Adweek
JUNE 15, 2023
Luxury fashion brand Valentino is allowing shoppers to try on clothes in augmented reality thanks to a pilot launched with AR technology company Wanna (owned by Farfetch). Using the Wanna Wear mobile application, shoppers can virtually try on upper-wear pieces from Valentino's Urban Flows Fall 2023 collection in augmented reality. They can also try on.
AdExchanger
JUNE 15, 2023
Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of The post Criteo Rolls Out An SSP Just For Commerce Media appeared first on AdExchanger.
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Adweek
JUNE 15, 2023
Most brands didn't know about Juneteenth until a few years ago, but their Black consumers and employees definitely did. That's why it's important that brands celebrate the moment without it feeling like diversity theater. In order to do that, marketers must understand why this holiday occupies a special place in our culture. Juneteenth first came.
Martech
JUNE 15, 2023
The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 15, 2023
Each February since 2017, the National Hockey League has touted its "Hockey Is for Everyone" month, focusing on DEI initiatives. Anheuser-Busch InBev has claimed in its corporate diversity, equity and inclusion statement that "a future with more cheers is one where everyone belongs." And Target touts on its website, "Being true to yourself and your.
AdExchanger
JUNE 15, 2023
Roku announced two new interactive ad formats to help brands get in front of both ad-free viewers in addition to people streaming with ads. The post Roku Rolls Out New Ad Formats To Reach Ad-Free Viewers appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 15, 2023
Martech holding company The Brandtech Group acquired Pencil, a generative AI platform for ads, on Thursday. The post The Brandtech Group Snatches Up Generative AI Ad Platform appeared first on AdExchanger.
Adweek
JUNE 15, 2023
In 2002, Tamara Littleton founded her agency, Emoderation, to help brands create communities online. That was before the era of MySpace, when the most popular social media platform was Friendster. "It was the dot-com boom days," Littleton recalled. "I was working in content and communities, and I had a vision about that. I felt very.
AdExchanger
JUNE 15, 2023
Everyone is infusing their tech with generative AI, from startups to Salesforce to Google. Understand the throughlines of these product updates. Plus, the challenge of finding publisher playmates in the The post The Big Story: The AI Gold Rush appeared first on AdExchanger.
Adweek
JUNE 15, 2023
Cannes Lions has a lot going for it. The azure south of France location, the free-flowing ros?, the glitz and glamor, the yachts, the open access to the best and brightest in the industry and, of course, the awards. But some people head to Cannes with dread in their heart and anxiety in their brains.
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Monetize More
JUNE 15, 2023
Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions?
Adweek
JUNE 15, 2023
For advertisers, attention is emerging as the new standard for evaluating ad effectiveness. But with the average person spending seven hours online every day--browsing, chatting, watching or working across multiple devices--and seeing anywhere between 4,000 and 10,000 ads in that time, standing out in an era of distraction is no easy feat. Pre-dating the internet.
Martech
JUNE 15, 2023
“It’s clear to us that we are in a revolutionary moment,” said POega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. “The emergence of AI in new ways is compolementing our traditional view of AI and creating enormous opportunitie and risks.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season.
Adweek
JUNE 15, 2023
What qualifies as the "best" is subjective, so it is little surprise that countless restaurants across the globe can lay claim to that title. While there is no clear victor in the contest for best restaurant, there is a commonality among the competitors: the need for a refreshing beverage to complement a meal. Coca-Cola embarked.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 15, 2023
AdExchanger’s daily news roundup will return on Tuesday, June 20, in observance of the Juneteenth holiday. As Seen On CTV Can agencies help fix retail media’s fragmentation problem? Publicis Groupe The post Publicis Groupe Rolls Out A Retail Media Platform; Uber Launches Video Ads appeared first on AdExchanger.
Adweek
JUNE 15, 2023
The first blush of infatuation in middle school, the devastating impact of a nasty fight between partners, the sweetness of a decades-long love--these and other emotional slices of life are gathered into a cinematic ad that has what, exactly, to do with facial tissue and toilet paper? Everything, as it turns out. Canadian conglomerate Kruger.
AdExchanger
JUNE 15, 2023
If you scan the ad tech headlines, you’d assume artificial intelligence (AI) offers the solution to every challenge facing today’s brands and agencies. Even if marketers understand how the hype The post Predictive Modeling At Scale For The Next Era of Addressability appeared first on AdExchanger.
Adweek
JUNE 15, 2023
Eric Yaverbaum can still remember the pale look on his client's face. It was 1994, and Yaverbaum was handling public relations for Ikea. The Swedish home-furnishings giant had expanded to the United States a decade earlier. Feeling confident it had a good read on the American public, the company decided to roll out an ad.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
JUNE 15, 2023
Perhaps this is what your team needs from you: Agreeableness is not the same as agreeing. In fact, they have little in common. Finding someone who’s only job is to agree with everything that is said is easy. On the other hand, agreeableness is the skill of having a contrary position and being pleasant about it. It’s the hard work of bringing professional work to people who expected something else–and have them still be pleased about the changes.
Adweek
JUNE 15, 2023
The Guardian and its U.S. outpost, The Guardian U.S., will no longer feature gambling advertising across any of its advertising touchpoints beginning June 15, according to senior vice president of advertising Luis Romero. While the move aims to create a more healthy atmosphere for sports fans, the policy could bolster the appeal of The Guardian.
Marketing Dive
JUNE 15, 2023
A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.
Adweek
JUNE 15, 2023
As marketers from around the world pack their bags to head to the C?te d'Azur, we wondered: What's the carbon footprint of sending a team to the Cannes Lions International Festival of Creativity? The answer to that question is, of course, extremely complicated. It also varies greatly depending on the choices that delegates and attendees.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JUNE 15, 2023
A digital asset management (DAM) platform isn’t meant to be a lock box or a black hole where assets go in but never come out. Your DAM creates value and efficiency by allowing you to locate existing assets for reuse easily. It helps you manage usage rights and restrictions to avoid regulatory and legal issues when reusing assets. The keystone of that process is metadata.
Adweek
JUNE 15, 2023
Do you know what Beyonce and Patagonia have in common? They all have brands that have shaped the culture that surrounds them. Today's guest is Dr. Marcus Collins. He studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers who aim to put ideas in the world that inspire people to take.
AdExchanger
JUNE 15, 2023
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Bot Yacht appeared first on AdExchanger.
Adweek
JUNE 15, 2023
Greenpeace has commissioned a cover of Fleetwood Mac's hit song "Don't Stop" as an anthem to galvanize a new generation of climate activists. The campaign, developed by agency Mother London, reimagines a classic for a younger audience. The new "Don't Stop" is a fable about being young in a world facing climate change and a.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Chief Martech
JUNE 15, 2023
To regular readers, it’s no surprise that I’m bullish on ecosystems. I’ve long advocated that platform ecosystems solve many of the challenges of an ever-changing, highly-diversified martech landscape. It’s also what I focus on at HubSpot, with the company’s ecosystem of technology partners. (So, yes, I’m biased. But that doesn’t mean I’m wrong.
Adweek
JUNE 15, 2023
Leading a successful business transformation is an art. In today's episode of Everything Is Better With Creators, we're speaking with Kristin Patrick, evp and chief marketing Officer of Claire's, about how she took the company from ear piercing to world domination. What Kristen Patrick has achieved is truly a masterpiece. She credits the team's success.
Marketing Dive
JUNE 15, 2023
Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.
Martech
JUNE 15, 2023
Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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