Adweek

MAY 28, 2025

The Publicis agency's appointment marks the end of the coffee brand's almost two-decade relationship with McCann.

Agency 272

Agency Advertising 272

Martech

MAY 28, 2025

Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated. Providers have taken different approaches, separately defining and capturing attention. Marketers are left to navigate the differences and determine what aligns with their objectives. With so many methodologies in play, the industry has lacked a standard foundation.

Viewability 95

Viewability Impressions Marketing Media 95

Adweek

MAY 28, 2025

HOKA is bringing mountain trails to the heart of New York City.

Retail 254

Retail Marketing 254

Seth Godin

MAY 28, 2025

Pop songs are 200 seconds long because the mechanical properties of 78 and 45 rpm records can deliver one song with decent fidelity of that length. They can’t handle ten minutes, and one minute is too short to charge for. The number of books carried by a local bookstore was the right amount to balance paying the rent and satisfying most customers.

Audience 84

Audience Media 84

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 28, 2025

WhatsApp users can make video and audio calls with up to 32 people.

Media 231

Media 231

Martech

MAY 28, 2025

At the start of summer 2025, the general public is talking about generative AI as if it has superpowers, as if Skynet is coming online in seconds (that’s a Terminator reference, for those born later than, well, me). Marketers, however, know genAI can’t take us to the moonbut they might create an excellent picture of it. GenAI is still far from perfect.

SEO 93

SEO ROI MarTech Conversion 93

Ad Badger

MAY 28, 2025

If youve spent any time running Amazon PPC campaigns lately, youve probably noticed something frustrating: Read More The post Strategies to Manage Defaults In Amazon PPC appeared first on Ad Badger.

Education 85

Education 85

Adweek

MAY 28, 2025

The company has officially dropped the GroupM brand.

Agency 247

Agency Media 247

Martech

MAY 28, 2025

The May 2025 updates for Adobe Marketo Engage started to roll out on May 23, 2025. Many of the May updates involve the new Email Designer , which was unveiled earlier this year. Here’s a closer look at the May 2025 Adobe Marketo Engage updates: Template compatibility for email designer : If you had email templates from the classic email editor, there’s good news: they will now be compatible with the new Email Designer.

MarTech 70

MarTech Marketing 70

Adweek

MAY 28, 2025

The language you speak shouldnt keep you from receiving the information you or your family need to stay safe, then-FCC Chair Jessica Rosenworcel said in January.

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222

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Martech

MAY 28, 2025

Today, Invoca announced its acquisition of Symbl.ai, an AI-driven human intelligence platform. The combination is aimed at giving marketers better tools for orchestrating AI-powered customer journeys contributing to revenue growth. Terms of the deal were not disclosed. “AI fundamentally changes how brands operate digitally,” Gregg Johnson, CEO of Invoca,” said in a release. “The combination of Symbl.ai’s advanced technology and Invoca’s established leadership

Conversion 70

Conversion ROI MarTech Marketing 70

Adweek

MAY 28, 2025

Brands must now encode their advantages in formats that AI can process while preserving the distinctiveness and emotional resonance that ultimately matters to humans.

eCommerce 215

eCommerce 215

Martech

MAY 28, 2025

Marketing leaders are facing intensifying pressure: do more, prove more, and spend less. In this environment, resilience isnt just a virtueits a mandate. Join us for Marketing Resilience, Powered by Data on Thursday, June 5 at 1:00 p.m. ET / 10:00 a.m. PT to explore how data standards are empowering modern marketing teams to adapt faster and optimize better.

Marketing 109

Marketing MarTech 109

Adweek

MAY 28, 2025

MSNBC and CNN split second place in total viewers and the demo, respectively.

185

185

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

PubMatic

MAY 28, 2025

At our recent EMEA Customer Advisory Forum event, I had the opportunity to sit down with media analyst Ian Whittaker for a wide-ranging conversation on the state of advertising, the power of TV and streaming, and the structural shifts reshaping our industry. His central message was both timely and provocative: the biggest threat to premium video isnt YouTube, AI, or measurement gaps – its a loss of confidence among those who create, distribute, and monetise it.

Advertising 59

Advertising Entertainment Conversion Audience 59

Adweek

MAY 28, 2025

Disney campaign showcases series such as Hannah Montana, Lizzie McGuire, andThe Golden Girls.

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154

More About Advertising

MAY 28, 2025

After being caught on the back foot by a series of leaks, WPP Media is now official. And here’s what they say: WPP Media launches as fully integrated, AI-powered media company Connected by WPP Open, WPP Media unites media, data and production capabilities to deliver creative personalization at scale for advertisers. Reflecting growing demand from … The post WPP tries to get on front foot outlining plans for new WPP Media first appeared on More About Advertising.

Media 59

Media Advertising Ad Tech Finance 59

Adweek

MAY 28, 2025

The networks went into the holiday weekend with some positive momentum.

155

155

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Playwire

MAY 28, 2025

Key Points AI influencer tools enable real-time, context-aware advertising in livestreams, reaching Gen Z where traditional ads can't. Advanced platforms leverage AI like NLP and computer vision to deliver perfectly timed, non-intrusive messages. AI enables brands to find relevant influencers at scale, improving performance and reducing overreliance on mega-creators.

Marketing 52

Marketing Advertising 52

Adweek

MAY 28, 2025

OpenAI, Google, and Walmart are rolling out their own AI agents that carry out tasks on behalf of humans.

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310

Playwire

MAY 28, 2025

Key Points Ad curation has triggered a major power shift across the programmatic ecosystem , fundamentally altering how business gets done Traditional roles between DSPs, SSPs, and publishers are blurring rapidly as each player fights for position and revenue Understanding this power struggle helps publishers make strategic partnership decisions to avoid being left behind The winners in this new landscape will be those who add unique value through data and relationships, not just extract fees

Advertising 52

Advertising 52

Adweek

MAY 28, 2025

Dentsu Americas has hired three senior leadersGrant Ogburn, Solange Claudio, and Jason Kodishto strengthen growth, operations, and analytics across its media agencies.

Media 266

Media Agency Advertising 266

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Exchange Wire

MAY 28, 2025

In todays digest, we look at RedBirds agreement to acquire the Telegraph newspaper group, the latest in the UK's AI sector, and Alibaba's Taobao Instant Commerce Portal surpassing 40 million daily orders. RedBird to Acquire Telegraph A consortium led by RedBird Capital [.] The post Digest: RedBird to Acquire Telegraph; European Alliances and Copyright Challenges in the UK AI Sector appeared first on ExchangeWire.com.

eCommerce 52

eCommerce 52

Adweek

MAY 28, 2025

The new offeringunprecedented among streaming serviceslets marketers view impressions by title, genre, and content rating in real time

Impressions 245

Impressions Marketing 245

More About Advertising

MAY 28, 2025

The Economist, the famous British behinds-the-news paper that (one suspects) more people say they read than actually do is still trucking on in the digital age and it’s back on the airwaves with a campaign from brand agency Nomad. Economist V-P marketing Nada Arnot says: Know which way is up is more than a tagline … The post Economist sticks to its guns in a changing world first appeared on More About Advertising.

Agency 59

Agency Advertising Marketing Media 59

Adweek

MAY 28, 2025

The Shipyard has acquired digital agency TinyWins in a cash-and-stock deal, expanding its integrated offering and pushing projected revenue past $100 million.

Agency 198

Agency Advertising 198

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

VideoWeek

MAY 28, 2025

UK-based agency group WPP announced this afternoon it is rebranding its media unit GroupM as WPP Media. Rumours first emerged that WPP was planning to sunset the GroupM brand a few weeks back, as internal memos discussing internal reorganisation leaked to the press, and news emerged of layoffs relating to the restructure. The rebrand brings WPP’s naming conventions more in line with its competitors such as Publicis, which organises its media agencies under Publicis Media, and Omnicom, whos

Media 52

Media Agency Marketing 52

Buyer Advertising

MAY 28, 2025

Panic In The Streets, But Were Good. Recently there was a minor uproar in the recruitment world after Indeed announced it will enforce its $25 posting minimum effective July 1. Some industry experts proclaimed it was the end of Programmatic Media because it will require additional money spent every time an agency updated a job posting in a campaign.

ROI 52

ROI Agency Advertising Media 52

Exchange Wire

MAY 28, 2025

Taboola, a global leader in delivering performance at scale for advertisers, has been recognised on the esteemed Sunday Times Best Places to Work 2025 list. Taboola was named as one of the UKs best medium-sized places to work, with particular acknowledgement [.] The post Taboola Named One of Sunday Times Best Places to Work 2025 appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

AdPushup

MAY 28, 2025

Are you thinking, How do free apps make money? Fret not. Go through our blog to explore effective strategies that top app publishers implement to keep their apps free for users. As an app publisher, it becomes imperative for you to create a sustainable revenue stream to fund your app development. While you can make [.

52

52

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing