Adweek
JANUARY 24, 2024
Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people familiar with the efforts.
AdExchanger
JANUARY 24, 2024
When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like an earthquake. But a lot has changed in the past four years. Now, as Google finally begins acting on those plans, the death of the third-party cookie is looking a lot more like opportunity than […] The post Cookies Will Finally Die In 2024: Here’s Why Advertisers Should Celebrate The Upgrade. appeared first on AdExchanger.
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Adweek
JANUARY 24, 2024
The Daily Show is bringing you a moment of Zen. Top line Jon Stewart is back as an executive producer and host of The Daily Show on Monday nights throughout the election season. He's expected to oversee the show through 2025. Between the lines Stewart begins the hosting gig on Monday, Feb. 12, the day.
AdExchanger
JANUARY 24, 2024
Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 years, I’ve yet to see the channel truly have its moment. But the push for more privacy-compliant ad targeting, combined […] The post With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile’s Hands appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 24, 2024
Sports media company Minute Media, home to brands including The Players' Tribune and FanSided, acquired STN Video Wednesday morning, part of a bid to further expand its digital footprint. Minute Media declined to provide financial specifics. The acquisition, its sixth, was funded in part by HSBC Innovation Banking and BlackRock, according to a representative.
AdExchanger
JANUARY 24, 2024
Can anyone beyond the Big Tech giants win in the clean room category? That’s not a yes-no question, says Adam Solomon, global head of business development and go-to-market for AWS Clean Rooms and AWS Entity Resolution, on this week’s episode of AdExchanger Talks. The answer is more nuanced, he says, and depends on where a […] The post AWS Wants To Be The Backbone Of Independent Ad Tech appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 24, 2024
It’s safe to say that Alex Jones and Oprah, who both host their own podcasts, will tackle the same subject matter in very different ways. But the Global Alliance for Responsible Media (GARM), an industry group that develops standards for brand safety and suitability, has made it difficult to distinguish between the two. GARM’s approach […] The post Seekr’s AI-Powered Podcast Rating Tool Encourages Civil Discourse appeared first on AdExchanger.
Adweek
JANUARY 24, 2024
Good things come to those who wait--like the perfect swirl of ketchup on a hot plate of fries. A recent survey, conducted by market research firm Toluna, found that 85% of U.S. respondents hold out for condiments when their restaurant meals arrive, and 61% will hold out for Heinz Tomato Ketchup specifically. These findings serve.
Seth Godin
JANUARY 24, 2024
For everyone on the team… Do you care enough to do great work? Can we agree on what great work looks like? When the world changes, do we have a process to redefine great work? Do you have the tools you need to reach your goals? How could we create a system where great work is easier to do?
Adweek
JANUARY 24, 2024
Plant-based food-tech company NotCo wants to change the way consumers think about meat with its newest campaign, "Not So Happy Animals," which uses AR technology to bring animal food logos to life. Starting today, people in the U.S. can visit the Not Happy website on their mobile devices and scan animal logos in the world.
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AdExchanger
JANUARY 24, 2024
Netflix ended its first fiscal year with an ads business with a jump in year-over-year subscriber growth and, as a result, revenue. The post Netflix’s Ads Business Is Driving Subs But Not Material Revenue (Yet) appeared first on AdExchanger.
Adweek
JANUARY 24, 2024
Hershey has launched two short videos in the run-up to its Super Bowl 58 campaign for legacy brand Reese's, using over-the-top sight gags to tease a "big change" to its beloved product. The company won't specify what that "big change" is just yet, but the creative from independent agency Erich & Kallman aims to make.
Martech
JANUARY 24, 2024
Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. It will be available in the first half of 2024. The problem Knowledge Buddy sets out to solve is the difficulty of finding and synthesizing fragmented information scattered across different siloes in the enterprise both for staff who need it to do their jobs and for customers using sel
Adweek
JANUARY 24, 2024
In this week's episode, host Cathy Hackl reports back from speaking at the DLD Conference and then Davos. Artificial intelligence seemed to be the topic on every panel. Hackl and co-host Lee Kebler talk about tech layoffs and the changes in work culture that millennials and Gen Z are bringing about. Kebler says it's up.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JANUARY 24, 2024
Publicis has come out punching in 2024, pre-releasing unaudited figures showing 6.3% organic growth in 2023 (full numbers on February 8) and boasting that it’s now moving from a platform (as opposed to a holding company) to an “AI-powered Intelligent System company capable of connecting every data point, from across every expertise, business unit and … The post Publicis gets retaliation in first with 6.3% growth and transition to “Intelligent System” co. first appeared on More
Adweek
JANUARY 24, 2024
Influencer marketing shows no signs of slowing down in 2024 as it continues to prove its worth to brands around the globe. It's engaging, it works and is cost-effective compared to other channels. It's no surprise, then, that 82% of marketers report having a dedicated budget for influencer marketing, which has blossomed into a $21.
More About Advertising
JANUARY 24, 2024
Mother has suffered a setback in the US with retailer Target ending a relationship that goes back to 2004. Mother has laid off a number of employees. Target says: “Target evolves our roster of external partners on an ongoing basis based on changing business and brand needs. At this time, we’ve decided to end our … The post Setback for Mother US as Target ends 20-year relationship first appeared on More About Advertising.
Adweek
JANUARY 24, 2024
Apple's latest "Relax, It's iPhone" ads offer reassurance to families that the device will help them both capture big moments and also protect their children as they leave home. Like previous installments in the award-winning campaign, the new spots rely on comedy to demonstrate the iPhone's features. Set to "Goodbye" by Aloe Blacc, "New Driver".
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JANUARY 24, 2024
With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of
Adweek
JANUARY 24, 2024
FCB Brazil will soon have a new CEO, as marketing executive Paulo Fogaca will be returning home to Brazil to take over the reins from Ricardo John, who had been in the role since 2019 and announced his departure in 2023. Fogaca will officially begin his tenure at the end of February, reporting directly to.
Martech
JANUARY 24, 2024
Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way. Trust some guys obsessed with visual thinking to be early adopters.
Adweek
JANUARY 24, 2024
New England Patriots owner Robert Kraft, founder of the Foundation to Combat Antisemitism (FCAS), will air its first national Super Bowl spot this year. It comes after Kraft matched a $100 million donation from the Norman R. Rales and Ruth Rales Foundation, resulting in new funding totaling $200 million. The 30-second spot is a new.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
JANUARY 24, 2024
Procter & Gamble, one of the world’s largest FMCG brands, recommitted to increasing its advertising and marketing spend following a strong quarter for the company. P&G saw significant volume growth in its core markets of the US and Europe during the final quarter of the year, which were up four percent and three percent respectively despite substantial price rises.
Smart Insights
JANUARY 24, 2024
4IR means manufacturers are using technology and digital marketing techniques to streamline their marketing strategy We are living and working in the 4th industrial revolution where increased competition coupled with changing customer expectations translates into a renewed focus on digital … The post Digital marketing for manufacturers in the 4th industrial revolution appeared first on Smart Insights.
Basis
JANUARY 24, 2024
Over the past several years, digital advertisers have grappled with widespread signal loss due to a variety of factors, including Apple’s App Transparency, new digital advertising regulations , and increased privacy demands from consumers. Now, after numerous delays , third-party cookie deprecation in Google Chrome has officially begun, making the challenge of adapting to signal loss even more urgent.
Ad Monsters
JANUARY 24, 2024
Data is at the heart of the retail media revolution — not as cold numbers but as the lifeblood of personalized experiences. Every swipe, click, and step tells a story, guiding brands to create not just campaigns, but connections. This approach will propel marketing strategies that resonate, ensuring that product offerings, promotions, and interactions are not just relevant, but compellingly engaging.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JANUARY 24, 2024
During the 2024 Grammy Awards, one name aims to strike a different kind of chord: Watson. On what’s known as “Music’s Biggest Night,” The Recording Academy and IBM will use generative AI to create content for Grammy Awards social channels and give music fans a way to make their own AI-generated content, the companies told Digiday. The new “AI Stories with IBM Watsonx” tool will create text, images, animations and videos based on a variety of sources and real-time news before an
Ad Badger
JANUARY 24, 2024
Everything This Article Covers Confused about how to navigate Amazon Seller Central effectively and optimize your Amazon seller account? First off, Read More Amazon Seller Central: Essential Tactics for Success The post Amazon Seller Central: Essential Tactics for Success appeared first on Ad Badger.
Basis
JANUARY 24, 2024
Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts.
VideoWeek
JANUARY 24, 2024
UK ad spend reached £9.6 billion in Q3 2023, according to the latest Expenditure Report from the Advertising Association (AA) and WARC. And while TV spending remained in decline, it is expected to return to growth this year. Ad spend climbed by 15.9 percent YoY during July and September 2023, following two consecutive quarters of suppressed growth; ad spend was flat in Q1, and up just 1 percent YoY in Q2.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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