generation gap for Australian lamb first appeared on More About Advertising.
Seth Godin
JANUARY 18, 2024
There are two ways to process this: The selection committee saw me, understood me, and then decided to reject me. or The selection committee didn’t get what I had to offer. I wasn’t rejected, my application was. It’s not that I didn’t get in, it’s that they didn’t engage with the story I told. We can always do a better job of finding the place where we might thrive.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JANUARY 18, 2024
Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” The hallucinations range from factual errors to content that’s biased and even dangerous.
AdPulp
JANUARY 18, 2024
Run. Run far and fast from internet addiction. According to research conducted by HarrisX, the average person scrolls the distance of three marathons (78 miles) annually on their phones. In other words, we the people of the internet run an ultramarathon each year with our thumbs on glass. To combat this growing global issue, Saucony […] The post Here’s a Hard Working Headline: Give Your Thumb the Finger appeared first on Adpulp.
Martech
JANUARY 18, 2024
Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company.
More About Advertising
JANUARY 18, 2024
Ogling men that is, as quite a lot seem to be doing in this Clavin Klein ad featuring actor Jeremy Allen White in some very tight boxers. The other week the ASA banned this featuring musician FKA twigs on the grounds of gender stereotyping, much to her ire. The ASA has said it has no … The post ASA seems to think it’s different for girls…. first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JANUARY 18, 2024
The article was first published by Digiday sibling WorkLife The youngest generation of workers is adamant about doing things differently in the workplace. They’re rejecting norms like staying in the office past 5 p.m., or coming in sick when they know they probably shouldn’t. They’re redefining traditional career paths and seeking to do work they find meaningful.
Ad Badger
JANUARY 18, 2024
SUBSCRIBE Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your. Read More How Can I Elevate My Copywriting In My Amazon PPC Campaign? [The PPC Den Podcast] The post How Can I Elevate My Copywriting In My Amazon PPC Campaign? [The PPC Den Podcast] appeared first on Ad Badger.
Rob Campbell
JANUARY 18, 2024
So this is the last post of my first week of writing them in 2024. And what a rollercoaster its been … Loss. Love. Life. Standards. Mischief. Well, I thought I’d top it off with a post about stupidity. Corporate stupidity. Last year, I read an article that said the movie company, Warner Bros, was reportedly shelving the completed John Cena film ‘Coyote vs Acme’ and would take an estimated $30m tax write-down from the $70m cost.
More About Advertising
JANUARY 18, 2024
Bank apps have all sorts of tools to help you manage and share your money, and their popularity has added extra firepower to Wonderhood Studio’s work for Starling Bank. The new “Bank built for you” campaign makes entertainment out of the stories behind every transaction, all given a fun and human touch by director Lucy … The post Starling Bank takes a new more relatable direction with Wonderhood first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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