Adweek
MARCH 16, 2023
As one of the NCAA's "Corporate Champions," AT&T is typically granted carte blanche to have year-round activation presence at all its championship games. It comes as no surprise that the tech and telecom juggernaut expanded its omnipresence to include the airwaves during the hotly anticipated March Madness tournament. This year, the brand unleashed "Madness Loves.
Marketing Dive
MARCH 16, 2023
The hard iced tea brand's novelty merch is timed to an increase in vasectomies that occur during the NCAA basketball tournament.
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Adweek
MARCH 16, 2023
The partnership between Axe and Lil Baby already had the sweet smell of success, given the rapper's open affection toward the brand prior to his stratospheric rise. But the duo's latest campaign--by way of The Martin Agency--drives that point home as they find creative ways to introduce Gen Z to the world of fine fragrances.
Ad Tech Daily
MARCH 16, 2023
Partnership will dramatically expand Retail Media growth opportunities for grocers BLOOMFIELD HILLS, Mich. — eGrowcery, developer of the leading retail food industry white label eCommerce platform, and AdAdapted, an advertising technology solution that gets CPG brands onto shopping lists and into carts, announced that they are partnering to help retailers grow their digital footprint and related […] The post eGrowcery and AdAdapted Team Up To Enhance Shopper Engagement for Retailers
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 16, 2023
The lifestyle publisher Dotdash Meredith, which houses titles including Better Homes & Gardens and Southern Living, has partnered with Pinterest to produce 180 original, seasonally aligned vertical videos. Pinterest will fund the creation of the content, but it wouldn't share financial specifics. The year-long deal follows on the heels of two similar tie-ups struck by.
Ad Tech Daily
MARCH 16, 2023
Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK — Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns […] The post Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers appeared first on Ad Te
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
MARCH 16, 2023
The ketchup maker is looking to raise awareness about sustainable farming, tasking Fortnite players with keeping a shrinking farm up and running.
Adweek
MARCH 16, 2023
Snapchat's "Multi Snap" feature allows users to quickly capture multiple photo and/or video Snaps and then edit them individually before sharing them. Our guide will show you how to use the Multi Snap feature in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat's camera.
Ad Tech Daily
MARCH 16, 2023
With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, has announced its […] The post Yieldmo Expands Patent Portfolio to More Than 20 After Securing Recent Patent on its Smart Curatio
Adweek
MARCH 16, 2023
Foria wants women to find the beauty in moments of pleasure-and be their own muses in the process. The pioneering female sexual wellness brand--which will celebrate a decade in the space next year--has launched its latest campaign centered on finding and creating these moments and sharing them for fun. Another enticement for consumers to participate?
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Marketing Dive
MARCH 16, 2023
Last updated in 2018, the shared framework will be “significantly overhauled” following transformation driven by the pandemic and privacy mandates.
Adweek
MARCH 16, 2023
To underscore the beauty industry's role in driving inclusion, Sephora tapped TBWAChiatDay LA to lead creative ideation and execution for its 2023 holiday campaign, eyeing the agency's commitment to multicultural messaging. Sephora's long term holiday campaign, dubbed "Give Something Beautiful," rejects heteronormative holiday tropes by casting diverse couples and families in compilations that link the.
Martech
MARCH 16, 2023
With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers. Unparalleled targeting, customizable architecture, and advanced optimizations make programmatic an option you can rely on. Register today for “The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic,” presented by Adtaxi.
Adweek
MARCH 16, 2023
Richard Bussey, vice president of accessories for Fender guitars, could probably fake some enthusiasm for his work--but he doesn't have to. The man loves six strings and everything to do with them. Bussey spent half a decade as merchandise director at Guitar Center prior to joining Fender.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
MARCH 16, 2023
AdsPostX, new Post Transaction Competitor to Rokt, Announces Strategic Partnership with Retail Media Powerhouse CitrusAd SEATTLE — CitrusAd and AdsPostX announced a global retail media partnership that empowers retailers to provide relevant ads through a customer’s complete shopping experience, to the confirmation page after they checkout. AdsPostX launched their post transaction ad platform to bring optionality, […] The post AdsPostX Secures CitrusAd Partnership appeared first on Ad
Adweek
MARCH 16, 2023
Cannes Lions has named Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year for the second consecutive year-the only brand to achieve this in the history of the festival. The award, introduced in 1992, honors a marketer that has created Lion-winning work over a sustained period of time and has "established a reputation for.
Seth Godin
MARCH 16, 2023
Large sections of Los Angeles are studded with billboards for minor TV shows. These billboards exist nowhere else, even though there are televisions globally. Obviously, there’s ego at work here, but it’s sort of productive. First, there’s the ego of the producers/networks. They like showing their peers what they’re up to, and it probably makes it easier to recruit the talent that lives nearby.
Adweek
MARCH 16, 2023
Snapchat's "Director Mode" gives creators access to a variety of tools they can use when creating Snaps. One of these tools allows users to change the playback speed of their video clips. With this tool, users can cause clips to play slower or faster than they normally would. Our guide will show you how to.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
MARCH 16, 2023
The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.
Martech
MARCH 16, 2023
Most businesses are coming to understand the importance of a diverse workforce. Diversity has plenty of benefits, but they need to be made real. In marketing, diversity is not just a good thing in itself — it can help create better campaigns, drive revenue and impact growth. Marketing teams should focus their efforts on one of the most tangible areas of improvement: decision-making.
Marketing Dive
MARCH 16, 2023
“From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice.
Martech
MARCH 16, 2023
Stay ahead of the curve with the 2023 Consumer Trends Index report. This report from Marigold provides valuable insights into the latest global consumer attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty. With the data from over 30 countries and 6,000 consumers, you’ll be able to better understand your customer and create a marketing strategy that is tailored to their needs.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
MARCH 16, 2023
The economy of the metaverse is growing, but many netizens still find purchasing virtual items there to be a headache. Through two recent partnerships, Mastercard hopes to address these issues — and set itself up as the default payment processor of the virtual world. Specifically, the partnerships are with Xsolla , a video game commerce company, and Immersve , a web3 payment platform.
MNTN
MARCH 16, 2023
This past weekend marked one of the biggest nights of the year for the entertainment industry, the Academy Awards. Those looking to stream the event may have been disappointed to find it missing from Disney-owned channels, however. On Monday, MNTN’s water cooler chat wasn’t about who was the best dressed, but rather how we found ways to watch the event.
Martech
MARCH 16, 2023
Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This year will see a renewed emphasis on regulatory compliance as five additional U.S. states roll out new privacy legislation. Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility
Ad Tech Daily
MARCH 16, 2023
CAMBRIDGE, Mass. — Forrester (Nasdaq: FORR) today introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The enhanced service is designed to help marketing leaders modernize their existing partner programs as partner ecosystems further evolve and expand. Forrester data shows that in 2022, nearly half of B2B channel […] The post Forrester Introduces Partner Ecosystem Marketing Service To Help B2B Or
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
MARCH 16, 2023
Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021. TruAudience offers a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions.Neustar is a global information services and identity resolution provider.
Monetize More
MARCH 16, 2023
As an AdSense publisher, you likely understand the importance of adhering to AdSense policies to ensure the integrity of your account and protect your earnings. However, one of the biggest challenges faced by AdSense publishers is invalid activity, which can result in penalties, suspension, or even termination of an AdSense account. Invalid AdSense activity refers to any activity that generates clicks, impressions, or conversions that violate AdSense policies, such as clicking on your own ads, u
Basis
MARCH 16, 2023
At the start of every year, digital marketing teams around the world draw up checklists of short- to medium-term challenges they must address in order to meet the moment successfully. The 2023 edition probably includes big-ticket action items like: Accommodate evolving data privacy laws to prepare for a world free of third-party cookies Level-up first-party data strategies Lean into TV streaming channels and digital audio Monitor the development and use cases of artificial intelligence (AI) acro
Ad Monsters
MARCH 16, 2023
Everyone talks about first-party data being the new oil, but you can’t get to that first-party data without a user’s permission. That’s why consent is quickly becoming the new digital media currency. With mounting privacy regulations and Apple and Google making sweeping privacy-first ad tech updates, we have landed in the consent-based future. Consent is the currency that will lead publishers to once again build trusted relationships with their audiences to offer them personalized experiences, a
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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