Adweek
JANUARY 24, 2025
While the global community might know and love director David Lynch for cult classics like Twin Peaks, Mulholland Drive, and the original Dune, adland knows and loves him for way more. Because while the populus might not realize, Lynch--the lifelong creative that he was--also had an incredible, impactful career in advertising.
Martech
JANUARY 24, 2025
I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years. As I said in my earlier post here on MarTech, I’m not a predictions guy.
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Adweek
JANUARY 24, 2025
There's only one David Beckham. Bonafide soccer legend, international star, founder of Haig Club, Inter Miami's president, and husband to Posh Spice. In Stella Artois' Super Bowl 59 teaser ad, though, there's not just one David Beckham. In fact, there are two. After debuting as a brand ambassador for Anheuser-Busch (AB InBev)'s Belgian-style beer in.
Martech
JANUARY 24, 2025
Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, it’s time to break free from these limitations and revolutionize how we understand customer sentiment uncovering the context, emotion and intent that drive opinions.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 24, 2025
TVNewser has confirmed that NBC News trimmed its staff count on Thursday, laying off around 40 people across various departments. According to sources, these cuts affect close to 3% of its 1,500-employee headcount. NBC News also has 50 open positions and is looking to add more than a dozen new positions in the coming weeks.
Ad Monsters
JANUARY 24, 2025
A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. This disconnect even extends to premium advertising spots like the Super Bowl. Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 24, 2025
Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. Banzai is paying $53.2 million for Act-On, with $20 million in cash and the remainder in stocks and warrants. Banzai became a special purpose acquisition company (SPAC) in December 2023 and offers a collection of marketing tools, including Curate, which uses AI to create newsletters, webinar platform Demio and Reach, which deploys multichannel outbound campaigns.
Adweek
JANUARY 24, 2025
TikTok is back online after a half-day outage on Jan. 19, but its reinstatement has left global brands in legal limbo. As companies reassess their TikTok strategies, concerns are mounting over whether U.S.-based entities can legally manage international brand accounts--creating fresh uncertainty in the wake of the Supreme Court's divest-or-ban law. At advertising agency Pereira.
AdExchanger
JANUARY 24, 2025
For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really. The post Until the Wheels Fall Off: How Buyers Are Rethinking Their Relationship With TikTok appeared first on AdExchanger.
Adweek
JANUARY 24, 2025
Statistic of the day: 99% of people eat Cheetos with their dominant hand, coating it with a sticky dust known affectionately as Cheetle and rendering it useless for everyday activity. If the snacker is not ambidextrous, hijinks can ensue. That's the Cheetos mythology, anyway, and it's more anecdotal than data-based, truth be told. But the.
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Single Grain
JANUARY 24, 2025
This post is all about long-form content repurposing. Repurposing content is by no means a new idea, but with more online users consuming bite-sized videos, it can be challenging to do this with as much efficacy as in say a year or two ago. How can marketers repurpose long-form content into short videos, infographics, and other media types? It comes down to building a fully fleshed-out content strategy that utilizes all of your brand’s video assets.
Adweek
JANUARY 24, 2025
You've come a long way, Sundance. Forty years ago, in 1985, Robert Redford's Sundance Institute assumed control of the fiercely independent U.S. Film Festival held in the Utah ski town of Park City.
AdvertiseMint
JANUARY 24, 2025
Capturing the attention of potential customers on YouTube demands a strategic approach and often the help of a YouTube advertising agency. In a world filled with digital content, crafting high-performing YouTube ads can significantly boost your marketing success. This article will delve into essential strategies that can help elevate your YouTube advertising game.
Adweek
JANUARY 24, 2025
Prebiotic soda brand Poppi has confirmed that it will return to the Super Bowl this year, after advertising for the first time during last year's game. Poppi declined to share further details about the creative. Its 2024 Super Bowl ad, titled "The Future of Soda Is Now," included a 60-second spot created by agency Virtue.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
JANUARY 24, 2025
Twenty handwritten letters received by someone in power are worth a hundred times as much as two letters. And when that becomes a hundred different personal letters, increasing in volume, from different people, delivered to an organization every week for a year… it’s worth a million times as many as just twenty.
Adweek
JANUARY 24, 2025
All mammals have hair or fur of some type, but only humans (and perhaps some animals with bad allergies) have a fraught relationship with theirs. Many of us go through elaborate means to remove our pubic hair--but not Kiehl's. The cosmetics brand has taken a reverse approach, going through elaborate means to restore pubic hair.
Ad Badger
JANUARY 24, 2025
SUBSCRIBE In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that. Read More Why Arent You Testing Placement Adjustments in Amazon PPC? [The PPC Den Podcast] The post Why Arent You Testing Placement Adjustments in Amazon PPC? [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
JANUARY 24, 2025
It's time once again for the world of advertising, marketing, tech, and publishers to be upfront. Yes, there's no escape: The 2025 TV upfront season is upon us--or at least upfront announcements are. Though we're still early in the year, companies are already locking in their upfront and NewFronts dates for 2025. Among the early.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Playwire
JANUARY 24, 2025
Key Points Prebid Video extends header bidding to video advertising, enabling publishers to increase competition for their video inventory and potentially boost ad revenue. Publishers can implement Prebid Video for both instream (ads within video content) and outstream (standalone video ads) formats, offering flexibility in monetization strategies. Key components of Prebid Video include video player integration, VAST and VPAID support, and robust analytics for performance tracking.
Adweek
JANUARY 24, 2025
Independent agency Known is the latest shop to find opportunity in a fragmented and murky media landscape. The agency revealed exclusively to ADWEEK that over the past year and a half, it has been quietly growing a new service it bills as a Media Opportunity Analysis (MOA), which helps clients identify waste, overspending, and other.
More About Advertising
JANUARY 24, 2025
Can Uncommon Creative Studio (Stockholm branch) make us warm to irascible chef Gordon Ramsay? After all Ramsay has built a TV career by being horrid (even more worrying when he’s being one of the boys on those self-indulgent road trips that TV bosses think amount to programmes.) This is for farming video game Hay Day. … The post Gordon Ramsay puts his foot in it for Hay Day and Uncommon first appeared on More About Advertising.
Adweek
JANUARY 24, 2025
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JANUARY 24, 2025
For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really. The post Until The Wheels Fall Off: How Buyers Are Rethinking Their Relationship With TikTok appeared first on AdExchanger.
Adweek
JANUARY 24, 2025
Musician Post Malone and comedian Shane Gillis have been caught on someone's doorbell cam with a case of Bud Light in tow. At least, that's the story behind the brand's sneak peek of its Super Bowl 59 ad. The 15-second teaser video "Knock, Knock. It's SBLIX," doesn't give too much away--beyond the fact the pair.
Exchange Wire
JANUARY 24, 2025
Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q4 2024 Asia-Pacific (APAC) Supply-Side Platform (SSP) Market Share Reports for China, Japan, Singapore, and India. The reports reveal SSP market share across mobile apps [.] The post Pixalate Releases Q4 2024 APAC Supply-Side Platform (SSP) Market Share Rankings for Mobile Apps & Web appeared first on ExchangeWire.com.
Adweek
JANUARY 24, 2025
Veteran meteorologist Bill Martin is retiring from Oakland Fox owned station KTVU after 33 years. Martin started working at KTVU in 1992 as the weekend meteorologist. "Over the years, he has become a trusted voice during the Bay Area's most critical weather events. From his early coverage of the Oakland Hills fires to the San.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JANUARY 24, 2025
Not the sexiest client name but, for some, quite a sexy ad (she is anyway.) House337, formed from Engine Creative (formerly the great WCRS) and ODD by digital-based marcoms company Next 15 in 2022, has had rather a rough ride. Predictable, maybe, given its brave branding (337 was the number of employees back in 2022.) … The post MAA Ad of the Week: Current Account Switch Service (CASS) from House337 first appeared on More About Advertising.
Adweek
JANUARY 24, 2025
Progressive Insurance will not return to the Super Bowl this year, ADWEEK has learned. A spokesperson for the insurance giant confirmed it will be skipping this year's Big Game, stating that it has no plans to advertise. Progressive aired its first Super Bowl ad in 2024, during the overtime match between the Kansas City Chiefs.
IAB Tech Lab
JANUARY 24, 2025
The Product Listing Ad extension in OpenRTB was finalized in January 2025 by IAB Tech Lab. The post Filling the Cart: The Product Listing Ad updates you need appeared first on IAB Tech Lab.
Adweek
JANUARY 24, 2025
Following the 75-day extension for a possible TikTok ban in the U.S., Instagram is aggressively courting top creators. Over the past couple of weeks, Instagram has rolled out a flurry of updates aimed at creators.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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