Adweek
JANUARY 20, 2023
Twitter introduced a new pinned Lists feature and extended its Community Notes crowdsourced fact-checking initiative to more countries. Owner Elon Musk said in a tweet Friday that users can tap Lists on their profile page, create Lists of accounts to follow and tap the pin icon, which will enable them to swipe left and right.
Marketing Dive
JANUARY 20, 2023
The league has also taken an equity stake in the customer cloud platform in a bet on the growth potential for leveraging data to boost engagement.
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Adweek
JANUARY 20, 2023
Spotify has taken another swipe at Apple. The audio giant, along with other companies including Deezer, publisher Schibsted and Basecamp, has written to Margarethe Vestager, evp of A Europe fit for The Digital Age European Commission, requesting "swift and decisive actions" against Apple's alleged anticompetitive practices in Europe, which the companies claim prevent them from.
Marketing Dive
JANUARY 20, 2023
The company was still pressed by analysts about early snags, including reports that it’s already giving money back to some brands after missing targets.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 20, 2023
For the Chinese New Year, TikTok is not only offering heartfelt messages, but reminding its users of the importance of Chinese traditions. The social platform collaborated with creative agency Fred & Farid Shanghai to create and launch its Chinese New Year campaign featuring Chinese star Andy Lau. The campaign, which references the traditional Hongbao custom.
Martech
JANUARY 20, 2023
I’ve heard many a story about people who have decided to spend a day saying “yes” to everything and anything. There are very real dangers in saying “no” in the marketing technology and operations space. However, let me clearly state that there are certainly times and good reasons for saying “no.” Nevertheless, there are real consequences of earning a reputation as a dream killer or wall of no.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 20, 2023
When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers. Which CDP vendors should I consider? First, you have to find the right vendors. Here’s how to do that: Inventory all your databases and martech applications and be sure all stakeholders weigh in on which data and system integrations are priorities.
Adweek
JANUARY 20, 2023
Once an Instagram user schedules a post, they have the option to reschedule the post if they'd like it to be shared at a different date and/or time. Our guide will show you how to reschedule a post in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Step.
Marketing Dive
JANUARY 20, 2023
Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour.
Adweek
JANUARY 20, 2023
As a sponsor of the Rugby World Cup, Meta has released an AR-led campaign to allow fans to showcase their passions for their national teams. The tech company is the official social media services supplier of the tournament, which takes place in France in September and October. To begin its activation of the partnership, Meta.
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Martech Series
JANUARY 20, 2023
Leading Global Managed Services Provider Adds Cloud Security to Its Fully Integrated SASE Solution AireSpring, a leading global managed services provider specializing in Managed IT, Security Services, and Unified Communications, announced today that it is one of the first solution providers to deliver a completely integrated, global, fully managed SASE service–a platform that is built on the market-leading VMware SASE Platform.
Adweek
JANUARY 20, 2023
Instagram now allows users to schedule posts on the photo- and video-sharing platform. Posts can be scheduled up to 75 days in advance. Our guide will show you how to schedule a post in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Step 1: Once you reach the.
AdExchanger
JANUARY 20, 2023
ISBA and PwC rang alarm bells in 2020 about the complexity of programmatic. But increased transparency is making it easier to track impressions from start to finish. Plus: YouTube Shorts The post The Big Story: Programmatic Purification appeared first on AdExchanger.
Adweek
JANUARY 20, 2023
The National Hockey League shared all of the details on the Truly Hard Seltzer NHL All-Star Beach Festival Feb. 2 through 4 at Fort Lauderdale Beach Park in Fort Lauderdale, Fla. The puck drops for the 2023 Honda NHL All-Star Game at 3 p.m. Saturday, Feb. 4, at FLA Live Arena, home of the Florida.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
JANUARY 20, 2023
Quzara LLC today announced it has achieved Microsoft verified Managed Extended Detection and Response (MXDR) solution status. By achieving this status, Quzara LLC has proven their robust MXDR services (Cybertorch ) including a Security Operation Center (SOC) with 24/7/365 proactive hunting, monitoring, and response capabilities all built on tight integrations with the Microsoft Security platform.
Adweek
JANUARY 20, 2023
Former New York Giants quarterback Eli Manning is coming off the bench for a social campaign backing Verizon's "Welcome Unlimited" plan. The wireless carrier is giving away 20 pairs of tickets to the next three Super Bowls, and Manning pitches ways to join one of the winners, including offering to coach their kid's football team.
MNTN
JANUARY 20, 2023
As more and more consumers make the switch from linear to streaming, it looks like advertisers will follow suit. According to a report from TVREV, “FASTs Are the New Cable Part 2: Advertising,” we can expect ad spend on streaming to surpass that of linear by 2025—and by 2027, streaming will account for 68% of ad spend on television ($69 billion out of the total $101 billion expected TV ad spend).
Adweek
JANUARY 20, 2023
After years of refreshing its brand, restaurants, digital presence and menu, Subway is in the mood for some reflective postgame analysis. At the end of the NFL and college bowl seasons, Subway debuted a campaign looking back at the Subway Series menu of sandwiches it launched roughly six months earlier. Using a more lighthearted take.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
JANUARY 20, 2023
Mobile advertising is big business, and where money flows, fraudsters follow. Last year, advertisers spent over $327 billion targeting users as they engaged with popular mobile apps, but as HUMAN Security announced yesterday , a chunk of that spending went into the pockets of fraudsters who successfully launched a massive ad fraud scheme. HUMAN discovered the highly sophisticated scheme last summer.
Adweek
JANUARY 20, 2023
The Stanley Cup is the top prize in hockey, but Chevrolet has crafted a trophy that's just as big to reward young Canadian hockey players for doing community service. The carmaker worked with experiential agency Momentum Worldwide on a campaign to promote the seventh annual Good Deeds Cup, which launches today. The team that does.
AdExchanger
JANUARY 20, 2023
Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador. The purported cookie-stuffing practices date back The post Confiant Exposes A Cookie-Stuffing Scheme That’s Been Stealing Attribution Credit For Years appeared first on AdExchanger.
Adweek
JANUARY 20, 2023
Whether it's wayward Junior Mints in an operating room in Seinfeld or Dominic Toretto throwing back Coronas with his Fast and Furious family, product placement has long been a staple of shows and movies. In addition to financial incentives for production, products have the power to tell stories in as little as one frame.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
JANUARY 20, 2023
In this week’s Week in Review: Netflix posts strong results, Human takes down a massive fraud operation, and tech layoffs come to Google and Magnite. Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year.
Adweek
JANUARY 20, 2023
Google has promoted Alison Lomax to become its managing director for video platform YouTube across the U.K. and Ireland. Lomax, who joined Google in 2011 as part of its creative agency team, was previously managing director of finance, automotive, marketplaces and travel, a position she took up last September. "I'll be working with Government and.
Martech Series
JANUARY 20, 2023
In today’s volatile and ever-evolving marketing world, localization and globalization work hand in hand. As local businesses grow and increase their networks, localized marketing is a way to move forward. Localization marketing is about aligning your brand with the target region in terms of language, customs, values, and approach toward your products or services in a manner liked and appreciated by customers.
Adweek
JANUARY 20, 2023
Advertising plays a major role in shaping how we interpret and experience the world around us. That makes the people who create it powerful--and the people who teach them even more so. Recently, LinkedIn's advertising community got a jarring wakeup call about how that power needs to be wielded, and the damage that's done when.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
JANUARY 20, 2023
The company will immediately conduct an internal and external search for a successor to Jen Quotson, who leaves the VP of global creative studios post.
Adweek
JANUARY 20, 2023
The For You feed on TikTok is valuable real estate, and there are countless online posts featuring advice and best practices on how to stake a claim to part of that land, but the most foolproof method of doing so is apparently out of the control of brands and creators. Emily Baker-White of Forbes spoke.
Martech Series
JANUARY 20, 2023
Distraction In recent years it has become apparent that our society is increasingly stressed by demands for people’s attention. This is true both in our personal lives, and in our professional capacities. As one point of reference, recent studies have shown that from 1970 to 2020, individuals have been bombarded with more than ten times the number of advertisements and commercial messages every single day.
Adweek
JANUARY 20, 2023
With Apple TV+ continuing to enlist many A-list talents both in front of and behind the camera, it's no wonder Oscar nominee Timoth?e Chalamet is pleading to be a part of it. To create a bit of buzz around Apple TV+'s star-studded content, the brand tapped Chalamet for its latest brand campaign, "Call Me." Made.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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