Adweek
MARCH 4, 2024
When the billboard went up across London, its creators at agency BBH knew it would provoke a strong reaction. The bold line read, "Cancer won't be the last thing that f*cks me," across a close-up image of a woman's naked torso. The ad was part of a campaign from nonprofit GirlvsCancer addressing stigma surrounding cancer.
The Ad Tech Blog
MARCH 4, 2024
Tech startups face significant challenges in adhering to the Gramm-Leach-Bliley Act (GLB Act) mainly due to their limited resources, lack of specialized knowledge in cybersecurity and data privacy, and the evolving nature of technology that makes compliance a moving target. Why is understanding the GLB Act crucial for tech startups? Understanding the GLB Act is crucial for tech startups because it governs how financial institutions must protect consumers’ personal financial information.
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Adweek
MARCH 4, 2024
In late 2023, newly appointed Gap CEO Richard Dickson said it was time to strengthen the eponymous retail group's catalog of brands--including Gap, Old Navy and Banana Republic--with "crisp identities and purpose" to counter years of sluggish sales. "We have to communicate through innovative marketing to regain a powerful ongoing voice in the cultural conversation,".
Martech
MARCH 4, 2024
Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 4, 2024
A potential conspiracy is at the heart of a McDonald's initiative out of Finland as it aims to get to the bottom of the theory that the three-lined digital menu icon found in the corner of many digital interfaces is deliberately meant to resemble a triple-decker Big Mac. Named "The Icon," the campaign from Nord.
Martech
MARCH 4, 2024
As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. We know with certainty that we’re in uncertain times and what we know today will be different tomorrow. It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MARCH 4, 2024
Famed New York art director Len Sirowitz has died. New York in the 1950s and 60s was justly celebrated for its cool and classy design, the commercial equivalent, if you like, of Miles Davis’ music. The ‘Mad Men’ era wasn’t just about three martini lunches and high jinks after work (or at work.) Sirowitz was … The post Remembering famed DDB art director Len Sirowitz first appeared on More About Advertising.
Adweek
MARCH 4, 2024
As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a consensus among its members on privacy-centric ad-tech that could power advertising in a cookieless future. In August, Apple introduced a new version.
More About Advertising
MARCH 4, 2024
M&C Saatchi’s accounting problems in the year to 2018, which ultimately led to the departures of founders Lord Saatchi, David Kershaw, Bill Muirhead and Jeremy Sinclair, have led to auditor KPMG being fined £1.5m by the Financial Reporting Council. KPMG partner Adrian Wilcox has also been fined nearly £50,000. Partners at KPMG earned an average … The post KPMG fined £1.5m over M&C Saatchi accounting scandal first appeared on More About Advertising.
Adweek
MARCH 4, 2024
Given that Women's History Month and International Day of the Girl take place every year, I often doubt the DEI commitment of companies that start asking about events and solutions that "engage women" a month or two before those moments. True DEI champions are currently talking about plans with clear repercussions for 2034; true leaders.
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More About Advertising
MARCH 4, 2024
More than a thousand kids are scammed every month in the UK, so this new campaign from the Home Office and Media Smart (the Advertising Association’s ad literacy programme) has been made to help young people to spot a fraud when they see it. The message is to trust your instincts and understand that that … The post Ad industry and Home Office step in to help young people spot a scam first appeared on More About Advertising.
Adweek
MARCH 4, 2024
In the months since workwear brand Carhartt launched Carthartt Reworked, its trade-in and resale program, Todd Corley has amassed his share of anecdotes from customers. "We get jackets and bibs and overalls from people around the country, with stories about how [they bought their Carhartt garments] for their first job, or that they've had it.
Seth Godin
MARCH 4, 2024
When it’s tough going and it feels fraught, it’s easy to imagine that the headwinds will never end. And yet, when all is going well and the wind is at our back, it’s tempting to imagine that this is the way it’s going to stay. Neither is true. The reason we see them as headwinds is that they shift.
Adweek
MARCH 4, 2024
With Axe finding its sweet spot with Generation Z men, its latest marketing effort looks to expand that reach to Gen Z women. The brand recruited two of the generation's biggest music stars--diamond-certified producer Metro Boomin and platinum-selling artist Coi Leray--with the latter becoming the first woman to lead an Axe campaign. Both Boomin--who recently.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
MARCH 4, 2024
Blis, the integrated ad planning, buying, and measurement platform, launched its new study revealing that nearly 75 million Americans are unaware that, by sharing their email or phone number, they are also consenting to be anonymously identified by advertisers. Additionally, [.] The post Nearly 75 Million Americans Are Unwittingly Sharing Their Data Online appeared first on ExchangeWire.com.
Adweek
MARCH 4, 2024
Over the last 14 years, Walking Dead chief content officer Scott Gimple has built one of the most formidable franchises in TV, encompassing several projects and spinoffs, including the latest entry, The Walking Dead: The Ones Who Live. And Gimple has made it clear that he doesn't want things to end in a snap. During.
VideoWeek
MARCH 4, 2024
Meta has announced that in April it will sunset Facebook News, its dedicated news tab on the Facebook platform, in the US and Australia. As a result, the social giant won’t negotiate new commercial deals with publishers, essentially pulling back from paying publishers in exchange for hosting their content. The move reignites an ongoing battle between Australia’s government and big tech over payments for publishers, demonstrating Meta’s increasing willingness to walk away from n
Adweek
MARCH 4, 2024
Short drives may often be a means to an end for routine chores, but an ad from Volkswagen Australia flips the script by making one an eagerly anticipated joy. The 90-second film, created by agency DDB Sydney and directed by Steve Rogers through Revolver, follows a lighthouse keeper diligently going about his routine: painting, replacing.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
MARCH 4, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
MARCH 4, 2024
As per Accenture, 47% of CMOs are planning to dedicate funds specifically for AI in their 2024 budgets, marking a departure from traditional advertising. However, the industry's embrace of generative AI has left many marketers asking the age-old question that comes with implementing any new technology: how? In the latest episode of Yeah, That's Probably.
PubMatic
MARCH 4, 2024
Can you imagine a world without opaque digital supply chains? One with complete programmatic buying efficiency? A world where the full value of your budget is unlocked for every buy you make? Not long ago, the reality of such a world was no more than an illusion – a distant dream that was dashed by an ecosystem too complex and fragmented to fulfill the promises it once held.
Adweek
MARCH 4, 2024
Fresh off its groundbreaking 2024 Super Bowl ad, which captivated millions with its innovative approach, Kory Marchisotto, CMO of e.l.f. Beauty and president of Keys Soulcare, gives an inside look at what makes e.l.f. Beauty not just a brand, but a cultural icon. In this episode of The Speed of Culture, Matt Britton sits down.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
MARCH 4, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Next Gen AI Virtually every industry is experimenting with generative AI applications. But there’s an especially strong early use case for advertising technology. For one, generative AI can enrich an ad file’s metadata. (“Describe in detail whatever is depicted in this ad.
Digiday
MARCH 4, 2024
In January, iHeartMedia announced plans to use generative AI tools to translate five to 10 existing shows into a number of different languages by the end of this quarter. But the company has pushed back that timeline. iHeartMedia is now shooting to launch those translated shows by the end of the first half of 2024, a company spokesperson told Digiday.
VideoWeek
MARCH 4, 2024
2024 is shaping up to be an interesting year for social media advertising. Though Meta continues to dominate a large chunk of social spending, the rise of TikTok points towards long-term gains for the short-form platform. At the same time, Pinterest and Reddit are rolling out new ad products, while X struggles to retain advertisers. And with cookie deprecation looming closer into view, companies investing in AI to enhance their targeting capabilities will be well-placed to attract social media a
Exchange Wire
MARCH 4, 2024
On today’s ExchangeWire digest: Disney’s $8.5bn Merger with Reliance; Google Sued for $2.3bn; Elon Musk Sues OpenAI Disney has announced a USD$8.5bn (£6.2bn) deal to merge its India business with Reliance Industries, an Indian multinational conglomerate. The merger will create the [.] The post Disney’s $8.5bn Merger with Reliance; Google Sued for $2.3bn; Elon Musk Sues OpenAI appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Rob Campbell
MARCH 4, 2024
Once upon a time – when we had cynic – we were approached by a car company to work on a secret project for them. Or so they said. As we spent more time together, we discovered what they wanted was to see if we could help them stand out from the competition when their cars were literally rebadged cars from another manufacturer [ under licence ] and there was almost no distinctive feature whatsoever.
Digiday
MARCH 4, 2024
Luxury behemoth LVMH (Louis Vuitton Moët Hennessy) made headlines recently with the announcement of a new venture, 22 Montaigne Entertainment , a new platform in partnership with Superconnector Studios that will use movies and TV to market the company’s 75 brands. The move is the latest from a major marketer looking to deepen the ties between Madison Avenue and Hollywood, and follows the success of recent brand and entertainment efforts from the likes of Mattel, Nike and Nintendo, among others.
More About Advertising
MARCH 4, 2024
The world’s most famous Out of Home advertising landmarks hosted the first-ever transatlantic live stream presented by the luxury fashion label Tom Ford from Milan Fashion Week. The four screen simulcast was a collaboration between DOOH partners Ocean Outdoor and Branded Cities who operate The United, a super-premium digital out of home (DOOH) network.
Digiday
MARCH 4, 2024
Riot Games has expanded its revenue share offerings with esports teams in a bid to make competitive gaming profitable for all involved. To accomplish this lofty goal, the publisher is tapping into “Valorant,” its newest and fastest-growing esport. On February 21st, Riot rolled out the Valorant Champions Tour (VCT) Team Capsules, a line of team-branded items available for purchase inside the popular first-person shooter game “Valorant.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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