The Ad Tech Blog
AUGUST 16, 2023
I Hear You, But Let’s Rethink This Engineers frequently approach with the refrain, “Let’s slow down and address our tech debt,” or “We had to cut corners last time to meet our deadline; we need to tidy up.” Or, they might adopt a diplomatic tone, stating, “We need to concentrate on scalability to accommodate more users.” You’ve nurtured a culture of pushing beyond limits, extra effort, and going the extra mile.
AdExchanger
AUGUST 16, 2023
Chatting with clean rooms is becoming a trend. AppsFlyer launched a function within its data clean room that allows marketers to pose their business questions in natural language. The post AppsFlyer Adds ChatGPT To Its Clean Room appeared first on AdExchanger.
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AdPushup
AUGUST 16, 2023
Here’s something that everyone can agree with: Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads. However, many video [.
AdExchanger
AUGUST 16, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Work Behind The Patchwork Big Tech has long railed against the US adopting a patchwork of state privacy The post The Unintended Privacy Law Patchwork; Amazon Extends Ads To Third-Party Sites appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Exchange Wire
AUGUST 16, 2023
With ATS Singapore fast approaching, and ahead of their appearance at the event, LoopMe's head of SEA and ANZ, Alberico de Nardis, sat down with ExchangeWire to discuss future trends within APAC, the importance of Ad Net Zero, M&A opportunities [.] The post LoopMe’s Alberico de Nardis on Trends in APAC, AI’s Role in Digital Marketing, and ATS Singapore appeared first on ExchangeWire.com.
AdExchanger
AUGUST 16, 2023
How will gen-AI content resonate – or not – with consumers? That’s the big question, according to Todd Hassenfelt, Colgate-Palmolive’s ecommerce director. The post How Old-School CPGs Are Leaning In On Generative AI appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 16, 2023
Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Clunky interfaces and slow responses won’t cut it anymore. Today’s customers want quick answers, personalized experiences, and zero redundant conversations. And why shouldn’t they? With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short.
AdPushup
AUGUST 16, 2023
Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads. However, many video ad types are perfectly designed to benefit publishers [.
Chief Martech
AUGUST 16, 2023
One of the most interesting annual martech surveys out there is the Martech Replacement Survey produced by the team at MarTech.org. (Kudos to Chris Elwell, whose brainchild this was.) Every year they ask marketers: Did you replace any martech applications in your stack? Why did you replace them? What did you look for in the apps you replaced them with?
Smart Insights
AUGUST 16, 2023
How do direct-to-consumer businesses establish themselves in a competitive market? We look at how D2C businesses leverage owned data to reach and engage directly with consumers In recent years, brands have realized the merits of owned and self-operated direct-to-consumer (D2C … The post Direct-to-consumer: E-commerce marketing techniques for D2C brands appeared first on Smart Insights.
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Ad Badger
AUGUST 16, 2023
When selling in a marketplace as competitive as Amazon, you need all the tools you can get to propel you. Read More 12 Unbelievably Effective Free Amazon Features Every Brand Should Be Using The post 12 Unbelievably Effective Free Amazon Features Every Brand Should Be Using appeared first on Ad Badger.
Basis
AUGUST 16, 2023
What a strange time we live in. Congressional hearings about aliens , traumatized orcas attacking boats , TikTokers making thousands per day doing whatever this is … So, what’s next? A cage match between two of the wealthiest and most influential people in the world? Well, yes. Maybe. This proposed cage match between Elon Musk and Mark Zuckerberg is a news story that’s just too bizarre to ignore—and given that it would take place between two social media titans, it got us thinking about who soci
Martech
AUGUST 16, 2023
Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar.
Digiday
AUGUST 16, 2023
Last year, Roblox announced that it would roll out programmatic in-game ads by the end of 2023. Now, with just over four months left in the year, the metaverse platform is nearing the end of its self-imposed deadline. Roblox has already brought on select brands such as Puma and the NFL for an ongoing beta test of its immersive ads, which come in the form of both in-game billboards and “Portals” that teleport users into branded experiences.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPushup
AUGUST 16, 2023
Unlock the power of enterprise SEO strategy with 11 steps to enhance your website’s performance. Elevate your online presence and boost visibility for optimal results. Search Engine Optimization, or SEO, is like a digital megaphone. It helps your website shout louder, so more people online can hear and find you. This is important because more [.
Digiday
AUGUST 16, 2023
It’s no exaggeration to say some things just are a bit off-kilter in the U.S. consumer mindset. While economic news continues to show optimistic trends (inflation is slowing, consumer demand is keeping pace), people are worried about all sorts of instability around them — the environment, political acrimony, job stability, etc. Social media has for years been where people express their fears, worries and hopes — and that world has gone through its own upheaval with Elon Musk’s takeover /makeover
MNTN
AUGUST 16, 2023
Last month may have been all about those summer swells, but starting this month, there’s one thing a performance marketer wants to keep in mind: holidays. Not the “summer OOO” kind, either (sorry to disappoint!)—the Q4 variety. If you’re not already thinking about the upcoming quarter, let this be your sign to get a move on—this year’s holiday spending is set to break records yet again at a forecasted $1.3+ billion.
Digiday
AUGUST 16, 2023
This week’s Media Briefing looks at the top trends to come out of publishers’ Q2 earnings. Digital subscriptions carry Q2 The Arena Group sells a majority stake, X caught throttling traffic to competitor sites and more Digital subscriptions carry Q2 Another round of earnings has come and gone and based on Q2 trends, publishers’ digital subscription businesses were the breadwinners compared to their digital advertising and commerce businesses.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
VideoWeek
AUGUST 16, 2023
Traditional linear TV viewing – made up of broadcast and cable viewing – accounted for less than half of all TV usage in the US in July according to Nielsen’s monthly The Gauge report. This marks the first time that linear TV has made up less than half of all TV time in America, a significant milestone as CTV usage continues to rise.
Digiday
AUGUST 16, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Exchange Wire
AUGUST 16, 2023
In today's ExchangeWire news digest: Sea plans to boost investments in its e-commerce business; X pulls the plug on its promoted accounts ad business; and Tencent to "drive innovation" after reporting growth throughout Q2 2023. Sea to invest as e-commerce business [.] The post Sea to Boost E-Commerce Investments; X Kills $100m Promoted Accounts Ad Business appeared first on ExchangeWire.com.
Digiday
AUGUST 16, 2023
Until Facebook’s Cambridge Analytica crisis sent shockwaves through the worlds of social media and politics, data privacy wasn’t necessarily on everyone’s radar as a priority. In the years since, companies have rushed to upgrade the ad-tech ecosystem, but as the industry knows, it’s not easy to retrofit an entire industry inside or outside of a Sandbox.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Rob Campbell
AUGUST 16, 2023
I hope I’m a decent leader. While I know there will be some people I’ve worked with, who definitely won’t hold that view … I hope the majority do. Because – believe it or not – I try hard to be. Sure, I make some mistakes. And I can definitely be a pain in the ass. But I am committed and invested in being the best boss I can be.
Digiday
AUGUST 16, 2023
As the world of marketing-related generative AI tools begins to look as complex as the ad tech Lumascape, rapid advancements are making it harder for some marketers to sift through the noise when vetting potential AI vendors — a growing headache compounded by unresolved issues like copyright and data privacy concerns. The ubiquity of generative AI makes it even more critical for marketers to understand the versatility and portability of various large language models (LLMs), according to marketin
AdPushup
AUGUST 16, 2023
Unlock the power of SEO with 11 steps to enhance your website’s performance. Elevate your online presence and boost visibility for optimal results. Search Engine Optimization, or SEO, is like a digital megaphone. It helps your website shout louder, so more people online can hear and find you. This is important because more than 2-thirds [.
Digiday
AUGUST 16, 2023
This week, Exverus Media and meat company John Soules Foods launched their first artificial intelligence chatbot to generate personalized recipes for shoppers — but how safe are consumer apps like this? As part of John Soules’ larger rebranding effort, the campaign will integrate retail media networks, paid social and programmatic marketing to drive awareness of its meat products.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
AUGUST 16, 2023
VCCP is doing its best to pull Mondelez’ Ritz Crackers out of the 1970s with a new campaign that shows a family caught off guard by guests arriving, sparking a tidying frenzy. The final touch is a bowl of Ritz crackers to welcome the visitors and the line is “Ready when you aren’t.” Mondelez is … The post Mondelez’ Ritz Crackers are back on TV and ‘Ready when you aren’t’ first appeared on More About Advertising.
Martech
AUGUST 16, 2023
In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Tony Byrne is founder of Real Story Group, a technology analyst firm. RSG evaluates martech and CX technologies to assist enterprise tech stack owners. He talked to us about being a cheesehead and how the fall of the Soviet Union started him down the path to founding RSG.
More About Advertising
AUGUST 16, 2023
Is one reason Korean cars seem to be taking over the world the fact that their ads don’t (usually) include the kind of pompous b t their European rivals are so keen on? You know, telling us that buying an EV is a form of modish self-expression rather than a transport choice. Anyway, Innocean UK is … The post Kia’s Sportage lights up dismal car ads first appeared on More About Advertising.
Martech
AUGUST 16, 2023
The Container Store is using texts and other mobile channels to drive back-to-school sales as college students prepare to move into dorms. The company’s strategy is tailored to engage customers in the manner they prefer without overwhelming them. The national retailer partnered with texting platform Vibes to manage the campaign, which includes SMS (texts), MMS (with enhanced multimedia creative) and mobile wallet.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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