Mon.Apr 08, 2024

article thumbnail

The Rise and Remit of the Chief Brand Officer

Adweek

There's a new chief in town: the chief brand officer (CBO). Does this mean the CMO role is becoming obsolete? Not at all. It simply means many companies are recognizing the shifting landscape of customer engagement and the implications and opportunities for better brand-building. In most organizations, the CBO role complements the CMO, where both.

325
325
article thumbnail

Surprise and uncertainty

Seth Godin

Until just recently, a solar eclipse wasn’t a tourist event. It was the cause of real panic. Two reasons that are worth considering: It was a surprise. They were not predicted. They were unexplained. No one had any idea what was going on. Eliminate surprise and explain the circumstances and panic starts to fade.

116
116
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Indie Design and Branding Agency Pearlfisher Names First Global CEO

Adweek

Independent design and branding agency Pearlfisher has chosen Jason Brown as the first global chief executive officer in its 32-year history to lead the firm as it makes plans for long-term growth. Brown will be based in New York, where he will lead global business growth across both Pearlfisher studios in London and New York.

Agency 297
article thumbnail

Cookies Crumbled: An Expert Roadmap for Thriving in Marketing’s New Era

Ad Monsters

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. Now, feedback on Google’s Privacy Sandbox fuels more confusion. The IAB Tech Lab found few use cases viable in the Sandbox.

Cookies 95
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

AI Data Center Demand Is Grossly Underestimated. Takeaways from Gen AI Leaders

Adweek

Tech industry leaders from Google, Salesforce, Adobe, Anthropic, CoreWeave and Amazon Web Services, met at Bloomberg Intelligence's annual AI summit at Bloomberg's New York City headquarters to discuss the advancements in generative AI, like the rise of autonomous agents and the soaring demand for data centers. Enterprise spending on gen AI is expected to reach.

277
277
article thumbnail

The Ad Industry Urgently Needs Consistent Privacy Standards

AdExchanger

Last week, I had the opportunity to speak at the 2024 IAB Public Policy and Legal Summit in Washington, DC, about the importance of standardization in privacy compliance, discuss the IAB Diligence Platform, and hear directly from regulators about what they are looking for. Standardization is an urgent issue for three reasons. Advertising is now […] The post The Ad Industry Urgently Needs Consistent Privacy Standards appeared first on AdExchanger.

More Trending

article thumbnail

Hiring a business analyst: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

article thumbnail

Potty Humor: Scott Debuts a Cheeky Short Film About a Bathroom Nightmare

Adweek

This thriller-inspired mini-movie from Scott bathroom tissue could've been called "Potty Nightmares: Number 2." Alas, it's not--decide for yourself if that's a missed opportunity. The brand, continuing to break with marketing convention in the personal care category, has developed a new long-form ad based on consumers' paranoia about running out of toilet paper.when they need.

Marketing 263
article thumbnail

What BuzzFeed’s CEO really means about pivoting the business to be an AI media and tech company

Digiday

BuzzFeed CEO Jonah Peretti published his annual letter to shareholders Monday afternoon , outlining his vision to turn the flagship BuzzFeed publication into an AI-driven technology and media company. The “pivot to AI” may be the new “pivot to video” of years’ past (which wasn’t a great strategy for most, to put it kindly). Peretti himself once touted the opportunities in short-form video and creator networks.

Media 89
article thumbnail

Why Tito’s, Southwest and Jack Daniel’s Keep Going Back to Willie Nelson’s ‘Anti-Festival’

Adweek

From the main stage at Willie Nelson's annual music festival, North Carolinian folk singer and songwriter Lou Hazel asked the small audience gathered for his early set: "How's everybody doing?" A lanky, grey-haired man in the front row shouted back, gleefully: "We're in Luck!" Enveloped in near-constant clouds of barbecue smoke and weed, the rest.

Audience 263
article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns

Digiday

Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year. Some see it as a lingering ripple effect of the Bud Light uproar — it’s just over a year after the backlash for the beer brand hit a fever pitch and marketers remain fearful of the potential damage a boycott to an influencer partnership can do to their brands.

article thumbnail

Scripps Upfront Pitch Deck Showcases Caitlin Clark WNBA Games, ION Rebrand

Adweek

The E.W. Scripps Company wants to flip the script on how advertisers see it this upfront season, and it's doing so with a little help from Caitlin Clark. With upcoming opportunities around Caitlin Clark and the Indiana Fever and an ION rebrand, Brian Norris, the company's chief revenue officer, told ADWEEK that he wants marketers.

article thumbnail

Google Considers Charging for AI-Powered Search; New York Times to Adopt External Attention Measurement Metric; Nvidia and Indosat to Build $200m AI Centre 

Exchange Wire

On today’s news digest: Google Considers Charging for AI-Powered Search; The New York Times to Adopt External Attention Measurement Metric; Nvidia and Indosat to Build $200m AI Centre Google is considering charging for new premium features – this move would [.] The post Google Considers Charging for AI-Powered Search; New York Times to Adopt External Attention Measurement Metric; Nvidia and Indosat to Build $200m AI Centre appeared first on ExchangeWire.com.

105
105
article thumbnail

Hennessy’s Absurd, Stylish Films Shake Off Stiff Brand Perceptions

Adweek

While people tend to drink cognac neat or on the rocks, Hennessy wants to shake things up with a playful and stylish campaign that shows the spirit's versatility. "Made for More" is the debut work for Hennessy by agency Wieden + Kennedy Amsterdam, which won the account from previous agency Droga5. The campaign shows viewers.

Agency 238
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

Publisher strategies: How publishers are optimizing revenue streams

Digiday

01 Introduction Publishers are placing their bets on both traditional and alternative revenue streams in 2024 — even after a tumultuous 2023, when publishers’ revenues turned out to be less lucrative than expected and the media industry saw a seemingly endless cycle of layoffs. Despite those challenges, direct-sold display ads remained a top revenue driver for publishers throughout 2023 and, in actuality, direct-sold ads have been publishers’ top revenue stream since 2020.

Media 78
article thumbnail

The Social Playbook Is Dead. Long Live the Social Philosophy

Adweek

It's the summer of 2023 and our team is putting the final touches on a 100-page social playbook for a client. Boom, another social platform launches. It's not the first (or last) time this has happened. But at the time, this thought occurred: Why are we spending hundreds of hours and thousands of dollars on.

Media 232
article thumbnail

How Warby Parker and Herbivore leveraged the solar eclipse in brand marketing

Digiday

This article was first published by Digiday’s sister site, Glossy. This is not Warby Parker’s first time marketing around a solar eclipse. The 14-year-old brand first distributed ISO-certified eclipse glasses around 2017’s “Great American Eclipse.” As co-founder Neil Blumenthal told Glossy, “Who doesn’t love a celestial event?” Ahead of the 2024 Total Eclipse on Monday, the brand began distributing the same glasses through its 240 retail locations on April 1.

article thumbnail

Adweek Podcast: Design Justice Can Help Brands Create More Considerate, Inclusive Work

Adweek

Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard-hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women make up 37% of the industry employees, still down from 50% before the pandemic.

Marketing 231
article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

article thumbnail

How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie

Digiday

Subscribe: Apple Podcasts • Stitcher • Spotify The creator economy is bursting at the seams as brands tap into social media stars, both big and small, hoping to recreate word of mouth-style marketing online. In fact, agency clients and brands invested more in influencer marketing in 2023 than they did in 2022, according to Digiday+ research.

Agency 78
article thumbnail

Xbox ‘Field Trips’ Open Up Learning Opportunities Through Gaming

Adweek

Though sometimes derided as mindless entertainment, video games have deeper potential; in fact, some of the most recognizable games of all time are learning-based. As gaming evolves, so does the potential for teaching through play. "Beyond Xbox: Field Trips" supports children's learning through audio lessons accessed on Spotify.

article thumbnail

Vevo and KERV Bring Shoppable Ads to Music CTV Channels

VideoWeek

Shoppable video is fast becoming a priority for connected TV publishers looking to build out additional revenue streams. Studies suggest at least 70 percent of consumers use a second screen while watching TV, and CTV publishers are looking to tap into that behaviour, offering viewers the chance to instantly shop the products they see advertised on TV.

article thumbnail

AMC Networks’ New Walking Dead Spinoff and Upfront Pitch Feed Into Doggone Fandom

Adweek

The new The Walking Dead spinoff is going to the dogs, and AMC Networks wouldn't have it any other way.

209
209
article thumbnail

How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

article thumbnail

For Generative AI, The Entire Web Is An Empty Milkshake; Publishers Vs. Privacy Sandbox

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When All The Data’s Not Enough Last week, YouTube CEO Neal Mohan warned OpenAI that ingesting data from public videos to train its AI models would be a terms of service violation. OpenAI fully did this, by the way. The response was mostly […] The post For Generative AI, The Entire Web Is An Empty Milkshake; Publishers Vs.

Media 91
article thumbnail

Over Engineered For The Lazy Or Psychotic …

Rob Campbell

As you know, I like gadgets. I’ll go further … I like s**t gadgets. My bank history is littered with decisions of madness. From robot balls to pens that can write in any colour imaginable to stupid badges and cups for colleagues to a bloody windmill. Part of it is because I just find weird s**t, fascinating … part of it is because I’m a f **g idiot … but believe it or not, over the past few years I’ve got much, much better grip on my ‘stupidity spending&

Food 64
article thumbnail

Red Brick Road wins Skipton Building Society

More About Advertising

Building Societies once looked likely to be consigned to history in the UK. After Mrs Thatcher’s ‘Big Bang’ in financial markets most became banks – the Halifax, the biggest, is now part of Lloyds. Now they’re in the news again, in part thanks to the efforts of agency New Commercial Arts whose campaign for Nationwide, … The post Red Brick Road wins Skipton Building Society first appeared on More About Advertising.

Agency 59
article thumbnail

Go for the Gold: Reach Olympics Fans on Mobile

Digital Turbine

Get ready to wave those flags—it’s almost time for the Olympics! The Olympics captivate and unite audiences worldwide, from the thrill of competition to the triumph of victory. In today’s digital age, mobile devices add to the excitement, offering brands plenty of chances to reach enthusiastic audiences. Let’s see how brands can connect with Olympic viewers on mobile.

article thumbnail

Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

article thumbnail

Burger King tips a wink to Old Spice in new ‘Foodfillment’ campaign

More About Advertising

Every years ads have their changing fashions – this year it seems to be back to wacky humour (maybe Cannes Lions’ fault for introducing a humour category) and, inevitably, a new brand platform. Burger King UK has ‘Foodfillment’ for the latter, with a new ‘gourmet’ range, and one Martin (who borrows a little from the … The post Burger King tips a wink to Old Spice in new ‘Foodfillment’ campaign first appeared on More About Advertising.

Fashion 59
article thumbnail

It’s Time for Publishers and Advertisers to Get to Grips with Tech Lab’s New Video Ad Definitions

VideoWeek

Digital video is a broad church, encompassing a wide range of different formats – each of which is quite different from both the consumer’s and the advertiser’s perspective. A full-screen pre-roll ad on a streaming platform for example is very different from a small, muted, autoplay video ad crammed into a banner at the side of an article.

article thumbnail

Protected: Unlocking the Treasury: Monetize Your Finance Blog for Maximum Revenue

Automatad Inc.

Share Tweet Share This content is password protected. To view it please enter your password below: Password: The post Protected: Unlocking the Treasury: Monetize Your Finance Blog for Maximum Revenue appeared first on headerbidding.co.

Finance 40
article thumbnail

Collaboration Will Lift CTV From “Emerging Media” into Maturity

VideoWeek

As viewers continue their transition from linear to connected TV, identifying those lapsed audiences becomes the “ultimate goal” for CTV advertising, according to Stuart Keith, Senior Director, EMEA Supply Partnerships at Rakuten Advertising. Meanwhile the next phase for the sector will be characterised by collaboration, helping to build industry standards and best practices.

Media 52
article thumbnail

Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.