Adweek
AUGUST 8, 2023
Oreo maker Mondelez International was among the first global brands to pull ads off X (formerly known as Twitter) last year after Elon Musk acquired the social media site. The company cited hate speech concerns, according to reports by Reuters.
AdExchanger
AUGUST 8, 2023
The ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing The post Sweeping Away The Crumbs And Diving Into What’s Truly Important In Privacy appeared first on AdExchanger.
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Adweek
AUGUST 8, 2023
Disney is the latest publisher closing the wonderful world of upfront talks. Today, Disney announced it had crossed the upfront finish line, with commitments across entertainment, streaming, sports and inclusion. Demand was driven by live events; addressable across sports and entertainment, including Hulu and the Disney+ ad tier; and programmatic and measurement offerings.
AdExchanger
AUGUST 8, 2023
The “Winner Take None” category of VC investments. Plus: Ad revenue is a shrinking slice of income for news publishers. The post The Winner Take None Investors; Losing On The News appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 8, 2023
Working with brands as part of my everyday job, I often think about those that have had a lasting impact on my life. Growing up, one of them was Vans. Vans allowed me to embrace the lifestyle that I admired and aspired to as a teenager growing up in Southern California during the 1990s. Whether.
AdExchanger
AUGUST 8, 2023
We spoke with Justin Osofsky, Meta’s head of online sales, operations and partnerships to get a pulse on the state of Meta’s business, including automation, AI and Threads, of course. The post Meta’s Head Of Online Sales On What It Means To Run A ‘Leaner’ Company appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 8, 2023
Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is restricted to ClearLine. The post Magnite Brings In More Retail Data – But Only For Agencies Using ClearLine (For Now) appeared first on AdExchanger.
Adweek
AUGUST 8, 2023
Walmart launched the View in Your Home augmented reality platform in its flagship mobile app in 2022, allowing shoppers to see a selection of products in AR before making a purchase. Now, the retailer is expanding its View in Your Home offerings with new AR features. Shoppers can now place multiple items into the room.
AdExchanger
AUGUST 8, 2023
BuzzFeed is “laser focused” on using AI-generated content to drive audiences to its owned-and-operated platforms and away from social media, CEO Jonah Peretti told investors. The post BuzzFeed Pins Its Future On AI Amid Decreased Social Engagement appeared first on AdExchanger.
Adweek
AUGUST 8, 2023
Squarespace captured attention earlier this year with a Super Bowl ad starring an army of more Adam Drivers than viewers could count. The Emmy-nominated campaign got even more meta with a behind-the-scenes video in which multiple versions of the actor clashed with each other on set. Now the brand is building on that quirky concept.
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Martech
AUGUST 8, 2023
Media buyers don’t know much about bid shading and it’s costing them $6.6 billion annually, according to a recent study by AI adtech company Cognitiv. What it is. Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers.
Adweek
AUGUST 8, 2023
Wonya Lucas, president and CEO of Hallmark Media, will step down from her current role at the end of 2023. The executive joined the company in 2020 during a tumultuous period following the departure of longtime CEO Bill Abbott, who exited due to backlash from Hallmark Channel pulling several ads from wedding planning brand Zola.
AdExchanger
AUGUST 8, 2023
Whereas some CDPs store copies of data to do identity resolution, composable CDPs are natively designed to integrate with data cloud warehouses, like Snowflake, AWS, Databricks or Google’s BigQuery, says The post ‘Composable CDP’ Simon Data Raises $54 Million appeared first on AdExchanger.
Adweek
AUGUST 8, 2023
From radio and TV to the internet and artificial intelligence, the advertising industry has changed significantly with the rise of each technological advancement. Staying relevant requires advertisers to anticipate these groundbreaking technologies. In this episode of The Speed of Culture podcast, Rishad Tobaccowala, renowned author and former chief strategist at Publicis Groupe, joins Suzy founder.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
AUGUST 8, 2023
ChatGPT and its AI-driven cousins have created a ton of discussion about the future of content. What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. That’s not for lack of technology. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT.
Adweek
AUGUST 8, 2023
Recognizing the value of LGBTQ+ representation must go beyond Pride Month. Do the WeRQ does just that, championing LGBTQ+ creativity in advertising and marketing year-round. Do the WeRQ magnifies the impact of queer creativity and highlights its crucial role in advertising.
Martech
AUGUST 8, 2023
Faster and more efficient data processing techniques are needed as the volume of data processed grows. “Zero copy data access” may revolutionize how data is processed. It’s already making waves in the customer data platform space. What is Zero Copy Data Access? Zero copy data access (ZCDA) is a technique that allows data to be transferred between applications without being copied from one memory location to another.
Ad Badger
AUGUST 8, 2023
SUBSCRIBE Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael. Read More How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns? [The PPC Den Podcast] The post How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns? [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
AUGUST 8, 2023
Acura’s real-life recreation of Uncle Noboru’s garage and Integra S Type from “Chiaki’s Journey” web series. Image: Acura. The high-performance Integra Type S, part of Acura’s bestselling Integra lineup, is an even bigger hit online than in dealers’ showrooms. It’s a star of Acura’s wildly popular animated web series, “Chiaki’s Journey,” now in its second season.
Seth Godin
AUGUST 8, 2023
If the ferry is leaving in fifteen minutes, do you drive faster than normal to get to the dock on time? If someone is driving close behind you and pressuring you to turn when you don’t feel safe, are you more likely to go for it? We can do our work as fast as makes sense, but no faster. Regardless of external pressure. Sometimes, we establish false limits so we can leave room for when we need to hurry up.
Chief Martech
AUGUST 8, 2023
I’ve floated the idea of an Inverse Conway’s Law in previous posts before, but only in passing. So today I want to fully describe the concept, because I believe it is a useful way to understand some of the current challenges in martech — and why it may drive a major shift in marketing software in the AI Era. Conway’s Law (broad interpretation) To understand Inverse Conway’s Law, you first need to understand Conway’s Law.
Smart Insights
AUGUST 8, 2023
Keep up to date in the ever-changing digital landscape by integrating these 5 trends in Financial Services digital marketing into your 2024 marketing strategy Financial Services is both a highly competitive and highly regulated sector. Cost per customer acquisition is … The post 2024 digital marketing trends for Financial Services marketers appeared first on Smart Insights.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
AUGUST 8, 2023
Another earnings window, another round of contrasting outlooks on what is an undeniably tumultuous period for advertising and media. And while we’re in these trying times, executives spent this latest earnings season circuit showcasing their numbers to investors wrapped in enough jargon and corporate speak to make you dizzy. Here’s a breakdown of some of the biggest offenders — of what they said and our interpretation what they were actually getting at.
Smart Insights
AUGUST 8, 2023
What does omnichannel mean in Pharma? And what does digital disruption mean for this increasingly complex industry? Omnichannel Pharma does not exist in a vacuum. Many industries launched large-scale omnichannel transformations years ago, and consumers are experiencing the benefits. Of … The post What is omnichannel Pharma? appeared first on Smart Insights.
Digiday
AUGUST 8, 2023
As the use of artificial intelligence and augmented reality filters continue to rise, Polaroid is pitching its products as relief from an overly digital world. The camera and film maker is working with influencers – both up-and-coming and established photographers – to tout the beauty of imperfection that comes from using its analog products. By working with a variety of influencers, the brand is seeking to appeal to younger generations like Gen Z while courting older generations who may be nost
AdvertiseMint
AUGUST 8, 2023
When was TikTok made? TikTok is one of the biggest platforms in the social media landscape. However, its rise is somewhat unprecedented as it amassed millions of users and became a cultural phenomenon in a short period. This article will look into TikTok’s history. We will discuss when it was made and how it has evolved. The Genesis of TikTok TikTok was launched in 2016.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
AUGUST 8, 2023
This week’s Future of TV Briefing looks at how platforms are pulling creators toward longer videos while brands push for shorter fare. The long and short of it YouTube’s upfront uptick, Max’s sports tier, creator economy’s AI threat and more The long and short of it Creators may be feeling a little more stretched than usual these days. As much as TikTok and its ilk have pulled the video pendulum toward short-form video over the past few years, it’s been swinging back toward long-form lately, tho
OpenX
AUGUST 8, 2023
Digital advertising demand is undergoing a perceptible shift: Increasingly, buyers are turning to SSPs such as OpenX to double-down on KPIs like audience, viewability, or conversion. Supply-side targeting is a growing element of a larger media-buying strategy that sits within the DSP, where workflow, measurement and more layered targeting still live.
Digiday
AUGUST 8, 2023
iHeartMedia, Spotify and Acast reported revenue growth between 12% and 31% year over year in their podcast businesses during the second quarter of 2023, with better performance compared to the first quarter of this year. Executives told shareholders they are seeing improvements in the U.S. ad market and are bullish on continued growth in the third quarter and beyond.
VideoWeek
AUGUST 8, 2023
National World, a British regional publishing group which owns a host of local and national newspapers, has announced the launch of a new TV brand, ‘Shots!’ Shots! will run as a live linear Freeview channel in the UK, as well as a website which will host on-demand content and a live feed of the linear channel. The channel will run content created by journalists from across National World’s owned and operated titles.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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