Adweek
JULY 19, 2022
Brands on Instagram can now boost their Reels directly via the application. Boosted Reels will appear in Explore, feed, the Reels tab and Stories, making it easier for brands to be discovered by Instagrammers. In order to be eligible for boosting, Reels must be shorter than 60 seconds and be filmed in a 9:16 aspect.
The Ad Tech Blog
JULY 19, 2022
Is my data really accurate? The general wisdom goes: “the more accurate data we have, the better decisions we make.” I’ve heard founders questioning Google Analytics data accuracy. “Can I trust in Google numbers?” It is unlikely that Google Analytics and Mixpanel -or any other tracking tool- will report the same values.
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Adweek
JULY 19, 2022
In its 105th year of operation, Grey Group continues the transformation of its C-Suite, naming Laura Maness the agency's global CEO. Maness joins from Havas, where she led the agency as the New York CEO, and previously held U.S. chief growth officer and managing director of Chicago roles at the agency. She becomes just the.
AdExchanger
JULY 19, 2022
Martin KihnAdExchanger ContributorThis article is based on interviews with participants. It was inspired by Microsoft’s supposedly surprising selection as Netflix’s ad tech partner. But driven by the acquisition of AT&T’s Xandr, that’s just the latest chapter in a breathtaking adventure of pivots, write-downs, partnerships and potential. In the beginning were these words … Bill Gates: Continue reading » The post Back To The Future: An Oral History Of Microsoft & Advertising a
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 19, 2022
Twitter asked Chancellor Kathaleen St. Jude McCormick, chief judge of the Delaware Chancery Court, for a four-day trial in September in its bid to force Elon Musk to go through with his $44 billion acquisition of the company. Musk asked for a 10-day trial next February. McCormick's ruling fell somewhere in the middle. The judge.
AdExchanger
JULY 19, 2022
Netflix’s biggest hope for its imminent ad tier is increasing revenue not from ads themselves, but by attracting new sign-ups with a cheaper subscription option. Netflix lost 970,000 subscribers in Q2 this year. Not great, but it’s better than the two million subscriber loss it was expecting. To be fair, Netflix still saw 9% revenue. Continue reading » The post Netflix Expects To Bounce Back By Reducing Subscriber Churn With Ads appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
JULY 19, 2022
Not for the first time, digital out-of-home (DOOH) is on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic and all its associated lockdowns sharply curbed investment. As people deserted city centres, so too [.]. The post DOOH: advertising’s big opportunity? appeared first on ExchangeWire.com.
Adweek
JULY 19, 2022
Snapchat's Snap Map is rubbing off on Instagram, as the Meta-owned photo- and video-sharing platform unveiled an updated map experience Tuesday with much of the same functionality available on its counterpart.
VideoWeek
JULY 19, 2022
YouTube has today announced a new partnership with ecommerce company Shopify to launch YouTube Shopping. YouTube Shopping will allow all merchants who are signed up with Shopify to sell their products on YouTube through live streams, videos, and a store tab. Shopify essentially allows merchants to create a storefront which can then be run as a standalone site, and can also be embedded into partnered platforms – with these integrations generally tailored to each platform in terms of how pro
Adweek
JULY 19, 2022
Earlier this year, Samsung faced backlash for a "tone deaf" ad that depicted a woman running alone through the dark streets of London. The 1-minute video followed a series of high-profile murders in the U.K., with critics saying it didn't reflect the dangers faced by women. "Night Owls" by Ogilvy New York shows a young.
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Marketing Dive
JULY 19, 2022
The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change.
Adweek
JULY 19, 2022
On this week's episode of To Dine For, host Kate Sullivan is joined by Ramona Ortega, a serial entrepreneur with professional experience that spans journalism, the nonprofit world, corporate law and financial planning. Today she is a leading figure in diversifying the financial services industry, and her life journey is one of hard work, resilience.
AdExchanger
JULY 19, 2022
Alessandro De ZancheAudience & Data Strategy Consultant“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. One of the most overlooked caveats around the shift to first-party assets is that no successful monetization strategy can.
Adweek
JULY 19, 2022
70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer engagement and data management software company Redpoint Global via Dynata Research. Irrelevant culprits include inaccurate promotional emails or recommendations unrelated to prior purchases.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JULY 19, 2022
A podcast interview withGayle TrobermanCMOProgrammatic is a priority for iHeartMedia. Makes sense – iHeart has been on an ad tech acquisition tear. In the past three years, iHeartMedia has built its ad tech stack through the purchase of podcast analytics and programmatic advertising provider Voxnest, programmatic radio platform Jelli and programmatic audio marketplace Triton Digital.
Adweek
JULY 19, 2022
"Shrinkflation," or the perception that the size or quantify of offerings has decreased while the price remains the same or goes up, found its way into reviews on Yelp for the first time during the second quarter of 2022. The business directory and crowdsourced review forum released its Yelp Economic Average report for the period.
Marketing Dive
JULY 19, 2022
The language learning app is launching a number of initiatives to grow its user base with “House of the Dragon” themed content.
Adweek
JULY 19, 2022
Netflix just lost almost a million subscribers--but the number was only half of what it had expected. The world's largest streaming service reported 220.67 million global subscribers in the second quarter. While that's a loss of nearly 1 million--specifically 970,000, the streamer's biggest subscriber drop ever--it's far better than the 2 million dip the company.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JULY 19, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game-Changer The NFL has a history of media and marketing innovation. If we’re keeping score, it was the first sports league to reach every TV in America, the first to invest in studio-style production and the first to mic players on the field. Continue reading » The post To Understand Where TV Is Going, Track The NFL; Ad Buyers Grapple With Real Data Emissions appeared first on AdExchanger.
Adweek
JULY 19, 2022
Twitch kicked off a closed beta of new built-in fundraising tool Twitch Charity, which enables creators to set up and hosts streams for charity with just a few clicks. The platform explained in a blog post, "The hassles of running a charity stream--tracking donations, converting subscribers and Bits, managing multiple programs and applications at once--are.
Martech
JULY 19, 2022
It’s commonly accepted that some marketers hate “process” and that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of their workweek on the actual marketing job, the way that marketers work needs to change. Join experts from Adobe and learn how to make sure your marketing work is strategically aligned so that you can transform how work gets accomplished.
Adweek
JULY 19, 2022
Building a brand is about the impact and influence it has on its audience. But how do you keep that brand relevant to its audience over time? On the latest episode of The Speed of Culture podcast, Rich Antoniello, founder and former CEO of Complex Networks, joins host Matt Briton to discuss the rise of.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JULY 19, 2022
Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. XM Cloud combines a headless CMS solution with a WYSIWYG authoring interface suitable for use by marketing or other business teams.
Adweek
JULY 19, 2022
To truly address the climate crisis, carbon emissions reduction is required across all industries--including media buying. But to track progress and determine a baseline, the advertising industry needs a common language, agreed-upon measurement tools and a plan for what to tackle first, according to WPP-owned media agency GroupM. With that in mind, the firm released.
Martech
JULY 19, 2022
AI-powered language platform Unbabel announced a new integration with customer service software company Zendesk that provides translations so agents can provide service to customers who speak in another language. The integration adds value to Zendesk’s CX capabilities. Last month, the company was acquired by an investor group for approximately $10.2 billion.
Adweek
JULY 19, 2022
The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U.S. The lawsuit--now admitted by the General Court of the European Union (EGC)--alleges the use of Amazon Web Services, the use of Facebook login on a Commission.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Monetize More
JULY 19, 2022
Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack.
Adweek
JULY 19, 2022
Consumers view loyalty programs favorably and willingly enroll to receive rewards from their favorite brands. However, if the program is not easily accessible and intuitive, it will inevitably lead to a lag in member participation, rendering the program less effective. In fact, the average consumer belongs to 14.8 loyalty programs but is only active in.
Adtelligent
JULY 19, 2022
What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Each advertising channel is unique in its way of placing the ad, the type of goals it helps to achieve, the ad formats it supports, and the question of th
Adweek
JULY 19, 2022
Acceptance of remote work has led to a more diverse workforce at Meta, according to the company's 2022 Diversity Report, which was released Tuesday. Chief diversity officer Maxine Williams said in a Newsroom post that the pandemic resulted in the company hiring people who are fully remote and working in locations where Meta does not.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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