Adweek
JANUARY 10, 2024
Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing. Two years ago, Disney launched clean room capabilities. The tool's main use case in advertising is to match brand and publisher first-party data sets in a privacy-safe way, for targeting, activation and measurement.
AdExchanger
JANUARY 10, 2024
The Chrome Privacy Sandbox, Google’s petri dish for testing and developing privacy-preserving ad targeting and measurement, has become the rope in a game of tug of war. On one side we have Google Advertising and sandbox backers, and on the other, industry opponents, including The Trade Desk, who see Google as self-serving and sandbox solutions […] The post Google Tells Ad Tech To Take Its Medicine And Give The Privacy Sandbox A Try appeared first on AdExchanger.
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Adweek
JANUARY 10, 2024
The advertising viewer experience is about to get better. Today, ad-tech platform FreeWheel, along with audience research firm MediaScience, released new findings from the Viewer Experience Lab initiative, with the latest report revealing how publishers can optimize ad breaks to create more brand impact and better viewer sentiment. "With so much choice for consumers on.
Seth Godin
JANUARY 10, 2024
Frederick Lewis Donaldson created a list of seven social sins that was soon popularized by Gandhi. One hundred years later, it’s more relevant and more urgent than ever. Wealth without work. Pleasure without conscience. Knowledge without character. Commerce without morality. Science without humanity. Religion without sacrifice. Politics without principle.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 10, 2024
Ahead of its ad tier launch, layoffs are coming to Prime Video. Top line Today, Mike Hopkins, svp at Prime Video and Amazon's MGM Studios, announced in a memo sent to employees that the company would cut several hundred jobs, Adweek has confirmed. Between the lines In the memo, which Amazon shared with Adweek, Hopkins.
AdExchanger
JANUARY 10, 2024
While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain. Despite 2023’s turmoil, there’s […] The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 10, 2024
Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit those websites will be automatically redirected to your Business Profile until June 10. Beyond this date, visitors will encounter a “page not found” error. If your Ads campaign is linked to a website from Google Business Profile, either change the link before March 1 to keep your ads running or choose to pause your campaigns.
Adweek
JANUARY 10, 2024
The annual 4A's Look Ahead report outlines the industry trends that will impact agencies the most throughout the next year. The latest version of the report, released today, homes in on the biggest threats facing agencies right now.
AdExchanger
JANUARY 10, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod Patrol The CTV ad experience is a hot topic at CES this week. Streamers and brands are exploring interactive ad units, while platforms are still trying to determine the optimal streaming ad load. But no matter how advertisers prefer to engage viewers, […] The post Learnings On Ad Loads; Take Your Bets On Programmatic Gaming appeared first on AdExchanger.
Adweek
JANUARY 10, 2024
Mischief @ No Fixed Address continues its hot streak with another big client win, being named creative agency of record for MGM Resorts. Mischief will be responsible for the entire portfolio of MGM Resorts properties, including Las Vegas hot spots MGM Grand, Aria, the Cosmopolitan and Bellagio, along with global locations in the U.S., China.
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AdExchanger
JANUARY 10, 2024
Instacart is expanding its ad offerings with Caper Carts, the Instacart-owned shopping carts that scan items for self-checkout. But the rollout will be gradual while Instacart figures out how the ads are actually impacting shopper behavior. The post Instacart Goes Shopping For Incrementality appeared first on AdExchanger.
Adweek
JANUARY 10, 2024
Peanut butter and jelly. Mac and cheese. Taylor and Travis. Some things just go well together. Like Tiger Woods and Nike. One of the most iconic partnerships in sports has come to an end after 27 years. Nike was one of the few brands that stood beside Woods during his career's highest highs and lowest.
Martech
JANUARY 10, 2024
Many marketers speak at industry events for various reasons. Some do it to position themselves as thought-leaders, gain new clients or just because they enjoy teaching. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Here are a few tips for success I have developed from watching hundreds of presentations and reading tons of audience feedback.
Adweek
JANUARY 10, 2024
Popeyes never backs down from a challenge, as is represented by its starting of the chicken sandwich wars a few years ago and more recently as a worthy competitor in the chicken nugget and chicken wings arena. Now, the chicken chain is jumping into the biggest ring as it enters its first Super Bowl with.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JANUARY 10, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to
Adweek
JANUARY 10, 2024
Andy Cohen's name might indelibly be associated with the dropping of a certain ball in Times Square, but the busy media personality wants to make sure you don't drop the ball when it comes to your New Year's resolutions. In "Save Your Resolutions," a new campaign from Walmart created by agency Deutsch LA, Cohen--who co-hosts.
AdExchanger
JANUARY 10, 2024
Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of data points across the web. To help manpower-strapped agencies free up time to devote to higher-order campaign planning tasks rather than data management, WPP-owned GroupM has struck a new partnership with Google. On Wednesday, GroupM […] The post To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google appeared first on AdExchanger.
Adweek
JANUARY 10, 2024
As we near what's expected to be a divisive election season, experts expect brands to avoid messaging that could be considered political--and in the U.S. especially, that includes climate change. The 2024 election season is arriving at a time when greenhushing, a term used to describe brand hesitancy around environmental or climate-related actions they might.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Monsters
JANUARY 10, 2024
This year, digital media experts predict that AI will evolve marketing roles, combat fraud, become more responsible, and much more. In 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. There were ups and downs with experimentation, regulation, and practical use, but industry experts predict that digital media can use AI to its full potential if we learn to use it responsibly.
Adweek
JANUARY 10, 2024
An epic campaign to promote Australian Lamb claims that eating meat can bring together divided generations as they discover they have more things in common than they realize. The three-minute film, "The Generation Gap," continues a series of annual ads from Australian Lamb, a brand originating from Meat & Livestock Australia (MLA). It has already.
More About Advertising
JANUARY 10, 2024
Channel 4 has said it’s planning big job cuts as what’s now called “linear” TV revenue plummets – down 14% it says. Boss Alex Mahon says it need to accelerate plans to become a “genuinely digital-first public service broadcaster” after the worst slump in traditional TV advertising since the financial crisis in 2008. So another … The post Has Channel 4 forgotten what it was set up to do?
Adweek
JANUARY 10, 2024
For those hunkering down at home, avoiding nightclubs and skipping parties, Heineken feels your Dry January-inspired pain. The brand just launched a campaign for Heineken 0.0, its hot-selling non-alcoholic beer, with Welsh soccer legend Gareth Bale that turns a decent word pun into a rallying cry for the sober curious movement. There's no need to.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JANUARY 10, 2024
The UK’s Advertising Standards Authority (ASA, which usually does a pretty good job in trying circumstances) was served up an easy one with this poster for Girls vs Cancer by agency BBH. In its defence Girls vs Cancer said the poster represented the real-life experience of women and the emotions they had experienced and, while … The post Who’d be a regulator?
Adweek
JANUARY 10, 2024
This week's episode of TechMagic with Cathy Hackl is all about the Apple Vision Pro and spatial computing. Hackl and guest host Lee Kebler briefly recap immersive tech in 2023, including the Meta Quest 3 and ChatGPT. The Apple Vision Pro is set to launch on Feb. 2, 2024, and they discuss the first version.
Digiday
JANUARY 10, 2024
Music has become a strategy linchpin for marketers as they’re increasingly looking to participate more authentically in culture as opposed to appearing around it. But as the trend continues, music marketing experts say brands must keep two things in mind: music appreciation versus appropriation and thoughtful partnerships with artists. “It’s about you as an organization, valuing something or someone deep enough,” said Phil Osborne, vp of production at advertising and digital agency Ruckus.
Adweek
JANUARY 10, 2024
OpenAI's response to The New York Times's lawsuit reveals several key points of tension between the news industry and gen AI firms and their backers. In particular, OpenAI's response shows the limited, albeit critical efforts the company has made to collaborate with publishers; the challenges of focusing too heavily on regurgitation; the disputed limits of.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JANUARY 10, 2024
Tech and Hollywood may seem worlds apart, but at this year’s Consumer and Electronics Show (CES), you’re just as likely to bump into a celebrity or creator as you are to meet a startup entrepreneur or tech billionaire. For years, these seemingly distinct worlds have been steadily inching closer together, but at this year’s CES, they’re colliding head-on.
Adweek
JANUARY 10, 2024
Drugstore skincare products are becoming more popular, especially given the economic climate. People are also increasingly conscious of avoiding harsh chemicals and ingredients in their daily skin care products, as well as the welfare of animals in testing them.
Digiday
JANUARY 10, 2024
This week’s Media Briefing takes a look at the Global Media Sustainability Framework that the Global Alliance for Responsible Media (GARM) and Ad Net Zero are in the process of creating to measure and report carbon emissions produced from digital advertising. Sustainability standards Senate holds meeting on oversight of generative AI in journalism The Messenger is in financial turmoil, Puck has a new CEO and more Sustainability standards A lack of standards for measuring carbon emissions i
Adweek
JANUARY 10, 2024
Continuing its collaborations with established pop-culture franchises such as Batman, Super Mario and Pokemon in recent years, Oreo revealed a linkup with 1980s gaming classic Pac-Man. The campaign for the Mondelez International-owned brand promotes the tagline "Chase Playfulness." It is led by a 20-second hero film that sees office workers playing the role of Pac-Man.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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