Adweek
JUNE 19, 2023
CANNES, France--It was meant to be an inspirational seminar about how Anheuser-Busch InBev, the only company Cannes Lions has named Creative Marketer of the Year two years in a row, harnessed creativity to help drive business growth. And it was--for the most part. On Monday, Marcel Marcondes, AB InBev's chief marketing officer, explained how AB.
AdExchanger
JUNE 19, 2023
Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future. The post Why Ibotta Is Eyeing Performance Marketing As The Basis For Its Future appeared first on AdExchanger.
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Adweek
JUNE 19, 2023
CANNES, France -- British Airways' "A British Original" campaign has been awarded the Outdoor Grand Prix at Cannes Lions. The work was the first created for the brand by London-based Uncommon Creative Studio and featured 500 unique print, digital and outdoor executions. Each nodded to the box-ticking question most travelers happen across when booking a.
Marketing Dive
JUNE 19, 2023
Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 19, 2023
When it comes to brand partnerships, some content creators want to do more than show up in front of the camera--especially for a chance to champion social issues. Influential creators will have a chance to steer cause-driven campaigns in a new partnership between creator commerce company Whalar and nonprofit the Ad Council, which have formed.
AdExchanger
JUNE 19, 2023
According to the ANA, brands could save at least $20 billion a year by cutting out low-quality programmatic inventory on the open web. The post Advertisers, Here’s One Weird Trick From The ANA That Could Save You $20 Billion appeared first on AdExchanger.
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Exchange Wire
JUNE 19, 2023
Mobile gaming engages one in three smartphone users worldwide, totaling nearly 2 billion people, a staggering number. However, brands have struggled to fully capitalise on game advertising despite the fact that it is a top spending area for performance advertisers. [.] The post NumberEight & Adverty Announce Strategic Partnership for Market-First Real-time Demographic Targeting in In-Play Advertising appeared first on ExchangeWire.com.
Adweek
JUNE 19, 2023
CANNES, France - The campaign launched by Publicis Groupe's chief executive Arthur Sadoun to support people working while receiving cancer treatment has been awarded the Health Grand Prix for Good at Cannes Lions. Other Grand Prix awards have gone to a health insurance campaign and a technology solution. Launched in Davos earlier this year, "Working.
Marketing Dive
JUNE 19, 2023
Pinpoint Delivery leverages Google Maps to evolve the chain's groundbreaking Hotspots feature and will be promoted via an integrated campaign.
Adweek
JUNE 19, 2023
This week, the Adweek team is on the ground at Cannes Lions soaking up five days of inspiration, conversation, creativity and that blazing French Riviera sunshine. For this episode of Yeah, That's Probably an Ad co-host Rebecca Stewart and guest co-host Stephen Lepitak sit down with Tiffany Rolfe, global CCO at R/GA and Getty's head.
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AdExchanger
JUNE 19, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rain or Shine Magna nudged its global ad spend forecast downward in its latest report, released over the The post Ad Revenue’s Modest Retreat; From Couch To Checkout appeared first on AdExchanger.
Adweek
JUNE 19, 2023
CANNES, France -- Eighteen months into the marriage, things are good between UTA and MediaLink. Jeremy Zimmer's talent agency acquired Michael Kassan's media consultancy in late 2021, giving each access to the others' clients and opening new lines of business. "We have probably 100 colleagues who are connecting across different brands and opportunities and looking.
Smart Insights
JUNE 19, 2023
A tutorial covering our recommended process, report, tools and KPIs to grow your business By the time you read this, it's likely that Google Analytics 3 or Universal Analytics (UA), whatever you call it, will be no more. Switching to … The post Using Google Analytics 4 reports to grow your business with digital marketing appeared first on Smart Insights.
Marketing Tech News
JUNE 19, 2023
Independent research conducted by CensusWide for Menlo Security, a specialist in cloud security, has revealed that one in three UK consumers believe that over half of all advertisements on websites or social media sites are generated by AI. Menlo Security is warning of an increase in ‘malvertising’, a form of highly evasive threat where malware is embedded into.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
JUNE 19, 2023
The urgent problem might actually benefit from a short cooling-off period. But important challenges can’t wait. Today is a good day to remember that better is possible, and that we shouldn’t wait for the problem to become easy or fade away. Better begins with each of us, but it evaporates when we settle for less. Settling is rarely intentional, instead, it happens when we focus on other things.
Exchange Wire
JUNE 19, 2023
Achieving parity between safeguarding user privacy and ensuring effective ad targeting is a challenge for digital marketers, yet it remains crucial in order to preserve trust and transparency. Could PETs be the answer to all our ad tech privacy prayers? Mined, [.] The post Embracing Privacy-Enhancing Technologies: The Next Step for the Ad Industry? appeared first on ExchangeWire.com.
Chief Martech
JUNE 19, 2023
Lately, I’ve been excitedly talking about “composability” as a major new trend in martech (and business technology in general). But in the absence of defining it more precisely, the term has triggered some confusion and debate about what is or isn’t technically feasible today. So let’s rectify that. In the most broad sense, composability is simply the ability to combine things together.
Exchange Wire
JUNE 19, 2023
ID5 and The Trade Desk (Nasdaq: TTD) today (19th June) announced a partnership that aims to improve advertising for marketers and media owners in cookieless environments. The goal of the collaboration is to enhance advertisers’ ability to reach specific audiences [.] The post ID5 Partners with The Trade Desk to Help Enhance Addressability on the Open Internet appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
JUNE 19, 2023
Programmatic advertising transparency brouhaha is the industry’s theater of indignation. A recent investigation commissioned by the ANA leaves little doubt of this. Instead of groundbreaking revelations, the findings merely reinforced what industry insiders have long suspected: the landscape is shrouded in uncertainty, veering into potential fraud, as previously expressed by Procter & Gamble’s Marc Pritchard in 2017.
Brid.tv
JUNE 19, 2023
With its availability — users being able to choose when and how they watch video content, OTT streaming has slowly overtaken the Internet. As a result, there is a greater demand for OTT TV and other OTT streaming devices. Table of Contents [ hide ] What Is OTT TV? OTT TV vs. Connected TV How Does It Work? Why You Should Include OTT TV in Your Streaming Offer Launch Your OTT Service With Brid.TV FAQ What Is OTT TV?
Digiday
JUNE 19, 2023
Continuing its rollout of new partnerships and collaborations in the commerce media space that it’s announcing at Cannes Lions this week, Digiday has learned that Omnicom Media Group has partnered with Uber Advertising on a data collaboration that will let the media agency network serve up its clients’ advertising using Uber’s mobility and delivery signals.
VideoWeek
JUNE 19, 2023
In an era of polarising content chasing clicks and attention, the news cycle can often appear cynical. But BBC journalist Ros Atkins, renowned for his snappy explanations of serious news stories, believes (and shows) that unbiased reporting can capture audiences around the world. Atkins joins us at the VideoWeek Villa in Cannes to discuss the role of short-form video in journalism, the influence of TikTok, and the importance of tailoring news content to different platforms.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JUNE 19, 2023
The U.K.-based digital news publication, The Independent, has achieved what many media companies have been striving for over the past several years: diversifying their revenue streams to the point where advertising is less than half of the overall pie. As of its 2022 full year earnings, which ended on Sept. 30 — the company just reported its earnings last week — The Independent’s non-advertising revenue overtook advertising revenue 57:43, a significant shift from fiscal year 2021 where advertisi
Digital Turbine
JUNE 19, 2023
What’s the buzz in mobile this week? Jumpstart your week here: Mobile advertising does more for brands than just drive conversion. Brands everywhere are using it as a tool to deepen customer relationships, drive word-of-mouth referrals, and even retain customers. Here is how you can build strong brand relationships through a mobile-first strategy: Grow Brand Loyalty Using creative storytelling in video doesn’t only build your brand awareness.
Digiday
JUNE 19, 2023
This article was first published by Digiday sibling WorkLife Will AI take the “human” out of human resources? That’s the question experts are trying to answer. With the boom in attention around generative AI across all sectors this year, the pressure to leverage AI developments to improve both customer and workforce experiences has intensified. But the million-dollar question remains: What is the right balance between capitalizing on the opportunity of AI within workforces without neglecting the
VideoWeek
JUNE 19, 2023
In this episode we speak to various industry luminaries and some of the VideoWeek Villa partners about what they think are the big conversation topics in Cannes this year. Joining Vincent Flood, Editor-in-Chief at VideoWeek are: Nic McCarthy, Global Head of Creative Excellence at Wavemaker Samantha Adams, VP of Sales, Western Europe, and Tim Anderson, VP of Marketing and Insights, Global and EMEA at BBC Studios Dmitrii Chebakov, CEO at Bidscube David Fisher, Industry Principal Media, Entertainme
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JUNE 19, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Day two of the Digiday podcast at Cannes Lions, and our guests were Jean Freeman, CEO and principal of L.A.-based Zambezi agency, accompanied by Grace Teng, who runs Scale by Zambezi, the agency’s media unit. In an era where rebundling is back on the table, creative shop Zambezi was a bit ahead of the curve by launching Scale by Zambezi back in 2018, and both Freeman and Teng shared their thoughts on how media innovation has made t
VideoWeek
JUNE 19, 2023
Twitter chairman and CTO Elon Musk has frequently hinted at ambitions to grow Twitter’s video offering. And this looks to include an expansion into CTV, with Musk tweeting over the weekend that a Twitter video app for smart TVs “is coming” Twitter has had mixed success with efforts to grow its video offering in the past. It previously owned short form video app Vine – essentially TikTok before TikTok existed – but couldn’t make the business work financially an
Digiday
JUNE 19, 2023
Despite this year’s rampant construction along the Croisette and the usual broiling heat, everyone who’s anyone is seemingly at the 2023 Cannes Lions International Festival of Creativity and bragging about how it’s bigger than ever. However, one key player is noticeably missing along the Cannes beach boardwalk: Twitter. The social media platform’s presence here would’ve been a signal to the ad industry that it means business from owner Elon Musk, who claims the droves of advert
AdPushup
JUNE 19, 2023
Ad fraud has become a common threat in the programmatic industry, costing businesses a large amount of money annually. This article aims to provide a detailed overview of ad fraud, its impact on the industry, and effective strategies for ad fraud prevention. By understanding the various forms of ad fraud and implementing robust mitigation techniques, [.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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