Adweek
JUNE 8, 2023
Composite materials company Owens Corning is utilizing augmented reality to reach attendees of the 2023 AIA Conference on Architecture in San Francisco. Created by creative agency Lafayette American, the company's "Pink City Takeover: Where Performance Meets Purpose" campaign will see pink Owens Corning billboards displayed at San Francisco International Airport, the Moscone Center and area.
AdExchanger
JUNE 8, 2023
By guest artist Nate Fakes A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Out of Control appeared first on AdExchanger.
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Adweek
JUNE 8, 2023
Mars Hill was a Seattle-based church led by Mark Driscoll, a beloved, endearing, powerful presence in the evangelical Christian community. Driscoll built Mars Hill into one of the fastest-growing churches in the nation, with close to 15,000 attendees and an additional 260,000 viewers tuning in online every week. But behind the charismatic persona was a.
Martech
JUNE 8, 2023
Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. The company unveiled generative AI use cases at this week’s NICE Interactions event in New York.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 8, 2023
When Ryan Reynolds Tweeted a "Wrexham United" logo on June 8, some may have speculated that the North Wales-based soccer club he co-owns with Rob McElhenney was changing its name or even merging with another team. Luckily, the owners quickly clarified. The real news is that United Airlines is the team's latest major sponsor. In.
Martech
JUNE 8, 2023
“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. What this means, she said, is that the familiar experience of “pecking through” websites to find and learn about products will be replaced by generative AI-powered engagement that will take each prospect or customer on a journey based around their needs and interests — using their interactions, of course, as “prompts.” F
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 8, 2023
Following the broader digital ad world, the TV market is rapidly moving to the impression-based model. Managed services for impression-based (including addressable) remain alive and well, but this year’s Upfronts The post Where Programmatic TV is Headed Next appeared first on AdExchanger.
Adweek
JUNE 8, 2023
In the early to mid-2000s, Wieden+Kennedy and Crispin Porter + Bogusky were kings of creative. CP+B was winning with campaigns like "Subservient Chicken" for Burger King and Mini's "Counterfeit," while W+K was going global with Nike, Old Spice and Coca-Cola. Now, former executives from both those storied ad houses have come together at Portland, Ore.
AdExchanger
JUNE 8, 2023
Legal drama alert: The Federal Trade Commission refiled its privacy complaint against Kochava earlier this week. The case is under a temporary seal, so details are thin on the ground The post The FTC Refiles Its Location-Tracking Lawsuit Against Kochava appeared first on AdExchanger.
Adweek
JUNE 8, 2023
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been seen as an honest broker. While the tool thus far has not revealed any hidden fees, programmatic execs would like to see more.
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Marketing Dive
JUNE 8, 2023
The behemoth replica of its blue Frakta bag will be embedded with QR codes that link to an AR experience to dole out exclusive offers.
Adweek
JUNE 8, 2023
As the 2022 Cannes Lions International Festival of Creativity kicked off, an uninvited, award-winning former marketer bounded onto the stage. The goal of Gustav Martner, now head of creative for Greenpeace Nordic, was to wrench the focus away from the organizers in the name of the climate movement. He returned his own gold lion--which he'd.
AdExchanger
JUNE 8, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Detective Work A pox on the ad tech tax. Google is promoting a new tool in its tech The post Demystifying The Ad Tech Tax?; Advantage+ Won’t Woo Buyers Away From Meta’s Adversaries appeared first on AdExchanger.
Adweek
JUNE 8, 2023
With the planned deprecation of third-party cookies in Chrome coming next year, The Financial Times is using a solution designed to help marketers replace--and potentially improve upon--one of the cookies' most vital functions: ad frequency capping. And early indications of its success are encouraging. Introduced earlier this year, the publisher's frequency optimization tool aims to.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPushup
JUNE 8, 2023
The definition of premium and remnant inventory varies widely. For instance, some consider the ad units above the fold to be premium inventory and non-targeted ad units to be remnant. In-house definitions aside, generally speaking, everything sold at a premium (high) price is a premium inventory and what’s left is remnant. In this post, we’re [.
Adweek
JUNE 8, 2023
More than half (62%) of content creators from intersectional disabled communities are interested in working in advertising, according to Unilever. However, 90% of those working behind the camera to bring creative to life say industry attitudes and preconceptions impact just how included they feel on production sets. A further 73% feel left out and left.
Exchange Wire
JUNE 8, 2023
With May marking the fifth anniversary of GDPR, privacy remains a critical issue for the tech industry. The evolution of privacy legislation has shaken integral elements of the ad tech landscape as we know it; prominently, third-party cookies have been [.] The post Privacy: The State of Play appeared first on ExchangeWire.com.
Adweek
JUNE 8, 2023
Stepping into the spotlight of your own personal brand can be a very empowering activity, requiring a certain amount of fearlessness to show up as your true self, to bring your personality into it and really say, "Here's who I am, here's what I stand for and what I am all about." But is that.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Seth Godin
JUNE 8, 2023
The race to the bottom has been won. Anything cheaper than what’s on offer is a waste of the customer’s money, because it won’t get the job done. Once we’ve cut every corner, all that’s left is the brutality of less. One slogan is: You’ll pay less than you should have, and waste it all. An alternative is: You’ll pay more than you hoped but get more than you paid for.
Single Grain
JUNE 8, 2023
Adam Mosseri, the CEO of Instagram, recently revealed how the Instagram algorithm works. In an attempt to dispel Instagram algorithm myths, he provides insight into how this social platform ranks content, offering businesses a clearer picture of how to improve visibility and increase engagement. This blog post aims to shed light on the recent ranking reveal to help ensure that you are well-equipped to enhance your Instagram content strategy.
AdExchanger
JUNE 8, 2023
Despite their perilous position, some companies still aren't preparing for the end of third-party cookies. But the lack of testing isn’t because they aren't concerned. The post Some Brands Are Still Taking A ‘Lackadaisical Approach’ To Post-Cookie Prepping appeared first on AdExchanger.
Marketing Dive
JUNE 8, 2023
The deal, which promotes the 2023 Prius, comes as MLP has quadrupled its number of official sponsorships and drawn major athlete investors.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JUNE 8, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
Marketing Dive
JUNE 8, 2023
Marketing GPT and Commerce GPT work in tandem with the company’s Data Cloud to generate more personalized shopping experiences.
Digiday
JUNE 8, 2023
Recently, purpose-driven and inclusive marketing has found itself under fire, with “woke” advertising from Bud Light, Miller Lite and Adidas in the spotlight. It’s left marketers of all sizes questioning the future of inclusivity-themed campaigns, partnerships and imagery. But marketers at startups and direct-to-consumer brands in particular, have mixed opinions on whether to push forward with purpose-driven marketing as the stakes for losing business may be a bit higher when it come
Marketing Dive
JUNE 8, 2023
Pinterest’s clean rooms partnership with LiveRamp back is a means to counter the loss of insights as a result of Apple’s iOS 14 update and other privacy measures.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Rob Campbell
JUNE 8, 2023
So let’s start with the good news … This is my last post until the 26th June. That’s over 2 weeks of peace and quiet!!! You lucky people. [ Though who knows if anyone reads this now comments have stopped ] The bad news is this post is going to be loooooooong. Proper long. And possibly ‘jealousy inducing’ … or at least insult igniting, given the blagging I’ll be acknowledging.
Marketing Dive
JUNE 8, 2023
A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years.
Digiday
JUNE 8, 2023
How do you give a robot a personality? That’s something some publishers are trying to figure out as they develop AI-generated chatbot experiences on their websites. Publishers like BuzzFeed and Ingenio are hoping that, by giving their chatbots a unique voice and tone, it will differentiate their AI products from the more generic experience of using chatbots like ChatGPT and Bing.
VideoWeek
JUNE 8, 2023
Amazon Prime Video looks set to become the latest SVOD service to introduce an ad-supported tier, as the Jeff Bezos-owned company looks to shore up its entertainment revenues. Reports emerged this morning that discussions have taken place over the last few weeks, including mention of short ad breaks on the streaming service, though no plans have been confirmed.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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