Adweek
JANUARY 22, 2023
Having just returned from the annual CES convention in Las Vegas, Benjamin Braun, Samsung's European chief marketing officer, is excited about the technology he saw on display. Yet he's also not entirely convinced by the interest around artificial intelligence tool ChatGPT that has captured the business world's attention. Describing it as "fun," Braun does believe.
Smart Insights
JANUARY 22, 2023
Practical examples including 8 recommended GPT-3 prompts to support content marketing, email marketing, search and social media marketing In Part 1, of my review of marketing applications of Chat GPT, I reviewed the quality of output and interactions of the … The post The best prompts for using ChatGPT for digital marketing appeared first on Smart Insights.
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Adweek
JANUARY 22, 2023
Sometimes brands take on a life of their own, expanding their appeal beyond the original intended audience. The North Face is one such example--after starting out as a product for climbers, it has become one of the hottest brands in fashion.
Clearcode
JANUARY 22, 2023
Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. But the fact is that third-party cookies have been unable for some time already — both Safari and Firefox already block third-party cookies by default and have placed restrictions on other types of identification metho
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
JANUARY 22, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Friday The new year is only a few weeks old and there have already been multiple waves of The post Lay Off With The Layoffs Already; How TikTok Turns Up The Heat appeared first on AdExchanger.
Basis
JANUARY 22, 2023
As a media planner, several targeting tactics are available to you for every digital initiative you’re working on. Each programmatic campaign type brings its own unique set of challenges. Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting.
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Digiday
JANUARY 22, 2023
Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. But that’s about to change. In April, Disney will begin to roll out some of Hulu’s ad targeting capabilities to Disney+, and by July, Hulu’s “full suite of ad products and services” will become available across Disney’s streaming portfolio, said Disney Advertising p
AdPushup
JANUARY 22, 2023
Yes, the time is near – Third-party cookies are about to disappear very soon, and it is necessary to prepare early for the consequences. Let’s discuss the 7 Best Alternatives to Cookies (Third-Party). This is all the more crucial after Google’s announcement that by the end of the year 2023, they would stop providing support [.
Digiday
JANUARY 22, 2023
Starting next month, YouTube will share ad revenue with Shorts creators. However, the originator of the creator ad revenue-sharing program has introduced a new twist with its short-form video service. Unlike YouTube’s traditional revenue-sharing program or TikTok’s revenue-sharing program Pulse , YouTube is not attaching ads to individual Shorts videos in order to directly split revenue with creators and publishers.
Monetize More
JANUARY 22, 2023
As global regulations on consumer privacy and data collection continue to evolve, it has become increasingly important for publishers who are monetizing their content to utilize an IAB-compliant Consent Management Platform (CMP) to effectively manage consent messages for regulations such as the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).
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Digiday
JANUARY 22, 2023
With a recession in the offing, the coming year is shaping up to be a difficult one for business across the gaming industry, including the mobile gaming sector. But while the recession brings challenges for mobile game developers, that doesn’t mean M&A activity in the space is going to slow down in 2023. M&A has been a consistent source of growth for mobile gaming companies in recent years.
Clearcode
JANUARY 22, 2023
The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. For a dynamic creative to succeed, it must be delivered to the right people in the proper context and time, directly addressing the recipient’s specific needs and interes
Digiday
JANUARY 22, 2023
Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you. While machine-learning tools have saved time and brain-crunching for many on the data/research side of the industry, AI tech took serious steps just recently into the content and even creative side of media.
Martech Series
JANUARY 22, 2023
Paramount’s John Halley Named Vice Chair, to Help Drive Industry Evolution The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced that it has named Alysia Borsa , Chief Business Officer and President of Lifestyle at Dotdash Meredith, as Chair of the trade organization’s Board of Directors. Borsa has served on the board since February 2020 , most recently as IAB Board Vice Chair.
Advertiser: ZoomInfo
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