Adweek
JANUARY 28, 2025
In 2023, Tubi took over the Super Bowl with a prank ad that had people questioning whether their Big Game feeds had gone down. Now, the Fox-owned ad-supported streamer is following that up by giving birth to an all-new character for Super Bowl 59. In the AVOD platform's new 10-second teaser, a woman gets an.
AdExchanger
JANUARY 28, 2025
Meta and Mozilla have proposed a new browser-based attribution system for web ads that theyre calling Privacy-Preserving Attribution. The goal is to track how advertising leads to conversion with less privacy risk to users. Unfortunately, while PPA appears to solve an interesting math problem, if applied to real-world advertising, it will increase privacy risks for […] The post The Hidden Dangers Of Privacy-Preserving Attribution And A Smarter Solution appeared first on AdExchanger.
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Adweek
JANUARY 28, 2025
Contrary to popular belief, audiences actually paid more attention to ads during the election, according to new data from The Wall Street Journal. In October, The Journal offered advertisers a performance guarantee for any qualified campaign that ran during a four-week window coinciding with the U.S. presidential election. Between Oct. 15 and Nov. 15, all.
Digiday
JANUARY 28, 2025
While TikToks status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit creators and develop strategies for their creator campaigns moving forward. Now even as marketers warily resume their influencer marketing spending , agencies feel pressured to put more emphasis on creators’ multi-platform presence and flexibility in their advertiser contracts.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 28, 2025
Longtime CNN anchor Jim Acosta is reportedly exiting the network. His departure follows an extensive programming reshuffle that would have seen him moving from the 10 a.m. ET time slot to midnight. Oliver Darcy first reported Acosta's decision in his Status newsletter. CNN's Brian Stelter also included news of the departure in his Reliable Sources.
Digiday
JANUARY 28, 2025
Despite the market disruption wrought by the technical feats of China-based DeepSeeks new R1 large language model, privacy experts warn companies shouldnt be too quick to dive in head-first. However, market opinion is split already. Some privacy experts, marketers and tech execs are advocating for more testing and better guardrails before companies adopt DeepSeek’s latest AI model.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JANUARY 28, 2025
Anyone waiting for Google to drop a game-changing cookie update can go ahead and breathe its not coming with this one. If anything, the latest details on how the Chrome browser will ask users if they want to be tracked by third-party cookies has only stirred up more questions than answers par for the course at this point. Speaking yesterday (Jan. 27) at the IABs Annual Leadership Meeting in Palm Springs, California, Anthony Chavez, Googles vp of Privacy Sandbox, explained that the choice will
Adweek
JANUARY 28, 2025
TikTok is easing advertisers' concerns over running ads on the platform, assuring them they are not impacted by the divest-or-ban law, according to an email to a media executive at a major brand, and reviewed by ADWEEK. The company stressed that the law only applies to those who "distribute, maintain, or update TikTok by means.
More About Advertising
JANUARY 28, 2025
The Great Pitch Company’s latest annual poll measuring pitching and business development practice in the UK is out and a pretty grim picture it paints of stress and dissatisfaction. Key findings are: Key Findings 1). 42% said the stress of working in new business or on pitches had made them think of changing job. 2). … The post New survey paints grim picture of pitch-obsessed, stressed UK ad agencies first appeared on More About Advertising.
Adweek
JANUARY 28, 2025
People planning to tune in for Super Bowl 59 aren't likely to see many commercials from an industry that once outspent all the others on advertising during the Big Game: automotive. Ford, Audi, Honda, Hyundai, and General Motors are out. So are Kia, BMW, Toyota, and Volkswagen -- four automakers that ran a spot in.
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AdExchanger
JANUARY 28, 2025
This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement. The post CTV, Retail And Measurement Will Spur Ad Tech M&A This Year appeared first on AdExchanger.
Adweek
JANUARY 28, 2025
NBC News' Today continued to be America's most-watched morning show in total viewers and the advertiser-coveted demo of Adults 25-54 for the week of Jan. 20. However, the newscast's total viewer count moved to thin ice territory as only 29,000 total viewers separated it from ABC News' Good Morning America. Considering that the gap between.
Digiday
JANUARY 28, 2025
Amazon Prime Videos ad business celebrates its first birthday today. Over the course of 12 months, its fine-tuned a pitch to buyers and brands to put the case for their investment beyond argument and in doing so, overtaken streaming rivals and ensconced itself on brands media plans, while padding the margins of Amazons already formidable ad business.
Adweek
JANUARY 28, 2025
Hailee Steinfeld wants to give breasts the attention they deserve--for health care screenings, early detection, and more. In its first Super Bowl ad, pharmaceutical company Novartis puts a spotlight on breasts, with cheerleaders, partygoers, and everyday women simply living their lives, all in a bid to bring attention to cancer and prevention.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
JANUARY 28, 2025
If you fail to show us the facts, it’s difficult to accept your analysis. While it’s tempting to simply share an interpretation of what’s happening, credibility and persuasion are based on showing your work.
Adweek
JANUARY 28, 2025
It's fine to throw Super Bowl festivities in 29 other NFL venues, but nobody can blame Verizon for saving the best for New Orleans. After announcing its Verizon FanFest earlier this month, the league's official wireless sponsor has finally unveiled its House of Verizon for New Orleans' Fulton Alley. From Feb. 6 through 9, House.
Martech
JANUARY 28, 2025
I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going to kick over the apple cart of big tech in general and marketing in particular. Email: Business email address Sign me up! Processing. See terms. The post Chris Penn talks DeepSeek and its big impact on marketers appeared first on MarTech.
Adweek
JANUARY 28, 2025
Rocket Companies is continuing its brand refresh with an emotional Super Bowl 59 ad. Created by Mirimar, the fintech platform released a 15-second preview of its upcoming spot, which begins with a pregnant woman touching her belly and saying, "let's get you home." The ad then shows a montage of children and new parents sharing.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
JANUARY 28, 2025
This years winners exemplify the power of creativity, innovation and collaboration in modern marketing. From campaigns redefining audience engagement through tailored content to groundbreaking uses of technology like AI and automation, these entries set a new standard. Brand partnerships emerged as a driving force, unlocking new markets and opportunities, while compelling storytelling proved essential in creating memorable narratives across diverse formats.
Adweek
JANUARY 28, 2025
Qsic, a company that powers in-store audio ads for retailers, has raised $25 million in a Series B funding round, ADWEEK can exclusively reveal. The round was led by tech investment firm Hedosophia. Founded in Australia in 2012, Qsic established a U.S. headquarters in 2019 and has seen a spike in interest alongside the ballooning.
IAB Tech Lab
JANUARY 28, 2025
Technical Standards for Digital Medias New Frontiers We heard from many digital ad industry constituents that 2024 was a watershed year for the IAB Tech Lab as we successfully executed 79 new initiatives. If the industry thought we were busy in 2024, buckle up because the IAB Tech Lab product […] The post The IAB Tech Lab 2025 Roadmap appeared first on IAB Tech Lab.
Adweek
JANUARY 28, 2025
ADWEEK is now accepting nominations for our 2025 ADWEEK 50 list. The ADWEEK 50 spotlights the behind-the-scenes luminaries in advertising, marketing, media, and technology who were essential growth drivers for their businesses in 2024. Rather than being just another list that recognizes the CEO, ADWEEK 50 honors the operators who keep the business running efficiently.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Tech Daily
JANUARY 28, 2025
Romascos appointment reflects OpenXs ongoing commitment to delivering best-in-class monetization through more effective publisher and buyer connections PASADENA, Calif. — OpenX Technologies, Inc., one of the worlds leading omnichannel supply-side platforms, today announced the promotion of Tyler Romasco to SVP, Global Publisher Development, from VP, US Publisher Development.
Adweek
JANUARY 28, 2025
The last time the Super Bowl was played in New Orleans in 2013, a power outage resulted in a 35-minute delay and a four-hour-and-14-minute game broadcast. But at least there was a clear bathroom break. Angel Soft toilet paper is running its first-ever Big Game ad in Super Bowl 59 primarily because the NFL's title.
Exchange Wire
JANUARY 28, 2025
In our latest quarterly wrap, head of content John Still takes a look at the events that defined Q4 2024, and how ad tech M&A made headlines as the year wrapped up After a fairly tepid few years, the ad tech [.] The post Q4 in Ad Tech: M&A is So Back appeared first on ExchangeWire.com.
Adweek
JANUARY 28, 2025
Yesterday (Jan. 27), McDonald's announced that its chief marketing officer (CMO), Tariq Hassan, resigned. The fast food giant's USA president, Joe Erlinger, posted a message on the company's site announcing the leadership change. The note states that Hassan, who led marketing at McDonald's since 2021, resigned shortly after the holidays. Alyssa Buetikofer, McDonald's CMO of.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JANUARY 28, 2025
When it comes to adoption of new programmatic standards, DSPs tend to be the trendsetters. So heres some good news for the IAB Tech Labs long-underutilized Data Transparency standard. Yahoo DSP announced today that its the first DSP to adopt the Tech Labs Data Transparency Labels. Yahoos endorsement could be just the thing to drive […] The post Yahoo Is The First DSP To (Finally) Adopt The IAB Tech Labs Data Transparency Labels appeared first on AdExchanger.
Adweek
JANUARY 28, 2025
[Sensitive content: This article mentions suicide. Help is available through the 988 Suicide & Crisis Lifeline in the U.S. by calling or texting 988 or the CALM helpline in the U.K. at 0800 58 58 58]. In a collection of home videos, a girl named Evelyn grows up. She learns to ride a bike, opens.
Martech
JANUARY 28, 2025
Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle.
Adweek
JANUARY 28, 2025
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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