Adweek
MARCH 23, 2023
What's in a name? For the upcoming HBO Max and Discovery+ combined streamer, it's a lot. Warner Bros. Discovery is set to roll out its new combined service in the spring, with an event on April 12 to announce more information. And though the company hasn't revealed the name of the new streamer yet, Patrizio.
Marketing Dive
MARCH 23, 2023
As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.
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Adweek
MARCH 23, 2023
As one of Mondel?z International's smaller brands, Nutter Butter is given more freedom to experiment with its social media activity than its larger siblings like Oreo and Sour Patch Kids. That has allowed Dentsu Creative to craft an Instagram strategy for the brand so offbeat that some followers have expressed surprise that it isn't a.
Martech
MARCH 23, 2023
This is part one of a four-part series on AI’s infusion into marketing automation platforms. The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 23, 2023
When building a consumer brand, audience reach and community depth are both critical--but too often they are confused as being the same thing. Communicating with your audience describes a one-to-many relationship. It's primarily broadcast by nature. While social media users can comment, the experience for the majority of your audience is consumption of information.
AdExchanger
MARCH 23, 2023
Programmatic veterans are pivoting to become founders of privacy tech companies. Plus: Nielsen ONE and the currency battle continues leading up for the TV upfronts. The post The Big Story: Meet The Ad Tech Vets Going Into Privacy Tech appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 23, 2023
Hologram technology company ARHT is introducing a new touchscreen model, ARHT CAPSULE, to enhance in-store shopping experiences. The screens display life-sized presenters and products, either live or on a video loop. The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain.
Adweek
MARCH 23, 2023
One of the most ubiquitous pieces of ad tech is under the scrutiny of federal regulators. The FTC recently published a deep dive into pixels and their potential risks to consumers, noting that "companies using tracking pixels that impermissibly disclose an individual's personal information (which may include health information) to third parties" may be in.
Martech
MARCH 23, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of them. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. CRM/Personalization Salesforce’s Einstein GPT for Commerce combines proprietary AI models with generative AI technology and real-time data from the Salesforce Data Cloud, such as customer demographic data
Adweek
MARCH 23, 2023
CBS Mornings co-anchor Gayle King participated in the 2023 Adweek Convergent TV Summit Wednesday morning and expounded on a wide variety of topics. King joined CBS News in January 2012, and has seen a lot of change over the past 11 years; changes in on-air colleagues, in the show's format and how the news is.
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Marketing Dive
MARCH 23, 2023
Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport.
Adweek
MARCH 23, 2023
To celebrate the beginning of Ramadan, Snapchat is featuring a variety of augmented reality (AR) Ramadan lenses (or filters) in its Lens Explorer catalog. Our guide will show you how to use the Ramadan lenses in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat's.
Martech
MARCH 23, 2023
Stensul, the platform that promotes rapid and collaborative creation of emails , has announced that it will now support similar processes for landing pages. The Stensul Landing Page Builder is now available within the Stensul Creation Platform. This is part of a strategic expansion of Stensul’s capabilities into assets other than emails. The Builder is based on templates and no-code modules allowing non-technical staff to collaborate on landing page creation.
Adweek
MARCH 23, 2023
The I NY logo designed by Milton Glaser for a 1977 tourism campaign remains an iconic symbol for New York, appearing in every souvenir shop in the city. But a new WE NYC version, created by independent creative agency Founders for a post-pandemic resurgence campaign, seems unlikely to have the same staying power. The rebranding.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
MARCH 23, 2023
VENTURA, Calif. — Global advertising technology leader The Trade Desk (Nasdaq: TTD) announced the appointment of Trish Frohman as Senior Vice President of Business Development for North America. She will lead all business development activities for the company’s largest region including new client acquisition and expansion. Frohman will report to Tim Sims, Chief Revenue Officer. […] The post The Trade Desk Appoints Trish Frohman as Senior Vice President of Business Development, North
Adweek
MARCH 23, 2023
CMOs and other C-suite executives are tasked daily with making decisions that, in incremental or monumental ways, move the needle for their brands, their companies and the customers they serve. The people who hold those titles are the heartbeat of their organizations, leaders whose creativity, customer understanding, and intentional balance of intuition and data push.
AdExchanger
MARCH 23, 2023
Supplemental insurance isn’t sexy. But with the right media strategy, even insurance brands can engage new (and younger) audiences. Aflac, for one, dove deep into social media last summer with The post Aflac In-Houses Digital Video To Make A Bigger Splash Across Social And CTV appeared first on AdExchanger.
Adweek
MARCH 23, 2023
After more than a decade of serving its audience of millennial women, newsletter publisher theSkimm now wants to offer its expertise to other brands looking to do the same as part of its efforts to diversify revenue. The media company, which operated for years as a newsletter before branching into additional channels, announced the launch.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Rob Campbell
MARCH 23, 2023
This is an open letter to Little Black Book, Campaign Brief, Adweek, Cannes, Warc … basically every industry publication or award show around the world. Please … Pretty please … … can you stop awarding English speaking agencies – especially those only with offices in English speaking nations, only producing work in English – titles like ‘Best APAC agency’ I get they may have won more awards than any other agency in the region.
Adweek
MARCH 23, 2023
Twitter reopened shop for its political advertising business nearly two months ago after banning political ads back in 2019, stating concerns over the impact political speech could have on a democratic ecosystem, according to then-CEO Jack Dorsey. While Republican ad buyers have begun campaign planning for the 2024 election cycle with some excitement, including creating.
Seth Godin
MARCH 23, 2023
The rules are pretty consistent: The easier it is to create and save a video or other file, the more likely it is to be lost or corrupted The more important the data is, the more likely it is you’ll notice when it gets lost The harder it is to replace, the more frustrating it will be We’re all creators now. Podcasting, videoing, photographing, spreadsheeting… and we’re building a foundation of valuable data as we go.
Ad Tech Daily
MARCH 23, 2023
The company joins Ad Net Zero to further its commitment to a sustainable future Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, today announced it has partnered with Ad Net Zero, an organization driving collective industry action to reduce the carbon impact of developing, producing, and running advertising to real net zero.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
MARCH 23, 2023
Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report.
AdExchanger
MARCH 23, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Digital Twinsies appeared first on AdExchanger.
Marketing Dive
MARCH 23, 2023
Consumers can vote for their favorite version of the chain's slider-sized chicken sandwiches by tilting their head using a TikTok filter.
Exchange Wire
MARCH 23, 2023
In this article written exclusively for ExchangeWire, Edmund Mullins, director of industry partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that [.] The post Why Digital Out-of-Home is Fundamental to your Multi-Channel Strategy appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
MARCH 23, 2023
A “Juicy Calls” campaign with Ron Funches asks consumers to text a peach emoji for the chance to win a delivery of the new beverage flavors.
AdExchanger
MARCH 23, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tubi Or Not Tubi Fox-owned Tubi recently made its first ping on Nielsen’s radar with 1% of US The post The TV Identity Web Takes Shape; Why “Fund” Is A Four-Letter Word appeared first on AdExchanger.
Marketing Dive
MARCH 23, 2023
The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth.
Ad Monsters
MARCH 23, 2023
Online privacy regulations continue to expand, making many of the previous ways of collecting data a thing of the past. The new norm relies on first-party data collected directly from users based on their online behavior, purchases, preferences, and more. First-party data is helpful for advertisers because the more you know about an online user, the more accurately you can pinpoint their interests and tailor advertisements to each user’s preferences.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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