Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. More streaming. While growth for some subscription services slow down, like for Disney+ , old standbys like Netflix see another surge.

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More About Advertising

DECEMBER 30, 2021

Apple’s iPhone 13 Pro gives you “Hollywood in your pocket” says this new campaign, plugging its “cinematic mode” that lets you highlight bits of your video like a film director would. At least that’s what I think it does. Directed by Jason Reitman and father Ivan. A rare excursion by Apple into humour but another.

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UNI Digital Advertising

DECEMBER 30, 2021

Now that you have spent a semester working hard to create content marketing content on your branded website, you will want to archive your WordPress content for future reference. Why Archive Your WordPress Content? There are many reasons to archive your WordPress site and its contents. The top three are: 1. Use in your Portfolio Many employers hiring for content marketing positions will ask for work samples or writing samples to show that you can create content.

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More About Advertising

DECEMBER 30, 2021

A pretty good way to spot economic tectonic shifts is – the good old Super Bowl. As new companies, even whole industries, bob to the surface they raid their wallets to reach 100 million or so Americans as proof they’re on the map. Even at an estimated $6.5m for 30 seconds for this year’s Bowl. The post Crypto.com sign-up shows changing nature of Super Bowl first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Digital Remedy

DECEMBER 30, 2021

Key Takeaways. CTV/OTT Will Continue To Lead The Digital Ad Space. As marketers continue to see diminishing returns on search and social, and a shifting privacy landscape within the duopoly (Facebook and Google) forces changes in media spend, growth marketers have begun turning to connected TV (CTV), not for branding, but for performance. There is plenty to be excited about for the future of streaming.

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UNI Digital Advertising

DECEMBER 30, 2021

Now that you have spent a semester working hard to create content marketing content on your branded website, you will want to archive your WordPress content for future reference. Why Archive Your WordPress Content? There are many reasons to archive your WordPress site and its contents. The top three are: 1. Use in your Portfolio. Many employers hiring for content marketing positions will ask for work samples or writing samples to show that you can create content.

SEO 52

SEO Marketing Advertising 52

AdvertiseMint

DECEMBER 30, 2021

Photo by Austin Distel on Unsplash. Optimized listings on Amazon are easily discoverable, have high click-through rates (CTR), have high conversion rates, and get more sales as a result. It sounds simple enough to start selling on Amazon , right? Wrong. 95% of Amazon sellers fail within the first 12 months. Product listing optimization on Amazon in 2022 requires a whole new set of strategies and tips to rank in search results. .

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More About Advertising

DECEMBER 30, 2021

Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here by Stuart Smith. As merger rumours go, this one didn’t come much better. Omnipub. Or more probably Publicom. But let’s come back to that later. The idea that the world’s number two marketing services group, The post From the MAA Archive: Publicis Groupe and Omnicom in bn merger first appeared on More About Advertising.

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