Adweek
MARCH 18, 2025
Omnicom Group and Interpublic Group (IPG) shareholders have voted to approve the combination of the two rival holding companies. The stockholders voted on Omnicom's proposed takeover of IPG during a meeting held today (March 18). Shareholder approval marks a significant milestone in the process of combining the two companies, which would create the world's largest.
Martech
MARCH 18, 2025
By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now. Here’s what that means for your strategy and your career.
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Adweek
MARCH 18, 2025
This is TVNewser's basic cable network ranker and cable news report for the week of March 10, 2025. Fox News was watched by 63% of the cable news audience across total day and primetime, continuing its ratings dominance. FNC was the No. 2 network in all of television, averaging 3 million primetime total viewers and.
Martech
MARCH 18, 2025
Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. These platforms facilitate collecting and analyzing caller data at scale, which is essential for building first-party databases.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 18, 2025
By the Book is a feature series where journalists discuss their works of fiction and non-fiction. It's the kind of full circle moment that another journalist might have approached as their mic drop story. In November 2023, Fox News senior correspondent Benjamin Hall traveled to Ukraine to interview the war-battered nation's president, Volodymyr Zelenskyy.
AdExchanger
MARCH 18, 2025
Amid the political and economic uncertainty in the United States, ad spend will likely grow, but at a much slower pace, over the next five years. The post Expect Very Negative Outcomes As Advertising Growth Stagnates Into 2030, Predicts Madison and Wall appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MARCH 18, 2025
Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, whom Netflix refers to as members. Just hearing that ta-dum sound can elicit a Pavlovian response from viewers, AdExchanger Executive Editor Sarah Sluis said during a fireside chat with Netflixs new VP of Advertising Nicolle Pangis. […] The post Meet The Netflix Ad Suite, Introduced by Ads VP Nicolle Pangis appeared first on AdExchanger.
Adweek
MARCH 18, 2025
If Pedro Pascal is sad, the whole world is sad. And dreary, and frigid, and hopeless. But the beloved internet daddy doesn't stay blue for long, according to a new Apple ad that starts with him grieving over a romantic breakup but snapping out of his melancholy mood with the help of his AirPods. The.
IAB Tech Lab
MARCH 18, 2025
Finalized versions of ACIF and the ACIF Validation API specification released The post ACIF Validation API specification is ready for Implementation! appeared first on IAB Tech Lab.
Adweek
MARCH 18, 2025
Omnicom Group's impending takeover of rival Interpublic Group (IPG) reached an important milestone today (March 18) when shareholders of both companies voted to approve the deal. The holding companies said they still expect the takeover, first announced in December 2024, to close in the second half of 2025. The transaction still has to go through.
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AdExchanger
MARCH 18, 2025
Happy birthday, Yahoo. The company, which was incorporated on March 2, 1995, turned 30 years old this month. But a lot has changed since 1995, which was also the first year that ads ran on the Yahoo site. Today, Yahoo has a full suite of advertising and targeting solutions, the revenue side of which is […] The post Rob Wilk Is All Charged Up About Yahoos O&O appeared first on AdExchanger.
Adweek
MARCH 18, 2025
Kayler Smith has joined Dayton, Ohio NBC affiliate WDTN as its first female on-air sports reporter and anchor. Smith comes from WDTN's sister station in Midland/Odessa, Texas where she was the station's sports director for nearly three years. "First time on air in the 937! I'm humbled and honored to become the first female on.
Exchange Wire
MARCH 18, 2025
Attekmi, an ad tech brand, has redesigned all of its previously released ad exchange solutions to ensure greater convenience for its partners and help them reach maximum performance. Prioritising the feedback of platforms users, Attekmi continuously improves its products, and a [.] The post Major Changes: Attekmi Redesigns All of its Ad Exchange Solutions appeared first on ExchangeWire.com.
Adweek
MARCH 18, 2025
Unilever's chief growth and marketing officer Esi Eggleston Bracey has revealed that the company is integrating AI technology in its product shoots--and saving time and money in the process.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MARCH 18, 2025
Once considered the old reliable next to programmatic advertising, contextual targeting is having a resurgence and this time, its powered by AI. AI is redefining how contextual targeting works, making it smarter, more scalable and more effective. And the timing couldnt be better, as marketers navigate a landscape increasingly shaped by privacy regulations and […] The post The AI Leap In Contextual Advertising: Transforming A Legacy Solution appeared first on AdExchanger.
Adweek
MARCH 18, 2025
Women's lifestyle publisher Refinery29 is relaunching its experiential franchise 29Rooms next month. This marks the return of the event series for the first time since 2019 and its first iteration under new ownership. 29Rooms will return this time as a pop-up series, with plans to activate against at least four major cultural touchstones this year.
Seth Godin
MARCH 18, 2025
It’s not unusual to encounter conflicting weather reports. One site says it’s going to rain, the other insists it won’t. On the other hand, you don’t need a weatherman to know which way the wind blows. It’s sunny, right now, you can tell. A weather service that said it was raining would deserve to lose all trust and respect.
Adweek
MARCH 18, 2025
Publishers have been less upfront with their announcements, but TV upfront week is finally taking shape--with NBCUniversal, Fox, and Netflix all setting dates. NBCU made its announcement on Monday, with Mark Marshall, chairman, global advertising and partnerships at NBCUniversal, posting a message on LinkedIn to share his thoughts on the value of the upfront and.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MARCH 18, 2025
Around 15 years ago, Taz Patel was slinging pop-under ads at Interclick before it was acquired by Yahoo. Now hes head of advertising at Perplexity, the generative AI startup valued at $9 billion thats angling to disrupt the search engine market and drink Googles milkshake. Its a very different vibe. The thesis is […] The post A Peek Behind The Curtain At Perplexitys Nascent But Growing Ads Business appeared first on AdExchanger.
Adweek
MARCH 18, 2025
ABC News' Good Morning America remained America's most-watched morning show for the second consecutive week. GMA expanded its total viewer lead over NBC News' Today to 77,000, easily solidifying its win for the week of March 10.
Digiday
MARCH 18, 2025
Doug McLennan, senior director of product management, Experian For a long time, data buyers enjoyed a small set of large-scale data marketplaces that offered a wide array of audiences, making it easy to load up on whatever they needed in one place. But as data strategies have matured, so have buyer expectations. Privacy regulations, signal loss and the need for better targeting are shifting the focus from scale to precision and optionality.
Adweek
MARCH 18, 2025
The start of daylight saving time may have negatively affected the evening newscasts. Viewership declined in total viewers and the Adults 25-54 demo when the clocks fell back one hour during the week of March 10. Additional hours of daylight in the evening present more outdoor opportunities, which could have resulted in lower tune-in numbers.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
MARCH 18, 2025
Critics were quick to round on Google following the publication of its latest Privacy Sandbox report, with hard-hitting punditry highlighting concessions around its flaws. Related Insights Life Beyond the Cookie Googles latest Chrome update leaves third-party cookie phase-out as unclear as ever Read More The quarterly report which Google is obligated to publish, per the U.K.s Competition Markets Authority requirements acknowledged functionality challenges, particularly with its attribution repo
Adweek
MARCH 18, 2025
In this episode of the Brave Commerce podcast, Josh Hackbarth, chief marketing officer at MGA Entertainment, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of the toy industry and how MGA is redefining how consumers engage with its brands. Josh explains why building emotional connections is now just as important as product.
Digiday
MARCH 18, 2025
Measuring the impact of Googles AI Overviews on publishers search referral traffic hasnt been straightforward via click-through data but keyword data is proving more fruitful. Nearly 19 million keywords now feature AI Overviews thats up 91% from six months ago, according to Semrush data. The total number of searches that trigger AI Overviews has grown from 6% in September 2024, to 11.4% in March 2025.
Adweek
MARCH 18, 2025
To be clear, Liquid Death is not suggesting that pregnant women go on benders. It just looks that way, purposely so, as the self-styled punk-rock water brand partners with Kylie Kelce for a campaign called "Kegs for Pregs." Kylie Kelce, whose popular new podcast rivals Joe Rogan's show, is expecting her fourth daughter with husband-retired.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Rob Campbell
MARCH 18, 2025
A few weeks ago I wrote a post about Duran Duran … or more specifically how a company trying to sell Duran Duran hoodies were claiming they ‘let you let out your inner rebel’ As I said at the time, I like Duran Duran – I like the people, I like the songs and I even played with Simon Le Bon – but even when the band went through their Wild Boys macho phase, they were about as rebellious as Paddington Bear.
Adweek
MARCH 18, 2025
For Gen Z, streaming TV is a full-time job, at least according to new Tubi research. Today, Tubi released "The Stream 2025: Audience Insights Shaping Streaming" report in partnership with The Harris Poll, which looks at the changing streaming behaviors of consumers--especially Gen Z--and how marketers can reach these audiences as the entertainment landscape continues.
More About Advertising
MARCH 18, 2025
Do creative agency billings matter? Are they still the best common source of information telling us which agencies are on the up and which aren’t? Common wisdom has it that they aren’t, with agency income mostly in fees as opposed to media commission. We might demur though and this week’s Campaign/Nielsen UK creative agency billings … The post Saatchi & Saatchi tops UK billings table, Publicis is top group first appeared on More About Advertising.
Adweek
MARCH 18, 2025
Veteran New York reporter David Diaz died last week at the age of 82. His television news career spanned three decades. CBS News New York said its staffers "were lucky that he shared his remarkable abilities, generous spirit and infectious smile with us and our viewers." Before working at NBC owned station WNBC for 15.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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