Adweek
FEBRUARY 27, 2024
Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access to an unreleased generative artificial intelligence platform in exchange for receiving analytics and feedback, according to documents seen by ADWEEK. As part of the agreement, the publishers are expected to use the suite of tools.
AdExchanger
FEBRUARY 27, 2024
The Atlanta Convention & Visitors Bureau had a wide-ranging goal for its new campaign: to show the city as a welcoming, inclusive, diverse and creative urban center. The bureau tapped Orange142, a digital media company owned by Direct Digital Holdings, to get the job done. Orange142, which has worked with the bureau before, focused on […] The post Why The Atlanta Convention & Visitors Bureau Prioritizes ‘Audience Before Content’ appeared first on AdExchanger.
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Adweek
FEBRUARY 27, 2024
Out of a global workforce of 3.38 billion people, almost half (1.57 billion) are freelance, The World Bank revealed last year. But the definition of "freelance" is evolving to now reach the C-suite, including senior marketers. The pandemic changed many aspects of work, introducing more companies to the concept of hybrid schedules and boosting digital.
Martech
FEBRUARY 27, 2024
Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 27, 2024
For the dopest mani-pedi in town, head over to Nu Nail where the designs are "anything but half baked." And if you're looking for something a little more cerebral, try Cliffside Books for "high-quality inspiration" while pondering existential questions like: what came first, the flower or the seed? Ads for these Toronto-based businesses--slightly cheesy and.
AdExchanger
FEBRUARY 27, 2024
Data clean rooms are becoming an important part of how agencies analyze and use data. Data clean room tech, at its most basic definition, can be described as privacy-based technologies that allow companies to merge and match two or more first-party data sets in order to create a new audience or analytics segment informed by […] The post The Agency Canvas Adds InfoSum As Its First Data Clean Room Partner appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
FEBRUARY 27, 2024
Ad spend on TikTok exceeded $1 billion in the final quarter of 2023, according to data from MediaRadar, as advertisers flocked to the video-sharing platform. The advertising intelligence firm analysed ad spend on TikTok for 2023, which reached $3.8 billion across the full year. The data showed that ad spend climbed each quarter, from $805 million in Q1 to $1.2 billion in Q4, an increase of 43 percent.
Adweek
FEBRUARY 27, 2024
Breakfast cereal commercials don't often pack an emotional punch, but Quaker's first global campaign was intentionally aimed at bringing tears to the eyes of consumers. Telling the lifelong story of a father and son together in the kitchen of their home, the full spot, at two minutes and 20 seconds, spans decades, beginning as they.
AdExchanger
FEBRUARY 27, 2024
Here’s another bit of jargon for your industry hype lexicon: “g-commerce.” It’s ecommerce, but for gaming. So, why does gaming need its own version of ecommerce? Gamers tend to be highly engaged with playing their favorite titles for hours every day – and they also need to buy stuff, said Nicholas Longano, founder and CEO […] The post SCUTI Raises $10 Million To Grow In-Game Ecommerce appeared first on AdExchanger.
Adweek
FEBRUARY 27, 2024
Omnicom-owned DDB Paris' chief executive Jean-Luc Bravi will step aside after nearly 23 years, with Alexander Kalchev and Paul Ducre set to jointly succeed him. Bravi will become the chairman of the agency, a newly created position that will allow him to remain involved in the 26-year-old business that began as Louis XIV in 1994.
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Martech
FEBRUARY 27, 2024
We learned to wear masks during the pandemic, safeguarding ourselves and each other from a physical threat. Now it’s time to shed a different kind of mask: the one we wear over our emotions. While the COVID mask protects us from the outside world, the emotional mask holds us back from truly thriving within it. Just as taking off the physical mask allows us to breathe freely, taking off the emotional mask allows us to experience life authentically.
Adweek
FEBRUARY 27, 2024
In this week's episode, Jenny sits down with Suzanne Kounkel, global and U.S. chief marketing officer at Deloitte to discuss the challenges and opportunities faced by modern-day CMOs. During the conversation, Kounkel discusses her extensive experience at Deloitte, where she has held various roles over the past two decades, culminating in her current position as.
Martech
FEBRUARY 27, 2024
Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. The big question for any AI updates is how the new tools will lead to conversions and other business goals.
Adweek
FEBRUARY 27, 2024
ESPN is ready to kick off its first season with the National Women's Soccer League. Today, the company debuted a national brand campaign, "It's So On," which runs from Feb. 27 to March 31 across TV, digital, social and paid channels. From creative agency Preacher, the sports marketing spot features retired NWSL champion and World.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
FEBRUARY 27, 2024
There is an old adage in consumer electronics that the hardware business, with its tight margins and fickle consumers, is, well, a hard business. To think that Walmart decided to invest billions of dollars into building and selling TVs faster, better and/or cheaper than Vizio misses the point of the acquisition last week. While Walmart […] The post Walmart’s Vizio Deal Isn’t About TV – It’s About Data appeared first on AdExchanger.
Adweek
FEBRUARY 27, 2024
In this episode of Brave Commerce, Eric Tarnowski, vice president of connected commerce at consumer health company Kenvue, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the complexities of change management and the strategic imperatives of connected commerce in the digital era. The conversation begins with Tipograph and Hofstetter exploring the challenges.
AdExchanger
FEBRUARY 27, 2024
Advertisers have many reasons to be jittery, like identity signal loss, MFA sites and divisive news media. But their worries are Integral Ad Science’s gain, drumming up demand for the company’s ad verification and measurement services. Take third-party cookie deprecation, which “will increase demand for solutions because our technology focuses on the what and the […] The post Advertisers Are On Edge, But IAS Is In Fine Fettle appeared first on AdExchanger.
Chief Martech
FEBRUARY 27, 2024
First, a quick ask: please take this 5-minute survey on martech composability. We’ll share the full results back with everyone. I bet it will be very interesting. Thank you! Okay, back to today’s post… I prefer empircal data over gut-feel prognostications. For 12 years, I’ve been told that SaaS in general — and martech in particular — is going to dramatically consolidate.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
FEBRUARY 27, 2024
How big a swing do we need to make it feel like it matters? At the casino, some folks play with $5 chips, some with $100 chips. Do the high rollers have more fun? Are they more engaged? It’s natural to imagine that bigger swings matter more. That a bigger audience means our standup needs to be better, or a bigger investment is a signal that our business matters more.
illumin
FEBRUARY 27, 2024
Walmart is diving into the streaming wars head first with its acquisition of VIZIO and its SmartCast Operating System. The real question is, will this acquisition position Walmart alongside the ranks of Amazon Prime, Netflix, Apple TV, and Disney+? And is there more to this acquisition than meets the eye? VIZIO is a leading developer of immersive entertainment and technology that is well known for its smart TVs and sound bars.
Seth Godin
FEBRUARY 27, 2024
Every four years, give or take, I make a big but cheap ask: Consider subscribing to this blog. If you’re already a subscriber, please ask five colleagues or friends to subscribe. It’s free. You can subscribe by email by putting your email address in the little box. Click below if you’re reading this in an email, then enter your email and then hit the sign up button: Your email is respected, never shared, rented, sold or spammed.
AdExchanger
FEBRUARY 27, 2024
Kamal Bhandal, global VP of brand and consumer experience at teeth-straightening company Invisalign, has advice for ad tech and mar tech vendors when pitching their wares to brands. First, don’t underestimate the technical expertise of your target audience. “Assume the person on the other side of the table knows about technology and isn’t a novice […] The post Straight Shooting With Invisalign appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
FEBRUARY 27, 2024
SmartHub, a white-label ad exchange solution, has been recently updated with three new features: Adaptive Margin, Demand Booster, and Win Rate Booster. Programmatic advertising is a highly competitive ecosystem so to remain viable, ad exchange owners need to prioritise bidding strategies [.] The post SmartHub Released New Features to Help Partners Maximise Revenues on Ad Exchanges appeared first on ExchangeWire.com.
AdExchanger
FEBRUARY 27, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Google has made a rare concession to transparency. It agreed to allow placement-level reporting for ads served via the Search Partners Network, which includes third-party site operators that license Google Search for their sites. The new reporting function is […] The post Google Gives An Inch On Search Network Transparency; The Consumer Adpocalypse appeared first on AdExchanger.
Digiday
FEBRUARY 27, 2024
This week’s Future of TV Briefing looks at a connected TV ad fraud scheme uncovered by DoubleVerify and Roku that’s been siphoning an estimated $7.5 million per month from advertisers. “One the largest fraud schemes that we’ve seen” WTF are outcome-based measurement guarantees? Warner Bros. Discovery pulls back on Paramount purchase, Walmart-Vizio puts pressure on Roku, Charter eyes Altice acquisition and more ‘One the largest fraud schemes that we’ve seen’ As the connect
Exchange Wire
FEBRUARY 27, 2024
JCDecaux, the number one outdoor advertising company worldwide, announces the launch of the first global airport programmatic DOOH offer. This new solution empowers brands and agencies to execute targeted, dynamic and contextually targeted advertising campaigns effortlessly across JCDecaux's programmatic-enabled airports [.] The post JCDecaux Launches the First Global Airport Programmatic DOOH Offer appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
FEBRUARY 27, 2024
This year’s Digiday Awards Europe winners focused on incorporating new technologies and formats into campaigns, transcending traditional advertising and tapping into partnerships that unlocked desired audiences. Themes across the 2023 winners centered on maximizing the use of social media, amplifying brand engagement with tech and establishing synergistic brand partnerships.
More About Advertising
FEBRUARY 27, 2024
Kenyan craft beverage brand African Originals has appointed elvis as its global lead creative agency following a two-way pitch. Elvis will now work with African Originals to develop a brand communications strategy and creative platform for the launch of its Mara Edition gin brand in the US, UK and Africa. Campaign activity will launch in … The post Elvis wins African Originals sustainable drinks brand first appeared on More About Advertising.
Digiday
FEBRUARY 27, 2024
With the success of last weekend’s Six Invitational competition, video game publisher Ubisoft may have finally cracked the code to make esports a worthwhile venture for all involved. Last weekend marked the eighth iteration of the Six Invitational, the year-end championship for Ubisoft’s popular first-person shooter game “Rainbow Six Siege.” As game developers look to adapt to changing times, the event’s record-breaking viewership (according to Ubisoft) could show that esports is the indus
More About Advertising
FEBRUARY 27, 2024
Indie London agency Brothers and Sisters has reportedly nabbed the TNT Sports account from Saatchi & Saatchik without a pitch. TNT Sports (formerly BT Sport) is a joint venture between BT Group and Warner Bros Discovery. Brothers and sisters has a long record in TV; founder Andy Flower was CCO at Sky and the agency … The post Brothers and Sisters nabs TNT Sports from Saatchi first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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