Adweek
AUGUST 17, 2023
For Pereira O'Dell chief growth officer Mona Munayyer Gonzalez, using her professional voice always felt more like an earned privilege than an inherent asset. When she tried to move forward on a project by presenting a list of opinions from people across the agency, her former boss paused and reminded her that she wasn't being.
AdExchanger
AUGUST 17, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leave Those Kids Alone Adalytics is taking a second swing at Google. On Thursday, it released its second The post Google Accused Of Tracking Children’s Data; Malvertising Makes A Malign Online appeared first on AdExchanger.
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Adweek
AUGUST 17, 2023
In an ever-evolving social media age, it can feel as if there's always a new celebrity or influencer scandal that commands public attention. In August alone, notable celebrities and influencers entered career-damaging lawsuits, accidentally started a riot and were brought back to life. And that's just the tip of the iceberg--drama on maximalism-design-Tok likely ended.
Martech
AUGUST 17, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 17, 2023
Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new currency and audience-based workflow using Mediaocean's ad infrastructure. The pilot leverages VideoAmp data as an advanced currency, with the teams agreeing on the workflow, identifiers and overall.
AdExchanger
AUGUST 17, 2023
TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel. So, the CTV ad platform unveiled a cost-per-outcome model to The post TvScientific To Charge Advertisers Only If A Campaign’s Desired Outcome Happens appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 17, 2023
I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. But, I also know that my team has a hand in every stage of the customer lifecycle and driving revenue.” I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did. Why? Because this CMO clearly understood the mandate for him and his team — engage the customer at every stage of the journey and, in so doing, generate revenue for the or
Adweek
AUGUST 17, 2023
Pizza chain Hungry Howie's is celebrating its 50th anniversary by launching a secret menu of specialty pizza options that customers can view and order by interacting with an augmented reality experience. Customers can scan a QR code on Hungry Howie's pizza boxes and in-store cash registers to access the secret menu AR experience, which allows.
AdExchanger
AUGUST 17, 2023
Brands need to start preparing for a contentious election season, crafting strategies for how they’ll deal with hot-button issues. The post Strategies For Success: Overcoming Election Cycle Advertising Challenges appeared first on AdExchanger.
Adweek
AUGUST 17, 2023
The music industry thrives on the powerful connection between musicians and their fans--an extraordinary blend of art and culture. At the forefront of this initiative is WMX, led by visionary Maria Weaver, president of Warner Music Experience (WMX) at Warner Music Group. In the latest episode of The Speed of Culture podcast, Weaver joins Suzy.
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Seth Godin
AUGUST 17, 2023
Does it need defending? The sign on some bushes near a park in my town says, Beware: Bee’s. A local merchant adds a note to some receipts that says, Your awesome. It’s tempting to speak up and point out that the sky comma is showing up where it shouldn’t. And missing when it might be helpful. But language shifts, changing over time, and as we become ever more post-literate, it’s not hard to imagine that the apostrophe’s assigned role is ending.
Adweek
AUGUST 17, 2023
In the latest episode of Marketing Vanguard, Morgan Stanley CMO Alice Milligan delves into the unique challenges and opportunities within the financial services landscape. With a background spanning consumer goods and marketing, she emphasized the significance of educating stakeholders about marketing's impact in industries where its value might not be immediately apparent.
Martech
AUGUST 17, 2023
The “big five” European football leagues (called “soccer” in the U.S. and nowhere else) have secured more brand sponsorships than ever before. Combined, the leagues are close to 5,000 sponsorship deals for the upcoming season, a 13% increase year-over-year, according to a new report from sports intelligence platform SponsorUnited. Why we care. Last year’s men’s World Cup proved the reach the global sport has with U.S. audiences.
Adweek
AUGUST 17, 2023
It's nearly kickoff time for college football, and several new brands are getting in on the game. Inspire Brands, the home of Arby's, Buffalo Wild Wings, Dunkin, Jimmy John's, Sonic and Baskin-Robbins, has announced that it's signed a three-year sponsorship deal with ESPN's College GameDay, a partnership Disney Advertising described as "different and exciting.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Badger
AUGUST 17, 2023
SUBSCRIBE Get the Guide to Using AI for Amazon FBA Here The Future Is Now! Michael sits down with Clement. Read More How Can I Use ChatGPT To Advance My Amazon PPC Campaign? [The PPC Den Podcast] The post How Can I Use ChatGPT To Advance My Amazon PPC Campaign? [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
AUGUST 17, 2023
In February of 1973, The New York Times reported a story out of Texas known as the "$13 war." It pitted the magisterial Braniff International Airways against a scrappy upstart called Southwest. In essence, Braniff was ticked off because its fares were set by the Civil Aeronautics Board, whereas those of Southwest--which had three planes.
AdExchanger
AUGUST 17, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Cookies n’ Chrome appeared first on AdExchanger.
Adweek
AUGUST 17, 2023
The Wing, a pioneering and exclusive women's coworking space, shattered glass ceilings and secured more than $100 million from investors, including WeWork and Airbnb, venture capitalists and celebrities such as U.S. women's soccer star Megan Rapinoe and comedian Mindy Kaling. At its peak, The Wing held a valuation of $365 million, maintained 11 locations across.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
AUGUST 17, 2023
While it might feel a little late in the game for a brand-new streaming service to hit the ground running – especially as big-name streaming platforms struggle to grow subscriptions The post Why This New Streaming Service Is Optimistic About Its Future appeared first on AdExchanger.
Aronson Ads
AUGUST 17, 2023
Every day, the World Wide Web is constantly updated with new content on a variety of subjects; accessible to anyone about anything at any given time. With all the choices available, how can a reader be certain of the quality of their search results? In March 2013, Google implemented the Search Quality Rating Guidelines to help users easily locate high-quality content that matches their search queries.
AdExchanger
AUGUST 17, 2023
Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate linear TV buys based on something other than traditional demos. The post Paramount And Omnicom Test Speedier Linear Buying Using VideoAmp appeared first on AdExchanger.
Exchange Wire
AUGUST 17, 2023
Adlook is thrilled to announce its partnership with Anzu, the world's most advanced in-game advertising platform. Together, they aim to assist brands and agencies in harnessing the enormous potential of intrinsic in-game advertising through Adlook's next-generation brand growth platform. Thanks to [.] The post Adlook & Anzu Partner to Unlock Intrinsic In-Game Advertising for More Media Buyers Globally appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
AUGUST 17, 2023
“Persistent identifiers” mean targeted ads are being served on YouTube channels specifically crafted for younger audiences, where such modeling is prohibited, without parental consent, according to a new study. The findings mean YouTube will face yet more scrutiny over its policies with researchers observing that it served ads to minors, appearing to contravene its own policies, leading some to question over how rigorously it meets the requirements of the FTC’s Children’s Online Privacy Protecti
Exchange Wire
AUGUST 17, 2023
Each and every quarter, fans of numbers and nosy corporate examinations alike are treated to a wealth of data, as public companies open their accountancy doors and tell us how they performed over the previous three months. In this article, ExchangeWire [.] The post Focused Financials Q2 2023: Retail Media appeared first on ExchangeWire.com.
Digiday
AUGUST 17, 2023
Produced in partnership with Marketecture The following article highlights an interview between Gurman Hundal, co-founder and CEO at MiQ and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn more about how marketers can make their programmatic campaigns more effective. For marketers and the agencies working with them, maximizing the efficiency of ad campaigns is essential but often something they need additional expertise to effect, especial
Exchange Wire
AUGUST 17, 2023
Today, (August 17th, 2023) Clinch announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada). IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in [.] The post Clinch Joins TCF Canada to Champion Data Privacy & Responsible Advertising Practices in the Canadian Market appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
AUGUST 17, 2023
The deal market between publishers and sports betting companies is in a correction, according to media and agency executives. The “endless supply of customer acquisition marketing budget has gone,” said Sam Yardley, evp of North America at sports marketing agency Two Circles, adding that large sports betting companies are focused on maximizing customer lifetime value.
Admixer
AUGUST 17, 2023
Historically, Admixer has been an official reseller of Viber’s inventory. But we are thrilled to announce a new partnership with Rakuten Viber! Now, advertisers get access to new features available exclusively on our global programmatic platform. Let’s try to unpack these features for advetisers! Before the deal was signed Previously, Admixer advertisers have been running […] The post Admixer + Rakuten Viber: What’s in it for Advertisers?
AdvertiseMint
AUGUST 17, 2023
Do you want to know the current TikTok trends? TikTok is a dynamic and ever-changing landscape where trends emerge and evolve in the blink of an eye. Hence, it would be best to remain trendy to boost your chances of going viral. This blog post will look at the current trends taking TikTok by storm. 1. Dance Challenges Dance Challenges dominate TikTok in 2023.
Smarty Ads
AUGUST 17, 2023
For the SmartyAds team, as well as fellow ad tech enthusiasts, the arrival of September brings an air of excitement as it marks the annual DMEXCO conference, a truly remarkable digital marketing event. About DMEXCO DMEXCO, a globally renowned exposition and conference in the realm of digital.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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