AdExchanger
JULY 4, 2023
Publishers who have strong first-party relationships with loyal user bases are at an advantage – and the homepage is where that relationship thrives. The post Reinventing The Homepage: Unleashing Its Critical Role In The Future Of Publishing appeared first on AdExchanger.
Seth Godin
JULY 4, 2023
Part of the challenge of hanging out with cannibals is that it’s very difficult to get a good night’s sleep. The math of finding a group of people that cares about community is pretty compelling. While individual selfish choices might feel productive in the moment, if they undermine the health of the community, they’re ultimately self-defeating.
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AdExchanger
JULY 4, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Point Of No Return Amazon set the bar with its liberal refund policy – it’s quick to The post Fixing Product Returns To Fix Ecommerce Ads; Will The FTC Nix Fake Reviews? appeared first on AdExchanger.
Exchange Wire
JULY 4, 2023
In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, to challenge Twitter; and Shopify launches Collabs Network. Netflix seek to woo advertisers with new ad approach Netflix is revamping [.] The post Netflix Adjusts Ad Strategy to Win Advertisers; Meta to Launch Twitter Rival, Threads appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digiday
JULY 4, 2023
The industry was left reeling as news of MediaMath’s imminent bankruptcy sank in at the end of last week. PubMatic took immediate action, swiftly suspending bids from the struggling ad tech vendor mere hours after the bankruptcy announcement on Friday, June 30. Publishers, who rely on PubMatic’s services, were promptly notified of the impending impact on their revenue.
Exchange Wire
JULY 4, 2023
Equativ, an independent advertising monetisation platform, and First-id, a cross-publisher first-party identification solution, have entered into a partnership to help publishers and advertisers better monetise their audience in a post-cookie world. The alternative to third-party cookies - In anticipation of this [.] The post First-id & Equativ Join Forces to Support Brands in Their Transition to a World Without Third-Party Cookies appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JULY 4, 2023
In his new book, Black on Madison Avenue, Mark Robinson does something few other advertising autobiographies do: he takes us back to a different era and ties it to our complicated, frustrating current era. He’s the consummate advertising account executive, coming of age when big New York-based ad agencies provided extensive training to their new […] The post The AdPulp Book Review: “Black on Madison Avenue” by Mark Robinson appeared first on Adpulp.
Digiday
JULY 4, 2023
Summer’s here, but July could bring extra clouds for marketers. This month, Apple and Google are both expected to introduce new privacy changes when they debut new versions of their platforms. With iOS 17 — which expands to public beta in July before the official launch in September — Apple will start automatically removing link trackers from URLs sent via Message and Mail as well as from links in Safari Private Browsing.
AdvertiseMint
JULY 4, 2023
Are you seeking a creative, results-driven way to market your newest product or service? Social media influencers may be the answer. TikTok is becoming an increasingly popular platform, with dozens of internet celebrities creating unique and exciting content that resonates with viewers. So, today we will look at some of the most famous TikTokers and how their stories can help you win your marketing campaign.
Digiday
JULY 4, 2023
Magic Spoon, a cereal brand, is adjusting its social media mix to engage younger customers, millennials and Gen Z, who are looking for a healthier cereal alternative. Magic Spoon is having non-influencers who saw the product on Instagram and reached out to them directly, try out the product and let them spread the word about it instead of paying influencers to promote the product for them.
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Single Grain
JULY 4, 2023
One of the greatest challenges for content creators is consistently coming up with fresh and engaging ideas for content. Luckily, there’s a slew of wonderful sources that can give you virtually limitless ideas to spark your creativity. Whether you’re a beginner or a seasoned writer, having these sources at the read will help you continually create captivating content that drives traffic and converts.
Digiday
JULY 4, 2023
Late last year, Instagram was paying media companies to post Reels. But a lot can change in a year as the Meta-owned platform has recently announced that it is expanding and enhancing ads on Reels. It seems what was once a controversial answer to TikTok’s popularity has gained enough steam to be a viable ad solution and drive performance. At the Cannes Lions International Festival of Creativity this month, Meta announced an expansion of ads on Reels, “evolving our payout model based
Exchange Wire
JULY 4, 2023
Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling [.] The post Nano Interactive Launches Intent Personas – World-First Demographic Targeting Without Using Personal Data appeared first on ExchangeWire.com.
Digiday
JULY 4, 2023
This week’s Future of TV Briefing recaps the first half of 2023 for the TV, streaming and digital video industry. Mid-year review The upfront scatter effect, the YouTube ad delivery fallout and more Mid-year review 2023 started off with a bit of a bang — Netflix founder Reed Hastings stepping down as co-CEO — but a whimpered along ever since. It’s as if the story of the TV, streaming and digital video business has entered the “dark night of the soul” beat (but with no writers around to advance t
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Single Grain
JULY 4, 2023
Converting leads into customers is a crucial step in any business’s growth and success. While many focus on generating a high volume of leads, the secret lies in optimizing the conversion process itself. In this article, we will explore key techniques and best practices to help you improve your lead conversion rates and ultimately turn more prospects into loyal and long-lasting customers.
More About Advertising
JULY 4, 2023
Ocean Outdoor is rolling out a new super-premium cinematic out of home package giving agencies and advertisers the opportunity to deliver long form creative on digital out of home (DOOH) across the UK. Headliner accommodates 30 second domination spots across 14 large format landscape screens in 10 cities, simultaneously served on the hour every hour, The post Ocean Outdoor introduces long form with Headliner network first appeared on More About Advertising.
Single Grain
JULY 4, 2023
The decline in organic reach and the impact of privacy changes on paid advertising have made it more difficult to achieve the same level of social media ROI as we have seen in the past. However, there are effective actions you can take to overcome these obstacles and adapt your approach to get the most out of your social media presence. In this blog post, we will explore two overarching strategies – influencer marketing and pillar content creation – to help you boost the value you can get out
VideoWeek
JULY 4, 2023
Emerging technologies such as AI are cutting a course through some tough market conditions, says Hamish Davies, Global Chief Growth & Marketing Officer at Wavemaker. The GroupM agency is hoping to make consultancy services 25 percent of its revenue this year, covering all areas from addressability and programmatic to data and e-commerce. “There isn’t a single client on our portfolio now that doesn’t have some higher order needs,” says Davies. “The old days of ju
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JULY 4, 2023
UK supermarket group Asda finds itself uncomfortably in the headlines as consumers, politicians and the media focus on such companies’ contribution to the cost of living crisis, mostly to say they’re making too much money. In Asda’s case most notably from fuel sales where it has increased its margins. Asda is now owned by the. The post Asda’s new taste platform vanishes into the ether first appeared on More About Advertising.
Rob Campbell
JULY 4, 2023
So someone slid into my DM’s recently. I know … what the absolute f**k? But it wasn’t a crypto scam … or someone offering to sell me insta followers … or a Russian beauty who is really a bot. It was a lovely, kind and thoughtful message from someone I didn’t know. LyonsOfScotland wrote to say they loved how I talked about my parents and how it made them think of their Dad, Peter, who had sadly passed away.
More About Advertising
JULY 4, 2023
VCCP’s first campaign for Time Out (and the brand’s first in 30 years) amplifies the stresses of everyday life and suggests the chocolate wafer bar as an antidote. Different ads will reflect the irritations of the immediate environment, using phrases like “blahblahblah”, “crammed sweaty” and “bumper to bumper.” Programmatic OOH will be triggered by a.
VideoWeek
JULY 4, 2023
For the past couple of years, the major trend dominating discussion of programmatic technologies has been the disintermediation wars being waged between the buy-side and the sell-side. Under the guise of supply-path optimisation, demand-side platforms (DSPs) are forging direct relationships with publishers and broadcasters, while supply-side platforms (SSPs) are building direct links with agencies, as each side of the programmatic supply chain seeks to squeeze the other side out of the equation.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JULY 4, 2023
MSQ insights and analytics consultancy Freemavens has poached VMLY&R Consulting lead Eleanor Lloyd-Malcolm (below) as co-MD. Lloyd-Malcolm will work alongside Freemavens MD Lucy Thompson. Lloyd-Malcolm was the global head of growth strategy for VMLY&R Consulting and co-lead of the agency’s IX consultancy in the UK. Before that she spent over a decade at Kantar Consulting.
More About Advertising
JULY 4, 2023
New Commercial Arts, the agency co-founded by adam&eve alumni James Murphy and David Golding with CCO Ian Heartfield and CX whizz Rob Curran, has hits its stride with a vengeance in 2023, winning the £70m Sainsbury’s account, replacing Halifax with Nationwide and picking up other creative opportunities in Battersea Dogs & Cats Home and C&C’s.
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