Adweek
AUGUST 15, 2023
Design plays a vital role in crafting meaningful experiences and driving innovation across industries. Whether it's product, graphic or user experience, design is about more than aesthetics. Designers must grasp user needs, solve complex issues and ultimately create value. To explore design's impact on consumer and business growth, we sat down with Mauro Porcini, svp.
AdExchanger
AUGUST 15, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cost Of Ad-Free(dom) Streaming is getting a lot more expensive. The average cost for major ad-free streaming The post Why Streaming Costs So Much; Twitter Throttles Traffic To Musk’s Rivals appeared first on AdExchanger.
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Adweek
AUGUST 15, 2023
People have very tight bonds with their pets, so much so that they don't like leaving them alone, even for work or vacation. A new campaign for pet sitting service Rover by independent agency Little Hands of Stone means to quell the nerves of pet owners and let them know they can leave their pets.
AdExchanger
AUGUST 15, 2023
As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In search of better-performing identity graphs, advertisers and publishers are beginning The post How Data Clean Rooms Are Helping Deliver On The Promise Of Advanced TV Advertising appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 15, 2023
As a longtime collector and dealer of antique advertisements and signs--what I like to call "rusty gold"--I can tell you there's more to them than just the name of an old business. As a child growing up in Iowa, I developed an interest in exploring junkyards and flea markets, where I was especially drawn to.
Martech
AUGUST 15, 2023
The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” That’s a great place to start, but the CDP space is constantly evolving. A number of high-profile CDPs have been acquired by broader digital experience platforms over the past few years; big players like Adobe and Oracle have created their own CDPs; and rather than ingesting data from numerous sources, some CDPs are now offering the o
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 15, 2023
Search behavior is one of the main ingredients in Resy’s personalization strategy. The Amex-owned restaurant reservation platform uses search intent to inform its content and better understand what motivates users The post Resy’s CMO On Why Curated Content Has A Seat At The Table appeared first on AdExchanger.
Adweek
AUGUST 15, 2023
Only Murders in the Building is adding killer sponsors for Season 3. The whodunnit murder mystery series first dropped new episodes on Aug. 8, with new additions Meryl Streep and Paul Rudd joining the cast. But the Season 3 actors won't be the only fresh faces thanks to a newly announced slate of 17 sponsors.
Martech
AUGUST 15, 2023
Sponsorship analytics platform Relo Metrics (formerly GumGum Sports ) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Relo Metrics uses visual AI models to detect logos at live sports events that are seen by fans on broadcast and streaming video, as well as shared on social media.
Adweek
AUGUST 15, 2023
In this episode of Brave Commerce, Veeral Shah, chief digital and ecommerce officer at Nestl?, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss strategies for optimizing ecommerce, integrating AI solutions and adapting to evolving consumer trends and retail dynamics. In an era where online shopping transcends traditional retail boundaries, Shah addresses the challenge of.
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Smart Insights
AUGUST 15, 2023
Actionable steps to prepare for the future of marketing Digital marketing today is complex and it’s inevitable it will get more complex in the future as new technologies and platforms emerge. Take the recent rapid adoption and interest in Instagram … The post The latest 2024 Digital Marketing Trends and Innovations appeared first on Smart Insights.
Exchange Wire
AUGUST 15, 2023
In today's ExchangeWire news digest: Google repays agencies following Adalytics report; Netflix trials game streaming; and Indian court rules against Google on competitor search terms. Google repays agencies following Adalytics report Google is issuing refunds to advertising agencies over “billing discrepancies”, shortly [.] The post Google Repays Agencies Following Adalytics Report; Netflix Trials Game Streaming appeared first on ExchangeWire.com.
Martech
AUGUST 15, 2023
A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Naming conventions: Power DAM search functionality by providing search terms within names that do not require further tagging. Simplify automated workflow processes by providing directional text cues indicating “where” files should be stored within the DAM taxonomy.
Exchange Wire
AUGUST 15, 2023
Plaza Premium Group, the global leader in integrated airport hospitality experiences, announced the results of a successful partnership with Crimtan, the pioneer of lifecycle marketing for programmatic advertising. Plaza Premium Group revealed that the collaboration with Crimtan yielded outstanding results, [.] The post Plaza Premium Group Achieves Remarkable Growth with Crimtan’s Targeted Advertising Solutions appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
AUGUST 15, 2023
Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist. As the judges’ choices illustrate, the submissions that came in a cut above demonstrated brands’ passion for balancing data privacy and highly effective personalization — adopting technologies and integrating with partners to achieve both.
IAB Tech Lab
AUGUST 15, 2023
We’re excited to announce that the new Ad Product Taxonomy 2.0 is in public comment as of August 15th, 2023 and we’re eager to share how it will improve the programmatic ecosystem.
Digiday
AUGUST 15, 2023
Social media is becoming more bifurcated as an experience and marketers are left trying to read the tea leaves to determine which channels will suit their needs. The split looks like this: there’s the user element of social media (as a way for people to connect and interact with each other) and there’s the media one (for advertisers and brands to target users).
Smarty Ads
AUGUST 15, 2023
Amazing news, SmartyAds has just partnered up with Rakuten Advertising, a division of Rakuten Group whose Internet service companies span 70+ businesses in e-Commerce, digital content, communications, fintech, and professional sports. In particular, Rakuten Advertising is known for its innovative advertising approach across Rakuten TV, the premium home entertainment.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
AUGUST 15, 2023
For the last few years, digital has dominated marketing and advertising budgets. But as the digital space becomes more crowded, big-name retailers like Nordstrom and Zappos are adding print to their marketing mixes, hoping to stand out among competitors and reach more shoppers. This year, 122-year-old fashion retailer Nordstrom re-launched its anniversary sale catalog after phasing out the print publication back in 2019.
Spoton Digital Media
AUGUST 15, 2023
Social media is constantly changing, but in the last few months, the shifts and swings have been in overdrive. New platforms, rebranded platforms, and AI-created content have made a lot of brands stop and question whether they are taking the best approach to their social strategies. If this sounds like you, let’s dive into what is changing on social media and how it should (or shouldn't) affect your marketing plan and brand strategy.
Digiday
AUGUST 15, 2023
In this week’s episode of ad tech M&A, InMobi has acquired Quantcast’s consent management platform. Riding the wave of recent dealmaking, this acquisition follows InMobi’s previous purchase of performance measurement business Appsume in 2021. The rationale behind this deal is straightforward enough; InMobi wants to bolster the publisher (or mobile developer) side of its ad tech business.
Exchange Wire
AUGUST 15, 2023
On September 7th, 2023, 59A is hosting a flagship event, 258, to showcase the exciting capabilities of custom algorithms. From strategy through to planning, buying, creative, optimisation, and insights, 258 will explore the power to deliver enhanced value across every [.] The post 59A Announces 258 Event appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
AUGUST 15, 2023
For a while, all esports industry news was good news — but as esports winter crested the horizon over the past year, cynicism, not hype, became the industry’s prevailing mood. In 2023, esports industry leaders are looking to thread the needle between these extremes, adopting a more pragmatic tone as they attempt to steer the industry toward profitability by acknowledging both its strengths and weaknesses.
AdExchanger
AUGUST 15, 2023
CTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user. But you don’t have to sacrifice one to achieve the The post Riding The Rising Tide Of Programmatic Streaming With Disney appeared first on AdExchanger.
Digiday
AUGUST 15, 2023
This week’s Future of TV Briefing looks at how the latest quarterly earnings season evinces more streaming subscriber growth struggles and a growing fondness for the bundle. Bundle up TV viewership hits a tipping point The bundle is back, the streaming bundle is expensive, YouTube Shorts bans links and more Bundle up The second quarter of 2023 was not exactly a boom time for many subscription-based streamers in general.
Exchange Wire
AUGUST 15, 2023
ExchangeWire’s flagship APAC event, ATS Singapore, is back for its 12th year. Bringing together 50 speakers over 15 engaging sessions, 650 attendees are in for an action-packed two-day event, covering all things ad tech in the region and beyond. For the [.] The post ATS Singapore 2023: What to Expect appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
AUGUST 15, 2023
Streaming giant Netflix has long seen gaming as both a direct competitor for its subscribers’ attention, and a potential area to grow its own business into. Three years ago the company took its first steps to explore the latter, launching a small selection of games made for mobile. Now, the company has revealed an expanded push into the space, announcing tests of cloud gaming and controller technologies which will allow Netflix to run games on a wide range of devices including TVs and desk
AdExchanger
AUGUST 15, 2023
Consent is becoming one of the most important requirements in online advertising – and InMobi wants to help publishers collect it. The post InMobi Acquires Quantcast’s Consent Management Platform appeared first on AdExchanger.
More About Advertising
AUGUST 15, 2023
Burger King may win all the awards, the classic challenger brand even though it’s been around for decades, but McDonald’s ads keep pulling in the customers despite intermittent scandals and the resolute opposition of the green lobby. So here’s a reminder of McDonald’s appearing in, it says, “classic movies,” courtesy of Wieden+Kennedy New York.
Rob Campbell
AUGUST 15, 2023
I always laughed when people blamed Microsoft Powerpoint for bad presentations. The idea that this program was purely responsible for you choosing to write 15,000 pointless words on a page in small font. Sure, it had limitations … sure, it could encourage a certain ‘look’ for what you wanted to present … but fundamentally, that was on you, not it.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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