Adweek
JUNE 14, 2023
Despite a more muted appearance at Cannes Lions this year, Twitter is still expected to make its presence felt. And while advertisers would appreciate more communication from the platform--and its leaders--on topics such as content moderation and user-generated content in the south of France, marketers are still invested in their presence on the platform.
The Ad Tech Blog
JUNE 14, 2023
Ask one of your developers this question and watch his/her face change suddenly. We all understand how to value stocks (using methods like the Buffet approach.) And we all understand the value of having smart developers on the team. One of the challenges of working with them is communicating how they day to day work (i.e., coding.) leads to increasing the company’s valuation.
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Adweek
JUNE 14, 2023
As part of Verizon's 5G innovation partnership with Snap, the telecommunications company will use Snap's AR Mirrors to provide augmented reality experiences to attendees at music festivals this summer.
Martech
JUNE 14, 2023
There are a lot of stats out there about marketing and artificial intelligence. Unfortunately, many of them are (gasp!) more than two years old. When it comes to AI, change comes fast. Not just in the technology, but in attitudes and usage. Here’s a collection of statistics about AI and marketing with the date of the survey included. This will let you judge for yourself how much things have changed since they came out.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 14, 2023
Pity the poor bartender who runs out of a key ingredient for Aubrey Plaza's margarita, with the famously acerbic actor announcing that the frosty beverage she's just been served at a swanky hotel is, literally, garbage. "Be a dear and go dig a hole and bury this--thank you," Plaza says to her friend when she.
AdExchanger
JUNE 14, 2023
Google made six AI-related announcements in one day, including the ability to use images in Bard prompts, additions to its Search Generative Experience, a virtual clothing try-on feature and two The post Google Infuses More AI Features Into Search, Shopping, Maps And YouTube appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
JUNE 14, 2023
While it’s likely that you own a bike, you probably don’t have a front-wheel recumbent bicycle in your garage. Even though it’s more efficient, more comfortable and often faster. How did that happen? In 1933, a twenty-year old speed record was broken by a racer on a recumbent bike. Concerned, the leading manufacturers of upright bikes went to the UCI and persuaded them to ban recumbent bikes from competition.
Adweek
JUNE 14, 2023
The Martin Agency continues to expand its brand building offerings as it launches Martin Entertainment. The new division will look to evolve how and where brands connect with consumers through premium storytelling in a variety of content mediums.
AdExchanger
JUNE 14, 2023
AI went from quirky novelty to dominant disruptor in a matter of months, taking over the headlines, as consumer-friendly and business-centric AI applications continue emerging in every sector. AI’s role The post AI In Digital Advertising: From Black Box to Returning Control to Marketers appeared first on AdExchanger.
Adweek
JUNE 14, 2023
To help brands experience the potential of technologies like augmented reality and mixed reality first-hand, immersive experience studio Pixel Artworks has launched The Lighthouse in London. The Lighthouse is open to brands interested in learning about AR, MR and holographic technologies. The mixed reality space features three areas--The Portal, Originals Theatre and Reflections--where brands and.
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AdExchanger
JUNE 14, 2023
The dynamic creative company A Million Ads, which focuses on the audio market, launched a new personalization product Wednesday that changes creative elements like voice, sound effects and companion images The post Can A Million Ads Simplify Hyperlocal Audio Ads By Creating Even More Of Them? appeared first on AdExchanger.
Adweek
JUNE 14, 2023
After 70 years of the Cannes Lions International Festival of Creativity, it's not always easy to find new things to see and talk about. However, heading to Cannes Lions this year--where it is heavily tipped to be one of the big winners--will be a meatball made from mammoth meat. Created to drive awareness and conversation.
Marketing Dive
JUNE 14, 2023
New ad solutions Demand Gen and Video View arrive soon after the tech giant updated its generative AI chatbot Bard, among other moves into the space.
Adweek
JUNE 14, 2023
Over the past two days, more than 8,000 Reddit communities have restricted user access, making it harder for people to view or contribute content to a particular community, while more are encouraging a boycott of the platform. These actions are in protest of a new policy that will charge third-party apps for the use of.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 14, 2023
Data intelligence platform Tracer selected Obele Brown-West to be its first president on Wednesday on the brink of closing its Series A round of funding. The post Data Intel Firm Tracer Taps Series A Funding And Hires President appeared first on AdExchanger.
Adweek
JUNE 14, 2023
The advertising industry has failed to make any tangible progress since 2021 in building workplaces that are diverse, equitable and inclusive according to the World Federation of Advertisers' (WFA) Global DEI Census. Following on from the marketing body's inaugural 2021 study, the 2023 report interviewed 13,000 marketers from 160 brands and agencies across 91 countries.
AdExchanger
JUNE 14, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Split Decision The European Commission, the executive arm of the European Union, charged Google’s digital ad business with The post EU Regulator Wants To Break Up Google; Snowflake Plays Both Sides Of The TV Measurement Wars appeared first on AdExchanger.
Adweek
JUNE 14, 2023
In a week where jury deliberations for Cannes Lions come hot on the heels of the Tony Awards, I can't help thinking that the drama of judging creative advertising would make a great number in a Broadway show. Because when it comes to debating award-winning creative, just like the rap in the musical Hamilton, there's.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
JUNE 14, 2023
A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours.
Adweek
JUNE 14, 2023
Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules--the EU's Artificial Intelligence Act. This groundbreaking legislation could serve as a potential blueprint for policymakers worldwide who are tasked with setting guardrails for the rapidly evolving technology. What does the bill entail?
Martech
JUNE 14, 2023
With all the hype this year about generative AI, it’s easy to neglect automation — the more established area of AI. Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively. Being smart with automation in your business frees up time to focus on more strategic decisions, helping drive growth.
Adweek
JUNE 14, 2023
Miroma Group has opened a content agency led by founder Marc Boyan and Luther actor Idris Elba that aims to "deliver authentic campaigns with cultural value." Named SillyFace, the business will aim to team creatives from different cultural backgrounds, experiences and perspectives to develop long- and short-form content for brands as well as handling distribution.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
JUNE 14, 2023
My new book is urgent and it’s personal. Some readers have told me that it’s also their favorite. It opens the door to a better way to work and to find meaning in how we spend our days. I’ve done dozens of podcasts talking about it, but when I talk about it, it’s not nearly as important as when you talk about it. That’s the only way our culture changes.
Adweek
JUNE 14, 2023
The All England Lawn Tennis Club is hoping to attract new fans for The Wimbledon Championships, which kicks off its qualifying competition on June 26, by dropping a soundtrack for the tournament. In a new marketing tactic for Wimbledon, the music from hip-hop and electronic producer Hudson Mohawke, with vocals from GiGi Grombacher, will be.
Marketing Dive
JUNE 14, 2023
While the tech category remained at the top of Kantar’s latest BrandZ rankings, some of the biggest success stories came from legacy companies.
Adweek
JUNE 14, 2023
With a market cap of $2.89 trillion, Apple remains the world's most valuable company. It should come as no surprise, then, that the device, technology, entertainment and services behemoth is also a brand darling. For the second year in a row, Apple has topped Kantar's BrandZ Global Rankings with a valuation of $880 billion. Apple's.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Monetize More
JUNE 14, 2023
One of the most common Google AdSense rejections has to do with its copyright clause. In fact, you may have been turned away from Google’s AdSense program without even realizing you were in violation of their copyright clause. “After all,” you think, “I’m not distributed pirated content! What’s the deal with this rejection?!
Adweek
JUNE 14, 2023
British broadcaster Channel 4 has a legacy of taking creative risks, even in its own branding. So when it came to creating its new idents-short sequences between programming that identify a channel-it approached them not just as promotional material but as a massive public art project.
VideoWeek
JUNE 14, 2023
The fact most people take out their phones during ad breaks was once thought of as a distraction; now that behaviour can be harnessed by broadcasters to encourage interactivity with ads on connected TV. And with the continued convergence of TV and e-commerce, CTV publishers are increasingly testing ways to make their ads shoppable, Shoppable ads are well established on social media, forming a key part of the ad experience on TikTok and Instagram, but bringing interactive formats to the big scree
Martech
JUNE 14, 2023
Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll turn clients away in a flash. Even so, UX goes far above the technical side of your company’s website and digital products. Constructing pleasant interactions must be the foundation of your communications and content.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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