Adweek
APRIL 17, 2023
McDonald's Hamburglar is one of the most recognizable fast-food mascots. As the foil to the lovable Ronald McDonald, the mischief maker will stop at nothing to steal and hoard every last burger for himself. But for the past several years, the Hamburglar's whereabouts have been unknown. Now the cunning food criminal is back--and up to.
Martech
APRIL 17, 2023
Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., U.K. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” The predicted increase of over 30% is derived from a survey of 200 U.S. and European marketers, as well as interviews with industry experts.
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Adweek
APRIL 17, 2023
The CW is switching up its upfront presence for 2023. Top line Today, the network announced it is dropping its annual upfront week presentation in favor of a different presence during the advertising showcase. In lieu of a formal presentation, the company will unveil its fall programming lineup in its usual Thursday morning timeslot on.
Seth Godin
APRIL 17, 2023
It’s so tempting to simply begin painting a wall. After all, it’s pretty easy to lay down paint. But it turns out that masking and dropcloths, painstakingly put into place, save many hours compared to cleaning up a mess afterward. The same is true for what happens when we have a new hard drive or a blank document. A file organization and backup system takes a few minutes to set up.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 17, 2023
The marketing world's interest is intensely focused on the promise of artificial intelligence. But marketers are also looking at the tried and true workhorses of brand awareness: social media platforms. New research has revealed some of the major social media marketing trends to watch heading into the second half of the year. The Global Social.
AdExchanger
APRIL 17, 2023
Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads and TikTok-esque clickable overlays. The post Publishers Are Pivoting To Video (Again) – But This Time It’s Vertical appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 17, 2023
Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no matter the company size, moving from one platform to another is an intricate dance. You have to get all the steps right to succeed from the start. Moving to a new platform can seem daunting because you don’t learn how to do it in college.
Adweek
APRIL 17, 2023
HBO Max is no more, and Warner Bros. Discovery's comprehensive marketing campaign for its new streamer is officially underway. Last week, the company rebranded HBO Max simply as Max, combining its content with Discovery+'s and promising a host of tech upgrades, a new tagline and a refreshed brand coming May 23. One of the changes.
AdPulp
APRIL 17, 2023
The truly odd thing about ageism is how every single living creature on this planet is aging. We’re all aging right now, as we do each and every moment of our lives. Ultimately, this means our bias against aging people is discrimination against the self, and that ageism is a brutal form of self-hatred. As […] The post Bias Against Aging People, Like All Bias, Is Idiotic and Unproductive appeared first on Adpulp.
Adweek
APRIL 17, 2023
A high-quality yet casual ambiance once compelled New Yorkers to line up for fresh food at restaurateur Danny Meyer's hot dog stand in Manhattan's Madison Square Park. Meyer's message to customers in the early aughts was a fresh one: Get premium food from one of the city's culinary greats--on your lunch break. The hot dog.
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Marketing Dive
APRIL 17, 2023
The augmented reality experience is part of the retailer’s new RE/AE digital shop and clothing collection curated with online resale platform ThredUp.
Adweek
APRIL 17, 2023
It might go without saying that iconic rapper Snoop Dogg stays booked with music, but add in his always-expanding entrepreneurship and it's surprising that he's able to make time for just about anything. Fortunately for him, now he's got Lil Snoop to pick up any slack left in his schedule. Wine brand 19 Crimes has.
Marketing Dive
APRIL 17, 2023
Horizon Media, PMG, and Wpromote join Tinuiti in helping Reddit work with more small and medium-sized businesses.
Adweek
APRIL 17, 2023
Following campaigns from Visit Iceland that have involved out-of-office emails composed by ponies and Mark Zuckerberg parodies, the country has been on a hot streak in producing interesting and creative tourism campaigns that showcase both the beauty of the country and its quirky humor. With its new global campaign, "Easy to Stop, Hard to Leave,".
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
APRIL 17, 2023
The effort includes a tie-up with mobile app WeedMaps to help consumers find the trucks and order a limited-time Pineapple Express Shake.
Adweek
APRIL 17, 2023
To celebrate Earth Day April 22, American Eagle Outfitters launched RE/AE, a resale shop featuring a curated selection of secondhand and vintage American Eagle clothing items. The RE/AE retail shop is available through resale platform thredUP, which offers "Resale-as-a-Service" technology to fashion brands, allowing them to create customizable shopping experiences for their customers.
Marketing Dive
APRIL 17, 2023
“Chiaki’s Journey,” which has been viewed nearly 275 million times, is back with a second season, this time showcasing the 2024 Integra Type S.
Adweek
APRIL 17, 2023
Augmented reality is coming to the NBA playoffs, thanks to a partnership between the Cleveland Cavaliers and fan engagement platform ARound. With this partnership, Cleveland Cavaliers fans will be able to access a shared AR experience called the "Cavs ARcade" during home games and away game watch parties throughout the NBA playoffs. The Cavs ARcade.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
APRIL 17, 2023
A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. Why we care. D2C brands are only a click away from their competitors making it easy for online shoppers to compare prices and products.
Adweek
APRIL 17, 2023
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome Terry Stanley, Adweek's senior editor covering cannabis marketing. Approaching the increasingly widely celebrated cannabis holiday of April 20, or 4/20, the team discusses the current state of cannabis marketing, the wide range of consumers.
VideoWeek
APRIL 17, 2023
Magnite, one of the largest supply-side platforms (SSP) in the industry, this morning announced the launch of ClearLine, a new “direct buying solution” (to use Magnite’s own words) which will give buyers direct access to Magnite’s video inventory. The launch comes at a time where supply-side platforms and demand-side platforms (DSPs) are increasingly encroaching on each other’s territory, as buyers and sellers seek more transparent and efficient pathways for program
Adweek
APRIL 17, 2023
As excitement--and anticipation--of how artificial intelligence will upend the media industry grows, legislation that would let publishers collectively negotiate with tech giants for fair compensation for the use of their content has been reintroduced in Congress earlier in March. Similar bills have been passed recently in Australia and Canada and have had seemingly positive impacts.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
APRIL 17, 2023
Nielsen has re-earned its accreditation from the Media Rating Council for national TV ratings. But will Nielsen be able to regain the industry’s trust before it’s too late? The post Breaking: Nielsen Wins Back Its Accreditation For National TV Ratings appeared first on AdExchanger.
Adweek
APRIL 17, 2023
Beth Moore is an author and Bible teacher who started teaching small classes when she was 18. With no formal theological training, she is one of the most prominent evangelical voices in America. For this episode of To Dine For, she took me to her favorite steakhouse in Houston, Taste of Texas, to share her.
Marketing Dive
APRIL 17, 2023
For effective targeting, brands need health interest data that offers a whole-person understanding.
Adweek
APRIL 17, 2023
This week's topic is relevant to many brands: branding a micro niche. This is vital if you are in b-to-b, tech or something similar. In the case of a micro niche, your audience is hyper-targeted and much smaller in size. This can make designing your branding and marketing more difficult than it would be for.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
APRIL 17, 2023
The chain has recently expressed a desire to increase visibility on delivery platforms that have been key to its growth streak.
Digiday
APRIL 17, 2023
Publishers are slowly publicly releasing the latest reports on the diversity of their workforces. And while Condé Nast, Hearst, The New York Times, Vice Media Group and Vox Media diversified their companies’ staffs compared to the year prior, they are still primarily hiring white people. George Floyd’s murder in May 2020 brought about a reckoning in the media industry.
AdExchanger
APRIL 17, 2023
A group of martech funds and individual angel investors backed lockr, an online identity management company with B2B and consumer-facing products, to the tune of $2.5 million. The post Big Hopes, Big Backers And A Big Mountain To Climb For Email Data Startup Lockr appeared first on AdExchanger.
Ad Monsters
APRIL 17, 2023
IAB created Project Crosswalk to help publishers and advertisers who want to participate in the CTV boom but are worried about privacy compliance guidelines. The project is a working group of the IAB Legal Affairs Council that identifies privacy complications in CTV and develops solutions to these compliance issues. The project launched in 2020 after the IAB Legal Affairs Council created a forum for CTV publishers and advertisers to address CTV privacy concerns raised by the CCPA. “The CC
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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