Adweek
MAY 15, 2023
As WGA picketers and anti-Fox protesters crowded the entrance of the company's upfront presentation Monday afternoon at New York's Manhattan Center, the show went on as scheduled. Without any mention of the events occurring outside the venue, the 50-minute presentation heavily focused on Fox's unscripted and sports content--as the company returned to a live format.
AdExchanger
MAY 15, 2023
Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. But the transition to alt currency doesn't happen overnight. The post The Buy Side’s Journey Toward Alternative TV Currencies appeared first on AdExchanger.
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Adweek
MAY 15, 2023
ICYMI: In February, Hilton Hotels & Resorts released a 10-minute TikTok video--yes, you read that correctly--that took viewers on a sprawling journey, spanning dozens of locations and multiple genres, featuring appearances from more than half a dozen beloved TikTok creators. Not only did the spot earn some 4 million views within its first two days.
VideoWeek
MAY 15, 2023
Last week, brand suitability specialist Pixability announced the appointment of Cadi Jones as Managing Director for EMEA, leading the company’s UK office. VideoWeek spoke with Cadi Jones and Pixability CMO Matt Duffy, to discuss the role of brand safety on YouTube, the perception of short-form content for advertisers, and the impact of user behaviour on brand spending.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 15, 2023
Davide Grasso might not be a household name, but the brands he's led certainly are. Over the course of 12 years, Grasso rose steadily through the ranks at Nike, starting as brand marketing director in the U.S., then overseeing Asia-Pacific marketing (including the 2008 Olympics in Beijing) and subsequently heading up Nike's global football effort.
AdExchanger
MAY 15, 2023
Startup Telly announced it’s giving away 500,000 smart TVs completely for free to the first 500,000 folks who sign up on its website. The pay-off? Advertising. The post This Company Will Give You A Free TV In Exchange For Your Data appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 15, 2023
Premium video means just about anything that shows up in front of a consumer. Isn’t it time for a better definition? The post Packaging Our Way To A Real Definition Of Premium Video appeared first on AdExchanger.
Adweek
MAY 15, 2023
Diego Scotti has been the chief marketing officer at Verizon for eight years, notching to multiple Cannes Lions wins and leading Super Bowl campaigns. Now, Scotti has announced that he will leave Verizon to focus on another yet-to-be-named venture. In an internal memo obtained by Adweek, Scotti said he is building a new chapter in.
Exchange Wire
MAY 15, 2023
Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, announces the appointment of Benjamin Arnold as President, North America. The former US CEO of socially-led creative agency We Are Social will be responsible for leading all US operations [.] The post Adludio Supercharges US Operations with the Appointment of Benjamin Arnold as President North America appeared first on ExchangeWire.com.
Adweek
MAY 15, 2023
Linda Yaccarino was gone, but not forgotten, as NBCUniversal kicked off upfront week with its presentation this morning at New York's Radio City Music Hall. The longtime ad sales chief departed the company on Friday to become Twitter's CEO, requiring last-minute rewrites to NBCUniversal's upfront presentation. In her absence, Mark Marshall, formerly president of advertising.
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AdExchanger
MAY 15, 2023
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart. The post Working With Buyers Isn’t The Only Way For SSPs To Stand Out From Competitors appeared first on AdExchanger.
Adweek
MAY 15, 2023
Fox is feeling confident about its fall lineup, bringing back 18 series and introducing six new ones. However, the broadcaster isn't as confident that the shows will air in the fall.
AdExchanger
MAY 15, 2023
The FTC is proposing a series of modifications to its 2020 consent decree with Facebook (from the pre-Meta days) that would have a tremendous impact on how the company does The post The FTC Is Playing The Long Game, With An Eye On Meta appeared first on AdExchanger.
Adweek
MAY 15, 2023
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart discuss the evolution of the consumer with all the buying power and the most unrealistic expectations thanks to media representation: moms. From the U.K.'s strict rules around gender stereotyping in ads to the brands doing.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
MAY 15, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upfront At The Upfront NBCUniversal’s upfront was quite the affair. Executives had to enter Radio City Music The post NBCUniversal’s First Yaccarino-less Upfront; Bye-Bye, Vice appeared first on AdExchanger.
Adweek
MAY 15, 2023
Faced with the concurrent problems of overflowing landfills, a warming climate, and--on a much more quotidian level--the incredible headache of moving or replacing furniture, brands like Kaiyo and Fernish are building more circular, sustainable and convenient ways of furnishing our homes. When it comes to furniture, waste is growing fast--and major barriers to recycling remain.
Marketing Dive
MAY 15, 2023
The brewer’s new campaign includes an ad featuring the voice of “Yellowstone” actor Cole Hauser and a party in its hometown of Golden, Colorado.
Adweek
MAY 15, 2023
If you've seen any of the films in the Creed trilogy or caught Calvin Klein's recent campaign, you may know by now that Michael B. Jordan takes his fitness routine very seriously. So much so that even his water and the world around him have a high standard to meet. For Propel Fitness Water's "Make.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
MAY 15, 2023
I had a great idea for a post, my best blogging of the year, in fact. I worked it all out when I was driving, but when I arrived, it was gone. Vanished. So I went searching for it, trying out dozens of possible ideas. I never found it. But I did find five other posts, posts that never would have been worked out if I hadn’t been looking for the other one.
Adweek
MAY 15, 2023
Every year, fans gather in Indio, Calif., to witness some of their favorite musicians and discover new ones. Like any live event, there is a lot of planning involved, especially for the big brand activations that attendees will witness through both weekends of the festival. This year, a new poster entered the lineup, except her.
Basis
MAY 15, 2023
What’s the weirdest museum you’ve ever been to? If you haven’t visited the National Mustard Museum in my home state of Wisconsin, I’m here to tell you that you’re missing out. It’s got everything: An exhibit on the history of mustard, the “exquisite Gibbons Collection of sterling silver and porcelain mustard pots,” and thousands of varieties to try and buy—from root beer mustard to Pear mostarda to gingerbread Dijon.
Martech
MAY 15, 2023
We all have experienced the unprecedented pace of AI-driven change in the last six months. The catalyst for that change was “access.” AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT — the result: 100 million users in less than two months. As martech and marketing operations leaders, this open access is both a blessing and a challenge.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Monsters
MAY 15, 2023
AAPI Heritage Month sets time aside in May to celebrate the contributions of Asian American and Pacific Islanders who made history in their communities and the country at large. Spearheaded by Representative Frank Horton of New York and Senator Daniel Inouye of Hawai’i in 1977, the celebration only spanned the first 10 days until it expanded into the full month.
Clearcode
MAY 15, 2023
The metaverse is considered the next iteration of the Internet and has the potential to generate trillions of dollars in value by 2030. It promises to revolutionize gaming and advertising with immersive 3D experiences, create new revenue streams through NFTs and play-to-earn models, and enable greater interoperability between games. Several gaming companies constantly work on various technical developments to bring the metaverse to life.
Marketing Dive
MAY 15, 2023
Despite some recent category pressures, the trade group projected podcasting revenue to more than double by 2025 to reach $4 billion.
Aronson Ads
MAY 15, 2023
Entertainment media has a huge influence on our culture in a myriad of ways, from how we view the world, to our values, to the way we interact with each other. Pieces of media can influence opinions and challenge the status quo. Entertainment media can be found in the form of books, songs, TV shows, films, plays, podcasts, social media, art exhibitions, and so much more.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
MAY 15, 2023
Execs from a new industry consortium tackling ongoing measurement issues have been making the rounds, heralding its rapid progress and Nielsen's potential role.
Martech
MAY 15, 2023
What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in episode one of The MarTech Podcast: Data Makes the Difference series. Sponsored by: Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/seller
Rob Campbell
MAY 15, 2023
As I mentioned at the time , my Easter holiday was rubbish. I got a virus the day before Good Friday and basically was ill – in bed – for the entire holiday. To pass the time between falling asleep, I watched endless TikTok’s and Reel’s. In-between the wannabe’s and impressive, there were more than a few that triggered a lot of emotions in me.
VideoWeek
MAY 15, 2023
When an advertiser is offered a digital video ad impression via programmatic trading tools, they get passed a lot of information to help them understand what exactly it is they’re being sold. Some of this information is about the seller: who they are, and what content the impression appears alongside. Some is about the individual viewing the ad: any personal data, their location, the device they’re using, and so on.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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