Adweek
FEBRUARY 23, 2024
Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more task-driven solutions. "As we work with clients, we plan to use [SLMs] because the data set [to train] is smaller, and its tasks are defined to a particular brand's needs," said Michael Olaye, ?
AdExchanger
FEBRUARY 23, 2024
Reddit’s long-anticipated plan to go public is finally coming to fruition. The social network is expected to IPO next month under the stock ticker “RDDT.” The company was valued at $10 billion at the end of its Series F funding round in 2021, however it’s been advised by investors to consider a valuation of $5 […] The post What Reddit’s IPO Filing Reveals About Its Ads Business appeared first on AdExchanger.
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Adweek
FEBRUARY 23, 2024
Book bans in American public schools are on the rise, increasing by 33% over the 2022-23 school year compared with the previous year, according to nonprofit PEN America. And diversity, equity and inclusion education is under attack--just last month in Florida, the Board of Governors banned public funding of DEI programs across state universities. A.
AdExchanger
FEBRUARY 23, 2024
Warner Bros. Discovery is in a tight spot, as its TV ad revenue declines by double digits and its core streaming service, Max, hasn’t picked up the slack (. yet). The post WBD’s Overall Revenue Is Down – But Streaming And Sports Could Bring A Bounceback appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 23, 2024
Volkswagen Group has promoted from within to fill the vacant global chief marketing officer (CMO) space at its eponymous brand, appointing Susanne Franz to the position. Franz has led global marketing for the group's Audi brand since 2019. Now, she will be tasked with overseeing Volkswagen's marketing efforts globally for its passenger car business.
Seth Godin
FEBRUARY 23, 2024
If you were around when the Model T was first announced, you could have built the organizations that became Disney, McDonald’s and Holiday Inn, all of which were powered by cheap, plentiful cars. You could have become a major developer of suburbs, mortgage banking and even pop music record labels (car radios changed the way music was consumed).
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 23, 2024
I’m not a fan of the television show “Survivor,” but let’s just say it gets viewed in our home and leave it at that. Like a significant portion of television programming, “Survivor” highlights the dark side of human existence. Contestants on the show make alliances, but as the number of contestants dwindles, allies are forced to turn against one another.
Adweek
FEBRUARY 23, 2024
On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Sandy Carter, chief operating officer at Web3-powered site host Unstoppable Domains, to discuss the future of business and the role of AI within it. During the conversation, they cover the potential of AI to transform industries, the importance of.
Martech
FEBRUARY 23, 2024
In the digital age, personalizing the user experience remains a paramount goal for marketers. Yet, how do we achieve this on non-gated websites where visitor identities are shrouded in anonymity? The journey to conversion is often a marathon, not a sprint, with visitors potentially making multiple visits before opting to reveal their identity through a form fill.
PubMatic
FEBRUARY 23, 2024
PubMatic’s annual product and engineering leadership offsite was a productive and collaborative event. Team members from our Redwood City, New York and Cincinnati offices travelled to Pune, India to strengthen connections, foster communication, and align everyone with the company’s strategy for the new year. We exchanged ideas about what works and what doesn’t, how teams can learn from one another across product, technology, and processes, and how we can all get energized for 2024.
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Martech
FEBRUARY 23, 2024
Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience designed to make data more accessible to everyone regardless of expertise with data visualization platforms. Pulse will also allow a user to create a custom metrics homepage based on KPIs relevant to that user.
Ad Monsters
FEBRUARY 23, 2024
Nearly four years ago, the pandemic stopped the world and made everyone sit and reflect on the state of their lives. Some picked up new hobbies to pass the time. Others, like Black Owned Media Equity and Sustainability Institute (BOMESI) Co-Founders DéVon Christopher Johnson and Rhonesha Byng, took the time to create change. Amid a global pandemic and racial reckoning in the U.S., The founders created the nonprofit BOMESI to support Black-owned media businesses and educate the public on their i
Exchange Wire
FEBRUARY 23, 2024
This week on The Stack: Google & OpenAI Introduce New AI Tools; Disney, Fox & Warner Bros Face Streaming Venture Lawsuit; Walmart Acquires TV Giant Vizio Recent news saw the launch of OpenAI’s video creation tool Sora, as well as Google’s [.] The post The Stack: Google & OpenAI Introduce New AI Tools; Disney, Fox & Warner Bros Face Streaming Venture Lawsuit; Walmart Acquires TV Giant Vizio appeared first on ExchangeWire.com.
Ad Monsters
FEBRUARY 23, 2024
As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help target users while keeping their information secure. One of those solutions is alt IDs, which tend to befuddle even the most seasoned players. Big changes are happening in the ad tech industry. The rollout of Google Privacy Sandbox has been contentious at best, what with the CMA’s various concerns , the Movement for an Open Web calling out the Sandbox for failing to se
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
FEBRUARY 23, 2024
Are we witnessing the golden age of programmatic advertising in MENA? Programmatic’s foray into the Middle East and North Africa presents a unique blend of opportunities and challenges. This evolution is propelled by a confluence of factors: groundbreaking tech advancements, a [.] The post Exploring the Programmatic Pulse of MENA appeared first on ExchangeWire.com.
All About Advertising Law
FEBRUARY 23, 2024
Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit , which helps marketing teams navigate their organization’s legal risk. Click here to download the entire Tool Kit , and tune in to the Ad Law Tool Kit Show podcast, to hear the authors of this chapter dive deeper into the issue of lead generation in this week’s episode.
AdvertiseMint
FEBRUARY 23, 2024
Are you a seller or shopper on Amazon? If so, you might want to sit tight because there’s a significant change coming your way. Amazon is revising its return policy as part of a broader strategy to reduce operational costs. This change could impact how you shop and manage returns on the platform. This article will discuss these new policies and how they might affect your experience.
VideoWeek
FEBRUARY 23, 2024
In this week’s Week in Review: Vice plans to shut its website, Google adds GenAI capabilities to Performance Max, and FuboTV sues Disney, Fox and WBD over their sports joint venture. Top Stories Vice Cuts Hundreds of Jobs and Plans to Shutter its Website Vice Media is planning to cut hundreds of jobs, and to stop publishing content on its website, as it looks to cut costs.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
FEBRUARY 23, 2024
Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a new report, The Power and Potential of CTV in Europe, reveals that CTV advertising still suffers from a lack of transparency and need for quality [.] The post New Research From DoubleVerify & IAB Europe Cites Content Transparency & Quality as Largest Obstacles to CTV Growth appeared first on ExchangeWire.com.
Martech
FEBRUARY 23, 2024
Most content strategies for B2B often rely on a subject matter expert or skilled writer to generate ideas, schedule content to satisfy the CMO and write based on perceived market demands. However, you must take the guesswork out of the equation to create relevant, high-performing content. Rather than rely solely on hypothesizing what an audience may want to read, savvy B2B marketers tap into social listening.
Single Grain
FEBRUARY 23, 2024
Pay-Per-Click advertising is a great strategy for driving targeted traffic to websites. However, the journey from a click to a customer involves more than just attracting visitors. Your PPC landing page serves as the pivotal moment where potential customers decide whether to engage further with your brand or click away. In this article, I’ll walk you through the critical elements of a high-converting PPC landing page, design and UX best practices, optimization strategies, and the iterative
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